Recycling And Redesigning Logos
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Recycling And Redesigning Logos
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Author : Michael Hodgson
language : en
Publisher: Rockport Publishers
Release Date : 2010-09-01
Recycling And Redesigning Logos written by Michael Hodgson and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-01 with Design categories.
Redesigns are part of every designer’s repertoire, but sometimes getting inspired or motivated to redesign an existing logo can be challenging and cumbersome. The goal of maintaining equity by using existing elements in new ways and combining them with new elements is akin to the task of “recycling” In other words – how do designers improve and recreate identities without throwing out the usable stuff that is makes up the existing brand? Recycling and Redesigning Logos demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary and demonstrate how to reuse, reformat and build on the ingredients, materials and essence that is already there.
Redesigning Logos
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Author : Sahoqiang Wang
language : en
Publisher: Hoaki
Release Date : 2024
Redesigning Logos written by Sahoqiang Wang and has been published by Hoaki this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024 with Design categories.
A comprehensive guide to the world of logo redesign showcasing a wide collection of case studies and the best examples of logo redesign from around the world In today's dynamic world, brands must evolve and adapt to stay relevant. The logo, once a static symbol, now plays a pivotal role in brand identities that react, engage, and withstand the test of time. This book explores a wealth of examples of this currently highly demanded kind of project, where designers tackle the challenge of revitalizing brands and crafting intelligent, flexible identities within ever-changing market landscapes, incorporating new strategic elements while ensuring the essence of the brand remains intact. In this comprehensive guide, now in paperback, renowned editor Wang Shaoqiang presents a wide collection of the best case-study examples of logo redesign from around the world. Through in-depth interviews with leading logo studios, designers share their creative processes, providing valuable insights into their unique approaches. The book delves into the fundamental questions that drive logo design: What is the brand's core challenge? How can the logo stand out in a crowded space? What emotions and messages should it convey? How can it continue to evolve over time? It displays the limitless possibilities of what a logo can be, presenting bold and innovative concepts, examining the relationship between form and function. With stunning images and thought-provoking content, it takes readers on a journey through the transformative power of logo redesign. Whether you're a designer seeking inspiration or a brand owner navigating the complexities of logo redesign, this book offers a wealth of knowledge and inspiration and is an essential resource for anyone passionate about the art of logo design and its profound impact on the world of branding.
Redesigning Logos
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Author : Wang Shaoqiang
language : en
Publisher:
Release Date : 2020
Redesigning Logos written by Wang Shaoqiang and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Logos (Symbols) categories.
"At some point or another in the life of a company comes that time when its logo needs to be redesigned. The reasons can vary: the logo may already be or look outdated or it may be necessary to adapt it to a digital environment that did not exist when it was created, or perhaps another element must be incorporated, or the company is diversifying and the logo must reflect it. When that time comes it is important to take into account several factors so as not to lose the general brand image of the company, and so that the public continues to recognize it, or to make it responsive so that it adapts easily to different media and devices--print media, computer, mobile, tablets, etc. This book presents some of the best examples of logo redesigns and provides valuable information on how designers have arrived at that solution."--From Amazon website.
Beyond Recycling
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Author : Paul Micklethwaite
language : en
Publisher: Routledge
Release Date : 2021-05-27
Beyond Recycling written by Paul Micklethwaite and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-27 with Architecture categories.
Beyond Recycling critically explores unasked questions around recycling and its prominent position in contemporary thinking about sustainability. It examines and challenges assumptions about why we appear to have so wholeheartedly committed to recycling as a cultural project. Recycling has become a commonplace notion and widespread practice. Yet its social, cultural and even environmental value has not been considered carefully enough. This book considers recycling as a contemporary cultural idea related to – but not wholly defined by – our response to material waste. It seeks to reclaim recycling from the environmentalists and waste management specialists, to explore the role it plays in wider contemporary discourse. As we become increasingly satiated, and in many cases sickened, by the excesses of modern consumerism, we are rethinking our relationship with the physical stuff that fills our lives. Dissatisfied with empty materialism, we seek new ways to reuse our material culture. Recycling, turning something considered to be waste into something with renewed value, is our primary collective response to the problems arising from consumption; and it is ripe for critical examination. Beyond Recycling is a fascinating read for conscious consumers and students in the creative arts, design, cultural studies, sustainability and environmental studies.
Logos Redesigned
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Author : David E. Carter
language : en
Publisher: Harper Collins
Release Date : 2005-07-05
Logos Redesigned written by David E. Carter and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-07-05 with Design categories.
