Building Commitment To Reform Through Strategic Communication
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Building Commitment To Reform Through Strategic Communication
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Author : Cecilia Caba ero-Verzosa
language : en
Publisher: World Bank Publications
Release Date : 2009-10-06
Building Commitment To Reform Through Strategic Communication written by Cecilia Caba ero-Verzosa and has been published by World Bank Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-06 with Business & Economics categories.
Strategic communication is a powerful tool for creating broad-based support for reform and change initiatives. Much has been written about why communication matters in reform efforts, but there is scant material available to help those who manage reforms apply communication concepts and approaches to their own programs and policy-reform initiatives. 'Building Commitment to Reform through Strategic Communication' attempts to bridge that gap. The authors present a pragmatic and systematic approach for reformers ready to use communication strategically to achieve their reform goals. The Five Communication Management Decision Tool helps reformers and their teams develop a framework for their communication strategies. This decision tool helps managers see change initiatives through the eyes of those who will be affected by the reforms. When the decision tool is used in the early stages of the development of change programs, reformers gain an even deeper understanding of the stakeholders perspectives on the reforms, which influence stakeholder opposition or support for them. Such understanding will not only be instructive, but possibly transformative for both change agents and those stakeholders whose support is critical to the success of reform. Reform agents may recognize the source of stakeholder resistance and be able to revise reform goals and redesign change interventions. Stakeholders who have a shared understanding of why the status quo is not acceptable and change is necessary are more likely to create coalitions of committed allies and supporters who will work together to achieve reform goals. This workbook illustrates how the decision tool can be used for various types of change and reform initiatives from policy reform, to country and donor partnership agreements, to sectoral reforms. Tested and used in learning interventions across cultures, regions, and sectors, the tool has been used successfully by teams in government, nongovernmental organizations, the business sector, and donor agencies. The book will be of great interest to readers working in all of these areas.
Building Commitment To Reform Through Strategic Communication
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Author : Cecilia Cabanero Verzosa
language : en
Publisher:
Release Date : 2009-12-14
Building Commitment To Reform Through Strategic Communication written by Cecilia Cabanero Verzosa and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-14 with categories.
Provides a management decision-making tool for developing a communication strategy for reforms. This book features an approach that has been used face-to-face in workshops as well as through educational technologies such as computer-based modules.
Building Commitment To Reform Through Strategic Communication
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Author : Cecilia Cabañero-Verzosa
language : en
Publisher: World Bank Publications
Release Date : 2009
Building Commitment To Reform Through Strategic Communication written by Cecilia Cabañero-Verzosa and has been published by World Bank Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Strategic communication is a powerful tool for creating broad-based support for reform and change initiatives. Much has been written about why communication matters in reform efforts, but there is scant material available to help those who manage reforms apply communication concepts and approaches to their own programs and policy-reform initiatives. 'Building Commitment to Reform through Strategic Communication' attempts to bridge that gap. The authors present a pragmatic and systematic approach for reformers ready to use communication strategically to achieve their reform goals.The Five Communication Management Decision Tool helps reformers and their teams develop a framework for their communication strategies. This decision tool helps managers see change initiatives through the eyes of those who will be affected by the reforms. When the decision tool is used in the early stages of the development of change programs, reformers gain an even deeper understanding of the stakeholders' perspectives on the reforms, which influence stakeholder opposition or support for them. Such understanding will not only be instructive, but possibly transformative—for both change agents and those stakeholders whose support is critical to the success of reform. Reform agents may recognize the source of stakeholder resistance and be able to revise reform goals and redesign change interventions. Stakeholders who have a shared understanding of why the status quo is not acceptable and change is necessary are more likely to create coalitions of committed allies and supporters who will work together to achieve reform goals.This workbook illustrates how the decision tool can be used for various types of change and reform initiatives—from policy reform, to country and donor partnership agreements, to sectoral reforms. Tested and used in learning interventions across cultures, regions, and sectors, the tool has been used successfully by teams in government, nongovernmental organizations, the business sector, and donor agencies. The book will be of great interest to readers working in all of these areas.
Subsidy Reform In The Middle East And North Africa
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Author : Mr.Carlo A. Sdralevich
language : en
Publisher: International Monetary Fund
Release Date : 2014-07-09
Subsidy Reform In The Middle East And North Africa written by Mr.Carlo A. Sdralevich and has been published by International Monetary Fund this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-09 with Business & Economics categories.
In the Middle East and North Africa (MENA) countries price subsidies are common, especially on food and fuels. However, these are neither well targeted nor cost effective as a social protection tool, often benefiting mainly the better off instead of the poor and vulnerable. This paper explores the challenges of replacing generalized price subsidies with more equitable social safety net instruments, including the short-term inflationary effects, and describes the features of successful subsidy reforms.
Strategic Communication For Privatization Public Private Partnerships And Private Participation In Infrastructure Projects
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Author : Daniele Calabrese
language : en
Publisher: World Bank Publications
Release Date : 2008-01-01
Strategic Communication For Privatization Public Private Partnerships And Private Participation In Infrastructure Projects written by Daniele Calabrese and has been published by World Bank Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-01 with Business & Economics categories.
