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Psico Marketing

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Psico Marketing

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Author : Juan Carlos Chavez
language : es
Publisher:
Release Date : 2020-05-19

Psico Marketing written by Juan Carlos Chavez and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-19 with categories.

Todo lo que hacemos y pensamos tiene una razón de ser. Estamos programados en diferentes niveles hasta lo más profundo. Por lo tanto, decodificar esta programación es una herramienta increíblemente poderosa: comprende lo que buscan y cómo funcionan las fuerzas que guían todas nuestras acciones e ideas. Descubre porqué las fuerzas más poderosas actúan a nivel inconsciente y cómo puedes tener acceso a ellas.(c)️Psico-Marketing es un nuevo modelo creado a partir de una amplia investigación, que integra el estudio de corrientes perennes como la ideología Budista y la filosofía Occidental, así como corrientes modernas como la Genética, la Psicología y la Economía contemporánea.La intención de (c)️Psico-Marketing es entender las dimensiones que nos integran: Espiritual (nos conecta con "El Todo"), Instintiva (busca la supervivencia y reproducción genética), Emocional (regula nuestros neurotransmisores y sentimientos inmediatos) y Racional (busca justificar lógicamente), no solo para impactar el dominio del Marketing, sino para convertirnos en seres realmente libres y alcanzar nuestro máximo potencial humano.El futuro del Marketing está escrito.

Marketing

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Author : Gary Armstrong
language : en
Publisher: Pearson Educación
Release Date : 2003

Marketing written by Gary Armstrong and has been published by Pearson Educación this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.

Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Marketing Etico

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Author : Riccardo Urso
language : it
Publisher: Europa Edizioni
Release Date : 2023-10-19

Marketing Etico written by Riccardo Urso and has been published by Europa Edizioni this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-19 with Business & Economics categories.

Siamo portati a “equiparare” il marketing a un insieme di strategie pensate esclusivamente per un unico scopo: la ricerca puramente ossessiva del profitto economico da parte delle aziende. Eppure, in questo nuovo millennio, il marketing è molto di più, potendo veicolare obiettivi di profitto sostenibile e con impatto positivo sulla coscienza collettiva, sostenuti altresì in maniera positiva da discipline che spaziano dalla filosofia alla psicologia, dalle neuroscienze alla fisica, così vicine a un concetto di marketing più condivisibile di quello che si è portati a pensare. Il mondo che ci si apre di fronte, infatti, rappresenta l’opportunità finora mancata di un approccio al ricavo come valore, all’insegna di un circolo virtuoso quantificabile non solo economicamente, ma in primis umanamente e che sorge dalla comprensione della mente, degli stati emotivi e dei condizionamenti esterni. Riccardo Urso ci introduce in maniera affascinante un modo nuovo di interpretare il marketing, riuscendo a farci arrivare un messaggio non solo sincero ma anche pratico, portandoci a ripensare completamente la realtà che viviamo. Riccardo Urso si occupa di Sales & Marketing Management. È CEO di TBP (The Brand Position) e insieme al suo team affianca le aziende e le loro agenzie nella costruzione, nel posizionamento e nella crescita dei loro brand. È già autore di due libri, Cambia la percezione del tuo brand (2022) e Marketing Intelligence: per conoscere i tuoi competitor devi imparare a vederli (2019). Con questa sua nuova pubblicazione, avvicina il lettore a una concezione innovativa di marketing, in cui la parola “etico” assume un’importanza inattesa e di profondo valore, non solo economico.

Reverse Psychology Marketing

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Author : I. Sinha
language : en
Publisher: Springer
Release Date : 2006-11-22

Reverse Psychology Marketing written by I. Sinha and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-11-22 with Business & Economics categories.

Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing.

The Psychology Of Marketing

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Author : Alexander Unger
language : en
Publisher: Gower Publishing, Ltd.
Release Date : 2012-08-28

The Psychology Of Marketing written by Alexander Unger and has been published by Gower Publishing, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-28 with Business & Economics categories.

This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on influencing; and on the effective marketing of organizations themselves, as well as of products and services. Drawing on consumer, management, industrial, organizational, and market psychology, The Psychology of Marketing's in-depth treatment of theory embraces: • Cognition theories. • Personality, perception and memory. • Motivation and emotion. • Power, control, and exchange. Complemented by case studies from across the globe, The Psychology of Marketing provides a trans-national perspective on how the theory revealed here is applied in practice. Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'.

Business Marketing

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Author :
language : it
Publisher: Tecniche Nuove
Release Date :

Business Marketing written by and has been published by Tecniche Nuove this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.

Marketing

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Author : Sandro Castaldo
language : it
Publisher: EGEA spa
Release Date : 2012-09-26T00:00:00+02:00

Marketing written by Sandro Castaldo and has been published by EGEA spa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-26T00:00:00+02:00 with Business & Economics categories.

UnŐimpresa pu essere orientata soprattutto al prodotto e concentrarsi sulla progettazione di unŐofferta sempre pi innovativa, a partire dalle competenze tecniche possedute al proprio interno. Oppure pu porre enfasi sul processo di vendita e sulla capacit di imporre al mercato i propri prodotti. In tempi recenti si sono per rivelate pi competitive le imprese capaci di partire dalle esigenze del consumatore per ripensare i propri prodotti. Oggi siamo di fronte a una nuova svolta: vince lŐimpresa che sa costruire un rapporto di fiducia con il consumatore nel lungo periodo. La fiducia espressione della capacit dellŐimpresa di Çmantenere le sue promesseČ e di far fronte agli impegni assunti con i suoi clienti. Partendo da questo quadro concettuale Castaldo disegna il suo percorso, articolato in quattro tappe: Comprendere il mercato, Definire le strategie di marketing, Le leve di marketing, Esplorare le nuove frontiere del marketing.