Publishing Industry Market Briefs
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The Publishing Industry In China
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Author : Robert Baensch
language : en
Publisher: Routledge
Release Date : 2017-07-05
The Publishing Industry In China written by Robert Baensch and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-05 with Language Arts & Disciplines categories.
The Publishing Industry in China is a timely volume that covers all aspects of China's book, magazine, and online publishing industry. Various chapters discuss the different market segments of trade, scientific, technical, professional, education, and children's books.
The Book Publishing Industry
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Author : Albert N. Greco
language : en
Publisher: Routledge
Release Date : 2013-07-31
The Book Publishing Industry written by Albert N. Greco and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-31 with Business & Economics categories.
The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an appendix containing historical data on the industry from 1946 to the end of the twentieth century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry. This third edition features a chapter on e-books and provides an overview of the current shift toward digital media in the US book publishing industry.
Encyclopedia Of E Commerce Development Implementation And Management
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Author : Lee, In
language : en
Publisher: IGI Global
Release Date : 2016-03-31
Encyclopedia Of E Commerce Development Implementation And Management written by Lee, In and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-31 with Computers categories.
The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce. The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals. .
Reading Popular Physics
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Author : Elizabeth Leane
language : en
Publisher: Routledge
Release Date : 2017-03-02
Reading Popular Physics written by Elizabeth Leane and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-02 with Literary Criticism categories.
Reading Popular Physics is a valuable contribution to our understanding of the nature and implications of physics popularizations. A literary critic trained in science, Elizabeth Leane treats popular science writing as a distinct and significant genre, focusing particularly on five bestselling books: Stephen Hawking's A Brief History of Time, Steven Weinberg's The First Three Minutes, James Gleick's Chaos, M. Mitchell Waldrop's Complexity, and Gary Zukav's The Dancing Wu Li Masters. Leane situates her examination of the texts within the heated interdisciplinary exchanges known as the 'Science Wars', focusing specifically on the disputed issue of the role of language in science. Her use of literary analysis reveals how popular science books function as sites for 'disciplinary skirmishes' as she uncovers the ways in which popularizers of science influence the public. In addition to their explicit discussion of scientific concepts, Leane argues, these authors employ subtle textual strategies that encode claims about the nature and status of scientific knowledge - claims that are all the more powerful because they are unacknowledged. Her book will change the way these texts are read, offering readers a fresh perspective on this highly visible and influential genre.
An Overview Of Print Publishing Markets In The European Community
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Author : European Commission. Information Market Observatory
language : en
Publisher:
Release Date : 1993
An Overview Of Print Publishing Markets In The European Community written by European Commission. Information Market Observatory and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Information services industry categories.
This Working Paper offers a brief overview of the current status of print publishing markets in the European Community and identifies key areas where opportunities may exist in the near future for traditional publishers to diversify into electronic publishing.
China S Publishing Industry
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Author : Qidong Yun
language : en
Publisher: Chandos Publishing
Release Date : 2018-08-23
China S Publishing Industry written by Qidong Yun and has been published by Chandos Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-23 with Language Arts & Disciplines categories.
China's Publishing Industry presents a portrait of the contemporary Chinese publishing industry in its political and commercial contexts, and analyses how its structures are influenced by the state and by market forces. Starting with an overview of the publishing business in China, this book takes a long view of the profound changes in China's publishing industry, covering a period from the 'socialist transformation' under Mao to the more recent reforms, such as the conglomeration and corporatisation, of the industry. The book investigates the impact of the changing social, economic and ideological environment on the structure and operation of the publishing industry, and explores how the burgeoning digital publishing business is shaped by the broader social context. It reveals that the process of commercialisation in China's publishing industry has been marked by persistent tensions and contradictions, and demonstrates, through case studies, how these tensions have impacted everyday practices. Provides contemporary industry information about China's publishing. Presents a clear overview of trends and explains the fundamental dynamics behind them. Gives an analytic account of China’s publishing, demonstrating the interaction between the broader social context and the publishing industry. Explains the legacies of the old system, the predicaments inherent in the current industry, and the limits of ongoing reforms. Illustrates how a typical state publishing group operates and copes with the demands from the party, the pressures from the market and the challenges posed by digital technologies.
Content Licensing
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Author : Michael Upshall
language : en
Publisher: Elsevier
Release Date : 2014-01-23
Content Licensing written by Michael Upshall and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-23 with Language Arts & Disciplines categories.
Content Licensing is a wide-ranging and comprehensive guide to providing content for dissemination electronically. It outlines a step-by-step introduction to the why, how, and frequently asked questions of digital content and how to license it. In addition, it examines the context in which licensing takes place. What makes the book unique is that it examines licensing from a range of perspectives. Practical tips for cost-effective licensing Guidance on how to ensure the most effective use is made of electronic resources Invaluable for publishers, libraries and distributors
A Brief Review Of The Craft Of Writing
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Author : M.B. Wood
language : en
Publisher: Lulu.com
Release Date : 2019
A Brief Review Of The Craft Of Writing written by M.B. Wood and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Creative writing categories.
The Book Publishing Industry
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Author : Albert N. Greco
language : en
Publisher: Taylor & Francis
Release Date : 2004-11-16
The Book Publishing Industry written by Albert N. Greco and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-11-16 with Business & Economics categories.
This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing and production. The work explores the complex issues that occur everyday in the publishing in
The Growth Of The Scholarly Publishing Industry In The U S
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Author : Albert N. Greco
language : en
Publisher: Springer
Release Date : 2018-10-16
The Growth Of The Scholarly Publishing Industry In The U S written by Albert N. Greco and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-16 with Business & Economics categories.
This book analyzes the dynamic growth of the scholarly publishing industry in the United States during 1939-1946, a critical period in the business history of scholarly publications in STM and the humanities and the social sciences. It explains how the key publishing players positioned themselves to take advantage of the war economy and how they used different business and marketing strategies to create the market and demand for scholarly publications. Not only did the atomic threat necessitate a surge in scholarly research, but at the same time scholarly publishing managers prepared for the dramatic shift by anticipating the potential impact of the GI Bill on higher education, creating superb printed products, and by becoming the brand, the source of knowledge and information. The creation of strategic business units and value chains as well as the development of marketing targeting strategies resulted in brand loyalty to certain publishers and publications but also accelerated the growth of the US scholarly publishing industry. Business historians and marketing professors interested in the business strategies of scholarly publishers during World War II will find this book to be a valuable resource.