Pubblicit E Comunicazione Integrata Modelli Processi E Contenuti

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Pubblicit E Comunicazione Integrata Modelli Processi E Contenuti

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Author : Francesco D'Amato
language : it
Publisher:
Release Date : 2016

Pubblicit E Comunicazione Integrata Modelli Processi E Contenuti written by Francesco D'Amato and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Business & Economics categories.

Advertising

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Author : Cecilia Casalegno
language : it
Publisher: FrancoAngeli
Release Date : 2023-02-17T00:00:00+01:00

Advertising written by Cecilia Casalegno and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-17T00:00:00+01:00 with Business & Economics categories.

640.40

La Strategia In Pubblicit

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Author : Marco Lombardi
language : it
Publisher: FrancoAngeli
Release Date : 2014-10-21T00:00:00+02:00

La Strategia In Pubblicit written by Marco Lombardi and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-21T00:00:00+02:00 with Business & Economics categories.

639.56

L Importanza Della Coerenza Nella Comunicazione Di Brand In Contesti Eccezionali

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Author : Veronica Gabrielli
language : it
Publisher: FrancoAngeli
Release Date : 2022-03-08T15:03:00+01:00

L Importanza Della Coerenza Nella Comunicazione Di Brand In Contesti Eccezionali written by Veronica Gabrielli and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-08T15:03:00+01:00 with Business & Economics categories.

365.1264

Comunicazione Integrata E Pr Istruzioni Per L Uso

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Author : Raoul Romoli Venturi
language : it
Publisher: FrancoAngeli
Release Date : 2022-01-13T00:00:00+01:00

Comunicazione Integrata E Pr Istruzioni Per L Uso written by Raoul Romoli Venturi and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-13T00:00:00+01:00 with Business & Economics categories.

1059.31.1

Pubblicit Istruzioni Per L Uso Strategie Strumenti E Tecniche In Tempi Di Cambiamento

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Author : Cecilia Casalegno
language : it
Publisher: FrancoAngeli
Release Date : 2012

Pubblicit Istruzioni Per L Uso Strategie Strumenti E Tecniche In Tempi Di Cambiamento written by Cecilia Casalegno and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.

Pubblicit Arte

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Author : AA. VV.
language : it
Publisher: FrancoAngeli
Release Date : 2022-05-31T00:00:00+02:00

Pubblicit Arte written by AA. VV. and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-31T00:00:00+02:00 with Business & Economics categories.

640.37

Handbook Of Research On Contemporary Storytelling Methods Across New Media And Disciplines

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Author : Mih?e?, Lorena Clara
language : en
Publisher: IGI Global
Release Date : 2021-01-15

Handbook Of Research On Contemporary Storytelling Methods Across New Media And Disciplines written by Mih?e?, Lorena Clara and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-15 with Language Arts & Disciplines categories.

Stories are everywhere around us, from the ads on TV or music video clips to the more sophisticated stories told by books or movies. Everything comes wrapped in a story, and the means employed to weave the narrative thread are just as important as the story itself. In this context, there is a need to understand the role storytelling plays in contemporary society, which has changed drastically in recent decades. Modern global society is no longer exclusively dominated by the time-tested narrative media such as literature or films because new media such as videogames or social platforms have changed the way we understand, create, and replicate stories. The Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines is a comprehensive reference book that provides the relevant theoretical framework that concerns storytelling in modern society, as well as the newest and most varied analyses and case studies in the field. The chapters of this extensive volume follow the construction and interpretation of stories across a plethora of contemporary media and disciplines. By bringing together radical forms of storytelling in traditional disciplines and methods of telling stories across newer media, this book intersects themes that include interactive storytelling and narrative theory across advertisements, social media, and knowledge-sharing platforms, among others. It is targeted towards professionals, researchers, and students working or studying in the fields of narratology, literature, media studies, marketing and communication, anthropology, religion, or film studies. Moreover, for interested executives and entrepreneurs or prospective influencers, the chapters dedicated to marketing and social media may also provide insights into both the theoretical and the practical aspects of harnessing the power of storytelling in order to create a cohesive and impactful online image.

La Creativit In Pubblicit Manuale Di Linguaggio Multimediale Dai Mezzi Classici Al Digitale

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Author : Marco Lombardi
language : it
Publisher: FrancoAngeli
Release Date : 2016-06-13T00:00:00+02:00

La Creativit In Pubblicit Manuale Di Linguaggio Multimediale Dai Mezzi Classici Al Digitale written by Marco Lombardi and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-13T00:00:00+02:00 with Business & Economics categories.

639.57

Studiare La Pubblicit

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Author : Simona De Iulio
language : it
Publisher: FrancoAngeli
Release Date : 2018-06-12T00:00:00+02:00

Studiare La Pubblicit written by Simona De Iulio and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-12T00:00:00+02:00 with Business & Economics categories.

640.25