Scientific Advertising For The Fitness Professional
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Scientific Advertising For The Fitness Professional
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Author : Tony Books Avilez
language : en
Publisher: Booksworks
Release Date : 2005-01
Scientific Advertising For The Fitness Professional written by Tony Books Avilez and has been published by Booksworks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01 with Business & Economics categories.
Scientific Advertising was originally written in the early part of the 20th century. It was the author, Claude Hopkins, who was able to capture a new belief in written form. This new belief is that advertising could and should be a function with limited risk. He demonstrated that real results-oriented advertising and marketing is actually based on established principles and laws. He states that if the marketer respects these laws and principles and undertakes a scientific approach, then positive results are the inevitable outcome. Even though this philosophy was established decades ago, there are some modern day marketers that will mistakenly tout that the old rules no longer apply. However, most successful marketers will confirm that these principles areas alive today as they ever were. This has leadto the timeliness of the book Scientific Advertising. The contributor, Tony Books Avilez, has created amendments to this work to make it applicable to the modern day fitness professional. It is the new author's feeling with all his being that the field of fitness is one of the more laudable professions of the new century. However, the average fitness professional in this country most often finds it challenging to obtain and retain enough business to create a full-time income. This book will help solve this problem.
The Marketing Handbook For Sports And Fitness Professionals
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Author : Nita Martin
language : en
Publisher: A&C Black
Release Date : 2010-02-01
The Marketing Handbook For Sports And Fitness Professionals written by Nita Martin and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-01 with Business & Economics categories.
A practical, easy-to-digest guide for both new and established sports and fitness coaches.
The Health And Fitness Professional S Guide To Social Media Marketing
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Author : Debra Atkinson
language : en
Publisher:
Release Date : 2018
The Health And Fitness Professional S Guide To Social Media Marketing written by Debra Atkinson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Personal trainers categories.
Fitness Professional S Handbook
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Author : Barbara A. Bushman
language : en
Publisher: Human Kinetics
Release Date : 2024-04-15
Fitness Professional S Handbook written by Barbara A. Bushman and has been published by Human Kinetics this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-15 with Health & Fitness categories.
With a newly restructured framework that strongly emphasizes real-world application, Fitness Professional’s Handbook, Eighth Edition With HKPropel Access, provides current and aspiring fitness professionals the road map for working with clients. The text translates key concepts into practical application by guiding the reader through screening participants, conducting fitness testing, evaluating the major components of fitness, and prescribing appropriate exercise. This eighth edition reflects the most up-to-date research, position stands, guidelines, and standards from the American College of Sports Medicine (ACSM), other professional societies, and government agencies. New case studies reflecting a diverse array of clients offer real-world applications, and Research Insight sidebars cover a wide range of applicable scientific topics. Significant updates, changes, and additions have been made throughout, including these: An updated overview of assessment that provides practical understanding of preparatory steps such as obtaining informed consent, taking steps to maximize client safety, and explaining test results in a way that will be meaningful and relevant A new chapter on how to combine assessment results with a client’s personal goals to create a comprehensive exercise program; readers will learn how to develop the optimal training stimulus and to balance activity level and nutritional requirements to optimize outcomes and safety for clients Expanded content on working with clients who are pregnant, covering the benefits of exercise during and after pregnancy; contraindications and signs that warrant stopping exercise; and new content on pelvic floor training Updated content on chronic diseases, featuring the latest information on cardiovascular disease, pulmonary disease, diabetes, osteoporosis, and cancer Additional new information includes two new muscular fitness tests; a section on pharmacology that covers major drug categories and offers insights into how medications can affect heart rate, blood pressure, and physiological responses to exercise; and coverage of neuromotor fitness. The engaging full-color textbook is further enhanced by 26 related online videos, delivered through HKPropel, facilitating a deeper understanding of techniques in the book and development of practical skills. Comprehensive yet practical in nature, Fitness Professional’s Handbook is designed to prepare students for professional certification and empower current fitness professionals to work with various populations to improve health, fitness, and quality of life through appropriate screening, testing, and exercise prescription. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.
Advanced Personal Training
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Author : Paul Hough
language : en
Publisher:
Release Date : 2021-11-14
Advanced Personal Training written by Paul Hough and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-14 with Medical categories.
