Publicidade Marginal
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Publicidade Marginal
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Author : Antonio Lemes Guerra Junior
language : pt-BR
Publisher: EDUEL
Release Date : 2021-10-07
Publicidade Marginal written by Antonio Lemes Guerra Junior and has been published by EDUEL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-07 with Language Arts & Disciplines categories.
"Traga a vasilha", "traga a vasilha!" Cotidianamente, muitas pessoas têm os ouvidos seduzidos por frases como essa. Outras têm o portão de casa adornado ou a caixa do correio abarrotada com panfletos diversos, deixados por comerciantes do bairro ou dos arredores. Certamente, muitas outras já receberam esses materiais, pela janela do carro ou ao caminharem pelas ruas. Talvez sejam raras aquelas que nunca sentiram a presença da publicidade além dos muros da TV, do rádio, da internet ou dos jornais e das revistas. É disso que trata esta obra: a Publicidade Marginal.
Publicidade Marginal
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Author : Antonio Lemes Guerra Junior
language : pt-BR
Publisher:
Release Date : 2021
Publicidade Marginal written by Antonio Lemes Guerra Junior and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Advertising categories.
From Marginal To Mainstream
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Author : Helen Edwards
language : en
Publisher: Kogan Page Publishers
Release Date : 2023-02-03
From Marginal To Mainstream written by Helen Edwards and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-03 with Business & Economics categories.
Legacy brands are struggling. The hand-to-hand combat for advantage has become a zero-sum game - producing small share gains and losses but nothing to bring about sensational new growth. This book shows why businesses, marketers and entrepreneurs need to break free from their 'mainstream inhibition' and turn their attention to the margins - to confront, evaluate and embrace the 'strangeness' of behaviours, ideas and ways of life at the fringes. Why? Because marginal behaviours can break through and take off. They can go mainstream. They can unleash 'consumer-driven disruption', promoting new innovation, new routes to market, new winners and losers - and new growth. Using original research and analysis of the brands that have successfully backed marginal behaviours, From Marginal to Mainstream provides a framework for understanding and evaluating this non-obvious, untapped potential. Marginal behaviours may be unpromising, untested, weird, even sometimes repulsive - yet they can point the way to the future. Today's margins are tomorrow's pot of gold - if you know where and how to look.
Marketing Management
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Author : S. Jayachandran
language : en
Publisher: Excel Books India
Release Date : 2004-05
Marketing Management written by S. Jayachandran and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05 with Marketing categories.
This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies,v Summary of each chapter makes the reader to grasp the chapter contents with easy effort.v Each chapter has questions for discussion, preparing the students well for examination.v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically.v Case Studies lead the reader to improve his/her analytical skills and practical knowledge.
Building Models For Marketing Decisions
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Author : Peter S.H. Leeflang
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-06-29
Building Models For Marketing Decisions written by Peter S.H. Leeflang and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-29 with Business & Economics categories.
This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.
Marketing Plans
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Author : Malcolm McDonald
language : en
Publisher: Butterworth-Heinemann
Release Date : 1999-05-05
Marketing Plans written by Malcolm McDonald and has been published by Butterworth-Heinemann this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-05-05 with Business & Economics categories.
At last marketing managers and business executives concerned with profitability and sustained growth of their organisation have at their fingertips a practical guide which tells them how to prepare and use a marketing plan. In this new edition of Marketing Plans, one of the world's leading marketing educators has greatly expanded his book to include the key recent developments in marketing techniques and a range of practical marketing tools. In Marketing Plans, the whole process of marketing planning - from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets - is fully explained. There is an additional section which provides a step-by-step 'this is how you do it' guide to devising your own marketing plan, combining the very best of current practice with the necessary theoretical background. Marketers, executives and students studying for CIM and CAM exams will find the application of basic marketing principles to sound business practice invaluable. For tutors, there is a comprehensive resource pack containing OHP masters, chapter-by-chapter tutor notes, examples of real marketing plans, case studies for classroom use and interactive exercises on floppy disks. An international marketing bestseller New two colour internal design with new page layout and features providing maximum clarity Focuses on key recent developments in marketing techniques and provides a range of practical marketing tools
Visualizing Marketing
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Author : S. Umit Kucuk
language : en
Publisher: Springer Nature
Release Date : 2023-03-21
Visualizing Marketing written by S. Umit Kucuk and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-21 with Business & Economics categories.
This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and there is a need for approaches that provide a clear picture of such concepts, along with concrete and hands-on knowledge tools to students, scholars, and practitioners. Furthermore, the recent rising importance and popularity of digital marketing tools and marketing metrics make visualization of such important marketing phenomena possible. Visualizing or concretizing of marketing data is more important than ever as the usage and presentation of such enormous amounts of data requires visual representation. Whereas the first edition focused on traditional marketing elements, namely the 4Ps or marketing mix elements, this edition includes a new section focusing on digital marketing, which introduces the 4Cs, defined as Connectivity, Content, Community and Commitment. Consequently, this edition provides a broader view of marketing concepts by also proposing a new conceptualization to today’s dynamically changing digital marketing value creation tools. As a result, this book develops a new foundation of digital marketing and provides an alternative way of discussing and explaining marketing concepts, old and new, with visual representations.
Marketing
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Author : Steven J. Skinner
language : en
Publisher: Houghton Mifflin
Release Date : 1994
Marketing written by Steven J. Skinner and has been published by Houghton Mifflin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
Marketing
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Author : Rosalind Masterson
language : en
Publisher: SAGE
Release Date : 2014-03-25
Marketing written by Rosalind Masterson and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-25 with Business & Economics categories.
*Winners - British Book Design Awards 2014 in the category Best Use of Cross Media* Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424) Watch the video walkthrough to find out how your students can make the best use of the interactive resources that come with the new edition! With each print copy of the new 3rd edition, students receive 12 months FREE access to the interactive eBook* giving them the flexibility to learn how, when and where they want. An individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf® and allows students to access the book from their computer, tablet, or mobile phone and make notes and highlights which will automatically sync wherever they go. Green coffee cups in the margins link students directly to a wealth of online resources. Click on the links below to see or hear an example: Watch videos to get a better understanding of key concepts and provoke in-class discussion Visit websites and templates to help guide students’ study A dedicated Pinterest page with wealth of topical real world examples of marketing that students can relate to the study A Podcast series where recent graduates and marketing professionals talk about the day-to-day of marketing and specific marketing concepts For those students always on the go, Marketing an Introduction 3rd edition is also supported by MobileStudy – a responsive revision tool which can be accessed on smartphones or tablets allowing students to revise anytime and anywhere that suits their schedule. New to the 3rd edition: Covers topics such as digital marketing, global marketing and marketing ethics Places emphasis on employability and marketing in the workplace to help students prepare themselves for life after university Fun activities for students to try with classmates or during private study to help consolidate what they have learnt (*interactivity only available through Vitalsource eBook)
Marketing Morality And The Natural Environment
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Author : Andrew Crane
language : en
Publisher: Routledge
Release Date : 2002-01-04
Marketing Morality And The Natural Environment written by Andrew Crane and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-01-04 with Business & Economics categories.
This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.