Regulatory Focus As A Predictor Of Attitudes Toward Partitioned And Combined Pricing
DOWNLOAD
Download Regulatory Focus As A Predictor Of Attitudes Toward Partitioned And Combined Pricing PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Regulatory Focus As A Predictor Of Attitudes Toward Partitioned And Combined Pricing book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Regulatory Focus As A Predictor Of Attitudes Toward Partitioned And Combined Pricing
DOWNLOAD
Author : Kiljae Lee
language : en
Publisher:
Release Date : 2014
Regulatory Focus As A Predictor Of Attitudes Toward Partitioned And Combined Pricing written by Kiljae Lee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
Partitioned pricing is a widely used pricing strategy, but little is known about the buyer characteristics that influence its effectiveness. The current research contributes to the pricing literature by investigating the impact of regulatory focus on the perceived attractiveness of partitioned and combined pricing. In four studies, we hypothesized and found support for the idea that promotion focused individuals perceive partitioned prices to be more attractive than combined prices, while prevention focused individuals do not differentiate between the two pricing types. Our results also show that regulatory focus influences consumers' information processing style, which in turn leads to important differences in attitudes towards partitioned and combined pricing. Specifically, promotion focused consumers are more likely to engage in global processing and global processing is linked to preferences for partitioned (versus combined) prices.
Consumer Psychology
DOWNLOAD
Author : Hazel Huang
language : en
Publisher: SAGE Publications Limited
Release Date : 2023-03-25
Consumer Psychology written by Hazel Huang and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-25 with Business & Economics categories.
Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style. The selected psychological theories include both classic theories and contemporary developments, and the applications in consumer behaviour draw from state-of-the-art research underpinned by theories and practical implications. Why are influencers with a smaller number of followers sometimes more effective than the mega influencers? Why are the sounds of brands, such as Coca-Cola and Kit Kat, attractive to consumers? How does music, scent, or lighting influence shoppers? Why can using consumption to boost self-esteem be negative to consumer well-being? Readers will explore these questions and more. This textbook is essential reading for advanced marketing students and also applied psychology students looking at the business world. It includes a chapter on research methods in consumer psychology and can also provide a vital guide for those completing a dissertation project in consumer psychology. Hazel Huang is a Chartered Marketer of the Chartered Institute of Marketing and an Assistant Professor in Marketing at Durham University Business School, UK.
The Routledge Companion To Strategic Marketing
DOWNLOAD
Author : Bodo B. Schlegelmilch
language : en
Publisher: Routledge
Release Date : 2020-11-24
The Routledge Companion To Strategic Marketing written by Bodo B. Schlegelmilch and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-24 with Business & Economics categories.
The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.
From Consumer Experience To Affective Loyalty Challenges And Prospects In The Psychology Of Consumer Behavior 3 0
DOWNLOAD
Author : María Pilar Martínez-Ruiz
language : en
Publisher: Frontiers Media SA
Release Date : 2018-02-19
From Consumer Experience To Affective Loyalty Challenges And Prospects In The Psychology Of Consumer Behavior 3 0 written by María Pilar Martínez-Ruiz and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-19 with categories.
This research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years—among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketing approach modifies both the business rules and the channels by changing the way to dialogue, interact and relation with consumers. The present Research Topic brings together 30 studies by 76 authors who analyzed the relevance of consumer behavior changes under this new paradigm, using different theoretical and methodological frameworks. These different papers, mainly constituting original research, examine a variety of sub-topics, including online and mobile environments, value co-creation, internal marketing strategies, and diverse industries and product markets. Given this broad selection of papers, we encourage readers to draw their own conclusions about the complex phenomena of consumer behavior. Our hope is that these different perspectives will cover various gaps in the field and prompt discussion among the audience of Frontiers in Psychology.
Determinanten Der Preisfairness
DOWNLOAD
Author : Philipp Leinsle
language : de
Publisher: Springer-Verlag
Release Date : 2017-04-18
Determinanten Der Preisfairness written by Philipp Leinsle and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-18 with Business & Economics categories.
