Radical Relevance
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Radical Relevance
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Author : Bill Cates
language : en
Publisher:
Release Date : 2019-10-31
Radical Relevance written by Bill Cates and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-31 with categories.
Your Value Proposition is not your Elevator Pitch, Positioning Statement, or Unique Selling Proposition. Your Value Proposition is the sum total of all the value you bring to your prospects, clients, strategic partners, and even your employees. Your Value Proposition is the foundation of your business. No value proposition = No business! In today's world of marketing-message overload, the most effective way to grab someone's attention is through radically relevant and critically compelling messaging. Communicating a relevant and compelling value proposition has always been a critical part of winning new business. And your overwhelmed prospects and clients need and even expect your value proposition to be bullseye relevant and continually compelling. In Radical Relevance, Hall of Fame marketer and speaker Bill Cates, lays out your complete road map to discover, formulate, and communicate your value proposition in a way that will be irresistible to just the right prospects, compel them to follow your recommendations, and repel prospects who aren't a perfect fit. Remember: if you try to appeal to everyone, you run the risk of appealing to no one.It's time to take a stand with your value!It's time to get Radically Relevant!
Radical Relevance Sharpen Your Marketing Message Cut Through The Noise Win More Ideal Clients
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Author : Bill Cates
language : en
Publisher:
Release Date : 2019-09-15
Radical Relevance Sharpen Your Marketing Message Cut Through The Noise Win More Ideal Clients written by Bill Cates and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-15 with Business & Economics categories.
Sharpen Your Marketing Message - Cut Through the Noise - Win More Ideal Clients Radical Relevance will help you cut through the daily barrage of message overload your prospects experience, to reach the right people at the right time with the right message. You will learn principles, strategies, and tangible tactics to help you: - Craft an irresistible marketing message that attracts the attention of your ideal clients. - Create a Unique Selling Proposition that makes you look different and separates you from your competition. - Brand your business through the problems you solve and the opportunities you create. - Create and deliver an Elevator Pitch that is authentic and compelling. - Reach more high-level prospects who need your value. - Persuade and move prospects to action so they follow your recommendations. - Build a more profitable, fulfilling, and enjoyable business. RADICAL RELEVANCE is filled with value proposition examples and unique branding case studies. RADICAL RELEVANCE is your road map to growing your business in a crowded and noisy marketplace. RADICAL RELEVANCE is about finding the bullseye for your business. You start with a relentless passion for truly knowing your clients - for identifying and solving their critical challenges and maximizing their opportunities. You narrow your focus to define a clear and profitable target market. Then, you zero-in to identify your Right-Fit Clients(TM). Continually tightening up your focus allows you to sharpen your marketing message - to cut through all the noise in the marketplace and resonate with your prospects - to capture their attention and compel them to take action. RADICAL RELEVANCE is about solving the right problems, with the right product or service, for the right people, with the right message, through the right medium, at just the right time. RADICAL RELEVANCE is not a theory. It's your path to exponential growth. Your radically relevant message will be irresistible to just the right prospects, compelling them to follow your recommendations, while simultaneously repelling those prospects who aren't a perfect fit for your business. BILL CATES, CSP, CPAE is an internationally recognized client-acquisition expert and highly sought-after speaker. Elected by his peers into the Professional Speakers Hall of Fame, Bill has delivered his impactful, high-energy message on six continents to more than half a million professionals, executives, and business owners. Bill is the author of three Best Sellers: Get More Referrals Now, Don't Keep Me a Secret, and Beyond Referrals. Through his presentations, consulting, coaching, and video-based training programs, Bill shows businesses of all sizes how to increase revenue without increasing their marketing budgets. A successful entrepreneur, Bill built and sold two successful companies before turning his attention to businesses and professionals create irresistible value propositions. When Bill isn't working, he's planning his next adventure. Bill has trekked through the Himalayas of Nepal and the Andes of Peru, camped in the Arctic Circle, lived on a houseboat in Kashmir, and toured the country as a drummer in a rock and roll band. It's time to take a stand with your value It's time to get Radically Relevant BE RELEVANT OR BE IGNORED BE COMPELLING OR BE FORGOTTEN
Radical Relevance
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Author : Laura Gray-Rosendale
language : en
Publisher: SUNY Press
Release Date : 2005-01-20
Radical Relevance written by Laura Gray-Rosendale and has been published by SUNY Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-20 with Language Arts & Disciplines categories.
