Road Trip To Innovation How I Came To Understand Future Thinking
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Road Trip To Innovation How I Came To Understand Future Thinking
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Author : Delia Dumitrescu
language : de
Publisher: Satzweiss.com
Release Date : 2012-09-07
Road Trip To Innovation How I Came To Understand Future Thinking written by Delia Dumitrescu and has been published by Satzweiss.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-07 with Social Science categories.
Road Trip to Innovation - How I came to understand Future Thinking is an investigative tale about a friendly and curious mind that sets-off on a road trip to find out what innovation is truly made of. Highlighting expert interviews and companies that are heralded for their know-how in the fields of future studies, innovation and trend research, the book offers an introduction to the theory and methodology behind these complicated notions in easy and refreshing language. Road Trip to Innovation is recommended to anyone who wants to deal with the origin and significance of trends and innovations.
Foresight And Innovation
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Author : E. Hiltunen
language : en
Publisher: Springer
Release Date : 2013-11-29
Foresight And Innovation written by E. Hiltunen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-29 with Business & Economics categories.
Foresight and Innovation is a guide for readers that are interested about the future. The book introduces a concept of futurist thinking, which includes anticipating, innovating and communicating about the futures. These concepts show how various organizations, all over the world are thinking, communicating and creating a better future.
Trend Driven Innovation
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Author : Henry Mason
language : en
Publisher: John Wiley & Sons
Release Date : 2015-10-05
Trend Driven Innovation written by Henry Mason and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-05 with Business & Economics categories.
Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups—from Apple to Uber, Chipotle to Patagonia—redefine customer expectations. Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever. You'll learn: How to spot emerging trends using three crucial building blocks, and how to recognize the expectation gaps that herald opportunity. Why most professionals focus on precisely the wrong trends and innovations, and how to avoid this. How to turn trends and insights into innovations that customers will love. Amid the endless change that defines today's business environment, opportunity is everywhere. Highly practical, and featuring real-world examples from around the world, Trend-Driven Innovation is the actionable, battle-tested manual that will enable you harness those opportunities time after time. Setting you up to build an organization that matters, products customers love, and campaigns people can't stop talking about.
Foresight In Organizations
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Author : Patrick van der Duin
language : en
Publisher: Routledge
Release Date : 2016-01-13
Foresight In Organizations written by Patrick van der Duin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-13 with Business & Economics categories.
Foresight for Organizations will acquaint the reader with various foresight methods and tools, to show the reader how these methods are used, what the pitfalls are and how the methods relate to each other. This innovative volume offers the reader the ability to carry out a study of the future by him- or herself and apply the results in a decision-making strategy process. The author addresses the following methods: scenarios, trend analysis, the Delphi method, quantitative trend extrapolation, technology assessment, backcasting and roadmapping; the most relevant and popular methods that also cover the range of approaches from predictive, via normative to explorative. Every chapter also contains references to additional literature about the methods being discussed. This book is essential reading for researchers, academics and students in the areas of Community Development, Sociology of organizations, Change management, Social entrepreneurship, Sustainable development and participative planning.
Driving Impact
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Author : Sven T. Marlinghaus
language : en
Publisher: MI Wirtschaftsbuch
Release Date : 2013-09-11
Driving Impact written by Sven T. Marlinghaus and has been published by MI Wirtschaftsbuch this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-11 with Business & Economics categories.
Ready for the future – with networked supply chain management. The effects of globalisation are nowhere more apparent than in the worldwide networking of individual companies, industries and entire geographic areas. Indeed, global value networks are the new paradigm of modern economics. As a result, none of the issues which are critical to our economic future can be addressed without the involvement of supply chains and sufficient consideration of their impact. This book gives an insight into the megatrends which are shaping our economy today and which will continue to do so in the future. A unique perspective on this issue is ensured by the combination of experienced authors: supply chain experts and KPMG partners Sven Marlinghaus and Christian Rast alongside the future researchers at TrendONE. The authors also give specific recommendations on how companies and public organisations could adapt their supply chains to these megatrends.