Dieses Buch befasst sich mit den kundenbezogenen Effekten und preispsychologischen Wirkungsmechanismen bei zwei zentralen Entscheidungsfeldern des Preismanagements: der Preisstrategie und der Preisstruktur. Im Rahmen der Preisstrategie wird das komplexe Zusammenspiel zwischen dem Preisimage und der CSR-Reputation von Einzelhändlern untersucht. Zentrale Rolle für die vom Kunden wahrgenommene Preisfairness spielen die unterstellten Motive für die Preisstrategien und CSR-Aktivitäten von Einzelhändlern sowie deren Positionierung als Discounter oder als traditioneller Einzelhändler. Im Hinblick auf die Preisstruktur wird analysiert, inwieweit sich die Tarifwahl von Kunden durch das Zusammenspiel von Preisfairness und idiosynkratischem Fit mit zentralen Kunden- und Kontextcharakteristika erklären lässt. Für die Unternehmenspraxis liefert die Arbeit konkrete Empfehlungen zur optimalen Gestaltung und Kommunikation von Dienstleistungstarifen sowie von Preisstrategien und CSR-Aktivitäten im Einzelhandel.
Preiskomplexit T Von Dynamischen Stromtarifen
DOWNLOAD
Author : Patrick Layer
language : de
Publisher: Springer-Verlag
Release Date : 2016-10-31
Preiskomplexit T Von Dynamischen Stromtarifen written by Patrick Layer and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-31 with Business & Economics categories.
Patrick Layer untersucht erstmals die kausalen Beziehungen der Wahrnehmung der Preiskomplexität und der Informationsverarbeitung durch den Konsumenten im Kontext dynamischer Stromtarife. Er zeigt, dass die Nutzung dieser Tarife eine kostengünstige und für den Energiekonsumenten wirtschaftliche Möglichkeit bietet, aktiv zur Energiewende beizutragen und das bestehende Energienetz auf die Konsequenzen einer steigenden Volatilität durch höhere regenerative Energieanteile vorzubereiten. Die durchgeführte Studie gibt einen Ausblick, wie Energieversorgungsunternehmen dynamische Stromtarife konzipieren können, um Konsumenten zu einem wirtschaftlichen Stromnutzungsverhalten zu animieren, von dem Angebots- und Nachfrageseite profitieren.
Treiber Und Auswirkungen Von Preiskomplexit T
DOWNLOAD
Author : Steffen Würtz
language : de
Publisher: Springer-Verlag
Release Date : 2015-09-30
Treiber Und Auswirkungen Von Preiskomplexit T written by Steffen Würtz and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-30 with Business & Economics categories.
Auf Basis eines empirisch-experimentellen Forschungsprogramms untersucht Steffen Würtz in neun Studien im Kontext unterschiedlicher Dienstleistungsbranchen die Treiber der Preiskomplexität, die Konsumentenwahrnehmung von Preiskomplexität und die Auswirkungen auf potentielle Kaufentscheidungen. Er zeigt, dass Konsumenten im täglichen Leben – insbesondere im Dienstleistungssektor – häufig mit komplexen Einkaufssituationen konfrontiert sind. Die optimale Preisgestaltung eines Dienstleistungstarifes stellt eine zentrale Herausforderung für die Unternehmenspraxis dar.
Judicial Decision Making
DOWNLOAD
Author : Glendon A. Schubert
language : en
Publisher: Free Press
Release Date : 1963
Judicial Decision Making written by Glendon A. Schubert and has been published by Free Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1963 with Law categories.
Consumer Perception Of Product Risks And Benefits
DOWNLOAD
Author : Gerard Emilien
language : en
Publisher: Springer
Release Date : 2017-03-14
Consumer Perception Of Product Risks And Benefits written by Gerard Emilien and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-14 with Business & Economics categories.
This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.
Courting Desire
DOWNLOAD
Author : Rama Srinivasan
language : en
Publisher: Rutgers University Press
Release Date : 2020-01-17
Courting Desire written by Rama Srinivasan and has been published by Rutgers University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-17 with Social Science categories.
Inquiries into marital patterns can serve as an effective lens to analyze social structures and material cultures not only on the question of sexuality, but also on the nature of a private citizen’s engagement with state and law. Through ethnographic research in courtrooms, community,and kinship spaces, the author outlines the transformations in material culture and political economy that have led to renewed negotiations on the institution of marriage in North India, especially in legal spaces. Tracing organically evolving notions of sexual consent and legal subjectivity, Courting Desire underlines how non-normative decisions regarding marriage become possible in a region otherwise known for high instances of honor killings and rigid kinship structures. Aspirations for consensual relationships have led to a tentative attempt to forge relationships that are non-normative but grudgingly approved after state intervention. The book traces this nascent and under-explored trend in the North Indian landscape.