Exemplifies the struggles of scholars to work toward a more shared agenda for social change.
Race For Relevance
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Author : Harrison Coerver
language : en
Publisher: John Wiley & Sons
Release Date : 2013-10-03
Race For Relevance written by Harrison Coerver and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-03 with Business & Economics categories.
Race for Relevance provides a no-nonsense look at today's realities and how associations operate and what they need to do to remain relevant in the future. Based on more than 40 years of combined experience working with more than 1,000 organizations, the authors examine 5 key areas where the traditional approach that organizations have taken in the past needs to be altered. The 5 key areas of change are: Overhaul the governance model and committee operations (and get the right people focused on the right things). Empower the CEO and leverage staff expertise. Zero in on your member market. Rationalize programs and services--and focus where you can have an effect. Get the supporting technology framework right. The book includes worksheets, checklists, and case studies all geared towards helping association leaders--staff and volunteers alike--to kick off the thought-provoking discussions that are generally at the forefront of change, be prepared for those fighting for the status quo, and to implement change without sacrificing your influence. Order a copy today for all of your association leaders and start your drive to thrive.
Ideas For Action
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Author : Cynthia Kaufman
language : en
Publisher: PM Press
Release Date : 2016-07-01
Ideas For Action written by Cynthia Kaufman and has been published by PM Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-01 with Political Science categories.
Written in an engaging and accessible style, Ideas for Action gives activists the intellectual tools to turn discontent into a plan of action. Exploring a wide range of political traditions—including Marxism, anarchism, anti-imperialism, postmodernism, feminism, critical race theory, and environmentalism—Cynthia Kaufman acknowledges the strengths and weaknesses of a variety of political movements and the ideologies inspired by or generated through them. Kaufman incorporates elements of her own activist experiences and presents a coherent analysis without pretending to offer “the final word” on complex issues. Instead, she helps orient a critical understanding of the social world and a glimpse of the excitement and rewards of serious intellectual engagement with political ideas. Fully updated to confront pressing issues of today—from mass incarceration to climate change, from the war on terror to the national security state, from rising inequality to a global shortage of care, Ideas for Action also examines the work of diverse thinkers such as Adam Smith, Paulo Freire, Grace Lee Boggs, and Stuart Hall. Kaufman’s insights break the chains of cynicism and lay a foundation for more effective organizing.
Retrieving The Radical Tillich
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Author : Russell Re Manning
language : en
Publisher: Springer
Release Date : 2016-01-26
Retrieving The Radical Tillich written by Russell Re Manning and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-26 with Philosophy categories.
Paul Tillich is best known today as a theologian of mediation. Many have come to view him as an out-of-date thinker a safe exemplar of a mid-twentieth-century theological liberalism. The way he has come to be viewed contrasts sharply with the current theological landscape one dominated by the notion of radicality. In this collection, Russell Re Manning breaks with the widespread opinion of Tillich as 'safe' and dated. Retrieving the Radical Tillich depicts the thinker as a radical theologian, strongly marked but never fully determined by the urgent critical demands of his time. From the crisis of a German cultural and religious life after the First World War, to the new realities of religious pluralism, Tillich's theological responses were always profoundly ambivalent, impure and disruptive, asserts Re Manning. The Tillich that is outlined and analyzed by this collection is never merely correlative. Far from the dominant image of the theologian as a liberal accommodationist, Re Manning reintroduces the troubled and troubling figure of the radical Tillich.
Radical Relevance
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Author : Laura Gray-Rosendale
language : en
Publisher: State University of New York Press
Release Date : 2012-02-01
Radical Relevance written by Laura Gray-Rosendale and has been published by State University of New York Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-01 with Language Arts & Disciplines categories.
Exemplifies the struggles of scholars to work toward a more shared agenda for social change. In an effort to rethink the left, this interdisciplinary collection weaves together some of today’s most powerful voices in contemporary left critical thought as they examine the fragmentation of American movements for social change, evaluate what critical scholarship might contribute to the task of renewing (or creating) a more unified and efficacious left, and explore the left’s possibly inadequate dealings with many marginalized groups. Representing a diverse range of theoretical perspectives within several “textual” disciplines, the essays assess historical, practical, or speculative models for a “whole left”—a left constituted by a broad range of complexly interwoven interests, including issues of class, environment, gender, sexuality, disability, race, and ethnicity. The book exemplifies the struggles of scholars to work toward a more shared agenda for social change. At Northern Arizona University, Laura Gray-Rosendale and Steven Rosendale are Associate Professors of English. Gray-Rosendale is the coeditor (with Gil Harootunian) of Fractured Feminisms: Rhetoric, Context, and Contestation and the coeditor (with Sibylle Gruber) of Alternative Rhetorics: Challenges to the Rhetorical Tradition, both also published by SUNY Press. Rosendale is the editor of The Greening of Literary Scholarship: Literature, Theory, and the Environment.
