Public Strategy And Motion Pictures
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Public Strategy And Motion Pictures
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Author : S. Daniel Lyon
language : en
Publisher:
Release Date : 1982
Public Strategy And Motion Pictures written by S. Daniel Lyon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Motion picture industry categories.
Marketing To Moviegoers
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Author : Robert Marich
language : en
Publisher: SIU Press
Release Date : 2013-01-30
Marketing To Moviegoers written by Robert Marich and has been published by SIU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-30 with Performing Arts categories.
While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns. While many books have been written on the business-to-business aspect of film promotion, Marich’s volume is one of the few that focuses on the techniques used to sell motion pictures to those in a position to truly make or break a film—the public. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easy-to-read style, Marketing to Moviegoers is a must for all professionals and students in today’s rapidly evolving film industry.
A Companion To Motion Pictures And Public Value
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Author : Mette Hjort
language : en
Publisher: John Wiley & Sons
Release Date : 2022-03-03
A Companion To Motion Pictures And Public Value written by Mette Hjort and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-03 with Performing Arts categories.
A singular collection of original essays exploring the varied intersections of motion pictures and public value A Companion to Motion Pictures and Public Value presents a cross-disciplinary investigation of the past, present, and possible future contributions of the moving image to the public good. This unique volume explores the direct and indirect public value developed through motion pictures of different types, genres, and screening sites. Essays by world-renowned scholars from diverse disciplines present original conceptual work, philosophical arguments, historical discussion, empirical research, and specific case studies. Divided into seven thematically organized sections, the Companion identifies the various kinds of values that motion pictures can deliver, amongst them artistic, ethical, environmental, cultural, political, cognitive, and spiritual value. Each section includes an introduction in which the editors outline main themes and highlight connections between individual chapters. Throughout the text, probing essays interrogate the issue of public value as it relates to the cinema and provide insight into how motion pictures play a positive role in human life and society. Featuring original research essays on a pioneering topic, this innovative reference text: Brings together work by expert authors in disciplines such as Philosophy, Political Science, Cultural Studies, Film Studies, Sociology, and Environmental Studies Discusses a variety of institutional landscapes, policy formations, and types and styles of filmmaking Provides wide and inclusive coverage of cinema’s relation to public value in Africa, Asia, China, Europe, the Middle East, and the Americas Explores the role of motion pictures in community formation, nation building, and the construction of good societies Covers new and emerging topics such as cinema-based fields focused on health and wellbeing A Companion to Motion Pictures and Public Value is an ideal textbook for advanced undergraduate and graduate courses in Film, Media, and Cultural Studies, and is a valuable resource for scholars across a variety of disciplines
Marketing To Moviegoers
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Author : Robert Marich
language : en
Publisher: Taylor & Francis
Release Date : 2005
Marketing To Moviegoers written by Robert Marich and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know. This book provides practical data, such as templates for advertising campaigns of different sizes, solutions, and an insight into the complicated movie marketing process. Armed with the strategies that Hollywood professionals would prefer not to share, film professionals and marketing professionals alike will have a leg up in this complicated business.
The Public And The Motion Picture Industry
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Author : William Marston Seabury
language : en
Publisher: Jerome S. Ozer Publishers
Release Date : 1971
The Public And The Motion Picture Industry written by William Marston Seabury and has been published by Jerome S. Ozer Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Business & Economics categories.
Hollywood In The Information Age
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Author : Janet Wasko
language : en
Publisher: John Wiley & Sons
Release Date : 2013-05-02
Hollywood In The Information Age written by Janet Wasko and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-02 with Performing Arts categories.
This is a major new assessment of the American movie industry in the 1990's, focusing on the development of new communication technologies such as cable and home video and examining their impact on the production and distribution of motion pictures.
The Public Relations Of The Motion Picture Industry
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Author : Federal Council of the Churches of Christ in America. Department of Research and Education
language : en
Publisher:
Release Date : 1931
The Public Relations Of The Motion Picture Industry written by Federal Council of the Churches of Christ in America. Department of Research and Education and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1931 with Motion picture industry categories.
Circular
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Author :
language : en
Publisher:
Release Date : 1964
Circular written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1964 with Education categories.
Motion Picture Distribution Trade Practices 1956 Hearings Before A Subcommittee Of 84 2 On Problems Of Independant Motion Picture Exhibitors March 21 22 And May 21 22 1956
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Author : United States. Congress. Senate. Select Committee on Small Business
language : en
Publisher:
Release Date : 1956
Motion Picture Distribution Trade Practices 1956 Hearings Before A Subcommittee Of 84 2 On Problems Of Independant Motion Picture Exhibitors March 21 22 And May 21 22 1956 written by United States. Congress. Senate. Select Committee on Small Business and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1956 with categories.
Us Public Diplomacy Strategies In Latin America During The Sixties
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Author : Francisco Rodríguez-Jiménez
language : en
Publisher: Taylor & Francis
Release Date : 2024-01-29
Us Public Diplomacy Strategies In Latin America During The Sixties written by Francisco Rodríguez-Jiménez and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-29 with History categories.
This book seeks to address US public diplomacy strategies in Latin America, of particular importance during the 1960s when the leadership of the United States had been questioned after the Cuban Revolution. The implicit mandate was "No more Cubas" so that what happened in the Caribbean country would not spread to other countries. The actions of the United States toward its southern neighbors in the first half of the twentieth century are quite well known. In contrast, Latin American scenarios of the Cultural Cold War have remained relatively less well known. The contributors and editors of this volume examine various facets and means of action used by the "US machinery of persuasion" with the aim of disseminating the virtues of its socioeconomic and political model, including both public and private efforts, and the significance of nonstate actors. Subjects examined include the impact of the theory of modernization; anti-Americanism; the deployment of public diplomacy in the region; the activities of the Congress for Cultural Freedom and the Rockefeller Foundation; and the influence of these efforts on sporting, artistic, and musical events. This volume will be of value to students and scholars alike interested in Latin American history and history of the Americas.