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Redes Sociais 360


Redes Sociais 360
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Redes Sociais 360


Redes Sociais 360
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Author : Vasco Marques
language : pt-BR
Publisher: Leya
Release Date : 2018-12-04

Redes Sociais 360 written by Vasco Marques and has been published by Leya this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-04 with Business & Economics categories.


Na primeira década do século xxi, era preciso convencer os clientes acerca da importância de ter um website. Hoje em dia, todos têm consciência de que é obrigatório criar uma presença online, especialmente nas Redes Sociais. Mas apenas os mais rápidos e com a visão certa do futuro vão conseguir navegar rumo à comunicação de excelência. Apesar de o website ser o tronco de uma estratégia de Marketing Digital, as Redes Sociais assumiram um papel predominante em qualquer organização e o perfil do seu gestor deve reunir características ajustadas à função e às competências que a missão exige. Este guia é dirigido a gestores de empresas, que procuram uma estratégia assertiva para uma presença diversificada nas Redes Sociais; ao empreendedor, que quer lançar o seu negócio e precisa de saber qual a direção a tomar; às equipas de Comunicação e Marketing, que querem aprofundar a utilização das Redes Sociais. Ao longo deste manual vai descobrir como implementar, passo a passo, táticas vencedoras e serão desvendadas técnicas avançadas para os mais experientes. Com uma visão estratégica 360 graus, o percurso desta leitura é sempre objetivo, prático e orientado para a implementação de resultados.



Redes Sociais 360 2a Edi O


Redes Sociais 360 2a Edi O
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Author : Vasco Marques
language : pt-BR
Publisher: Leya
Release Date : 2020-11-01

Redes Sociais 360 2a Edi O written by Vasco Marques and has been published by Leya this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-01 with Business & Economics categories.


A gestão das redes sociais assumiu um papel predominante em qualquer organização e o perfil do seu gestor deve reunir características ajustadas à função e às competências que a missão exige. Com uma visão estratégica 360 graus, nesta viagem, ao longo do livro, serão apresentadas missões, desafios, surpreendendo o leitor com informações valiosas que farão desta aventura uma jornada de aprendizagem com implementação prática no dia a dia. Este guia é dirigido ao gestor que procura uma estratégia assertiva as redes sociais para a sua empresa; ao empreendedor que quer lançar o seu negócio online; à equipa de comunicação e marketing que pretende aprofundar competências na utilização das redes sociais; ao profissional que deseja iniciar a sua atividade neste mundo; mas também àquele que tem interesse no tema para, de algum modo, o aplicar num contexto profissional.



Marketing Digital 360


Marketing Digital 360
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Author : Vasco Marques
language : pt-BR
Publisher: Leya
Release Date : 2018-12-05

Marketing Digital 360 written by Vasco Marques and has been published by Leya this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-05 with Business & Economics categories.


Qual a melhor Estratégia Digital para o seu projecto ou organização? O que deve fazer especificamente para o pôr em prática e medir resultados? A web é o único canal onde o investimento em marketing continua a aumentar. Estar on-line é inevitável, o desafio é como fazer bem e de forma eficiente. Com este livro vai perceber como responder a estas questões com soluções simples, rápidas e práticas. Crie um plano a sério e aplique com técnicas adequadas! Faça crescer o seu negócio! Temas tratados: Economia e Planeamento Marketing Digital; Ferramentas Digitais, Analítica e ROI; Websites, e-Commerce, Imagem e Vídeo; Redes Sociais e e-Mail Marketing; Google, SEO eamp; Adwords; Mobile Marketing



Marketing Digital De A A Z


Marketing Digital De A A Z
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Author : Vasco Marques
language : pt-BR
Publisher: Digital 360
Release Date : 2020-12-01

Marketing Digital De A A Z written by Vasco Marques and has been published by Digital 360 this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-01 with Business & Economics categories.


Este manual destina-se a quem está a iniciar no mundo do Marketing Digital e pretende adquirir rapidamente competências estratégicas ou táticas. Destina-se ao empresário ou diretor que pretende saber os caminhos mais acertados a seguir no contexto do marketing digital; ao profissional que pretende desbravar caminho; e também para o estudante que está a iniciar-se nesta área. Um guia simples mas seguro, para descodificar terminologias e ajudar a conhecer as principais possibilidades do marketing digital no mundo profissional. Um manual a cores, com 312 páginas de fácil consulta e com imensos exemplos dados pelo autor ao longo de cada um dos capítulos. É dirigido a qualquer pessoa que tenha interesse em adquirir conhecimentos sobre o tema. Nomeadamente: empresários, diretores, gestores, estudantes, curiosos do tema, profissionais de marketing digital que não dominam todas as áreas. Quem tem conhecimentos avançados, irá beneficiar de dicas práticas nos capítulos e do glossário que abrange desde o inicial ao avançado.



