Rechtliche Aspekte Des Ambush Marketings Bei Sportgro Veranstaltungen
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Rechtliche Aspekte Des Ambush Marketings Bei Sportgro Veranstaltungen
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Author : Markus Wekwerth
language : de
Publisher: BoD – Books on Demand
Release Date : 2010
Rechtliche Aspekte Des Ambush Marketings Bei Sportgro Veranstaltungen written by Markus Wekwerth and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
Rechtliche Aspekte Des Ambush Marketings Im Sport
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Author : Sabine Meyer
language : de
Publisher:
Release Date : 2011
Rechtliche Aspekte Des Ambush Marketings Im Sport written by Sabine Meyer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
Ambush Marketing The Mega Event Monopoly
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Author : Andre M. Louw
language : en
Publisher: T.M.C. Asser Press
Release Date : 2012-06-06
Ambush Marketing The Mega Event Monopoly written by Andre M. Louw and has been published by T.M.C. Asser Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-06 with Law categories.
This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal implications of the modern mega-event sponsorship model. It examines ambush marketing of events and the law’s treatment of ambushing (specifically in the form of sui generis event legislation) in a review of 10 major jurisdictions selected on the basis of the importance of the events they are to host in the near future or have hosted recently, and the relevant domestic legislation. It critically examines the legitimacy of such commercial rights protection by means of the use of laws in the context of accepted principles of intellectual property law, competition law and human rights law. Specifically, it questions the legitimacy of the creation of statutory ‘association rights’ to mega-events, and considers potential future developments in respect of the law’s treatment of mega-event commercialisation. Valuable for practitioners and academics (in the fields of sportslaw/sponsorship/marketing/intellectual property law); sports administrators (sports governing bodies); corporate sponsors of sports and other events; potential mega-event host governments and law-makers; civil rights organisations.
Schweizerische Juristen Zeitung
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Author :
language : de
Publisher:
Release Date : 1998
Schweizerische Juristen Zeitung written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Law categories.
