Search Engines
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An Introduction To Search Engines And Web Navigation
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Author : Mark Levene
language : en
Publisher: John Wiley & Sons
Release Date : 2011-01-14
An Introduction To Search Engines And Web Navigation written by Mark Levene and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-14 with Computers categories.
This book is a second edition, updated and expanded to explain the technologies that help us find information on the web. Search engines and web navigation tools have become ubiquitous in our day to day use of the web as an information source, a tool for commercial transactions and a social computing tool. Moreover, through the mobile web we have access to the web's services when we are on the move. This book demystifies the tools that we use when interacting with the web, and gives the reader a detailed overview of where we are and where we are going in terms of search engine and web navigation technologies.
Search Engines For The World Wide Web
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Author : Alfred Glossbrenner
language : en
Publisher: Peachpit Press
Release Date : 2001
Search Engines For The World Wide Web written by Alfred Glossbrenner and has been published by Peachpit Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Computers categories.
Demonstrates successful search strategies while analyzing the strengths and weaknesses of Yahoo!, AltaVista, Excite, Infoseek, Lycos, and Hot-Bot, describing advanced features and query terminology for each.
Search Engine Society
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Author : Alexander Halavais
language : en
Publisher: John Wiley & Sons
Release Date : 2017-11-27
Search Engine Society written by Alexander Halavais and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-27 with Social Science categories.
Search engines have become a key part of our everyday lives. Yet there is growing concern with how algorithms, which run just beneath the surface of our interactions online, are affecting society. This timely new edition of Search Engine Society enlightens readers on the forms of bias that algorithms introduce into our knowledge and social spaces, drawing on recent changes to technology, industries, policies, and research. It provides an introduction to the social place of the search engine and addresses crucial questions such as: How have search engines changed the way we organize our thoughts about the world, and how we work? To what extent do politics shape search, and does search shape politics? This book is a must-read for those who wish to understand the future of the social internet and how search shapes it.
Web Search Engine Research
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Author : Dirk Lewandowski
language : en
Publisher: Emerald Group Publishing
Release Date : 2012-04-19
Web Search Engine Research written by Dirk Lewandowski and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-19 with Language Arts & Disciplines categories.
Provides an understanding of Web search engines from the unique perspective of Library and Information Science. This book explores a range of topics including retrieval effectiveness, user satisfaction, the evaluation of search interfaces, the impact of search on society, and the influence of search engine optimization (SEO) on results quality.
Search Engine Optimization For Dummies
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Author : Peter Kent
language : en
Publisher: John Wiley & Sons
Release Date : 2012-07-03
Search Engine Optimization For Dummies written by Peter Kent and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-03 with Computers categories.
Increase your online ranking with this beginner guide to SEO! Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search engines in order to attract potential customers. With this new edition of a bestseller, you?ll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among search engines and draws high-volume traffic. Covers search engine basics to help you get started Introduces new coverage on content marketing and reuse, new tracking tools, platform management, and reputation management Details ways to build search-engine friendly sites, register your site with directories and indexes, and use analysis tools to track results Explains how to use link popularity in order to boost rankings Zeroes in on advertising your site by using pay-per-click options Search Engine Optimization For Dummies, 5th Edition is the fun and friendly place to start learning how to move your site to the top of the rankings.
Google S Pagerank And Beyond
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Author : Amy N. Langville
language : en
Publisher: Princeton University Press
Release Date : 2006-07-23
Google S Pagerank And Beyond written by Amy N. Langville and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-07-23 with Computers categories.
