Strategic Communication For Sustainable Organizations
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Strategic Communication For Sustainable Organizations
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Author : Myria Allen
language : en
Publisher: Springer
Release Date : 2015-07-16
Strategic Communication For Sustainable Organizations written by Myria Allen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-16 with Business & Economics categories.
This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners and external stakeholders. It develops essential insights on the basis of an extensive review of relevant theories and research drawn from multiple disciplines. Interview data gathered from organization members who are currently communicating about sustainability in their cities, universities, nongovernmental organizations, small businesses and large for-profit organizations provide valuable insights from a practitioner’s perspective. The interviewees represent organizations such as the Portland Trailblazers, Tyson Foods, the City and County of Denver and the Natural Resources Defense Council. Theory, research and interview comments combine in a reader-friendly way to provide practical insights and stimulate future research.
Strategic Communications For Nonprofit Organizations
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Author : Sally J. Patterson
language : en
Publisher: John Wiley & Sons
Release Date : 2009-02-10
Strategic Communications For Nonprofit Organizations written by Sally J. Patterson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-10 with Business & Economics categories.
How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.
Organizational Change
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Author : Laurie Lewis
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-21
Organizational Change written by Laurie Lewis and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-21 with Language Arts & Disciplines categories.
Organizational Change integrates major empirical, theoretical and conceptual approaches to implementing communication in organizational settings. Laurie Lewis ties together the disparate literatures in management, education, organizational sociology, and communication to explore how the practices and processes of communication work in real-world cases of change implementation. Gives a bold and comprehensive overview of communication research and ideas on change and those who bring it about Fills in an important piece of the applied communication puzzle as it relates to organizations Illustrated with student friendly, real life case studies from organizations, including organizational mergers, governmental or nonprofit policy or procedural implementation, or technological innovation Winner of the 2011 Organizational Communication NCA Division Book of the Year
Strategic Communication Management For Development And Social Change
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Author : Tsietsi Mmutle
language : en
Publisher: Springer Nature
Release Date : 2023-12-13
Strategic Communication Management For Development And Social Change written by Tsietsi Mmutle and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-13 with Business & Economics categories.
This book is the first of its kind within the African region to combine scholarly perspectives from the fields of Strategic Communication Management and Communication for Development and Social Change. It draws insights from scholars across the African continent by unravelling the complementary nature of scholarship between the two fields, through the lens of prevailing governance and sustainability challenges facing African countries, today. This edited volume covers issues that have adversely affected the achievement of goals related to humanitarian upliftment, development and social change for all African nations. Consequently, citizen participation, which lies at the heart of these challenges when considering the question of sustainable governance and policy development for social change in an African context is addressed. To this end, a reflection is also made on various case studies that exist where local citizens do not inform sustainable development programmes, while the promotion of bottom-up development and social change is largely replaced by top-down instrumental action approaches and hemispheric communication instead of strategic communication. Themes explored include: ● Communication for social change, bottom-up development and social movements in the local government sphere ● Strategic communication in governance, planning and policy reforms ● The role of multi-stakeholder partnerships in achieving development of objectives geared towards good governance in Africa ● Public participation, protests, and resistance from 'below' ● Public sector health communications and development ● Media relations, accountability and contested development narratives with the Fourth Estate ● Social media and eParticipation in government development programs.
Strategic Communication For Sustainable Organization
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Author : Myria Allen
language : en
Publisher:
Release Date : 2016
Strategic Communication For Sustainable Organization written by Myria Allen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
Building Commitment To Reform Through Strategic Communication
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Author : Cecilia Caba ero-Verzosa
language : en
Publisher: World Bank Publications
Release Date : 2009-10-06
Building Commitment To Reform Through Strategic Communication written by Cecilia Caba ero-Verzosa and has been published by World Bank Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-06 with Business & Economics categories.