A company's logo is the most important component of its brand identity. So why would a company ever change its logo? Because things change -- the competition, the times, even the company itself. And the company whose logo does not reflect present realities is at a marketing disadvantage. In this comprehensively illustrated compendium, David E. Carter shows 200 corporate logo changes, and then discusses each. You'll see everything from minor "evolutionary" changes to complete "revolutionary" changes where the old logo has been discarded and a totally new one designed. Examples of the ultimate logo changes -- where a new corporate name has been adopted -- are also included in this book. Packed with case studies on logo redesign, it features companies both large and small, and from a diverse array of industries -- global firms such as Apple Computer, UPS, and Time Warner, as well as small firms who compete, no less vigorously, in their own arenas. This essential resource will be invaluable to designers, ad creatives, marketing people, and corporate executives whose task it is to keep their firms competitive in this changing world.
Recycling And Redesigning Logos
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Author : Michael Hodgson
language : en
Publisher: Rockport Publishers
Release Date : 2010-09-01
Recycling And Redesigning Logos written by Michael Hodgson and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-01 with Design categories.
Redesigns are part of every designer’s repertoire, but sometimes getting inspired or motivated to redesign an existing logo can be challenging and cumbersome. The goal of maintaining equity by using existing elements in new ways and combining them with new elements is akin to the task of “recycling” In other words – how do designers improve and recreate identities without throwing out the usable stuff that is makes up the existing brand? Recycling and Redesigning Logos demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary and demonstrate how to reuse, reformat and build on the ingredients, materials and essence that is already there.
999 Logo Design Elements
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Author : Daniel Donnelly
language : en
Publisher:
Release Date : 2011
999 Logo Design Elements written by Daniel Donnelly and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Logos (Symbols) categories.
Each logo element in 999 Logo Design Elements is a distinct and standalone piece that offers designers the capability to develop hundreds of thousands of logo variations on themes. The elements include banners, arrows, ovals, swooshes, geometric shapes, and hundreds of creative parts that can be pulled together to create original logo designs. Featured throughout the book are examples of logos and identities built with elements from the book.also includes links to all of the resources included in the book for easy access to books, tutorials, and websites focused on logo design. Graphic editing software, such as Adobe Photoshop(R) and Illustrator(R), are required.
Intersectional Feminism In The Age Of Transnationalism
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Author : Olga Bezhanova
language : en
Publisher: Rowman & Littlefield
Release Date : 2021-02-17
Intersectional Feminism In The Age Of Transnationalism written by Olga Bezhanova and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-17 with Social Science categories.
Intersectional Feminism in the Age of Transnationalism: Voices from the Margins explores the limitations of the transnationalist approach to feminism and questions the neoliberal emphasis on individual freedom and consumer choice as the central goals of feminist activism. The contributions to the volume discuss such varied topics as fiction by Edwidge Dandicat, Judith Ortiz-Cofer, and Diamela Eltit; visual art of Laura Aguilar and Maruja Mallo; films directed by Lucrecia Martel; a TV series based on a novel by María Dueñas; the art-activism of Ani Ganzala and Zinha Franco; and the philosophical thought of Gloria Anzaldúa. All chapters proceed from the belief in the continued usefulness of intersectionality as a valuable category of critical analysis that is particularly necessary at the time when the effects of neoliberal globalization are undermining many familiar categories of critical inquiry.
Redesign
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Author : David E. Carter
language : en
Publisher:
Release Date : 1998-02-01
Redesign written by David E. Carter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-02-01 with Design categories.
Graphic design, like machinery & equipment, wears out. The flashy logo or letterhead of 10 years ago may present an outdated (& inaccurate) image of the company today. Slightly refined corporate images or even complete makeovers are necessary from time to time. This book includes over 100 before-&-after projects. Old logos or letterheads are presented along with revised solutions. The book gives the reader an inside look at real-world projects that are typical for graphic designers. If you design logos or letterheads, it will be a resource book which you will use on a regular basis. Carter has produced more than 70 books on the topic of logo design & corporate identity.
Evaluating The Effectiveness Of Redesigning Logos To Achieve Specific Objectives
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Author : Joleen M. Schultz
language : en
Publisher:
Release Date : 1994
Evaluating The Effectiveness Of Redesigning Logos To Achieve Specific Objectives written by Joleen M. Schultz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Corporate image categories.
