Reputaci N Digital De Empresas Mediante An Lisis De Opiniones
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Reputaci N Digital De Empresas Mediante An Lisis De Opiniones
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Author : Leandro Roberto Yáñez Torres
language : es
Publisher:
Release Date : 2017
Reputaci N Digital De Empresas Mediante An Lisis De Opiniones written by Leandro Roberto Yáñez Torres and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
Corporate Reputation
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Author : Ángel Alloza
language : en
Publisher: Editorial Almuzara
Release Date : 2013-06
Corporate Reputation written by Ángel Alloza and has been published by Editorial Almuzara this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06 with Business & Economics categories.
Reputation has become an essential strategic asset for companies. Those businesses that enjoy a good reputation are able to differentiate themselves, thus attracting investments and retaining customers and employees, while at the same time, stakeholders of such companies demonstrate higher levels of satisfaction and loyalty towards the companies’ products and brands. Currently, corporate reputation is one of the most popular non-financial indicators used by organizations, both in the public and private sectors. This book is an in-depth investigation of the psychosocial nature of corporate reputation, and we invite the reader to join us on a journey of discovery. When reputation first appeared as a concept, it brought about promises and hopes. It was viewed as a solution capable of reconciling the interests of different stakeholders and making the whole organization stronger. However, this giant soon turned out to have feet of clay, as it was lacking in sufficient theoretical and methodological foundation. Nonetheless, when we step into the terra incognita of corporate intangible assets, we will understand that the vague idea of reputation is gradually acquiring a scientific form thanks to the development of measurement tools and models that lay a foundation for the long sought-after means of managing reputation.
Digital Labour Platforms And The Future Of Work
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Author : Janine Berg
language : en
Publisher:
Release Date : 2018
Digital Labour Platforms And The Future Of Work written by Janine Berg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Law categories.
The emergence of online digital labour platforms has been one of the major transformations in the world of work over the past decade. This report provides one of the first comparative studies of working conditions on five major micro-task platforms that operate globally. It is based on an ILO survey covering 3,500 workers in 75 countries around the world and other qualitative surveys. The report analyses the working conditions on these micro-task platforms, including pay rates, work availability and intensity, social protection coverage and work-life balance. The report recommends 18 principles for ensuring decent work on digital labour platforms.
Open Tourism
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Author : Roman Egger
language : en
Publisher: Springer
Release Date : 2016-03-02
Open Tourism written by Roman Egger and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-02 with Business & Economics categories.
This book examines the concepts of open innovation, crowdsourcing and co-creation from a holistic point of view and analyzes them considering their suitability to the tourism industry. Methods, theories and models are discussed and examined regarding their practical applicability in tourism. The book illustrates the theoretical mechanisms and principles of Open Innovation, Crowdsourcing and Co-creation with case studies and best practices examples. In addition to the scientific target group, the book is a useful resource for managers of the entire tourism industry. First, the book presents the theoretical fundamentals and concepts in 11 specific chapters. This basis is then enriched by three parts with case studies, focusing on information, creation and provision respectively. Finally in a concluding part the editors sum up the book and give an outlook on the implications, learnings and future perspectives of open innovation, crowdsourcing and collaborative consumption in the tourism industry.
Handbook Of Natural Language Processing
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Author : Nitin Indurkhya
language : en
Publisher: CRC Press
Release Date : 2010-02-22
Handbook Of Natural Language Processing written by Nitin Indurkhya and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-22 with Business & Economics categories.
The Handbook of Natural Language Processing, Second Edition presents practical tools and techniques for implementing natural language processing in computer systems. Along with removing outdated material, this edition updates every chapter and expands the content to include emerging areas, such as sentiment analysis.New to the Second EditionGreater
The Internet
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Author : Gordon Graham
language : en
Publisher: Routledge
Release Date : 2012-10-12
The Internet written by Gordon Graham and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-12 with Philosophy categories.
The Internet: A Philosophical Inquiry develops many of the themes Gordon Graham presented in his highly successful radio series, The Silicon Society. Exploring the tensions between the warnings of the Neo-Luddites and the bright optimism of the Technophiles, Graham offers the first concise and accessible exploration of the issues which arise as we enter further into the world of Cyberspace. This original and fascinating study takes us to the heart of questions that none of us can afford to ignore: how does the Internet affect our concepts of identity, moral anarchy, censorship, community, democracy, virtual reality and imagination? Free of jargon and full of stimulating ideas, this is essential reading for anyone wishing to think clearly and informatively about the complexities of our technological future.
The Long Tail
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Author : Chris Anderson
language : en
Publisher: Hachette Books
Release Date : 2006-07-11
The Long Tail written by Chris Anderson and has been published by Hachette Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-07-11 with Business & Economics categories.
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
Business Model Generation
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Author : Alexander Osterwalder
language : en
Publisher: John Wiley & Sons
Release Date : 2013-02-01
Business Model Generation written by Alexander Osterwalder and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-01 with Business & Economics categories.
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"
Reputation Rules Strategies For Building Your Company S Most Valuable Asset
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Author : Daniel Diermeier
language : en
Publisher: McGraw Hill Professional
Release Date : 2011-05-06
Reputation Rules Strategies For Building Your Company S Most Valuable Asset written by Daniel Diermeier and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-06 with Business & Economics categories.
Leverage your company’s most important asset! In our lightning-fast digital age, a company can face humiliation and possibly even ruin within seconds of a negative tweet or blog post. Over the last year companies such as BP, Goldman Sachs, and Toyota have experienced serious blows to their images that could have had reduced impact if their leaders had implemented reputation management into their business strategy and culture. There is no one in either the corporate or academic sphere with greater expertise in the area of corporate reputation than Dr. Daniel Diermeier. An award-winning professor at the Kellogg School of Management, Northwestern University, Dr. Diermeier has blazed a path in understanding the significance of reputation management and demonstrating how a company can create a program so powerful that it can help turn a potential public disgrace into a public image success story. Reputation Rules is a landmark work bringing to light Dr. Diermeier’s groundbreaking insights in this critical area. He offers the frameworks, strategies, and processes for changing your company’s focus as quickly as the world is changing around you. He touches on all of the reputational issues that need to be managed from a strategic level, describing how to: Overcome direct challenges from influential activist and political forces Manage corporate scandals, including executive compensation Use external, seemingly unrelated events to boost reputation Build a reputation management process into everyday operations In addition, Dr. Diermeier provides case studies of Shell’s confrontation with Greenpeace, Mercedes’s recovery from the Moose crisis, AIG’s executive bonus fallout, Wal-Mart’s reputation-building response to Hurricane Katrina, and numerous other scenarios illustrating what works and what doesn’t when it comes to reputation management. Brimming with keen insights and lucid examples, Reputation Rules is a guidepost for your organization’s future—and a salve for crisis management.
Using Conflict Theory
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Author : Otomar J. Bartos
language : en
Publisher: Cambridge University Press
Release Date : 2002-07-15
Using Conflict Theory written by Otomar J. Bartos and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-07-15 with Philosophy categories.
Using Conflict Theory presents how and why conflict erupts, and how it can be managed.