Psikoloji Ve Sosyoloji Ara T Rmalar I
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Public Relations
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Author : Jane Johnston
language : en
Publisher: Routledge
Release Date : 2020-07-16
Public Relations written by Jane Johnston and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-16 with Social Science categories.
'This has always been the definitive text for PR in Australia. Public Relations: Theory and Practice is the complete companion for new and not-so-new practitioners. I'll be keeping a copy on my bookshelf.' - Tracy Jones, FPRIA former president, Public Relations Institute of Australia Public relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're building the public image of an organisation, developing news and social media strategies, or managing issues for a company or political party, you need strong communication skills and a sound understanding of public relations processes. In this widely used introduction to professional practice, leading academics and practitioners outline the core principles of public relations in business, government and the third sectors. They show how to develop effective public relations strategies and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories, they discuss how to work with key publics, using all forms of media for maximum impact. It is richly illustrated with examples and case studies from Australia, New Zealand, Asia and other countries. Public Relations has been substantially revised and includes newly written chapters on social media, tactics, integrated marketing communication, risk and crisis communication, public relations history, corporate and investor public relations, and law, as well as a new glossary of theoretical terms.
Foundations Of Psychohistory
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Author : Lloyd DeMause
language : en
Publisher:
Release Date : 1982
Foundations Of Psychohistory written by Lloyd DeMause and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with History categories.
Cybercrime And Society
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Author : Majid Yar
language : en
Publisher: SAGE
Release Date : 2013-05-22
Cybercrime And Society written by Majid Yar and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-22 with Social Science categories.
Cybercrime is a complex and ever-changing phenomenon. This book offers a clear and engaging introduction to this fascinating subject by situating it in the wider context of social, political, cultural and economic change. Taking into account recent developments in social networking and mobile communications, this new edition tackles a range of themes spanning criminology, sociology, law, politics and cultural studies, including: - computer hacking - cyber-terrorism - piracy and intellectual property theft - financial fraud and identity theft - hate speech - internet pornography - online stalking - policing the internet - surveillance and censorship Complete with useful recommendations for further reading, incisive discussion questions and an updated glossary of key terms, Cybercrime and Society is an essential resource for all students and academics interested in cybercrime and the future of the Internet.
The Emotional Life Of Nations
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Author : Lloyd DeMause
language : en
Publisher: Other PressLlc
Release Date : 2002
The Emotional Life Of Nations written by Lloyd DeMause and has been published by Other PressLlc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Family & Relationships categories.
Paul Lazarsfeld And The Origins Of Communications Research
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Author : Hynek Jeřábek
language : en
Publisher: Taylor & Francis
Release Date : 2017-07-14
Paul Lazarsfeld And The Origins Of Communications Research written by Hynek Jeřábek and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-14 with Social Science categories.
The manuscript discusses the early days of communication research, explicitly the first works of Paul Lazarsfeld’s radio and media research in Vienna, Newark, NJ, Princeton and New York during the years between the early 1930s, and the end of the 1940s. Lazarsfeld’s Viennese radio research, especially the world’s first extensive audience research – RAVAG study (1931) – is entirely new information for English speaking scholars. The book shows the details of Lazarsfeld’s methodological reasoning in his projects in the field of communication. The book also presents the research institutes that Lazarsfeld founded in Vienna in 1931, from Newark Center in New Jersey (1935) to Princeton Office of Radio Research in 1937, and up to the foundation of Lazarsfeld’s famous BASR at Columbia University in New York in the 1940s. The monograph shows how important Lazarsfeld’s first studies were for the future development of communication.
The Nature Of Human Values
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Author : Milton Rokeach
language : en
Publisher: New York : Free Press
Release Date : 1973
The Nature Of Human Values written by Milton Rokeach and has been published by New York : Free Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Philosophy categories.
Milton Rokeach's book The Nature of Human Values (1973), and the Rokeach Value Survey, which the book served as the test manual for, occupied the final years of his career. In it, he posited that a relatively few "terminal human values" are the internal reference points that all people use to formulate attitudes and opinions, and that by measuring the "relative ranking" of these values one could predict a wide variety of behavior, including political affiliation and religious belief. This theory led to a series of experiments in which changes in values led to measurable changes in opinion for an entire small city in the state of Washington.
Risk
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Author : Deborah Lupton
language : en
Publisher: Psychology Press
Release Date : 1999
Risk written by Deborah Lupton and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Risk categories.
In this lively and engaging introduction to one of today's major sociocultural concepts, Deborah Lupton examines why risk has come to such prominence recently.
A History Of Modern Experimental Psychology
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Author : George Mandler
language : en
Publisher: MIT Press
Release Date : 2011-01-21
A History Of Modern Experimental Psychology written by George Mandler and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-21 with Psychology categories.
The evolution of cognitive psychology, traced from the beginnings of a rigorous experimental psychology at the end of the nineteenth century to the "cognitive revolution" at the end of the twentieth, and the social and cultural contexts of its theoretical developments. Modern psychology began with the adoption of experimental methods at the end of the nineteenth century: Wilhelm Wundt established the first formal laboratory in 1879; universities created independent chairs in psychology shortly thereafter; and William James published the landmark work Principles of Psychology in 1890. In A History of Modern Experimental Psychology, George Mandler traces the evolution of modern experimental and theoretical psychology from these beginnings to the "cognitive revolution" of the late twentieth century. Throughout, he emphasizes the social and cultural context, showing how different theoretical developments reflect the characteristics and values of the society in which they occurred. Thus, Gestalt psychology can be seen to mirror the changes in visual and intellectual culture at the turn of the century, behaviorism to embody the parochial and puritanical concerns of early twentieth-century America, and contemporary cognitive psychology as a product of the postwar revolution in information and communication. After discussing the meaning and history of the concept of mind, Mandler treats the history of the psychology of thought and memory from the late nineteenth century to the end of the twentieth, exploring, among other topics, the discovery of the unconscious, the destruction of psychology in Germany in the 1930s, and the relocation of the field's "center of gravity" to the United States. He then examines a more neglected part of the history of psychology—the emergence of a new and robust cognitive psychology under the umbrella of cognitive science.
Controversial Issues Confronting Special Education
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Author : William C. Stainback
language : en
Publisher:
Release Date : 1996
Controversial Issues Confronting Special Education written by William C. Stainback and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Special education categories.
The book draws together, in one source, divergent perspectives on critical issues or questions confronting the field of special education. Each issue is addressed in a pro/con format. Each contributing author was requested to outline his/her position on a particular issue and to provide the strongest supporting arguments and evidence available.
The Evolution Of Societies
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Author : Talcott Parsons
language : en
Publisher: Prentice Hall
Release Date : 1977
The Evolution Of Societies written by Talcott Parsons and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Social evolution categories.