Retailing Trade Marketing
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Trade Marketing Strategies
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Author : Geoffrey Randall
language : en
Publisher: Routledge
Release Date : 1994
Trade Marketing Strategies written by Geoffrey Randall and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
As more producers' outlets are dominated by the main retail groups, manufacturers have to sell to the trade first to get space on retailers' shelves alongside own label products. The case for marketing to the trade is increasing and changing, and this book develops and provides strategies for this area of marketing. Manufacturers have two - and only two - strategies for success: *build and maintain strong brands *deliver outstanding customer service to retailers. The first has been neglected recently, which will create disastrous consequences in the medium to long term and the second forces companies to change not only their strategies, but their culture and organizational structures. The book is intended for practitioners and managers who are responsible for finding practical solutions to real problems. Key trends and real issues arising out of them will be familiar to those responsible for marketing in the FMCG section as well as to students of marketing.
Trade Marketing Strategy
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Author : Gary Davies
language : en
Publisher: Paul Chapman Publishing
Release Date : 1993
Trade Marketing Strategy written by Gary Davies and has been published by Paul Chapman Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
Retail Marketing
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Author : A. Sivakumar
language : en
Publisher: Excel Books India
Release Date : 2007
Retail Marketing written by A. Sivakumar and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Marketing categories.
Focuses on the marketing dimension of retailing. This book analyses the concepts and practices in developed retail markets and illustrates their applications in the Indian context. It is suitable for students, teachers, managers, entrepreneurs and practitioners interested in the retail business.
Retail Marketing
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Author : Gary Akehurst
language : en
Publisher: Routledge
Release Date : 2013-05-13
Retail Marketing written by Gary Akehurst and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-13 with History categories.
First published in 2004, This collection explores the emerging and diverse world of retail marketing by tracing its development from the 1980s to the present day. The market-driven retail company shows concern for the customer throughout the organisation, throughout all functions and departments. Such a company tries to understand how customers choose their purchases, the criteria they use, and attempts to ensure that it is more successful in meeting customer requirements than the competition. Retail Marketing discusses what range of products and services should be offered, where, at what price, and how these activities should be advertised, promoted and developed.
Introduction To Marketing Principles Of Wholesale And Retail Distribution
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Author : Paul Dulaney Converse
language : en
Publisher:
Release Date : 2008-11
Introduction To Marketing Principles Of Wholesale And Retail Distribution written by Paul Dulaney Converse and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11 with Business & Economics categories.
INTRODUCTION to MARKETING PRINCIPLES OF WHOLESALE AND RETAIL DISTRIBUTION by Paul D. Converse. Preface: THIS BOOK has a definite objective to combine a treat ment of general marketing methods and principles with a more detailed treatment of retailing, particularly the operation of small and medium-size stores. It is believed that one . can not properly understand retailing without some knowledge mar ket economics and wholesaling. Students will understand ptail store operation better if they first secure a general knowledge of the field of marketing and know the place of retailing in the over all picture. Therefore, market economics, the physical handling of goods, and wholesaling are treated before the discussion of retailing is begun. Paul D. Converse Fred M. Jones. Contents include: I. Introduction 1. THE MEANING AND SCOPE OF MARKETING 3 2. THE PHYSICAL HANDLING OF GOODS 21 3. MIDDLEMEN, TRADE CHANNELS, AND COMMODITIES 38 THE CONSUMER 54 II. Wholesale Marketing A. Organizations 5. COMMISSION MERCHANTS, BROKERS, AND AUCTIONS 75 WHOLESALE MERCHANT 87 TTHE MANUFACTURER AND HIS OUTLETS 101 B. Commodities 8. THE AGRICULTURAL MARKETING PROBLEM 125 9. THE MARKETING OF GRAIN 143 10. THE MARKETING OF COTTON l6l 11. THE MARKETING OF INDUSTRIAL GOODS 174 III. Retail Marketing A. Organizations INDEPENDENT RETAILER 191 xtf THE CHAIN STORE 2Og Xi, THE DEPARTMENT STORE 223 15. THE CONSUMER COOPERATIVE MOVEMENT 237 Vli viii CONTENTS B. Starting a Retail Store 16. BECOMING AN OWNER OF A RETAIL STORE 857 17. THE IMPORTANCE OF STORE LOCATION 371 18. SELECTING, TRAINING, AND SUPERVISING EMPLOYEES 86 C. Buying and Pricing 19. BUYING WHAT, WHEN, AND HOW MUCH TO BUY 303 20. BUYING WHERE AND HOW TO BUY 319 21. THE PROBLEM OF PRICING 335 D. Selling LES PROMOTION WHAT IT is 359 EFFECTIVE ADVERTISING 373, WINDOW DISPLAY 389 STOCK ARRANGEMENT AND DISPLAY 403 THE ESSENCE OF SALESMANSHIP 417 E. Finance and Control 27. THE EXTENSION OF CREDIT 437 28. RECORD KEEPING 460 29. TAX RECORDS AND REPORTS 481 STOCK CONTROL AND STOCK TURNOVER 494 MERCHANDISING EFFICIENCY 508 32. THE PROBLEM OF INSURANCE 525 33. PROFITS AND FAILURES 545 IV. The Control of Marketing 34. THE REGULATION OF COMPETITION 563 35. MARKETING COST AND EFFICIENCY 577 Index 595 I. Introduction: The Meaning and Scope of Marketing JL ISTRIBUTION, or marketing is the most important part of business. Most business concerns can produce many more goods than they can sell at a profit. Give us sales is the common cry of businessmen, and huge sums are spent on ad vertising and salesmanship. Whatever can be sold can be made. The big problem is distribution. Such statements are common and may be accepted as generally true in normal times. This condition has not always existed. Up until compara tively recent times, the big task of the race was to produce enough goods food, clothing, and shelterto satisfy its needs. During the past 150 years the problem has been altered by the use of labor-saving machinery by the discoveries and inventions of chemistry, agriculture, physics, and engineering and by the development of scientific management and accounting. The development of the natural sciences and the arts of physics, entomology, geology, chemistry, management, and en gineering has given us much new knowledge which has enabled us to increase greatly the output of goods and to reduce the costs of production. The result is that usually we are able to produce many more goods than the consumers are able to buy at the prevailing prices. Hence businessmen and farmers have become greatly interested in distribution...
