Communicating Sustainability
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Communicating Sustainability
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Author : United Nations Environment Programme
language : en
Publisher: UNEP/Earthprint
Release Date : 2005
Communicating Sustainability written by United Nations Environment Programme and has been published by UNEP/Earthprint this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Science categories.
"This guide shows how the power of communication can be harnessed for achieving the goal of promoting more sustainable lifestyles. It is designed to be read by local and national government authorities, and everyone else who wants to develop and implement public awareness campaigns on these issues."--Publisher website.
Communicating Sustainability
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Author : Margaret Robertson
language : en
Publisher: Routledge
Release Date : 2018-07-27
Communicating Sustainability written by Margaret Robertson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-27 with Business & Economics categories.
Communicating Sustainability is a book of evidence-based strategies for making sustainability vivid, accessible, and comprehensible. To do this, it brings together research from a range of specialties including cognitive psychology, visual perception, communication studies, environmental design, interpretive exhibit design, interpretive signage, wayfinding, storytelling, courtroom litigation, information graphics, and graphic design to illustrate not only what approaches are effective but why they work as they do. The topic of sustainability is vast and complex. It interconnects multiple dimensions of human culture and the biosphere and involves a myriad of systems and processes, many of which are too large, too small, too fast, or too slow to see. Many people find verbal explanations about all of this too abstract or too complicated to understand, and for most people the concepts of sustainability are regarded as quirky, peripheral, and not essential to everyday life. Yet the challenges of sustainability concern the very survival of most species of life on Earth, including the human species. In order for life as we know it to survive and thrive into the future, sustainability must become broadly understood—by everyone, not just activists or specialists. This book offers tools to help make complex systems and nuanced, abstract ideas concrete and comprehensible to the broadest range of people. The goal of communication, and of this book, is to build understanding.
Communicating Sustainability For The Green Economy
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Author : Lynn R Kahle
language : en
Publisher: Routledge
Release Date : 2015-01-28
Communicating Sustainability For The Green Economy written by Lynn R Kahle and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-28 with Business & Economics categories.
With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy.
The New Brand Spirit
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Author : Christian Conrad
language : en
Publisher: CRC Press
Release Date : 2016-03-03
The New Brand Spirit written by Christian Conrad and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-03 with Business & Economics categories.
Effective sustainability communication can deliver business value. Get it wrong, however, and the reputational damage will be costly. Stakeholders, and the general public as well as activists, are unforgiving of companies whose products, services, business practices or culture fall short of their socially responsible rhetoric. Based on close to one hundred in-depth interviews with leading experts, Christian Conrad and Marjorie Thompson's The New Brand Spirit helps corporate communications and marketing professionals tackle this conundrum by providing a first-hand view of eight distinct and relevant stakeholder perspectives. Nineteen comprehensive and well-researched best practice cases from sustainability leaders like IBM, Unilever, Marks & Spencer and Puma will inspire all those tasked with communicating sustainability with practical and applicable tools and lessons learned. The result is a book that will enable senior executives, corporate communication professionals and brand managers to decide when, to whom and how to communicate sustainability related messages - and when not to.
Communicating Sustainability
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Author : Walter Leal Filho
language : en
Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Release Date : 2000
Communicating Sustainability written by Walter Leal Filho and has been published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Environmental education categories.
Prepared as a contribution to the Rio+10 process, this book offers a wide range of views and perspectives on sustainability per se and on environmental education and communication in particular. It is being published in the framework of the project »Sustainability Centres in the North Sea Region» but significantly enhanced to include case studies and examples of on-going works in a number of industrialised and developing nations. This publication is, thanks to its scope and international nature, of interest to anyone concerned with the sustainability debate, one of the most important matters in the 21st Century.
Sustainability Communication
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Author : Jasmin Godemann
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-06-08
Sustainability Communication written by Jasmin Godemann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-08 with Science categories.
Modern and professional communication is required to realise the goal of sustainability in society. This book develops a theoretical and empirical framework, integrating interdisciplinary perspectives from communications theory, psychology, sociology, educational sciences, systems theory and constructivism. Its aim is to inform the establishment of sustainability communication. Complementing this theoretical framework, the book provides methods and concepts in a range of fields such as corporate practice, education and media. The book addresses the scientific community and students as well as communicators in all categories of sustainability communication.
The Sustainability Communication Reader
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Author : Franzisca Weder
language : en
Publisher: Springer Nature
Release Date : 2021-03-12
The Sustainability Communication Reader written by Franzisca Weder and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-12 with Language Arts & Disciplines categories.
The Textbook seeks for an innovative approach to Sustainability Communication as transdisciplinary area of research. Following the United Nations Sustainable Development Goals, which are intended to transform the world as it is known, we seek for a multidisciplinary discussion of the role communication plays in realizing these goals. With complementing theoretical approaches and concepts, the book offers various perspectives on communication practices and strategies on an individual, organizational, institutional, as well as public level that contribute, enable (or hinder) sustainable development. Presented case studies show methodological as well as issue specific challenges in sustainability communication. Therefore, the book introduces and promotes innovative methods for this specific area of research.
Strategic Communication For Sustainable Organizations
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Author : Myria Allen
language : en
Publisher: Springer
Release Date : 2015-07-16
Strategic Communication For Sustainable Organizations written by Myria Allen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-16 with Business & Economics categories.
This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners and external stakeholders. It develops essential insights on the basis of an extensive review of relevant theories and research drawn from multiple disciplines. Interview data gathered from organization members who are currently communicating about sustainability in their cities, universities, nongovernmental organizations, small businesses and large for-profit organizations provide valuable insights from a practitioner’s perspective. The interviewees represent organizations such as the Portland Trailblazers, Tyson Foods, the City and County of Denver and the Natural Resources Defense Council. Theory, research and interview comments combine in a reader-friendly way to provide practical insights and stimulate future research.
Communicating Social And Environmental Issues Effectively
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Author : Betsy Reed
language : en
Publisher: Emerald Group Publishing
Release Date : 2020-07-29
Communicating Social And Environmental Issues Effectively written by Betsy Reed and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-29 with Business & Economics categories.
This is the definitive guide to planning and delivering great communications on complex social and environmental issues. Including real-world case studies, practical exercises and clear frameworks, this book helps leaders, managers and marketing professionals plan, risk-proof and execute effective communications strategies.
The New Brand Spirit
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Author : Christian A. Conrad
language : en
Publisher:
Release Date : 2013
The New Brand Spirit written by Christian A. Conrad and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business communication categories.