Relationship Equity
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Summary Of Richard Walker S Relationship Equity
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Author : Milkyway Media
language : en
Publisher: Milkyway Media
Release Date : 2024-03-27
Summary Of Richard Walker S Relationship Equity written by Milkyway Media and has been published by Milkyway Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-27 with Self-Help categories.
Get the Summary of Richard Walker's Relationship Equity in 20 minutes. Please note: This is a summary & not the original book. "Relationship Equity" by Richard Walker is a comprehensive exploration of the power of relationships in both personal and professional spheres. Walker shares his journey from a bricklayer in England to a successful IT professional in the United States, emphasizing the pivotal role that relationships have played in his life...
Relationship Equity Online
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Author : Jessica M. Covert
language : en
Publisher:
Release Date : 2014
Relationship Equity Online written by Jessica M. Covert and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
Unlike traditional communication channels, social-networking sites (SNSs) provide users with new affordances that affect their interpersonal relationships. In particular, SNSs are visible platforms in which users view exchanges between members of their social network. According to equity theory individuals look to their peers to determine if they have been treated fairly in their relationships. Distress occurs when one experiences unfair, or inequitable treatment. This study seeks to examine this phenomenon on SNSs, specifically to examine the magnitude of distress resulting from under- and over-rewarded exchanges online. Results from an online experiment (N=195) suggest that intensity of SNS use is predictive of experiencing distress only during under-rewarded exchanges. Gender effects and potential moderators (equity sensitivity and understanding of other-based reciprocity) are examined. Additional findings and conclusions are discussed, as well as theoretical and practical implications.
Relationship Equity
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Author : Richard Walker
language : en
Publisher: Forbesbooks
Release Date : 2023-10-10
Relationship Equity written by Richard Walker and has been published by Forbesbooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-10 with Business & Economics categories.
RICHARD WALKER, who grew up in a Northern English town "where the sheep outnumbered the people," can tell you a story or two about how he became the CEO of a thriving American tech consulting company. In his new book, he takes us on that journey - and reveals how to build a better business and a better life through the power of Relationship Equity. At York Solutions, Richard applies the principle to deliver the brightest and best talent to his corporate clients. He helps seasoned professionals develop their networking skills. He finds brilliant IT newcomers and launches them into life-changing careers. Richard's prospects seemed limited when he was a youth, but the people he met introduced him to a broader world. Today, his mission is to pay forward the kindnesses that have come his way - and to spread the word about a way of life that will broaden your horizons and help you achieve things you may have thought to be impossible.
Capturing Customer Equity
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Author : David Bejou
language : en
Publisher: Routledge
Release Date : 2014-06-11
Capturing Customer Equity written by David Bejou and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-11 with Business & Economics categories.
One of the most important new concepts in marketing is customer equity—here’s the essential information you need to create and manage it! This book presents thought-provoking, cutting-edge writing on customer equity management. The editors and contributing authors are top international marketing researchers who share their expertise in this new area of marketing research and practice. Capturing Customer Equity: Moving from Products to Markets is designed to enable academics to chart out future research directions and to help marketers to apply recently developed frameworks to the creation and management of customer equity in domestic and international markets. Handy charts, tables, and figures make complex information easy to access and understand. Capturing Customer Equity: Moving from Products to Markets is divided into five chapters: Developing Relationship Equity in International Markets This chapter delves into the realm of relationship marketing to define the term relationship equity and presents strategies for enhancing relationship equity in international markets via personal relationships as well as consistent processes and outcomes. This chapter, written by the editors and their partner Arun Sharma, also looks at specific implications for relationship marketing theory and practice in international markets. Dimension and Implementation Drivers of Customer Equity Management (CEM)—Conceptual Framework, Qualitative Evidence, and Preliminary Results of a Quantitative Study This chapter explores theoretical considerations as well as qualitative and quantitative research applying confirmatory factor analysis. It identifies three important dimensions of Customer Equity Management (CEM)—analytical, strategic, and operational—as well as three types of CEM implementation drivers, which represent determinants of the three CEM dimensions. Authors Manfred Bruhn, Dominik Georgi, and Karsten Hadwich present the measures they’ve developed for the CEM dimensions and drivers. These measures provide valuable help to practitioners and academics who need to understand how to manage and implement systematic customer equity management. A Network-Based Approach to Customer Equity Management This chapter, by René Algesheimer and Florian von Wangenheim, moves beyond the dyadic relationship marketing concept to present a theoretical framework for extending current thinking on customer equity towards the network perspective. Based on the current literature in social work, this chapter examines the characteristics that are likely to be powerful predictors of a customer’s network value. Practical implications are highlighted, and directions for further research are suggested. Strategies for Maximizing Customer Equity of Low Lifetime Value Customers The management of customer equity has become a major issue for many firms. This chapter examines strategies designed to assist firms in their relationships with customers who have low lifetime value. By examining the relevant literature as well as industry strategies, author Arun Sharma explores the reasons why “transactional” and “discount” customers have largely been ignored by marketing strategists, and proposes methods to enhance segment penetration and the performance of firms. Implications for managers are also highlighted. Customer Value-Based Entry Decision in International Markets: The Cnocept of International Added Customer Equity Market entry decisions are some of a firm’s most important long-term strategic choices. Still, the international marketing literature has not yet fully incorporated the idea of relationship marketing in general, and the customer value concept in particular, as a basis for market entry decisions. This chapter, by Heiner Evanschitzky and Florian von Wange
Relationship Equity
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Author : Amanda L. Driggers
language : en
Publisher:
Release Date : 2017
Relationship Equity written by Amanda L. Driggers and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Child rearing categories.
