Responsible Sales Service And Marketing Of Alcohol
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Responsible Sales Service And Marketing Of Alcohol
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Author : James Murphy
language : en
Publisher: Goodfellow Publishers Ltd
Release Date : 2015-01-31
Responsible Sales Service And Marketing Of Alcohol written by James Murphy and has been published by Goodfellow Publishers Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-31 with Business & Economics categories.
Explains the complexities of alcohol and its' sale and supply, and examines the wide range of inter-related associated topics connected to the wider tourism, hospitality and retail industries. It provides a greater awareness of the effects of alcohol and helps readers understand their obligations when selling, supplying or marketing alcohol.
The Responsible Serving Of Alcoholic Beverages
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Author : Beth Dugan
language : en
Publisher: Atlantic Publishing Company
Release Date : 2006
The Responsible Serving Of Alcoholic Beverages written by Beth Dugan and has been published by Atlantic Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
This New Book & CD-ROM incorporates the legalities and responsibilities of serving alcohol either behind a bar, at a table, or at an off-premise function. Alcohol sales are an important source of revenue for many establishments. However establishments may face the potential for civil and criminal liability should one of your customers become intoxicated and cause damage to themselves, others or property. Good management and employee training is the key to preventing these problems before they become an issue. The Responsible Serving of Alcoholic beverages training course provides management and liquor service staff with the knowledge and awareness necessary to responsibly serve alcohol in licensed premises. Covers: * Alcohol and Legal Issues * Understanding BAC Levels * Responsible serving * ID Checking * Handling difficult customers * Designated Drivers * How alcohol effects the body * identifying and handling problem situations * Minors & Fake Id's * Learn how to reduce liability lawsuits * Local Law Enforcement issues * Reduce liability insurance coverage premiums * A complete and comprehensive yet inexpensive in-house training program. The companion CD-ROM is included with the print version of this book; however is not available for download with the electronic version. It may be obtained separately by contacting Atlantic Publishing Group at [email protected] Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Marketing Of Alcoholic Beverages Wine Beer Spirits And Liqueurs
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Author : Dr. Aarti T More
language : en
Publisher: JEC PUBLICATION
Release Date :
Marketing Of Alcoholic Beverages Wine Beer Spirits And Liqueurs written by Dr. Aarti T More and has been published by JEC PUBLICATION this book supported file pdf, txt, epub, kindle and other format this book has been release on with Juvenile Fiction categories.
Marketing of Alcoholic Beverages ( Wine, Beer, Spirits and Liqueurs)" : A Comprehensive Guide to Marketing Alcoholic Beverages.' This illuminating book provides a deep dive into the intricacies of promoting wines, beers, spirits, and liquors in a dynamic and competitive market. From branding to digital campaigns, discover the innovative tactics that shape the success stories of renowned beverage brands. Whether you're a seasoned marketer seeking fresh insights or a curious enthusiast exploring the business behind the bottle, this book offers a spirited exploration of the marketing landscape, blending industry expertise with captivating narratives.
Responsible Marketing Of Alcoholic Beverages
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Author : Bradley Evan Bartnett
language : en
Publisher:
Release Date : 1989
Responsible Marketing Of Alcoholic Beverages written by Bradley Evan Bartnett and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Advertising categories.
Social Impact Of Wine Marketing
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Author : Mojca Ramšak
language : en
Publisher: Springer Nature
Release Date : 2022-01-24
Social Impact Of Wine Marketing written by Mojca Ramšak and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-24 with Business & Economics categories.
This book is inspired by the term “digiwine,” a neologism referring to the production and/or marketing of wine through the use of new technologies and robotics such as vineyard information systems, sensor units, weather stations, drones, robotic harvesters, social media videos, digital labels, and wine apps. The alcohol industry is using these technologies to develop digital strategies and online tools for more efficient sales of wine. This book analyzes the use of digital alcohol marketing, the reasons for it, the role of regulation, and its social impact. In particular, malignant forms of alcohol marketing to youth are precisely described through exact case descriptions from the global milieu. The author questions whether the loopholes in the legislation or inefficiency of self-regulation have negative consequences that can no longer be prevented by public health care programs. When and how did the alcohol industry become so deeply interwoven in our lives that we mindlessly advertise and parade in its shadow on social media and that we increasingly buy alcohol digitally for fun, in innovative packaging, and with strange ingredients combinations? Dr. Mojca Ramšak’s book peels back the layers of the alcohol industry’s most obvious yet overlooked marketing tactics. It also reveals the sluggishness of preventive and curative efforts, as well as legal or self-regulatory measures, at keeping up with the alcohol industry’s use of technology. - Nadja Furlan Štante, Principal Research Associate and Professor of Religious Studies, Science and Research Centre of Koper, Slovenia.
