Scaling Up Content Marketing
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Scaling Up Content Marketing
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Author : Ed Peelen
language : nl
Publisher:
Release Date : 2019
Scaling Up Content Marketing written by Ed Peelen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
Content Marketing
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Author : David Scott
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-10-11
Content Marketing written by David Scott and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-11 with categories.
Are you serious about your business and want to build it up FAST? I think I can help! Read on... Content marketing is a new way for you to reach out to your customers and form actual relationships with them. Most customers are used to being marketed to all day long. They see advertisements everywhere and can smell a sales pitch from a mile away. They are often tired of it and if you spend all of your time on this same approach, they will basically just ignore you. Content marketing takes a different approach, looking at how to form relationships and provide value to the customer, rather than just sell to them. This guide will discuss content marketing and how you can use it to scale your business quickly. Some of the topics that we will discuss in relation to content marketing include: What is content marketing How to create your website and choose a niche Strategies that actually work in content marketing How to create content that sales How to increase your conversion rates How to add more visual aspects to your content How to do content marketing on mobile platforms And so much more! When you are ready to get started on content marketing to help form relationships and get the sales that you want, make sure to check out this guide and learn the steps that you need to make content marketing work for you. Take action - purchase your copy today!
Social Selling Mastery
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Author : Jamie Shanks
language : en
Publisher: John Wiley & Sons
Release Date : 2016-09-06
Social Selling Mastery written by Jamie Shanks and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-06 with Business & Economics categories.
A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence—online. The challenge is then to strike the right balance, and be seen as a helpful resource that can guide the buyer toward their ideal solution. This book presents a concrete Social Selling curriculum that teaches you everything you need to know in order to leverage the new business environment into top sales figures. Beginning with the big picture and gradually honing the focus, you'll learn the techniques that will change your entire approach to the buyer. Social Selling is not social media marketing. It's a different approach, more one-to-one rather than one-to-many. It's these personal relationships that build revenue, and this book helps you master the methods today's business demands. Reach and engage customers online Provide value and insight into the buying process Learn more effective Social Selling tactics Develop the relationships that lead to sales Today's buyers are engaging sales professionals much later in the buying process, but 74 percent of deals go to the sales professional who was first to engage the buyer and provide helpful insight. The sales community has realized the need for change—top performers have already leveraged Social Selling as a means of engagement, but many more are stuck doing "random acts of social," unsure of how to proceed. Social Selling Mastery provides a bridge across the skills gap, with essential guidance on selling to the modern buyer.
Content Marketing In A Week
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Author : Jane Heaton
language : en
Publisher: Teach Yourself
Release Date : 2016-03-10
Content Marketing In A Week written by Jane Heaton and has been published by Teach Yourself this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-10 with Business & Economics categories.
***CIM (CHARTERED INSTITUTE OF MARKETING) BOOK OF THE MONTH MAY 2016*** Content marketing just got easier Content marketing is one of today's growing marketing trends following fast on the heels of social media. It is marketing through creating and sharing content that potential customers find relevant, useful and valuable in order to attract, engage, convert and retain them. It's a strategy that requires careful thought, clear objectives and goals, and a deep understanding of your audience. It requires you to reach out to them with well-planned and well-produced content - in all forms and formats, offline as well as online. In this book we take a joined-up look at content marketing, the key principles that underpin it, and what it takes to put it into practice in a consistent and fully formed way. And we provide a practical framework for planning it and executing it successfully - whatever the size of your business or your marketing team. Adopting a content marketing approach is certainly not a short term, quick win tactic. But the chances are it could make a big difference to the effectiveness of your marketing. - Sunday: Adopt a content marketing mindset - Monday: Understand the different types of content - Tuesday: Develop your content marketing strategy - Wednesday: Get started with content planning - Thursday: Create compelling content - Friday: Get ready to share - Saturday: Learn how to measure success
Content Marketing Course
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Author : Brian Smith
language : en
Publisher: THE PUBLISHER
Release Date : 2024-03-05
Content Marketing Course written by Brian Smith and has been published by THE PUBLISHER this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-05 with Business & Economics categories.
This content marketing course provides a comprehensive guide to creating and implementing an effective content marketing strategy. The course covers various topics, starting with an introduction to content marketing and its history, as well as the benefits it can bring to a business. The importance of understanding your audience is emphasized, with chapters dedicated to creating buyer personas, analyzing audience behavior, and identifying audience needs. The course also covers strategies for creating engaging content, such as storytelling and utilizing visual and interactive elements. Distribution strategies, including social media marketing, email marketing, and SEO/SEM, are explored to ensure that the content reaches the target audience effectively. To measure the success of the content marketing efforts, key performance indicators and analytics tools are discussed, allowing for data-driven decision making and iterating based on performance. Building a content marketing plan is addressed, covering setting goals and objectives, creating a content calendar, and budgeting. SEO and content optimization techniques are also explained, including keyword research and optimization, on-page and off-page SEO, and maintaining freshness and relevance of content. The course delves into various tools and resources available for content marketing, including content management systems, content creation tools, and analytics platforms. It also explores leveraging social media for content curation, community engagement, and influencer collaborations. Best practices for content marketing, such as consistency, quality, audience targeting, and adapting to market trends, are highlighted. Specific strategies for content marketing in e-commerce and crafting compelling headlines and copy are discussed in dedicated chapters. The course also emphasizes ethics and transparency in content marketing, covering topics like disclosures and disclaimers, avoiding misleading content, and protecting consumer privacy. Differences between content marketing for B2B and B2C audiences are addressed, along with strategies for building trust in each context and utilizing different content formats. Finally, the course explores scaling the content marketing strategy by outsourcing content creation, expanding to new platforms, and considering international content marketing.
