Regionale Und Berregionale Sportvermarktung
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Regionale Und Berregionale Sportvermarktung
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Author : Arndt-Philipp Ohms
language : de
Publisher: BoD – Books on Demand
Release Date : 2014-10-20
Regionale Und Berregionale Sportvermarktung written by Arndt-Philipp Ohms and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-20 with Social Science categories.
Die Sportvereine in Deutschland sind so heterogen wie zahlreich. Gemein ist ihnen jedoch, dass sie zur Verwirklichung ihrer satzungsgemäßen Zwecke Finanzmittel akquirieren müssen. Neben den Mitgliederbeiträgen und dem Verkauf von Zutrittsrechten in Form von Eintrittskarten ist dabei die Instrumentalisierung als privatwirtschaftlicher Werbekanal für Sportvereine aller Größen eine hilfreiche Option. Aus diesem Grund befasst sich das vorliegende Buch in wissenschaftlicher Form mit zwei Themenfeldern, die im Kontext der kommerziellen Kommunikation von Sportvereinen elementar sind: Dem Sportsponsoring und der Kommerzialisierung sozialer Medien. Dieses Buch bietet Aufschluss darüber, welche Möglichkeiten die Sportvereine nutzen können und wo die jeweiligen Kommunikationsmittel an ihre Grenzen stoßen. Neben Vereinsverantwortlichen kann es auch für Marketingverantwortliche in Unternehmen aller Größen aufschlussreiche Erkenntnisse in Bezug auf die Sportkommunikation bieten. Es leistet damit einen Beitrag zur Gestaltung der Sportlandschaft in Deutschland.
Ethik F R Fachfremde Und Berufseinsteiger 9 10
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Author : Michael Richling
language : de
Publisher: Auer Verlag
Release Date : 2018
Ethik F R Fachfremde Und Berufseinsteiger 9 10 written by Michael Richling and has been published by Auer Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Sportmarketing
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Author : Monika Oberndorfer
language : de
Publisher: diplom.de
Release Date : 2003-07-09
Sportmarketing written by Monika Oberndorfer and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-07-09 with Business & Economics categories.
Inhaltsangabe:Einleitung: Sport fasziniert die Menschen, bewegt sie und weckt Emotionen in ihnen. Sport ist Gewinnen und Verlieren, Tränen der Freude und der Frustration, Gefühle werden freigesetzt, Erinnerungen festgehalten. Das Interesse sowohl an aktiver als auch an passiver Teilnahme am Sport ist ungebrochen. Doch was verbirgt sich hinter dem Sport? Nicht nur Schweiß, Ehrgeiz etc., sondern ein ganzer Wirtschaftszweig ist daraus entstanden. In der folgenden Arbeit soll das Geschäft mit dem Sport insbesondere durch Sponsoring, Merchandising und Licensing zunächst theoretisch dargestellt werden und danach an Beispielen belegt werden. Probleme, die sich dabei ergeben können, werden gesondert in einem Kapitel dargestellt. Ideen und Schlussfolgerungen bilden den Abschluss dieser Arbeit. Dem Leser soll anhand dieser Lektüre verdeutlicht werden, wieviele Menschen mit dem Sport - ohne ihn aktiv auszuüben - ihr tägliches Brot verdienen, wieviele Millionen an Wertschöpfung durch den Sport kreiert werden und wie sich die Zusammenhänge zwischen den einzelnen Wirtschaftssubjekten und dem Sport darstellen lassen. Sport ist zu einem wichtigen Faktor in der Gesellschaft, aber auch in der Wirtschaft geworden. Inhaltsverzeichnis:Inhaltsverzeichnis: InhaltsverzeichnisI AbbildungsverzeichnisIV AbstractVI AbkürzungsverzeichnisVII DanksagungVIII 1.Einleitung1 1.1Problemstellung1 1.2Zielsetzung und Aufbau der Arbeit2 2.Sportmarketing4 2.1Geschichte4 2.2Sponsoring9 2.2.1Definition des Begriffs9 2.2.2Stellung des Sponsorings als Instrument der Werbung11 2.2.3Beweggründe für den Sponsor14 2.2.4Auswirkungen auf den Gesponserten16 2.2.5Arten des Sponsorings17 2.2.5.1Physische Erscheinungsformen17 2.2.5.2Programmsponsoring23 2.2.5.3Veranstaltungssponsoring25 2.2.5.4Vereinssponsoring26 2.2.5.5Personensponsoring29 2.2.6Phasen des Sponsorings32 2.2.6.1Planung und Konzeption32 2.2.6.2Organisation und Realisation32 2.2.6.3Kontrolle und Revision33 2.2.7Sportvermarktungsagenturen34 2.2.8Die Rolle der Medien36 2.3Merchandising und Licensing39 2.3.1Geschichte39 2.3.2Definition Merchandising39 2.3.3Definition Licensing40 2.3.4Abgrenzung zwischen Merchandising und Licensing42 2.3.5Bestandteile des Lizenzvertrags43 2.3.6Erscheinungsformen des Licensing44 2.3.7Die Ziele der Beteiligten46 2.3.7.1Der Lizenzgeber46 2.3.7.2Der Lizenznehmer46 2.3.7.3Die Lizenzagentur47 2.4TV-Lizenzen48 2.4.1Allgemeine Entwicklung der TV-Lizenzen48 2.4.2Arten [...]
