Redise O De La Identidad Visual Corporativa De Vinos Primavera
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Redise O De La Identidad Visual Corporativa De Vinos Primavera
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Author : Gloria Curado García
language : es
Publisher:
Release Date : 2017
Redise O De La Identidad Visual Corporativa De Vinos Primavera written by Gloria Curado García and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
The Barbarian S Beverage
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Author : Max Nelson
language : en
Publisher: Routledge
Release Date : 2005-02-25
The Barbarian S Beverage written by Max Nelson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-02-25 with Business & Economics categories.
Comprehensive and detailed, this is the first ever study of ancient beer and its distilling, consumption and characteristics. Examining evidence from Greek and Latin authors, the book demonstrates the contributions the Europeans made to beer throughout the ages.
No Logo
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Author : Naomi Klein
language : en
Publisher: Macmillan
Release Date : 2000-01-15
No Logo written by Naomi Klein and has been published by Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-01-15 with Business & Economics categories.
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Vicente Rojo
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Author : Federico Álvarez
language : en
Publisher: Rm
Release Date : 2015
Vicente Rojo written by Federico Álvarez and has been published by Rm this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Art categories.
Since his arrival in Mexico in the 1950s, Vicente Rojo (b. Barcelona, 1932) has been a multiple artist: painter, designer, editor; his work produces while frames the modern visibility in Mexico. The catalogue "Printed/painted" explores the tension and mutual understanding of the main activities of Rojo, as a painter and as a designer, which could be defined as a modernist creative tension.
Daniel Goleman Omnibus
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Author : Daniel Goleman
language : en
Publisher: Bloomsbury Publishing
Release Date : 2004
Daniel Goleman Omnibus written by Daniel Goleman and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Emotional intelligence categories.
Emotional Intelligence Does IQ define our destiny? Daniel Goleman argues that our view of human intelligence is far too narrow, and that our emotions play a major role in thought, decision making and individual success. Self-awareness, impulse control, persistence, motivation, empathy and social deftness are all qualities that mark people who excel: whose relationships flourish, who are stars in the workplace. With new insights into the brain architecture underlying emotion and rationality, Goleman shows precisely how emotional intelligence can be nurtured and strengthened in all of us. Working with Emotional Intelligence Do you want to be more successful at work? Do you want to improve your chances of promotion? Do you want to get on better with your colleagues? Daniel Goleman draws on unparalleled access to business leaders around the world and the thorough research that is his trademark. He demonstrates that emotional intelligence at work matters twice as much as cognitive abilities such as IQ or technical expertise in this inspiring sequel.
Services Marketing
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Author : Christopher Lovelock
language : en
Publisher: Pearson
Release Date : 2014-12-12
Services Marketing written by Christopher Lovelock and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-12 with Customer services categories.
For undergraduate and graduate services marketing courses. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
Logos
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Author : Conway Lloyd Morgan
language : en
Publisher: Rotovision
Release Date : 1999
Logos written by Conway Lloyd Morgan and has been published by Rotovision this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
In the fight for market share and customer loyalty, the logo is a key weapon in the corporate armoury. Logos provide the bedrock for the development of corporate identities, for the evolution of commercial brands, and for the nurturing of corporate culture. Logos are a primary means of communicating corporate values to customers and employees, to shareholders and investors, in the marketplace and in the world.
Integrated Branding
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Author : Joe LePla
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 1999-10-30
Integrated Branding written by Joe LePla and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-10-30 with Business & Economics categories.
To get the full benefit of branding, companies must actually live the brands they sell. This approach is called integrated branding and it's not just a communications strategy. Companies must demonstrate to themselves and their customers that its brands are what the company is. The Brand and the company are inseparable, and that realization must pervade the entire organization, from new product development to human resource management. Integrated branding is a way of operating, an overall way of doing business, and a way to make certain a company's products are based on the right answers to two mutually reinforcing questions: What do customers value and what does the company do best in relation to what the customers want? The tools to accomplish these goals are called drivers. LePla and Parker show clearly and comprehensively how drivers work and how to apply them. Not just for marketing directors, strategy planners and executive policy makers will also find this to be an essential resource in their quest to increase market leadership and to enhance the bottom line. Through their integrated brand model, LePla and Parker discuss both organization drivers and brand drivers. They see the process as a research-driven one that gets everyone in the organization contributing to the effectiveness of its brands. With brand tools accepted throughout the company, people can determine more easily and accurately whether their decisions and actions will actually further the brand. The authors show how different companies apply their model in different ways. LePla and Parker also include discussions of how to determine brand structure, how an integrated brand applies to marketing communications, and how integrated brands can help companies when they go public.
Frontiers Of Development Economics
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Author : Gerald M. Meier
language : en
Publisher: World Bank Publications
Release Date : 2001
Frontiers Of Development Economics written by Gerald M. Meier and has been published by World Bank Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
With contributions from 35 leading economists, this forward-looking book explores the future of development economics against the background of the past half-century of development thought and practice. Outstanding representatives of the past two generations of development economists assess development thinking at the turn of the century and look to the unsettled questions confronting the next generation.The volume offers a thorough analysis of the broad range of issues involved in development economics, and it is especially timely in its critique of what is needed in development theory and policy to reduce poverty. An overriding issue is whether in the future 'development economics' is to be regarded simply as applied economics or whether the nature and scope of development economics will constitute a need for a special development theory to supplement general economic theory.'Frontiers of Development Economics' is an ideal reference for all those working in the international development community.
Larousse Wine
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Author : David Cobbold
language : en
Publisher: Hachette UK
Release Date : 2018-08-02
Larousse Wine written by David Cobbold and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-02 with Cooking categories.
An expert guide to wine from the publishers of Larousse Gastronomique. This completely new and updated edition offers wide-ranging coverage of the key wine-producing regions of the world, with particular reference to French vineyards. A short history and analysis of each region is followed by a survey of the types of wines produced, the specific properties that make the region unique, and the appellations of the area. New to this edition are more than 60 features on key wine producers around the world, affording a fascinating insight into what is involved in high-quality wine-making. Boxes and features throughout also cover a vast range of subjects such as how to read a wine label and whether to decant wine, through to organic wine-growing and bio-dynamics.