Representations Of Women In Women S Magazine Advertisements Across Cultures
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Representations Of Women In Women S Magazine Advertisements Across Cultures
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Author : Maria R. Spear
language : en
Publisher:
Release Date : 2001
Representations Of Women In Women S Magazine Advertisements Across Cultures written by Maria R. Spear and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Feminism and mass media categories.
The Portrayal Of Women In Elle Magazine Advertisements A Comparison Between France And Russia
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Author : Christin Thieler
language : en
Publisher: GRIN Verlag
Release Date : 2018-09-14
The Portrayal Of Women In Elle Magazine Advertisements A Comparison Between France And Russia written by Christin Thieler and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-14 with Business & Economics categories.
Master's Thesis from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,3, University of Central Lancashire, language: English, abstract: The purpose of the dissertation is to investigate how women are portrayed in two chosen countries: Russia and France. More specifically, it will be investigated whether women are portrayed as sexual objects in both countries or differently. The purpose is to investigate whether this is indeed true by choosing woman magazine Elle to investigate whether women are primarily used as sex objects or not to advertise different products and for what kind of products in France and Russia and whether there is a difference in one of the countries in particular the degree of body revealing clothes plays an important role as well as the gaze of women. As France is supposed to be open-minded to nudity, it was interesting to find out whether this is indeed true and whether Russia is the same because the culture differs. Therefore, a content analysis of magazine advertisements in women magazine Elle has been conducted of the French and Russian issue of Elle from May to September 2014 to investigate the degree sexuality by looking at body revealing clothes that is body display, facial expression as well as nudity will be taken into consideration. In addition, gender roles in advertisements will be considered where women are with a men in advertisement regarding women role allocation. As a guideline, variables will be applied developed by sociologist Ervin Goffman, who developed gender categories which can be applied in advertisements. They are the following: Licensed withdrawal, relative size, function ranking, feminine touch and ritualization of subordination which will be covered and explained in the literature review in more detail. To classify roles women and men take in advertisements when being together, the relative size and function ranking categories will be applied to estimate gender roles in the analysis of advertisements. In addition, the gender roles, that is the position between a man is investigated by measuring size whether woman is equal, smaller or not important and whether she takes decorative roles, non-executive roles making her inferior or not. Goffman’s gender variables will be thus considered to help to find out whether women are portrayed unequal as well. Furthermore, two additional categories have been added by Kang (1997) who did a content analysis using Goffman’s variables, these are body display and self-assertiveness/independence.
The Representation Of Women In Austrian And American Magazine Advertisements
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Author : Sabine F. Dowlati
language : en
Publisher:
Release Date : 1994
The Representation Of Women In Austrian And American Magazine Advertisements written by Sabine F. Dowlati and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with categories.
Manipulating Images
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Author : Tawnya J. Adkins Covert
language : en
Publisher: Lexington Studies in Political Communication
Release Date : 2012
Manipulating Images written by Tawnya J. Adkins Covert and has been published by Lexington Studies in Political Communication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Advertising, Magazine categories.
Focusing on the interrelationships among political, economic, and social forces in the construction of prevailing cultural images and gender roles for women in society, the book examines both the process of creating and the resulting content of wartime mobilization messages found in magazine advertising aimed at American women.
Magazine Movements
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Author : Laurel Forster
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2015-02-26
Magazine Movements written by Laurel Forster and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-26 with Social Science categories.
All women's magazines are not the same: content, outlook, and format combine to shape publications quite distinctively. While magazines in general have long been understood as a significant force in women's lives, many critiques have limited themselves to discussions of mainstream printed publications that engage with narrowly stereotypical representations of femininity. Looking at a range of women's magazines (Cooperative Correspondence Club and Housewife) and magazine programmes (Woman's Hour and Houseparty), Magazine Movements not only extends our definition of a magazine, but most importantly, unearths the connections between women's cultures, specific magazines and the implied reader. The author first outlines the existing field of magazine studies, and analyzes the methodologies employed in accessing and assessing the cultural competence of magazines. Each chapter then provides a case study of a different kind of magazine: different in media form or style of presentation or audience connection, or all three. Forster not only extends our definition of a magazine, but most importantly, unearths the connections between women's cultures, specific magazines and the implied reader. In this way, fresh insights are provided into the long-standing importance of the magazine to the variety of feminisms on offer in Britain, from the mid twentieth century to the present day.