Strategic Communication for Privatization, Public-Private Partnerships, and Private Participation in Infrastructure reviews the experiences of the World Bank and its clients in employing public communication programs during the processes of privatization and private sector participation. Drawing from academic and policy research as well as from case studies, it highlights good practices and identifies lessons learned through an examination of success and failures. This book recommends principles of strategic communication and offers a methodology for researching and analyzing the communication issues associated with privatization and private sector participation. It includes an operational approach to design and implementation of public communication programs for the various forms of privatization and public-private initiatives. This publication is the eighth in a series of Working Papers sponsored by the Development Communication Division (DevComm) of the World Bank's External Affairs Vice-Presidency. This series is designed to share innovations and lessons learned in the application of strategic communication in development projects. Together with other donors, NGOs, and private sector partners, DevComm seeks to mainstream the discipline of development communication in development practice.
Strengthening Country Commitment To Human Development
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Author : Richard Heaver
language : en
Publisher: World Bank Publications
Release Date : 2005-01-01
Strengthening Country Commitment To Human Development written by Richard Heaver and has been published by World Bank Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-01 with Medical categories.
Annotation Technical and economic issues get the lion's share of attention in designing poverty reduction programs. Yet politicians, bureaucrats, or communities are not committed to implementing them well. This book draws attention to this gap in analysis and planning and suggests practical ways, based on country experience, to build commitment.
Oecd Public Governance Reviews Paraguay Pursuing National Development Through Integrated Public Governance
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2018-07-03
Oecd Public Governance Reviews Paraguay Pursuing National Development Through Integrated Public Governance written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-03 with categories.
This review provides concrete recommendations to support public governance reform in Paraguay.
Big City School Reforms
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Author : Michael Fullan
language : en
Publisher: Teachers College Press
Release Date : 2014
Big City School Reforms written by Michael Fullan and has been published by Teachers College Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Education categories.
Big cities have mostly failed in their efforts to reform public schools. This book shows why, and offers a framework for achieving future success. Fullan and Boyle, internationally renowned thinkers on school change, demonstrate that while the educational challenges of big cities can be overwhelming, they are not insurmountable. They identify six essential "push" and "pull" actions that can enable big school systems to improve student achievement. Leaders need to push to challenge the staus quo, convey a high sense of urgency, and have the courage needed to intervene. But they need to also pull together to create a commonly owned strategy, develop a profesisonal power of capital, and attend to sustainability. Examining three major cities, New York, Toronto, and London, through the decade of 2002 - 2012. this book weaves case studies with careful analysis and recommendations to hone in on which policies and strategies generate quality implementation that in turn raise the bar for all students and reduce the gap for the disadvantaged. Big-City School Reforms offers invaluable advice to those leading the next phase of school reform in cities around the world.
Decarbonizing Development
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Author : Marianne Fay
language : en
Publisher: World Bank Publications
Release Date : 2015-06-09
Decarbonizing Development written by Marianne Fay and has been published by World Bank Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-09 with Business & Economics categories.
The science is unequivocal: stabilizing climate change implies bringing net carbon emissions to zero. This must be done by 2100 if we are to keep climate change anywhere near the 2oC warming that world leaders have set as the maximum acceptable limit. Decarbonizing Development: Three Steps to a Zero-Carbon Future looks at what it would take to decarbonize the world economy by 2100 in a way that is compatible with countries' broader development goals. Here is what needs to be done: -Act early with an eye on the end-goal. To best achieve a given reduction in emissions in 2030 depends on whether this is the final target or a step towards zero net emissions. -Go beyond prices with a policy package that triggers changes in investment patterns, technologies and behaviors. Carbon pricing is necessary for an efficient transition toward decarbonization. It is an efficient way to raise revenue, which can be used to support poverty reduction or reduce other taxes. Policymakers need to adopt measures that trigger the required changes in investment patterns, behaviors, and technologies - and if carbon pricing is temporarily impossible, use these measures as a substitute. -Mind the political economy and smooth the transition for those who stand to be most affected. Reforms live or die based on the political economy. A climate policy package must be attractive to a majority of voters and avoid impacts that appear unfair or are concentrated on a region, sector or community. Reforms have to smooth the transition for those who stand to be affected, by protecting vulnerable people but also sometimes compensating powerful lobbies.
Communication Based Assessment For Bank Operations
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Author : Paul Mitchell
language : en
Publisher: World Bank Publications
Release Date : 2007-01-01
Communication Based Assessment For Bank Operations written by Paul Mitchell and has been published by World Bank Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-01 with Business & Economics categories.
All development is ultimately about change, and this requires communication interventions. Communication must be framed in an integral "two-way" process that involves stakeholders, accounts for their perspectives, and understands their socio-political context. This two-way process constitutes a new communication approach, providing a better understanding of the development context, tailoring development initiatives during design and implementation, and contributing to more sustainable results. This paper presents the methodology used by the Development Communication Division (DevComm) fo the World Bank's External Affairs Vice-Presidency and its clients to improve development outcomes based on a Communication-based Assessment (CBA) approach.