Reputation Economy B
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Reputation Transfer To Enter New B To B Markets
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Author : Christine Falkenreck
language : en
Publisher: Springer Science & Business Media
Release Date : 2009-10-17
Reputation Transfer To Enter New B To B Markets written by Christine Falkenreck and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-17 with Business & Economics categories.
An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation. Consequently, a positive reputation provides competing vendors with a virtually inimitable competitive advantage. Contemporary research concerning antecedents and consequences of reputation in the domain of marketing is dominated by branding and line extension issues. Organizations’ communication efforts and the relation of reputation and the c- munication media are not fully understood; nor have they been challenged up to now. Moreover, customers’ perception of reputation is clearly embedded in their cultural context. However, contemporary marketing research restricts both conceptual and empirical considerations to Western-type cultures. Frequently, even the differences in Western-type cultures are neglected. Considering these shortcomings in contemporary marketing research, Dr. Christine Falkenreck investigates the opportunities and limits, and also the potential bene?ts and dangers of transferring a vendor’s positive reputation to product categories never produced or offered by the considered vendor. Embedding the empirical investigation of both reputation management and reputation transfer in a coherent theoretical framework, which is grounded in the Commitment-Trust theory, is her merit. She derives and validates an integrated model that appears to be valid in all cultures considered in her study. The results of this analysis contribute substantially to our understanding of reputation measuring and managing. These results are not restricted to academic interests and they provided practitioners with a variety of new insights. Thus, this thesis will ho- fully be widely discussed in both academia and management practice.
Reputation Economics
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Author : Joshua Klein
language : en
Publisher: St. Martin's Press
Release Date : 2013-11-05
Reputation Economics written by Joshua Klein and has been published by St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-05 with Business & Economics categories.
As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they're using this knowledge to predict the consumer's future behavior. And a world in which Target knows that a woman is pregnant before she does, or where a person gets a job (or loses one) based on his high school hijinx is a scary one indeed. Joshua Klein's Reputation Economics asks these crucial questions: But what if there were a way to harness the power of these new technologies to empower the individual and entrepreneur? What if it turned out that David was actually better suited to navigate this new realm of reputation than Goliath? And what if he ushered in a new age of business in which reputation, rather than money, was the strongest currency of all? This is all currently happening online already. Welcome to the age of Reputation Economics: -Where Avis is currently discounting car rentals based on Twitter followers -Where Carnival Cruise Lines are offering free upgrades based on a Klout score -Where Amazon and Microsoft are a short way away from dynamically pricing their goods based on a consumer's reach and reputation online -Where Klout scores are being used to vet job applications The value of individual reputation is already radically changing the way business is done.
Reputation
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Author : Daniel B. Klein
language : en
Publisher:
Release Date : 1997
Reputation written by Daniel B. Klein and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Character categories.
An exploration of how honesty prevails over the dishonest
The Experience Economy
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Author : B. Joseph Pine
language : en
Publisher: Harvard Business Press
Release Date : 1999
The Experience Economy written by B. Joseph Pine and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
The Economic Review
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Author :
language : en
Publisher:
Release Date : 1896
The Economic Review written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1896 with categories.
Summary Of Michael Fertik David C Thompson S The Reputation Economy
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Author : Everest Media,
language : en
Publisher: Everest Media LLC
Release Date : 2022-05-23T22:59:00Z
Summary Of Michael Fertik David C Thompson S The Reputation Economy written by Everest Media, and has been published by Everest Media LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-23T22:59:00Z with Business & Economics categories.
Please note: This is a companion version & not the original book. Sample Book Insights: #1 The Reputation Economy is built on the backs of digital technology that allows for the collection, storage, and analysis of massive amounts of data about individuals. This data is used to predict and control people’s actions, behaviors, and decisions. #2 The future will be dominated by those who can make the most sense of massive data sets. This is how companies are developing systems to make millions of decisions about consumers each minute. #3 The Reputation Economy will rely on massive data sets companies have acquired to assign you reputation scores based on your reputation for hard work, financial responsibility, and health. These scores will be used by others to make major decisions about your life. #4 Reputation is just as powerful for businesses, professionals, and private individuals. In business, up to 75 percent of a company’s value is its reputation. In your personal life, the figure for reputation may be closer to 100 percent.
The Economics Of Reputation
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Author : Jill J. McCluskey
language : en
Publisher:
Release Date : 2017-02-24
The Economics Of Reputation written by Jill J. McCluskey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-24 with categories.
This research collection compiles key articles on the economics of reputation, starting from the origins of the ideas of asymmetric quality information and reputation, and going through to current articles, including the economics of collective reputation with implications for international trade. This is an ideal research resource for a graduate course in industrial organization or for the economist with interest in reputation issues. It is a useful reference for any economist's collection.
The Economic Review
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Author :
language : en
Publisher:
Release Date : 1914
The Economic Review written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1914 with Social sciences categories.
Financial Institutions And The Nation S Economy Fine Appendixes A And B
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Author : United States. Congress. House. Committee on Banking, Currency and Housing. Subcommittee on Financial Institutions Supervision, Regulation and Insurance
language : en
Publisher:
Release Date : 1976
Financial Institutions And The Nation S Economy Fine Appendixes A And B written by United States. Congress. House. Committee on Banking, Currency and Housing. Subcommittee on Financial Institutions Supervision, Regulation and Insurance and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Banks and banking categories.
The Economics Of Imperfect Labor Markets Third Edition
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Author : Tito Boeri
language : en
Publisher: Princeton University Press
Release Date : 2021-01-26
The Economics Of Imperfect Labor Markets Third Edition written by Tito Boeri and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-26 with Business & Economics categories.
The leading textbook on imperfect labor markets and the institutions that affect them—now completely updated and expanded Today's labor markets are witnessing seismic changes brought on by such factors as rising self-employment, temporary employment, zero-hour contracts, and the growth of the sharing economy. This fully updated and revised third edition of The Economics of Imperfect Labor Markets reflects these and other critical changes in imperfect labor markets, and it has been significantly expanded to discuss topics such as workplace safety, regulations on self-employment, and disability and absence from work. This new edition also features engaging case studies that illustrate key aspects of imperfect labor markets. Authoritative and accessible, this textbook examines the many institutions that affect the behavior of workers and employers in imperfect labor markets. These include minimum wages, employment protection legislation, unemployment benefits, family policies, equal opportunity legislation, collective bargaining, early retirement programs, and education and migration policies. Written for advanced undergraduates and beginning graduate students, the book carefully defines and measures these institutions to accurately characterize their effects, and discusses how these institutions are being transformed today. Fully updated to reflect today's changing labor markets Significantly expanded to discuss a wealth of new topics, including the impact of the COVID-19 pandemic Features quantitative examples, new case studies, data sets that enable users to replicate results in the literature, technical appendixes, and end-of-chapter exercises Unique focus on institutions in imperfect labor markets Self-contained chapters cover each of the most important labor-market institutions Instructor's manual available to professors—now with new exercises and solutions