Marketing Digital 360 2a Edi O


Marketing Digital 360 2a Edi O
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Author : Vasco Marques
language : pt-BR
Publisher: Leya
Release Date : 2018-05-01

Marketing Digital 360 2a Edi O written by Vasco Marques and has been published by Leya this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-01 with Business & Economics categories.


Temas deste livro: 1.Estratégia Marketing Digital 2.Web 3.Mobile Marketing 4.Website Profissional 5.Blog 6.Loja Online 7.Landing Pages 8.E-Mail Marketing 9.Facebook 10.YouTube 11.Instagram 12.Social Media 13.Criação de Conteúdos 14.Produção de Vídeo 15.Search Engine Optimization 16.Google AdWords 17.Google Analytics 18.Ferramentas de Produtividade



Connecting With Consumers Through Effective Personalization And Programmatic Advertising


Connecting With Consumers Through Effective Personalization And Programmatic Advertising
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Author : Remondes, Jorge
language : en
Publisher: IGI Global
Release Date : 2024-01-10

Connecting With Consumers Through Effective Personalization And Programmatic Advertising written by Remondes, Jorge and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-10 with Business & Economics categories.


In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.



Internet Of Everything


Internet Of Everything
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Author : Teresa Pereira
language : en
Publisher: Springer Nature
Release Date : 2023-01-28

Internet Of Everything written by Teresa Pereira and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-28 with Computers categories.


This book constitutes the refereed post-conference proceedings of the EAI International Conference on Internet of Everything, IoECon 2022, which took place in Guimarães, Portugal in September 16-17 2022. IoECon 2022 presents IoE paradigms to their whole dimension, intelligently connecting devices, people, processes, data, and things. IoE is multi-disciplinary and offers an opportunity to explore the co-relations between different areas, techniques, and theories about a new cyber world. The 10 revised full papers were carefully reviewed and selected from 26 submissions. The papers focus on a complete ecosystem that digitally interconnects everything, including people-to-people, people-to-machines, and machines-to-machines.



Handbook Of Research On Emerging Technologies For Effective Project Management


Handbook Of Research On Emerging Technologies For Effective Project Management
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Author : Jamil, George Leal
language : en
Publisher: IGI Global
Release Date : 2019-09-13

Handbook Of Research On Emerging Technologies For Effective Project Management written by Jamil, George Leal and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-13 with Business & Economics categories.


Driven by such tools as big data, cognitive computing, new business models, and the internet of things, the overall demand for innovation is becoming more critical for competitiveness and emerging technologies. These technologies have become real alternatives for the market and offer new perspectives for modern project management applications. The Handbook of Research on Emerging Technologies for Effective Project Management is an essential research publication that proposes innovations for firms and markets through the exploration of project management principles and methods and the effective integration of knowledge and innovation. It encompasses academic and scientific propositions, reviews for conceptual bases, applications of theories in new market solutions, and cases of successful insertion of disruptive technologies and business models in new competitive market offers. Featuring a range of topics such as innovation management, business administration, and marketing, this book is ideal for project managers, IT specialists, software developers, executives, practitioners, managers, marketers, researchers, and industry professionals.



Gest O De M Dias Sociais


Gest O De M Dias Sociais
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Author : Camila Gino Almeida Costa
language : pt-BR
Publisher: Editora Intersaberes
Release Date : 2017-10-01

Gest O De M Dias Sociais written by Camila Gino Almeida Costa and has been published by Editora Intersaberes this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-01 with Social Science categories.


Além de se manter extremamente atento ao surgimento de novas tendências, o profissional que atua com mídias sociais precisa se adaptar com rapidez às constantes mudanças nas demandas e nos interesses do seu público-alvo. Com o objetivo de ajudar a identificar e a desenvolver os atributos essenciais para o trabalho com gestão de mídias sociais, nesta obra vamos explorar as principais teorias e conceitos que sustentam os estudos nessa área e mostrar, de forma concreta e aplicada, tudo que você precisa saber para desenvolver um plano de gestão de mídias sociais.



Marketing And Smart Technologies


Marketing And Smart Technologies
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Author : Álvaro Rocha
language : en
Publisher: Springer Nature
Release Date : 2021-03-09

Marketing And Smart Technologies written by Álvaro Rocha and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-09 with Technology & Engineering categories.


This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.