Jesus Radical Righteous Relevant Ebook
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Author : Stephan Joubert
language : en
Publisher: Christian Art Publishers
Release Date : 2012-01-18
Jesus Radical Righteous Relevant Ebook written by Stephan Joubert and has been published by Christian Art Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-18 with Religion categories.
JESUS RADICAL, RIGHTEOUS, RELEVANT invites readers to think in a radically different way about Jesus by exploring where exactly He fits into Christianity, the church and their lives. Author Stephan Joubert unlocks readers’ minds with a refreshing approach that enables them to determine where they belong in God’s kingdom, His church and His world. JESUS RADICAL, RIGHTEOUS, RELEVANT guides readers to realize that Christians attach so much value to a church culture, and have adapted the gospel to such an extent that Jesus has been pushed to the background. JESUS RADICAL, RIGHTEOUS, RELEVANT is an open invitation to think differently about the Messiah, to follow in Jesus’ footsteps and experience Him as never before.
Digital Political Radical
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Author : Natalie Fenton
language : en
Publisher: John Wiley & Sons
Release Date : 2016-09-26
Digital Political Radical written by Natalie Fenton and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-26 with Social Science categories.
Digital, Political, Radical is a siren call to the field of media and communications and the study of social and political movements. We must put the politics of transformation at the very heart of our analyses to meet the global challenges of gross inequality and ever-more impoverished democracies. Fenton makes an impassioned plea for re-invigorating critical research on digital media such that it can be explanatory, practical and normative. She dares us to be politically emboldened. She urges us to seek out an emancipatory politics that aims to deepen our democratic horizons. To ask: how can we do democracy better? What are the conditions required to live together well? Then, what is the role of the media and how can we reclaim media, power and politics for progressive ends? Journeying through a range of protest and political movements, Fenton debunks myths of digital media along the way and points us in the direction of newly emergent politics of the Left. Digital, Political, Radical contributes to political debate on contemporary (re)configurations of radical progressive politics through a consideration of how we experience (counter) politics in the digital age and how this may influence our being political.
The Relevance Of The Radical Simone Weil 100 Years Later
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Author : A. Rebecca Rozelle-Stone
language : en
Publisher: Bloomsbury T&T Clark
Release Date : 2009-10-01
The Relevance Of The Radical Simone Weil 100 Years Later written by A. Rebecca Rozelle-Stone and has been published by Bloomsbury T&T Clark this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-01 with Religion categories.
In the early 1940s, Simone Weil (1909-1943) wrote that "the glossy surface" of her civilization hid "a real intellectual decadence." There is also good reason to think that the 21st century has ushered in new extremes of intellectual and aesthetic impoverishment. 2009 will mark the centennial of the birth of this late French activist, philosopher, and mystic, and her life and words are arguably more urgent now than ever before. While Weil's ideas are impossible to separate from her praxis, the first section of the book will analyze the "radical orientation" suggested in her writings. Contributors in this section will address the relevance of her religious ideas, the "irrelevant," the posture of attentiveness and "looking," and the roles of erotic exemplarity and mystery. The second section will examine the "radical world" that follows from the orientation described and will consider themes like violence, power, resistance, responsibility, feminism, liberation theology, science, technology, propaganda, and political hegemony. Through the revolutionary insights of this remarkable woman, then, the contributors propose a framework for understanding and creating a more just world, one that challenges Western philosophy's metaphysical, epistemological, and ethical assumptions which have led to pervasive forms of uprootedness, or what Weil calls déracinement. This framework centres on a notion of absolute selflessness and humility, and is radical both in the sense of being "unconventional" and in the sense of the Latin radicalis, "returning to essential roots." Becoming rooted in reality and centred in what is essential, especially in our context characterized by over-consumption and "virtual reality," is unconventional. How much more, then, is the radical absolutely relevant and Simone Weil the paradigm for effective socio-political redress.