Qualitative Marktforschung Als Methodik Zur Gewinnung Von Neuproduktideen Theoretische Grundlagen Und Anwendungsbeispiele
DOWNLOAD
Download Qualitative Marktforschung Als Methodik Zur Gewinnung Von Neuproduktideen Theoretische Grundlagen Und Anwendungsbeispiele PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Qualitative Marktforschung Als Methodik Zur Gewinnung Von Neuproduktideen Theoretische Grundlagen Und Anwendungsbeispiele book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Qualitative Marktforschung Als Methodik Zur Gewinnung Von Neuproduktideen Theoretische Grundlagen Und Anwendungsbeispiele
DOWNLOAD
Author : Robert Scholz
language : de
Publisher: GRIN Verlag
Release Date : 2008
Qualitative Marktforschung Als Methodik Zur Gewinnung Von Neuproduktideen Theoretische Grundlagen Und Anwendungsbeispiele written by Robert Scholz and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Studienarbeit aus dem Jahr 2006 im Fachbereich BWL - Marktforschung, Note: 2.0, Technische Universität Bergakademie Freiberg, Sprache: Deutsch, Abstract: 1 Einleitung Durch die sich ständig wandelnden Kundenbedürfnisse, Fortschritte in der Technologie sowie durch den hohen Wettbewerbsdruck ist die kontinuierliche Weiterentwicklung bestehender Produkte sowie die Entwicklung neuer Produkte ein wesentlicher Faktor für den Erfolg eines Unternehmens. So erwirtschaftet Siemens 50 Prozent seines Umsatzes mit Produkten, die vor 5 Jahren noch nicht existierten. Dabei ist die Entwicklung neuer Produkte immer schwieriger, denn der scharfe Wettbewerb hat den Markt zunehmend zersplittert und die ansprechbaren Marktsegmente verkleinert. Um Produkte nicht am Markt vorbei zu entwickeln, ist die Kenntnis der latenten Bedürfnisse der Kunden von Vorteil. Was denkt, wie fühlt, was will der Kunde? Oftmals wünschen sich die Kunden ein bisher noch nicht existentes Produkt und haben schon eine konkrete Neuproduktidee. Das Ziel der Marktforschung ist es, dieses verborgene Potenzial für die Unternehmen nutzbar zu machen. Dies stellt die Unternehmen vor eine außerordentliche Herausforderung. Die Generierung von Neuproduktideen stößt mit den quantitativen Methoden der Marktforschung schnell an ihre natürliche "Grenze". Für solche "weiche" Daten werden die Methoden der qualitativen Marktforschung benötigt. Ziel der Arbeit ist, die qualitative Marktforschung in Bezug auf ihre Relevanz zur Generierung von Neuproduktideen zu beschreiben. Dazu erfolgen zunächst eine Begriffsbestimmung der Neuproduktidee sowie eine Erläuterung zu den möglichen Quellen der Neuproduktidee. Danach beschäftigt sich die Arbeit mit den Grundlagen der qualitativen Marktforschung und gibt einen Überblick über das zur Neuproduktgenerierung geeignete qualitative Methodenspektrum, dessen Anwendung an einem Beispiel demonstriert wird. 2 Die Neuproduktidee 2.1 Eine Begriffsbestimmung Als erstes gilt es zu klären, was un
Qualitative Marktforschung In Theorie Und Praxis
DOWNLOAD
Author : Gabriele Naderer
language : de
Publisher: Springer-Verlag
Release Date : 2008-01-08
Qualitative Marktforschung In Theorie Und Praxis written by Gabriele Naderer and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-08 with Business & Economics categories.