The Beverage Service World
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Author : Wallace L. Rande
language : en
Publisher: Pearson
Release Date : 2001
The Beverage Service World written by Wallace L. Rande and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Alcoholic beverages categories.
This book covers the fundamental areas of beverage operations--the planning of the bar, bar staffing, legal factors to consider, drink costing, purchasing, receiving, and storage, and beverage production methods as well as mixology. The role of the customer in the success of the business is stressed, helping readers understand the importance of the customer in all aspects of the running of the business. Discussion of prevalence of internal theft and how to develop policies and procedures to control theft. Promotion of responsible drinking is discussed. Management forms are included, assisting readers in the understanding of material as well as in setting up and operating a beverage operation. For those in the beverage operations management field.
Reducing Underage Drinking
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Author : Institute of Medicine
language : en
Publisher: National Academies Press
Release Date : 2004-03-26
Reducing Underage Drinking written by Institute of Medicine and has been published by National Academies Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-03-26 with Medical categories.
Alcohol use by young people is extremely dangerous - both to themselves and society at large. Underage alcohol use is associated with traffic fatalities, violence, unsafe sex, suicide, educational failure, and other problem behaviors that diminish the prospects of future success, as well as health risks â€" and the earlier teens start drinking, the greater the danger. Despite these serious concerns, the media continues to make drinking look attractive to youth, and it remains possible and even easy for teenagers to get access to alcohol. Why is this dangerous behavior so pervasive? What can be done to prevent it? What will work and who is responsible for making sure it happens? Reducing Underage Drinking addresses these questions and proposes a new way to combat underage alcohol use. It explores the ways in which may different individuals and groups contribute to the problem and how they can be enlisted to prevent it. Reducing Underage Drinking will serve as both a game plan and a call to arms for anyone with an investment in youth health and safety.
Ethics In The Alcohol Industry
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Author : S. Robinson
language : en
Publisher: Springer
Release Date : 2009-07-30
Ethics In The Alcohol Industry written by S. Robinson and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07-30 with Business & Economics categories.
A close look at the ethical and social responsibilities of the alcohol industry in the 21st Century. It begins with a whistle stop tour of the historical developments of alcohol. It then critiques the legislative and voluntary codes surrounding the advertising industry, popular culture, religious groups, Government and local authorities.
Digital Marketing Of Alcoholic Beverages
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Author :
language : en
Publisher: World Health Organization
Release Date : 2022-03-18
Digital Marketing Of Alcoholic Beverages written by and has been published by World Health Organization this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-18 with Law categories.
Exposure to alcohol marketing increases the acceptability of drinking alcohol, an earlier age of onset and influence drinking behaviours, including heavy episodic drinking. The digital ecosystem provides opportunities for marketing companies to position increasingly covert advertising. These new advertisements target individual consumers based on the data that has been gathered about them allowing marketers to optimize their strategies. Policy- and decision-makers concerned to regulate and enforce digital marketing for reducing risks of harm need to keep pace with the constantly evolving digital marketspace. This Snapshot is part of a series of briefs tackling critical issues related to the determinants driving the acceptability, availability and affordability of alcohol consumption and how it affects people and their communities. The briefs result from a quick scanning of the recent evidence on the topic, insights from leading experts, consultation with selected countries and discussions that took place during webinars convened to create a platform to match evidence, practice and policies. It is intended for a wide audience, including professionals working in public health and local and national alcohol policy focal points, policy-makers, government officials, researchers, civil society groups, consumer associations, the mass media and people new to alcohol research or practice.
Wine Sales And Distribution
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Author : Paul Wagner
language : en
Publisher: Rowman & Littlefield
Release Date : 2024-04-02
Wine Sales And Distribution written by Paul Wagner and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-02 with Business & Economics categories.
This expanded second edition includes new technologies and market changes post-COVID, this comprehensive book covers every element of consultative wine sales, from understanding the market and the customer to providing excellent customer service. It covers the principles, strategies, and practices employed by top-notch wine professionals.