Publicidad Econom A Y Comunicaci N Masiva
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Time And Media Markets
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Author : Alan B. Albarran
language : en
Publisher: Routledge
Release Date : 2003-01-30
Time And Media Markets written by Alan B. Albarran and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-01-30 with Language Arts & Disciplines categories.
This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and competition between different media; the quantity and quality of time spent in media consumption, audience and readership time valuation/costing/pricing; and the emergence of new media businesses around individual time management. Specific topics examined in the volume include: * a philosophical look at the concept of time and its application to media markets; * temporal aspects of media distribution for the media industries, and how time affects their activities; * the impact of increasing media industry consolidation and convergence on managerial effectiveness; * approaches to time by CNN and its various cache of news channels, in a managerial context; * the application of niche theory as a framework to examine competition between the Internet and television; * Internet access in the United Kingdom and Europe, examining the cost of time for online access; * the exchange of time and money in the television market for advertising; and * a summary of research and an agenda for future research on the topic of time's role in the media industry and markets. With its origins in the third World Media Economics conference, held in 2000, Time and Media Markets is a distinctive and important collection appropriate for scholars and advanced students in media management and economics.
Diccionario De Negocios
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Author : Manuel Urrutia Raola
language : es
Publisher: Editorial Limusa
Release Date : 2003
Diccionario De Negocios written by Manuel Urrutia Raola and has been published by Editorial Limusa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business categories.
Bilingual Spanish-English diccionary of business terms.
Communicating Sustainability
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Author : United Nations Environment Programme
language : en
Publisher: UNEP/Earthprint
Release Date : 2005
Communicating Sustainability written by United Nations Environment Programme and has been published by UNEP/Earthprint this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Science categories.
"This guide shows how the power of communication can be harnessed for achieving the goal of promoting more sustainable lifestyles. It is designed to be read by local and national government authorities, and everyone else who wants to develop and implement public awareness campaigns on these issues."--Publisher website.
The Orange Economy
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Author : Inter American Development Bank
language : en
Publisher: Inter-American Development Bank
Release Date : 2013-10-01
The Orange Economy written by Inter American Development Bank and has been published by Inter-American Development Bank this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-01 with Art categories.
This manual has been designed and written with the purpose of introducing key concepts and areas of debate around the "creative economy", a valuable development opportunity that Latin America, the Caribbean and the world at large cannot afford to miss. The creative economy, which we call the "Orange Economy" in this book (you'll see why), encompasses the immense wealth of talent, intellectual property, interconnectedness, and, of course, cultural heritage of the Latin American and Caribbean region (and indeed, every region). At the end of this manual, you will have the knowledge base necessary to understand and explain what the Orange Economy is and why it is so important. You will also acquire the analytical tools needed to take better advantage of opportunities across the arts, heritage, media, and creative services.
Mass Communications And The Advertising Industry
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Author : Graham Murdock
language : en
Publisher:
Release Date : 1985
Mass Communications And The Advertising Industry written by Graham Murdock and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Business & Economics categories.
Communication Power
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Author : Manuel Castells
language : en
Publisher: Oxford University Press
Release Date : 2013-08-29
Communication Power written by Manuel Castells and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-29 with Business & Economics categories.
Drawing on a wide range of social and psychological theories, Castells presents original research on political processes and social movements. He applies this analysis to numerous recent events - the misinformation of the American public on the Iraq War,the global environmental movement to preventclimate change, the control of information in China and Russia, Barak Obama's internet-based presidential campaigns, and (in this new edition) responses to recent political and economic crises such as the Arab Spring and the Occupy movement. On the basis of these case studies he proposes a newtheory of power in the information age based on the management of communication networks.
New Directions In Science And Environmental Communication Understanding The Role Of Online Video Sharing And Online Video Sharing Platforms For Science And Research Communication
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Author : Joachim Allgaier
language : en
Publisher: Frontiers Media SA
Release Date : 2022-02-11
New Directions In Science And Environmental Communication Understanding The Role Of Online Video Sharing And Online Video Sharing Platforms For Science And Research Communication written by Joachim Allgaier and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-11 with Science categories.
Essentials Of Media Planning
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Author : Arnold M. Barban
language : en
Publisher: Contemporary Books
Release Date : 1993
Essentials Of Media Planning written by Arnold M. Barban and has been published by Contemporary Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Advertising media planning categories.
In six concise, highly readable chapters, Essentials of Media Planning explains the key elements behind every successful media program. With an emphasis on the role of media planning in marketing decision making, this practical, hands-on guide is the first step towards structuring a complete and workable media plan for any product or service. New to this edition: actual media plans by leading agencies for top new consumer and business-to-business products - Levi Dockers, Sun Microsystems, and Samsonite Luggage; an illustrated analysis of the media decision-making process; the enhanced role of database marketing in media planning to reach individual consumers with targeted messages; expanded coverage of market segmentation devices, including new VALS 2 and SMRB data; up-to-date media sources and statistics; and critical evaluation of newly developed online media selection services, including SMRB's CHOICES and Telmar's MicroNetwork N3P. Authoritative and easy-to-use, Essentials of Media Planning is a "real-world", back-to-basics guide for every media specialist, advertiser, marketer, and media student.
Comunica O E Informa O
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Author :
language : pt-BR
Publisher:
Release Date : 2000
Comunica O E Informa O written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Communication categories.
Engaging Consumers Through Branded Entertainment And Convergent Media
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Author : Parreno, Jose Marti
language : en
Publisher: IGI Global
Release Date : 2015-04-30
Engaging Consumers Through Branded Entertainment And Convergent Media written by Parreno, Jose Marti and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-30 with Business & Economics categories.
Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.