Scenarios In Business
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Scenarios In Business
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Author : Gill Ringland
language : en
Publisher: John Wiley & Sons
Release Date : 2002-05-30
Scenarios In Business written by Gill Ringland and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-05-30 with Business & Economics categories.
The history of scenario planning is rich and varied. Throughout the ages people have tried to make decisions today by studying the possibilities of tomorrow. When that tomorrow was more predictable and less fraught with uncertainty, those possibilities had a good chance of being the right ones. Now, however, the only given constant in a world of complexity is change itself. In an environment where information technology is driving an information revolution, and where the rules can be rewritten with breathtaking speed, planning can seem more based on luck than foresight. There are methods for coping with unpredictability. The Scenario planning techniques described in this book will help to think about uncertainty in a structured way. Based on Gill Ringland's previous book Scenario Planning: Managing for the Future, this updated and expanded version focuses specifically on scenarios planning in business. Scenario Planning in Business and its companion, Scenarios in Public Policy are both practical paperback books that each expand on specific areas of Scenario Planning. They will appeal to managers looking to learn about and apply a particular aspect of scenario planning. Reviews of Gill Ringland's prevoius work: "Nobody can ignore the future. This book is a must-read for any manager aspiring to put scenarios into practice." Arie de Geus, Former Director of Shell International Petroleum and author of 'The Living Company' "(Gill Ringland) offers us a mechanism by which to bring structure to information technology and other forms of complexity, offering us the vital ability to understand the dynamics of change." Oliver Sparrow, Chatham House Forum
Business Planning For Turbulent Times
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Author : Rafael Ramírez
language : en
Publisher: Earthscan
Release Date : 2010
Business Planning For Turbulent Times written by Rafael Ramírez and has been published by Earthscan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
First Published in 2010. Routledge is an imprint of Taylor & Francis, an informa company.
Scenario Planning
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Author : Woody Wade
language : en
Publisher: John Wiley & Sons
Release Date : 2012-03-14
Scenario Planning written by Woody Wade and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-14 with Business & Economics categories.
Is your business ready for the future? Scenario planning is a fascinating, yet still underutilized, business tool that can be of immense value to a company's strategic planning process. It allows companies to visualize the impact that a portfolio of possible futures could have on their competitiveness. It helps decision-makers see opportunities and threats that could emerge beyond their normal planning horizon. Scenario Planning serves as a guide to taking a long-term look at your business, your industry, and the world, posing thoughtful questions about the possible consequences of some current (and possible future) trends. This book will help you: Outline (and help you prepare for) any trends that could play out in the future that could change the political, social, and economic landscapes and significantly impact your business Explore the impact of technological advances and the emergence of new competitors to your business Examine challenges that are only dimly recognizable as potential problems today This visual book will help you answer this question: Is my organization ready for every possibility?
Scenarios
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Author : Kees van der Heijden
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-10
Scenarios written by Kees van der Heijden and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-10 with Business & Economics categories.
Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in-depth analysis and application of the concept of the 'strategic conversation'. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty.
Scenario Planning
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Author : Gill Ringland
language : en
Publisher: John Wiley & Sons
Release Date : 2006-03-16
Scenario Planning written by Gill Ringland and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-16 with Business & Economics categories.
This text provides a straightforward account of scenario planning making this important area accessible to business decision makers, as well as corporate planners.
Learning From The Future
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Author : Liam Fahey
language : en
Publisher: John Wiley & Sons
Release Date : 1997-11-10
Learning From The Future written by Liam Fahey and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-11-10 with Business & Economics categories.
Unter Szenarioplanung versteht man eine spezielle Methode der Vorhersage zukünftiger politischer, ökonomischer und demographischer Entwicklungen, die das Funktionieren eines Unternehmens beeinflussen können. Diese Technik wird hier von renommierten Vorreitern auf diesem Gebiet ausführlich beleuchtet - so lernt der Manager, verschiedene Implikationen plausibler Ereignisse und Einflüsse systematisch zu durchdenken. (11/97)
Business Planning For Turbulent Times
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Author : Rafael Rami ́rez
language : en
Publisher: Earthscan
Release Date : 2012
Business Planning For Turbulent Times written by Rafael Rami ́rez and has been published by Earthscan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
The world is increasingly turbulent and complex, awash with disruptions, tipping points and knock-on effects. These range from the impacts of warfare in the Middle East on energy futures, investment and global currencies to the vast and unpredictable impacts of climate change. All this threatens established strategic planning methods.This book is for business and organizational leaders who want and need to think through how best to deal with increasing turbulence, and with the complexity and uncertainty that come with it. The authors explain in clear language how future orientation and, specifically, modern scenario techniques help to address these conditions. They draw on examples from a wide variety of international settings and circumstances including large corporations, inter-governmental organizations, small firms and municipalities. Readers will be inspired to try out scenario approaches themselves to better address the turbulence that affects them and others with whom they work, live and do business. A key feature of the book is the exchange of insights across the academic-practitioner divide. Scholars of scenario thinking and organizational environments will appreciate the authors' conceptual and methodological advances. What has previously remained jargon only accessible to the highest level of corporate and government futures planners here becomes comprehensible to a wider business and practitioner community.
Scenarios In Marketing
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Author : Gill Ringland
language : en
Publisher: John Wiley & Sons
Release Date : 2007-02-06
Scenarios In Marketing written by Gill Ringland and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-02-06 with Business & Economics categories.
You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics. They are a weapon for perceiving the unseen and a framework for thinking the unthinkable. This book's wealth of case studies will show you how they've helped top companies like Pfizer, Nestle and Courvoisier to do just that, and its practical lessons will show how they can do exactly the same for you. Gill Ringland and Laurie Young have gathered top-flight contributors to offer the first straightforward account of scenario planning for marketers. In readable chapters they show how, by integrating scenarios into the wider marketing toolkit, you can make your organization more customer-driven and consider a wider range of possibilities than your competitors. They explore how scenarios have driven creativity in a range of consumer marketing applications - even in FMCG sectors - and define their role in distribution, channel management, brand management and customer management strategy. Finally, they show how marketing scenarios can help to promote wider corporate innovation. The rich pictures painted by scenarios have made business strategy more visionary and creative, and they're set to do the same with marketing strategy. Read this book, and make sure it's your organization holding the brush.
Models Of Scenario Building And Planning
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Author : A. Martelli
language : en
Publisher: Springer
Release Date : 2014-10-01
Models Of Scenario Building And Planning written by A. Martelli and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-01 with Business & Economics categories.
Models of Scenario Building and Planning offers a unique and innovative exploration of the scenario approach. The book focuses on the analysis of the competitors' behavior; the analysis of risk and uncertainty; and the link between scenarios and strategies.
Business Planning For An Uncertain Future Scenarios And Strategies
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Author : Roy Amara
language : en
Publisher:
Release Date : 1983
Business Planning For An Uncertain Future Scenarios And Strategies written by Roy Amara and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with categories.