"Sehr kenntnisreich beschreiben [die Autoren] die bei qualitativen Erhebungen angewendeten wissenschaftlichen Methoden, den Forschungsprozess, die Anwendungsfelder, branchenspezifische Anforderungen sowie die internationale qualitative Marktforschung. Dieses Buch ist ein kompetenter Ratgeber, der nicht nur Studenten, sondern auch junge Profis zuverlässig begleitet." STUDIUM - Buchmagazin für Studierende "Dieses Buch ist unverzichtbar! [...] Das Lesen dieses gar nicht trockenen Lehrbuches macht Freude, die einzelnen Kapitel sind systematisch strukturiert, die praxisorientierten Beiträge mit jeweils etwa 20 Seiten lassen sich unabhängig und auch peu à peu lesen. Wenn es nicht ein Lehrbuch wäre, würde man sagen: Das ist der richtige Schmöker für Marktforscher. Lesen!" planung & analyse
Qualitative Marktforschung In Theorie Und Praxis
DOWNLOAD
Author : Gabriele Naderer
language : de
Publisher: Springer-Verlag
Release Date : 2011-06-16
Qualitative Marktforschung In Theorie Und Praxis written by Gabriele Naderer and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-16 with Business & Economics categories.
"Sehr kenntnisreich beschreiben [die Autoren] die bei qualitativen Erhebungen angewendeten wissenschaftlichen Methoden, den Forschungsprozess, die Anwendungsfelder, branchenspezifische Anforderungen sowie die internationale qualitative Marktforschung. Dieses Buch ist ein kompetenter Ratgeber, der nicht nur Studenten, sondern auch junge Profis zuverlässig begleitet." STUDIUM - Buchmagazin für Studierende "Dieses Buch ist unverzichtbar! [...] Das Lesen dieses gar nicht trockenen Lehrbuches macht Freude, die einzelnen Kapitel sind systematisch strukturiert, die praxisorientierten Beiträge mit jeweils etwa 20 Seiten lassen sich unabhängig und auch peu à peu lesen. Wenn es nicht ein Lehrbuch wäre, würde man sagen: Das ist der richtige Schmöker für Marktforscher. Lesen!" planung & analyse In der 2. Auflage wurden alle Beiträge überarbeitet und aktualisiert. Neue Beiträge zu Impliziten Methoden, der Standortbestimmung einer Branche im Umbruch und dem Image der qualitativen Marktforschung wurden aufgenommen.
Qualitative Interviewing
DOWNLOAD
Author : Herbert J. Rubin
language : en
Publisher: SAGE
Release Date : 2005
Qualitative Interviewing written by Herbert J. Rubin and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Language Arts & Disciplines categories.
The 2nd edition of this work has been completely rewritten to add new examples & to better integrate the presentation of topics. Readers will see how the choice of topic influences question wording & how the questions asked influence the analysis.
Market Research Handbook
DOWNLOAD
Author : ESOMAR
language : en
Publisher: John Wiley & Sons
Release Date : 2008-04-30
Market Research Handbook written by ESOMAR and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-30 with Business & Economics categories.
The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The new Handbook stands out from earlier editions by explaining the latest research techniques and methodologies within a contemporary business context. Yet it remains an invaluable and practical day to day reference work for the modern market researcher. Truly international in outlook and approach, the Handbook combines contributions from over 40 research thought leaders and specialists from across the world including the UK, US, Europe, Australia and S.E.Asia. "The editors and authors make an overdue contribution to bridging the Theory-Practice divide. Their client perspective will delight, inform and inspire market research specialists and users alike." —Prof. Seán Meehan (Switzerland), Martin Hilti Professor of Marketing and Change Management, IMD – International Institute for Management Development
Marketing Problems
DOWNLOAD
Author : Melvin Thomas Copeland
language : en
Publisher: Legare Street Press
Release Date : 2023-07-18
Marketing Problems written by Melvin Thomas Copeland and has been published by Legare Street Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-18 with categories.
This book dives deep into the world of marketing, providing insightful and strategic solutions to common marketing problems. With real-world examples and practical advice, this book is an essential resource for anyone interested in marketing. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Future Telco
DOWNLOAD
Author : Peter Krüssel
language : en
Publisher: Springer
Release Date : 2018-07-23
Future Telco written by Peter Krüssel and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-23 with Business & Economics categories.