F Ck Content Marketing Focus On Content Experience To Drive Demand Revenue Relationships
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Author : Randy Frisch
language : en
Publisher: Lioncrest Publishing
Release Date : 2019-02-28
F Ck Content Marketing Focus On Content Experience To Drive Demand Revenue Relationships written by Randy Frisch and has been published by Lioncrest Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-28 with Business & Economics categories.
F#ck Content Marketing isn't a book forcontent marketers.Instead, it's for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume-the more content created, the better. But the reality is that almost 70 percent of content created within an organization is never used, and there's little point investing in content marketing if you're not leveraging the assets you create.In this book, Frisch unpacks the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale-as well as identify and ramp up the key players in your organization who need to own this process.
Advanced Content Marketing
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Author : Colleen Jones
language : en
Publisher:
Release Date : 2020
Advanced Content Marketing written by Colleen Jones and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
Taking content marketing to the next level requires approaching your strategy with a robust framework. In this course, you can learn how to scale up your content marketing strategy with message architectures, a storytelling model, and well-developed thought leadership. Content marketing expert, and former Mailchimp VP, Colleen Jones explores all this and more. Viewers can learn how to manage a team, repackage content, and develop a supply chain. From growing your audience, to personalizing content experiences, to scaling operations, this advanced course covers content marketing at its deepest level. This course was created by Madecraft. We are pleased to host this content in our library.
Content Marketing Mastery A Comprehensive Guide To Building A Successful Content Marketing Strategy
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Author : Sujit Luintel
language : en
Publisher:
Release Date : 2023-04-28
Content Marketing Mastery A Comprehensive Guide To Building A Successful Content Marketing Strategy written by Sujit Luintel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-28 with Business & Economics categories.
Unlock the power of content marketing and take your business to the next level with 'Content Marketing Mastery'. This comprehensive guide, spanning over 80 pages, is your ultimate handbook to creating, implementing, and scaling a content marketing strategy that drives growth and success. Packed with real-world case studies, expert insights, and actionable tips, this book will equip you with the knowledge and tools to reach a wider audience, build trust, and ultimately drive more business. Whether you're a seasoned marketer or a beginner, 'Content Marketing Mastery - A Comprehensive Guide to Building a Successful Content Marketing Strategy' is the must-have resource for mastering the art of content marketing and achieving your business goals. Get your copy today and take the first step toward content marketing success!
Scaling Lean
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Author : Ash Maurya
language : en
Publisher: Penguin UK
Release Date : 2016-06-14
Scaling Lean written by Ash Maurya and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-14 with Business & Economics categories.
'A battle-tested approach to building companies that matter' - Eric Ries, author of The Lean Startup Is your 'big idea' worth pursuing? What if you could test your business model earlier in the process - before you've expended valuable time and resources? You've talked to customers. You've identified problems that need solving, and maybe even built a minimum viable product. But now there's a second bridge to cross. How do you tell whether your idea represents a viable business? Do you really have to go through the whole cycle of development, failure, iteration, tweak, repeat? Scaling Lean offers an invaluable blueprint for modelling startup success. You'll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong. Ash Maurya, a serial entrepreneur and author of the startup cult classic Running Lean, pairs real-world examples of startups like Airbnb and Hubspot with techniques from the manufacturing world in this tactical handbook for scaling with maximum efficiency and efficacy. This is vital reading for any startup founder graduating from the incubator stage.
Mastering The Rockefeller Habits
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Author : Verne Harnish
language : en
Publisher: Jaico Publishing House
Release Date : 2023-09-20
Mastering The Rockefeller Habits written by Verne Harnish and has been published by Jaico Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-20 with Business & Economics categories.
A Detailed Roadmap for Companies at Various Stages of Development on How to Get to the Next Level. Leaders and employees of growing firms want ideas and tools they can implement immediately to improve some aspect of their business. Verne Harnish, serial entrepreneur, advisor, and venture investor, brings to business leaders the fundamentals that produce real wealth—the same habits that typified American business magnate John D. Rockefeller’s disciplined approach to business. Harnish masterfully intertwines the legendary business philosophy of Rockefeller with lessons to be learned from ten extraordinary organizations. Aiming to empower present-day business leaders, this remarkably successful book includes invaluable lessons from real-world case studies. A treasure trove of practical situations teeming with insights and actionable recommendations, Mastering the Rockefeller Habits will help you unlock the secrets to scaling up your enterprise while simultaneously sidestepping the pitfalls that plague new ventures. From seasoned industry titans to ambitious start-up founders, anyone can swiftly implement these teachings for immediate impact.