Retail Marketing And Branding
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Author : Jesko Perrey
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-08
Retail Marketing And Branding written by Jesko Perrey and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-08 with Business & Economics categories.
Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 360° communication. IT specialists are peddling one-to-one marketing tools and integrated customer data warehousing solutions. Should retailers care about any of this? The authors of this book firmly believe that they should — but in an environment of accelerating change, even veterans of the retail trade are looking for guidance on how to embrace the challenges thrown up by the evolving retail marketing landscape: How do I combine traditional and new marketing vehicles? How can I stay on top of what my customers want? How can I reach them efficiently? Do they still look at leaflets, or should I shift local marketing funds to social media? How can I leverage unique retail touch points, such as the POS, for value creation? Successful retail management might once have been about ‘just doing it’, but that is no longer the case. This book offers retail professionals practical and robust ways to improve the performance of their marketing function and align marketing investments with business objectives. This book consolidates the know-how of more than 30 practitioners in the field, created and refined over many years together with leading international companies. It covers some of the latest and most sophisticated approaches to the subject, yet it is anything but a theoretical treatise. The authors' hands-on approach and the wealth of case examples make it an essential guide for all consumer-minded retailers. (from the Foreword by Dr Klaus Behrenbeck, Director, McKinsey & Company, Inc., Leader Consumer Industries & Retail Group, Europe)
Retail And Channel Marketing
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Author : Sandro Castaldo
language : en
Publisher: Edward Elgar Publishing
Release Date : 2020-10-30
Retail And Channel Marketing written by Sandro Castaldo and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-30 with Business & Economics categories.
Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies of the subject and provides a holistic approach to retail and channel marketing.
Retail Marketing Management
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Author : Dhruv Grewal
language : en
Publisher: SAGE
Release Date : 2018-12-03
Retail Marketing Management written by Dhruv Grewal and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-03 with Business & Economics categories.
A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.
Retail Marketing Management
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Author : David Gilbert
language : en
Publisher: Ft Press
Release Date : 2003
Retail Marketing Management written by David Gilbert and has been published by Ft Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Retail Marketing Management is an invaluable aid to students of Retailing, Retail Marketing and Retail Marketing Management at undergraduate level. HND students of Retail Marketing will also find the text useful.
Retail Marketing Strategy
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Author : Constant Berkhout
language : en
Publisher: Kogan Page Publishers
Release Date : 2015-11-03
Retail Marketing Strategy written by Constant Berkhout and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-03 with Business & Economics categories.
Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations lack business development and strategic departments that collect experiences, set benchmarks and create models and manuals. Retail Marketing Strategy makes the information available to drive new ways of thinking and make retail practice more agile for everyone. Outlining the five key capabilities required for retail excellence, namely in-store execution; organizational development; fact-driven decision making; multi-channel operations, and understanding customers, Retail Marketing Strategy answers some of the most difficult questions in retail including how to innovate to develop new ways to interact with customers across multiple channels, and how to replicate online success stories from other sectors. Practical steps are put forward for collating and interpreting the data generated in shopper activity, helping to make sense of trends and build effective strategy. Guidance is based throughout on neuromarketing research, providing a clear framework for building in experiential elements such as scent or music into the retail environment to really engage with consumers on an emotional level. If you are a marketing, branding or supply chain professional working in retail seeking straightforward and research-driven techniques for building lasting customer loyalty, or you are responsible for driving retail strategy in your organization, let Retail Marketing Strategy be your guide.