This mixed method study seeks to explore the stressful relationships of biological parents of children who have been diagnosed with Autism Spectrum Disorder (ASD). The potential causality of parental stress is explored from the perceptions of equity in the caregiving role of each parent. Specifically, this study explores a possible connection in equity levels and the couple's relational satisfaction. With a mixed methods approach, quantitative data were collected through an online survey of parents (205) in Eastern North Carolina and a qualitative sample of four face-to-face semi-structured interviews were conducted in the study. We found that 66% from the quantitative and 100% of parents from the qualitative reported inequity in their care giving roles. Overall, parents who were not living with the other biological parent experienced the most significant connection between inequity and happiness levels. Since this study was simply exploratory we suggest that future research further explains this possible connection that was found.
Relationship Marketing
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Author : SUPRIYA BISWAS
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2014-08-14
Relationship Marketing written by SUPRIYA BISWAS and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-14 with Business & Economics categories.
The role of relationship marketing in the current business scenario has become significant as maintaining good relationships with various sections of society, especially the customers, is important for achieving organisational objectives. The book encapsulates all the essential aspects of relationship marketing in an easy-to-understand manner. It has been thoroughly revised and enlarged in the Second Edition and incorporates topics based on emerging concepts of marketing and technology, including relationship parameter in brand identity, service recovery paradox, adversity quotient of relationship managers, impact of social networking on customer relations, as well as applications of cloud and mobile computing in the practice of relationship marketing. Inclusion of new and contemporary case studies from industries—Toyota logo, Removing pain points: How Coco-Colas low-cost solar cooler is helping Coke spread its wing in villages, and Mobile computing in general insurance business, provides a practical orientation to the text and help students to understand concepts of relationship marketing in the context of real-world situation. Apart from these, case assignments have been developed on various dimensions of relationship marketing. Intended as a textbook for the postgraduate students of management, the book is equally useful for relationship managers, executives, and sales and marketing professionals.
The Relation Equation
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Author : Stephen Rosenberger
language : en
Publisher: Wipf and Stock Publishers
Release Date : 2014-11-11
The Relation Equation written by Stephen Rosenberger and has been published by Wipf and Stock Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-11 with Religion categories.
The Relation Equation is designed to expose both the subversively held and overtly understood nuances of relationships in order to view them through the lens of a commonly accepted formula for equity. As an author, speaker, teacher, and pastor, Stephen Rosenberger helps readers understand challenging, abstract concepts by connecting them to familiar paradigms. To varying extents, we already employ equity in its relational form, though we may never have considered retrofitting it to such an unlikely, but fitting model. By analyzing its component parts, we challenge ourselves to better understand their dependence upon, and reactivity to one another. The Relation Equation provides a substantive way to better objectify the overtly subjective process of relationship management without becoming cold and formulaic. Examining exchanges within this Relation Equation demands an inventory of internal motives and places the love of God through Christ Jesus at the center of the discussion.
Customer Relationship Equity
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Author : Melodena S. Balakrishnan
language : en
Publisher:
Release Date : 2007
Customer Relationship Equity written by Melodena S. Balakrishnan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
Managing Customer Relationships
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Author : Don Peppers
language : en
Publisher: John Wiley & Sons
Release Date : 2004-04-28
Managing Customer Relationships written by Don Peppers and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-04-28 with Business & Economics categories.
In today’s competitive marketplace, customer relationshipmanagement is critical to a company’s profitability andlong-term success. To become more customer focused, skilledmanagers, IT professionals and marketing executives must understandhow to build profitable relationships with each customer and tomake managerial decisions every day designed to increase the valueof a company by making managerial decisions that will grow thevalue of the customer base. The goal is to build long-termrelationships with customers and generate increased customerloyalty and higher margins. In Managing Customer Relationships, DonPeppers and Martha Rogers, credited with founding thecustomer-relationship revolution in 1993 when they invented theterm "one-to-one marketing," provide the definitive overview ofwhat it takes to keep customers coming back for years to come. Presenting a comprehensive framework for customer relationshipmanagement, Managing Customer Relationships provides CEOs, CFOs,CIOs, CMOs, privacy officers , human resources managers, marketingexecutives, sales teams, distribution managers, professors, andstudents with a logical overview of the background, themethodology, and the particulars of managing customer relationshipsfor competitive advantage. Here, renowned customer relationshipmanagement pioneers Peppers and Rogers incorporate many of theprinciples of individualized customer relationships that they arebest known for, including a complete overview of the background andhistory of the subject, relationship theory, IDIC(Identify-Differentiate-Interact-Customize) methodology, metrics,data management, customer management, company organization, channelissues, and the store of the future. One of the first books designed to develop an understanding ofthe pedagogy of managing customer relationships, with an emphasison customer strategies and building customer value, ManagingCustomer Relationships features: Pioneering theories and principles of individualized customerrelationships An overview of relationship theory Contributions from such revolutionary leaders as Philip Kotler,Esther Dyson, Geoffrey Moore, and Seth Godin Guidelines for identifying customers and differentiating them byvalue and need Tips for using the tools of interactivity and customization tobuild learning relationships Coverage of the importance of privacy and customer feedback Advice for measuring the success of customer-basedinitiatives The future and evolution of retailing An appendix that examines the qualities needed in a firm’scustomer relationship leaders, and that provides fundamental toolsfor embarking on a career in managing customer relationships orhelping a company use customer value as the basis for executivedecisions The techniques in Managing Customer Relationships can help anycompany sharpen its competitive advantage.
Handbook On Research In Relationship Marketing
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Author : Robert M. Morgan
language : en
Publisher: Edward Elgar Publishing
Release Date : 2015-01-30
Handbook On Research In Relationship Marketing written by Robert M. Morgan and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-30 with Business & Economics categories.
The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academics, students, a