Effective fitness instruction and training programme design require an exercise specialist trainer to combine professional experience with strategies underpinned by scientific evidence. This book allows readers to develop their understanding of the scientific rationale behind important components of personal training, such as monitoring fitness and training programme design. Each chapter synthesizes the findings of cutting-edge scientific research to identify optimum training methods and dispel some myths that are prevalent in the fitness industry. The chapters within this new edition have been written by internationally renowned experts from several disciplines, including strength and conditioning, physiology, psychology, and nutrition. Contributions have also been made from esteemed academics who have conducted some of the scientific studies discussed within the book. The authors have interpreted and summarised the scientific evidence and produced evidence-based recommendations, allowing readers to explore the latest concepts and research findings and apply them in practice. The book includes several new chapters, such as evidenced based practice (EBP), and designing training programmes female clients. This second edition remains the essential text for fitness instructors, personal trainers and sport and exercise students. The book provides an invaluable resource for fitness courses, exercise science degree programmes and continued professional development for exercise professionals.
Marketing And Retention Tactics For Fitness Facilities
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Author : IDEA, the International Association of Fitness Professionals
language : en
Publisher:
Release Date : 1993
Marketing And Retention Tactics For Fitness Facilities written by IDEA, the International Association of Fitness Professionals and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Physical education facilities categories.
Why Do You Hate Money
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Author : Joey Percia
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-12-14
Why Do You Hate Money written by Joey Percia and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-14 with categories.
Why Do You Hate Money takes an ethical approach to marketingfor health and fitness professionals. The truth is, most people choose a career in health and fitness because it's changed their life and they want to return the favor. But if you can't communicate with your audience you're going to get lost in the noise. Many people make marketing confusing, but it doesn't have to be this way. This book makes it simple, even if you're just starting out. In Why Do You Hate Money, former fit pro turned copywriter; Joey Percia walks you through the same proven strategies industry experts pay him thousands to implement into their businesses. The best part is, these time-tested lessons are easy to apply so you can put them to work right away. Whether you're a new personal trainer, an expert nutritionist, local box owner, a seasoned chiropractor, an experienced physical therapist, a martial arts studio owner, or in another health and fitness related field, this book will show you how to use direct response marketing to build a business you love. You'll discover: - Four expert hacks to cure writer's block once and for all...this chapter alone will give you back hours of your life every single week - An honest and ethical approach to market your business in a way that makes you feel good but still gets you more clients. - 13 ways to spark inspiration and get your creative juices pouring out (you will LOVE #7) - The most common fitness marketing mistakes and how to avoid them... if you can avoid these 4 mistakes you'll be blown away at how much your business will grow - How to use Kickass Copywriting to make loads of cash without being salesy - Simple storytelling strategies to boost sales and make people fall in love with you (don't worry you don't have to be a storytelling master) - How to write cash-generating emails like a million dollar copywriter without actually being one - Health and fitness related examples, checklists, templates, and guides to writing high converting copy which means more clients ... and so much more Why Do You Hate Money' is the go-to fitness marketing guide to create content that kills, craft copy that converts, and master the science of selling without selling out. What are you waiting for? Scroll up, and grab your copy right now.
Advanced Personal Training
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Author : Paul Hough
language : en
Publisher: Routledge
Release Date : 2021-11-22
Advanced Personal Training written by Paul Hough and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-22 with Sports & Recreation categories.
Effective fitness instruction and training programme design require an exercise specialist trainer to combine professional experience with strategies underpinned by scientific evidence. This book allows readers to develop their understanding of the scientific rationale behind important components of personal training, such as monitoring fitness and training programme design. Each chapter synthesizes the findings of cutting-edge scientific research to identify optimum training methods and dispel some myths that are prevalent in the fitness industry. The chapters within this new edition have been written by internationally renowned experts from several disciplines, including strength and conditioning, physiology, psychology, and nutrition. Contributions have also been made from esteemed academics who have conducted some of the scientific studies discussed within the book. The authors have interpreted and summarised the scientific evidence and produced evidence-based recommendations, allowing readers to explore the latest concepts and research findings and apply them in practice. The book includes several new chapters, such as evidenced based practice (EBP), and designing training programmes female clients. This second edition remains the essential text for fitness instructors, personal trainers and sport and exercise students. The book provides an invaluable resource for fitness courses, exercise science degree programmes and continued professional development for exercise professionals.
Successful Career Development For The Fitness Professional
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Author :
language : en
Publisher: IDEA Health & Fitness Association
Release Date : 2006
Successful Career Development For The Fitness Professional written by and has been published by IDEA Health & Fitness Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Career development categories.
Fitness Professional S Handbook
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Author : Barbara A. Bushman
language : en
Publisher: Human Kinetics
Release Date : 2024-04-15
Fitness Professional S Handbook written by Barbara A. Bushman and has been published by Human Kinetics this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-15 with Health & Fitness categories.
Fitness Professional's Handbook translates key concepts into practical application by guiding the reader through screening participants, conducting fitness tests, evaluating the major components of fitness, and prescribing appropriate exercise.