Fundamentals Of Sport Marketing
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Author : Brenda G. Pitts
language : en
Publisher: Fitness Information Technology
Release Date : 2013
Fundamentals Of Sport Marketing written by Brenda G. Pitts and has been published by Fitness Information Technology this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Sports categories.
"Fundamentals of Sport Marketing" has long been the premier textbook in its field, and this updated, expanded fourth edition once again delivers superior content for aspiring sport marketers. As the most contemporary, comprehensive text of its kind, Fundamentals of Sport Marketing, 4th Edition, is a must-have resource for current data, trends, and concepts critical to success in the ever-changing world of sport. Students just beginning to explore their options in the sporting industry will gain a firm foundational understanding of sport marketing principles and strategies. As they explore the text, they will encounter a broad range of topics, including in-depth analyses of marketing mix components, media relations in sport, and use of licensing and logos in the sport industry. A brand-new chapter covers social media and its increasing impact on sport marketing. The authors, Dr Brenda Pitts and Dr David K Stotlar are internationally well-known experts in the sport industry. Their extensive experience both consulting and working in the field allows them to share their unique insights with the newest generation of sport marketers.
Neurological Disorders
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Author : Thomas Brandt
language : en
Publisher: Gulf Professional Publishing
Release Date : 2003-01-03
Neurological Disorders written by Thomas Brandt and has been published by Gulf Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-01-03 with Medical categories.
This single-volume reference covers the natural course, treatment, and management of all neurological diseases affecting the brain, spinal cord nerves and muscles. This comprehensive text reference seeks to assist physicians with treatment by providing an easy-to-use compendium covering the treatment and management of all neurological diseases along with details on the natural course of these diseases. Organized for ease of use and quick reference, each chapter presents a neurological disorder or key symptoms and systematically discusses the clinical syndrome and differential diagnosis, natural course, principles of therapy, and practical management of each. Covers wide range of neurological conditions and potential treatments, including the evidence for and against each treatment Describes the spontaneous course of neurological diseases along with discussion of the management of different stages and variants of a disorder Presents special situations and exceptional cases in which alternative therapies should be considered
Sports For Sale
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Author : David A. Klatell
language : en
Publisher: Oxford University Press, USA
Release Date : 1988
Sports For Sale written by David A. Klatell and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Language Arts & Disciplines categories.
Although sports broadcasting has never been more popular with the fans, the advent of cable TV and the proliferation of televised sporting events has greatly eroded each network's share of revenue in the billion-dollar industry, spawning a dramatic growth of corporate marketing campaigns and sporting events that are manipulated through advances in technology.
Sports Geography
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Author : John Bale
language : en
Publisher: Psychology Press
Release Date : 2003
Sports Geography written by John Bale and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Electronic books categories.
In this fully revised and updated edition of his classic, discipline-defining text, John Bale comprehensively explores the relationships between sport, place, location and landscape.
Agricultural Trade Highlights
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Author :
language : en
Publisher:
Release Date : 1990
Agricultural Trade Highlights written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Exports categories.
Kenyan Running
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Author : John Bale
language : en
Publisher: Routledge
Release Date : 2013-09-13
Kenyan Running written by John Bale and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-13 with Sports & Recreation categories.
1997 British Society of Sports History - Lord Aberdare Literary Prize for Sports History The record-breaking achievements of Kenyan athletes have caught the imagination of the world of sport. How significant really is Kenya in the world of sports? This book, the first to look in detail at the evolution and significance of a single sport in an African country, seeks to answer these and many other questions. Kenyan Running blends history, geography, sociology and anthropology in its quest to describe the emergence of Kenyan athletics from its pre-colonial traditions to its position in the modern world of globalized sport. The authors show the qualities of stamina and long distance running were recognized by early twentieth century travellers in east Africa and how modern running was imposed by colonial administrators and school teachers as a means of social control to replace the indigenous fold traditions.
Understanding Consumer Decision Making
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Author : Thomas J. Reynolds
language : en
Publisher: Psychology Press
Release Date : 2001-05
Understanding Consumer Decision Making written by Thomas J. Reynolds and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-05 with Business & Economics categories.
This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.