This book examines the extensive changes in markets, technologies and value chains that telecommunication companies are currently confronted with. It analyzes the crossroads they have reached and the choices that now need to be made – to be a bit pipe or a trendsetter of digitalization. Based on an analysis of the key challenges for telcos, the book derives future market scenarios and puts forward recommendations for how they can successfully position themselves. It proposes a framework based on seven “levers,” which addresses concrete measures in each step of the value chain, ranging from technology, IT and processes, to innovation, marketing and sales issues. The book discusses the current challenges and provides both general recommendations and concrete solutions. Respected experts illustrate innovative strategic and technical trends and provide insights gained in real-life transformation projects. Recent developments in the areas of regulation, product development, competition between over-the-top (OTT) providers and telcos, as well as technical innovations like 5G, SDN/NFV, LEO satellites and MEC are discussed. Accordingly, practitioners, managers and researchers alike will benefit from the book’s wealth of examples and up-to-date insights.
Marketing Metaphoria
DOWNLOAD
Author : Gerald Zaltman
language : en
Publisher: Harvard Business Press
Release Date : 2008
Marketing Metaphoria written by Gerald Zaltman and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
"Marketing Metaphoria undresses the mind of the consumer to reveal the powerful, unconscious viewing lenses that shape what people think, hear, say, and do. These lenses are called "deep metaphors" and they populate the unconscious mind. Understanding how people use deep metaphors will help you develop new products, launch innovations, enhance purchase and consumption experiences, create engaging communications, and much more." "Drawing on thousands of interview, the authors identify seven primary deep metaphors. Knowing how they influence your consumers can have a huge effect on your sales and profits. Marketing Metaphoria describes how some of the world's most famous companies as well as small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve their marketing problems."--Jacket.
Advances In Sustainable Manufacturing
DOWNLOAD
Author : Günther Seliger
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-05-27
Advances In Sustainable Manufacturing written by Günther Seliger and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-27 with Technology & Engineering categories.
Non-renewable materials can no longer be disposed once humankind's ever increasing needs cannot be fulfilled anymore due to limited resources. Reuse and recycling become inevitable requirements for product and process design. Renewable resources must not be consumed in quantities higher than can be regained. New technologies have to be developed and applied for a Sustainable Product Development and Life Cycle Engineering to fulfill the needs of humankind, protecting public health, welfare, and environment. The 8th Global Conference on Sustainable Manufacturing brings together some of the world’s leading experts to present a scientific conference in Abu Dhabi, one of the world’s fastest growing economies and a global leader in the development of sustainable technologies. The conference will focus on 7 areas: Value adding by sustainable manufacturing in the UAE Potentials of renewables Education for sustainability engineering Green supply chain and transportation Microelectronics and resource efficiency Technology driven startups Sustainable products and manufacturing processes
Case Studies In The Traditional Food Sector
DOWNLOAD
Author : Alessio Cavicchi
language : en
Publisher: Woodhead Publishing
Release Date : 2017-11-14
Case Studies In The Traditional Food Sector written by Alessio Cavicchi and has been published by Woodhead Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-14 with Technology & Engineering categories.
Consumer Science and Strategic Marketing: Case Studies in the Traditional Food Sector aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the food industry for achieving the following strategic aims: rejuvenating product image, shaping new market places, achieving market differentiation and geographical diffusion, achieving customer loyalty, promoting traditional features of the product and defining product positioning in competitive environment. There is an emerging demand from food industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research. This book aims to answer the following questions, amongst others: How research in the field of consumer science became relevant for marketing strategies?, Which tangible economic and financial outcomes have been obtained by the joint work of sensory scientists, researchers in marketing field and food business professionals?, and which communication methods and practices have been relevant to make the most of R&D in the food industry? Through case studies, successful examples and practices are provided, with newer inputs for further theoretical investigation given. Both current and future professionals in the food industry will gain insights that can be used in their business environment. Bridges the gap between scholars and practitioners in understanding consumers in the traditional food sector Allows scientists and professionals to make the most of R&D outcomes Advances consumer science research to address business problems in the food industry