Why doesn't your home page appear on the first page of search results, even when you query your own name? How do other web pages always appear at the top? What creates these powerful rankings? And how? The first book ever about the science of web page rankings, Google's PageRank and Beyond supplies the answers to these and other questions and more. The book serves two very different audiences: the curious science reader and the technical computational reader. The chapters build in mathematical sophistication, so that the first five are accessible to the general academic reader. While other chapters are much more mathematical in nature, each one contains something for both audiences. For example, the authors include entertaining asides such as how search engines make money and how the Great Firewall of China influences research. The book includes an extensive background chapter designed to help readers learn more about the mathematics of search engines, and it contains several MATLAB codes and links to sample web data sets. The philosophy throughout is to encourage readers to experiment with the ideas and algorithms in the text. Any business seriously interested in improving its rankings in the major search engines can benefit from the clear examples, sample code, and list of resources provided. Many illustrative examples and entertaining asides MATLAB code Accessible and informal style Complete and self-contained section for mathematics review
Search Engine Optimization
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Author : Harold Davis
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2006-05-23
Search Engine Optimization written by Harold Davis and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-05-23 with Computers categories.
SEO--short for Search Engine Optimization--is the art, craft, and science of driving web traffic to web sites. Web traffic is food, drink, and oxygen--in short, life itself--to any web-based business. Whether your web site depends on broad, general traffic, or high-quality, targeted traffic, this PDF has the tools and information you need to draw more traffic to your site. You'll learn how to effectively use PageRank (and Google itself); how to get listed, get links, and get syndicated; and much more. The field of SEO is expanding into all the possible ways of promoting web traffic. This breadth requires a range of understanding. In this PDF you'll find topics that cover that range, so you can use SEO to your benefit. Those topics include: Understanding how to best organize your web pages and websites. Understanding technologic and business tools available that you can use to achieve your SEO goals. Understanding how Google works. (Since Google is far and away the most important search engine, effectively using SEO means effectively using Google. This PDF covers how to boost placement in Google search results, how not to offend Google, how best to use paid Google programs, and more.) Understanding best SEO practices (whether your organization is small and entrepreneurial, or whether you have responsibility for a large web presence). When you approach SEO, you must take some time to understand the characteristics of the traffic that you need to drive your business. Then go out and use the techniques explained in this PDF to grab some traffic--and bring life to your business.
Authoritative Guide To Web Search Engines
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Author : Susan Maze
language : en
Publisher: Neal-Schuman Publishers
Release Date : 1997
Authoritative Guide To Web Search Engines written by Susan Maze and has been published by Neal-Schuman Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Computers categories.
Looks at Webcrawler, Lycos, Infoseek, Open Text, Alta Vista, Excite, Hot Bot. How they add documents, their interfaces and searching techniques.
Invisible Search And Online Search Engines
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Author : Jutta Haider
language : en
Publisher: Routledge
Release Date : 2019-03-04
Invisible Search And Online Search Engines written by Jutta Haider and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-04 with Language Arts & Disciplines categories.
Invisible Search and Online Search Engines considers the use of search engines in contemporary everyday life and the challenges this poses for media and information literacy. Looking for mediated information is mostly done online and arbitrated by the various tools and devices that people carry with them on a daily basis. Because of this, search engines have a significant impact on the structure of our lives, and personal and public memories. Haider and Sundin consider what this means for society, whilst also uniting research on information retrieval with research on how people actually look for and encounter information. Search engines are now one of society’s key infrastructures for knowing and becoming informed. While their use is dispersed across myriads of social practices, where they have acquired close to naturalised positions, they are commercially and technically centralised. Arguing that search, searching, and search engines have become so widely used that we have stopped noticing them, Haider and Sundin consider what it means to be so reliant on this all-encompassing and increasingly invisible information infrastructure. Invisible Search and Online Search Engines is the first book to approach search and search engines from a perspective that combines insights from the technical expertise of information science research with a social science and humanities approach. As such, the book should be essential reading for academics, researchers, and students working on and studying information science, library and information science (LIS), media studies, journalism, digital cultures, and educational sciences.
Search Engine Visibility
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Author : Shari Thurow
language : en
Publisher: New Riders
Release Date : 2003
Search Engine Visibility written by Shari Thurow and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Computers categories.
Topics covered in this book include : how to write search engine friendly sales copy ; search engine friendly design solutions ; how to increase your web site's popularity ; solutions for dynamic web sites ; and submission guidelines.