Strategic communication is a powerful tool for creating broad-based support for reform and change initiatives. Much has been written about why communication matters in reform efforts, but there is scant material available to help those who manage reforms apply communication concepts and approaches to their own programs and policy-reform initiatives. 'Building Commitment to Reform through Strategic Communication' attempts to bridge that gap. The authors present a pragmatic and systematic approach for reformers ready to use communication strategically to achieve their reform goals. The Five Communication Management Decision Tool helps reformers and their teams develop a framework for their communication strategies. This decision tool helps managers see change initiatives through the eyes of those who will be affected by the reforms. When the decision tool is used in the early stages of the development of change programs, reformers gain an even deeper understanding of the stakeholders perspectives on the reforms, which influence stakeholder opposition or support for them. Such understanding will not only be instructive, but possibly transformative for both change agents and those stakeholders whose support is critical to the success of reform. Reform agents may recognize the source of stakeholder resistance and be able to revise reform goals and redesign change interventions. Stakeholders who have a shared understanding of why the status quo is not acceptable and change is necessary are more likely to create coalitions of committed allies and supporters who will work together to achieve reform goals. This workbook illustrates how the decision tool can be used for various types of change and reform initiatives from policy reform, to country and donor partnership agreements, to sectoral reforms. Tested and used in learning interventions across cultures, regions, and sectors, the tool has been used successfully by teams in government, nongovernmental organizations, the business sector, and donor agencies. The book will be of great interest to readers working in all of these areas.
Encyclopedia Of Sustainable Management
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Author : Samuel Idowu
language : en
Publisher: Springer Nature
Release Date : 2023-11-21
Encyclopedia Of Sustainable Management written by Samuel Idowu and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-21 with Business & Economics categories.
This encyclopedia is the most comprehensive and up-to-date source of reference for sustainability in business and management. It covers both traditional and emerging concepts and terms and is fully international in its scope. More than 700 contributions of internationally renowned experts provide a definitive access to the knowledge in the area of sustainable and responsible management. All actors in the field will find reliable and up to date definitions and explanations of the key terms and concepts of management in this reference work. The Encyclopedia of Sustainable Management represents all aspects of management and business conduct. It takes sustainability as a management concept that gives due credit to the complexity and diverging constraints in which businesses and corporations act today, and it emphasizes and focuses approaches that help ensure that today's management decisions and actions will be the basis for tomorrow's prosperity.
Responsibility In Strategic Communication
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Author : Denisa Hejlová
language : en
Publisher: Emerald Group Publishing
Release Date : 2025-02-17
Responsibility In Strategic Communication written by Denisa Hejlová and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-17 with Business & Economics categories.
Responsibility in Strategic Communication offers a profound exploration into responsible strategic communication, differentiating genuine commitment from mere promises of responsibility.
Csr Communication In The Media
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Author : Franzisca Weder
language : en
Publisher: Springer Nature
Release Date : 2023-03-22
Csr Communication In The Media written by Franzisca Weder and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-22 with Business & Economics categories.
Corporate social responsibility (CSR) is an established management focus of today's companies and organizations of different types, scope and size. Communication practices on CSR and sustainability in the media industry, related theoretical concepts, and empirical foundations have not yet been sufficiently explored. This book focuses on a new normative framework of sustainability, bridging the established debate on public value with the current debate on social impact and the social license to operate in the media industry. With a variety of contributions from theory and practice, the book addresses the dual nature of media and media companies, which simultaneously produce economic and cultural goods and thus bear a "double responsibility": on the one hand, for the way they present reality, monitor and criticize economic and political developments, and bring ethical concerns to the public debate. On the other hand, they bear responsibility for their own activities as companies (license to operate). The book is therefore aimed at readers interested in the journalistic perspective and at executives in the media industry.
Becoming A Sustainable Organization
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Author : Kristina Kohl
language : en
Publisher: CRC Press
Release Date : 2016-04-21
Becoming A Sustainable Organization written by Kristina Kohl and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-21 with Business & Economics categories.
Organizations find that a performance gap exists between sustainability vision and benefits realization. Effecting transformational change requires incorporating sustainability into organization's culture including policies, processes, and people. Although they are often overlooked, project management professionals and HR professionals are valuable