S Ch T V Ng Ti Ng H Lan
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The Harrow Atlas Of Modern Geography
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Author :
language : en
Publisher:
Release Date : 1856
The Harrow Atlas Of Modern Geography written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1856 with categories.
China S Millions
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Author :
language : en
Publisher:
Release Date : 1878
China S Millions written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1878 with China categories.
Beeton S Encyclop Dia Of Universal Information
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Author : Samuel Orchart Beeton
language : en
Publisher:
Release Date : 1879
Beeton S Encyclop Dia Of Universal Information written by Samuel Orchart Beeton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1879 with Encyclopedias and dictionaries categories.
Mastering Noon Nopi
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Author : 장대련(DEA RYUN CHANG)
language : ko
Publisher: Yonsei University Press
Release Date : 2015-09-07
Mastering Noon Nopi written by 장대련(DEA RYUN CHANG) and has been published by Yonsei University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-07 with categories.
눈높이 연마하기: 아시아 마케팅의 접근을 위한 예술과 과학 세계에서 가장 높은 성장률을 자랑하는 아시아에서 마케팅은 과연 어떻게 접근해야 하는 것인가? 본 저서, [눈높이 연마하기]는 바로 그 과제에 대한 해법을 제공한다. [눈높이]는 한국말로 단순히 사람이 바라보는 수준으로 이해가 되지만 본 저서에서는 이 보다 더 넓은 의미로 마케팅의 본질을 뜻한다. 즉 본 저서는 기업이 소비자들의 관점을 이해하면 시장을 더 쉽게 헤아릴 수 있다는 철학을 담고 있다. 저자는 [눈높이 연마하기]를 통하여 근 30년간 마케팅 강의, 연구, 기업 자문 활동으로 터득한 경험과 인사이트를 독자들과 공유 한다. 저자는 한국 외에 필란드, 호주, 홍콩, 싱가포르 등에서 강의를 하였을 뿐만 아니라 어렸을 때 외교관 자녀로써 여러 국가에서 성장하였다. 이 같은 종합적 경험으로 저자는 다양한 환경에서 [눈높이]를 맞출 수 있는 글로벌한 안목을 키웠다. 본 저서는 딱딱한 이론에만 치우쳐져 있지 않고 저자의 풍부한 경험담과 마케팅 일화를 담고 있다. [눈높이 연마하기]는 마케팅 실무는 물론 개인 브랜딩을 하려는 독자에게도 유익한 지침서가 될 수 있다. 또한 보너스로 저자가 지난 5년간 수시로 기고한 Harvard Business Review Online 경영논평과 아시아 마케팅 관련 주요 논문과 사례가 포함되어 있다. 본서를 토대로 저자는 세계 제일 큰 공개인터넷강의(MOOC) 사이트인 코세라(coursera.org)에 “International Marketing in Asia”라는 강의를 개설하였고 170여 개의 국가에서 본 강의가 수강되고 있다. PART I WHAT IS MARKETING PART II MARKETING STRATEGY PART III CUSTOMER CATEGORIES in Asian Marketing PART IV MARKET SELECTION PART V MARKET SELECTION PART VI / APPENDIX HBR BLOGS & READINGS Mastering Noon Nopi: The Art & Science of Marketing in Asia How does one approach Marketing in Asia, the fastest growing economic region in the world? That is the key question that is answered in “Mastering Noon Nopi: The Art & Science of Marketing in Asia.” Noon Nopi, a word from Korean, means “Eye Level” but the author uses it more broadly to signify the essence of Marketing. The Noon Nopi concept is used throughout the book to convey how companies need to understand their markets through the lenses of consumers. The author brings nearly 30 years of teaching, research and consulting experience and insight about Marketing into the book. He has taught Marketing in Korea, Finland, Australia, Hong Kong and Singapore. He was also raised as a child of diplomats and lived in many countries. The combined experience therefore allows the author to have a unique global perspective of how the “Eye Level” matching can be achieved. The author offers rich personal accounts and anecdotes to illustrate how one’s ability to fine tune his or her “Noon Nopi” can be an asset not just in business but also in life such as in individual branding. Even though the book is focused on Asia, many of the analytical tools offered in “Noon Nopi” can be applied to marketing problems anywhere. As an added bonus, the book includes the author’s many Harvard Business Review Online opinion pieces as well as a key article and case on Asian Marketing. The author has now launched a MOOC (Massive Open Online Course) called “International Marketing in Asia” based on this book on the world’s largest platform Coursera and has learners from over 170 countries.
Billboard
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Author :
language : en
Publisher:
Release Date : 1958-01-20
Billboard written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1958-01-20 with categories.
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Broadcasting Yearbook
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Author :
language : en
Publisher:
Release Date : 1978
Broadcasting Yearbook written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Broadcast advertising categories.
Index Medicus
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Author :
language : en
Publisher:
Release Date : 2004
Index Medicus written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Medicine categories.
Vols. for 1963- include as pt. 2 of the Jan. issue: Medical subject headings.
Billboard
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Author :
language : en
Publisher:
Release Date : 1954-04-10
Billboard written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1954-04-10 with categories.
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Billboard
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Author :
language : en
Publisher:
Release Date : 1953-12-05
Billboard written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1953-12-05 with categories.
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Cult Television
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Author : Sara Gwenllian-Jones
language : en
Publisher: U of Minnesota Press
Release Date : 2004
Cult Television written by Sara Gwenllian-Jones and has been published by U of Minnesota Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Performing Arts categories.
A television series is tagged with the label "cult" by the media, advertisers, and network executives when it is considered edgy or offbeat, when it appeals to nostalgia, or when it is considered emblematic of a particular subculture. By these criteria, almost any series could be described as cult. Yet certain programs exert an uncanny power over their fans, encouraging them to immerse themselves within a fictional world. In Cult Television leading scholars examine such shows as The X-Files; The Avengers; Doctor Who, Babylon Five; Star Trek; Xena, Warrior Princess; and Buffy the Vampire Slayer to determine the defining characteristics of cult television and map the contours of this phenomenon within the larger scope of popular culture. Contributors: Karen Backstein; David A. Black, Seton Hall U; Mary Hammond, Open U; Nathan Hunt, U of Nottingham; Mark Jancovich; Petra Kuppers, Bryant College; Philippe Le Guern, U of Angers, France; Alan McKee; Toby Miller, New York U; Jeffrey Sconce, Northwestern U; Eva Vieth Sara Gwenllian-Jones is a lecturer in television and digital media at Cardiff University and co-editor of Intensities: The Journal of Cult Media. Roberta E. Pearson is a reader in media and cultural studies at Cardiff University. She is the author of the forthcoming book Small Screen, Big Universe: Star Trek and Television.