Cross Cultural Content Analysis Of Advertising From The United States And India
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Author : Niaz Ahmed
language : en
Publisher: Universal-Publishers
Release Date : 2000
Cross Cultural Content Analysis Of Advertising From The United States And India written by Niaz Ahmed and has been published by Universal-Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
This cross-cultural content analysis (which merged traditional content analysis method with semiotic concepts) compared advertising in the United States (a highly individualistic and low-context culture) and India (a highly collectivist and high-context culture). The study examined the characteristics, differences and similarities in advertising strategies and expressions. A stratified random sample of advertisements for consumer products was selected from nationally circulated news magazines and business magazines of each country between January 1993 and December 1994 (Time and Business Week from the United States; India Today and Business India from India). This study found that there were significant differences in the way the two cultures produced advertising messages and that differential cultural values were reflected in their advertising expressions. The findings revealed that the U.S. advertisements utilized direct rhetorical styles, individualistic visual stances, sexual portrayals of women and comparative approaches more often than their Indian counterparts. The Indian ads utilized indirect rhetorical styles, collective visual stances and stereotypical portrayals of women more frequently than did the U.S. ads. The evidence of specific cross-cultural differences suggests that perhaps the proponents of "standardization of international advertising" have promoted an oversimplification. This cross-cultural study suggests that caution should be exercised when considering standardization in advertising and other forms of promotional communication between divergent cultures. Click here to preview the first 25 pages in Acrobat PDF format.
The Handbook Of International Advertising Research
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Author : Hong Cheng
language : en
Publisher: John Wiley & Sons
Release Date : 2014-01-21
The Handbook Of International Advertising Research written by Hong Cheng and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-21 with Language Arts & Disciplines categories.
This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers
Women Advertising And Representation
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Author : Sue Abel
language : en
Publisher: Hampton Press (NJ)
Release Date : 2010
Women Advertising And Representation written by Sue Abel and has been published by Hampton Press (NJ) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Feminism and mass media categories.
Takes the reader through an amazing selection of studies across media formats and cultures, and spread over continents. It shows how often ""ritual degradations"" in the advertising we are exposed to subtly but also explicitly suggest fashionable notions of masculinity and femininity - often crossing the grey area between the erotic and the pornographic. The texts examined can be found in traditional advertising, in global campaigns, in commonplace communication, or on promotional merchandise sites on the Web.
Women In Magazines
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Author : Rachel Ritchie
language : en
Publisher: Routledge
Release Date : 2016-02-19
Women In Magazines written by Rachel Ritchie and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-19 with History categories.
Women have been important contributors to and readers of magazines since the development of the periodical press in the nineteenth century. By the mid-twentieth century, millions of women read the weeklies and monthlies that focused on supposedly "feminine concerns" of the home, family and appearance. In the decades that followed, feminist scholars criticized such publications as at best conservative and at worst regressive in their treatment of gender norms and ideals. However, this perspective obscures the heterogeneity of the magazine industry itself and women’s experiences of it, both as readers and as journalists. This collection explores such diversity, highlighting the differing and at times contradictory images and understandings of women in a range of magazines and women’s contributions to magazines in a number of contexts from late nineteenth century publications to twenty-first century titles in Britain, North America, continental Europe and Australia.
Mediated Women
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Author : Marian Meyers
language : en
Publisher: Hampton Press (NJ)
Release Date : 1999
Mediated Women written by Marian Meyers and has been published by Hampton Press (NJ) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Social Science categories.
The issues explored are: what mediated popular culture says about women and their roles in contemporary society; whether and how the mediated representation of women addresses real women's goals and potential; how the popular media negotiate the tension between cultural constraint and social changes within their portrayal of women; and whether women are still the victims of symbolic annihilation by the media."--BOOK JACKET.