Green Branding
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Author : Oliver Errichiello
language : en
Publisher: Springer Nature
Release Date : 2022-01-28
Green Branding written by Oliver Errichiello and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-28 with Business & Economics categories.
The book analyzes the success factors of ecological and social brands and offers insights into the strategies of modern corporations, family businesses and social enterprises. What are the characteristics of successful "green brands" in the long term? How can they be effectively developed, managed and communicated? Based on business administration, brand sociology and social psychology, the authors describe overarching structural features and demonstrate solutions step by step using concrete examples. Experiences in the development and Europe-wide implementation of the green brand "wooden radio" form the basis for numerous recommendations that can be directly implemented. The reader receives clear analysis and implementation tools to anchor already existing sustainable brands in daily business and to develop young brands in a planned manner. The 2nd edition has been extensively revised and supplemented with current examples. Inspiring for all who want to make green brands strong. Translated with www.DeepL.com/Translator (free version)
Driving Innovation From Within
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Author : Kaihan Krippendorff
language : en
Publisher: Columbia University Press
Release Date : 2019-10-22
Driving Innovation From Within written by Kaihan Krippendorff and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-22 with Business & Economics categories.
Conventional business wisdom tells us that entrepreneurs are society’s main source of innovation. Young founders leave college with a big idea, get to work in a garage, and build something that changes the world. Typical corporate employees, strangled by slow-moving bureaucracy, are blocked from making transformative discoveries. In Driving Innovation from Within, strategist and advisor Kaihan Krippendorff disproves one of today’s biggest business myths to highlight lessons for innovators and leaders. He reveals how many of the modern world’s most impactful creations were invented by passionate employee innovators. If it were left up to go-it-alone entrepreneurs, we would not have mobile phones, personal computers, or e-mail. Distilling more than 150 interviews with internal innovators and leading experts along with insights from the latest research and today’s most successful companies, from Tencent and Amazon to Mastercard and Starbucks, Krippendorff lays out a step-by-step playbook to unlock innovation from the inside. He maps the barriers that frustrate efforts to disrupt from within and provides tools to remove them, detailing how visionary leaders can create islands of freedom inside an organization to activate existing employees’ potential and beat startups at their own game. Driving Innovation from Within is a practical and inspiring guide to leadership from all levels for those who want the fulfillment of changing the world without leaving their job in order to do it.
Create The Future The Innovation Handbook
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Author : Jeremy Gutsche
language : en
Publisher: Greenleaf Book Group
Release Date : 2020-03-10
Create The Future The Innovation Handbook written by Jeremy Gutsche and has been published by Greenleaf Book Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-10 with Business & Economics categories.
Learn to Innovate and Make Real Change In our era of disruption and possibility, there are so many great opportunities within your grasp; however, most smart and successful people miss out. Unfortunately, your capabilities are limited by the seven traps of path dependency, which cause you to repeat past decisions. These traps can limit you from seeing the potential of what could be. If you could overcome these traps, what could you accomplish? How much more successful could you be? Create the Future teaches you how to think disruptively, providing specific steps to create real innovation and change. This book combines Jeremy's high energy, provocative thinking with tactics that have been battle-tested through thousands of his team's projects advising leading innovators like Disney, Starbucks, Amex, IBM, Adidas, Google, and NASA. On top of all that, this is a double-sided book, paired with The Innovation Handbook, a revised edition of Jeremy's award-winning book, Exploiting Chaos.
Driving Digital Strategy
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Author : Sunil Gupta
language : en
Publisher: Harvard Business Press
Release Date : 2018-07-24
Driving Digital Strategy written by Sunil Gupta and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-24 with Computers categories.
Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.
The Physics Of Brand
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Author : Aaron Keller
language : en
Publisher: Simon and Schuster
Release Date : 2016-07-21
The Physics Of Brand written by Aaron Keller and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-21 with Design categories.
Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction. Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.