Secrets Of Success In Brand Licensing Chinese
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Secrets Of Success In Brand Licensing Chinese
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Author : Andrew Levy
language : zh-CN
Publisher: Andrews UK Limited
Release Date : 2011-11-22
Secrets Of Success In Brand Licensing Chinese written by Andrew Levy and has been published by Andrews UK Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-22 with Business & Economics categories.
Chinese Language Version - Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys. Brand Licenses can come from a fantastic variety of backgrounds including the arts, design, entertainment, celebrities, online and sport. Whether you are a brand owner looking to license out your brand or a manufacturer thinking of buying into a license, getting it RIGHT has never been so important. Secrets of $uccess in Brand Licensing is written by Brand Licensing Industry experts, Andrew Levy and Judy Bartkowiak who share their years of practical experience and contacts worldwide to bring you the inside story on todays successful brand licensing campaigns. What is Brand Licensing?; What makes a successful Brand License?; The process of Brand Licensing; The role of key players in Brand Licensing; Promoting your Brand License; Maximising Retail Impact; Keeping up with information and news on Brand Licensing. There is a plethora of successful globally Licensed Brands all competing for a share of retail space. This book is the key to unlocking the inside track on Brand Licensing.
Secrets Of Success In Brand Licensing
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Author : Andrew Levy
language : en
Publisher: Andrews UK Limited
Release Date : 2011-10-11
Secrets Of Success In Brand Licensing written by Andrew Levy and has been published by Andrews UK Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-11 with Business & Economics categories.
Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys. Brand Licenses can come from a fantastic variety of backgrounds including the arts, design, entertainment, celebrities, online and sport. Whether you are a brand owner looking to license out your brand or a manufacturer thinking of buying into a license, getting it RIGHT has never been so important. Secrets of $uccess in Brand Licensing is written by Brand Licensing Industry experts, Andrew Levy and Judy Bartkowiak who share their years of practical experience and contacts worldwide to bring you the inside story on todays successful brand licensing campaigns. What is Brand Licensing?; What makes a successful Brand License?; The process of Brand Licensing; The role of key players in Brand Licensing; Promoting your Brand License; Maximising Retail Impact; Keeping up with information and news on Brand Licensing. There is a plethora of successful globally Licensed Brands all competing for a share of retail space. This book is the key to unlocking the inside track on Brand Licensing.
Success Of 7 Eleven Japan The Discovering The Secrets Of The World S Best Run Convenience Chain Stores
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Author : Akira Ishikawa
language : en
Publisher: World Scientific
Release Date : 2002-10-28
Success Of 7 Eleven Japan The Discovering The Secrets Of The World S Best Run Convenience Chain Stores written by Akira Ishikawa and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10-28 with Business & Economics categories.
When analyzing 7-Eleven Japan's advanced and innovative management style, the authors of this book highlight the existence of the “integrated information system”. This is because of the key role it plays not only in forming this firm's corporate strategy but also in developing its functional strategies for logistic support, merchandising and store operations. The authors explore the integrated information system, a symbol of the competitiveness of 7-Eleven Japan.
Licensing Best Practices
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Author : Robert Goldscheider
language : en
Publisher: John Wiley & Sons
Release Date : 2006-06-26
Licensing Best Practices written by Robert Goldscheider and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-06-26 with Law categories.
"The LESI Guide to Licensing Best Practices, to which I was proudto contribute, has found solid acceptance in the internationallicensing community. The new volume of Licensing BestPractices maintains this high standard. It was designed to becomplementary to its predecessor and broadens the scope of thescholarship. Standing alone, Licensing Best Practices is avaluable source of contemporary information. In combination withThe LESI Guide to Licensing Best Practices, we have a veryvaluable source of insights and practical knowledge." —Heinz Goddar Partner Boehmert & Boehmert "Few if any other intellectual property references lay therequired geographic foundation for the scientific, business, andlegal issues presented. Goldscheider and Gordon demonstrate thattech transfer occurs in a global arena. The book lives up to itstitle: Licensing Best Practices." —James E. Malackowski President & CEO, Ocean Tomo, LLCpast president, LES-USA & Canada An invaluable complement to the field's acclaimed book onlicensing best practices Spanning the globe, from Scandinavia to Japan and Mexico toKorea, Licensing Best Practices provides a comprehensive anduser-friendly resource for professionals in licensing andtechnology management. Featuring contributions from some of themost highly regarded LESI professionals, this definitive guideincludes detailed discussions on some of the hottest topics inlicensing, including: Licensing and Technology Transfer to China Software Licensing as a Driver of the Indian Economy Secrets of Successful Dealmaking in Asia Licensing in Scandinavia-Home of Entrepreneurial Inventors,Industrialists, and Philanthropists Global Innovation and Licensing Opportunities on theInternet Energy and Environment Driving Technology and Licensing Licensing Nanotechnology Assuring Royalty Compliance in High Technology Licensing Intellectual Property Allocation Strategies in JointVentures Applications of Game Theory to IP Royalty Negotiations
Brands And Branding
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Author : Stephen Brown
language : en
Publisher: SAGE
Release Date : 2016-08-17
Brands And Branding written by Stephen Brown and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-17 with Business & Economics categories.
A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.
Enterprise China
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Author : J. Stewart Black
language : en
Publisher: John Wiley & Sons
Release Date : 2022-11-22
Enterprise China written by J. Stewart Black and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-22 with Business & Economics categories.
How to adapt your firm’s competitive strategy to the modern reality of Chinese enterprise Enterprise China: Adopting a Competitive Strategy for Business Success delivers a roadmap for business executives competing in and with China. Prepared by a team of renowned management researchers and strategists, the book examines the often-misunderstood interconnectedness of the Chinese state and Chinese businesses, demonstrating that individual firms and companies are often just the tip of the iceberg. The authors explain how the overarching vision, ambition, and strategy of the State impact and guide key commercial enterprises and how this affects Western business interests. In the book, you’ll also find: Explorations of the competitive strategy and associated tactics of Chinese enterprise Strategies and tactical options for Western business executives as they compete in and with the Chinese state Descriptions of the key factors business executives must assess as they do business in and with China An essential discussion of one of the great economic powerhouses of contemporary history, Enterprise China belongs in the libraries of business executives, policy makers, and thought leaders seeking perspective on an unavoidable and determined competitor.
The Art Of Chinese Management
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Author : Kai-Alexander Schlevogt
language : en
Publisher: Oxford University Press, USA
Release Date : 2002
The Art Of Chinese Management written by Kai-Alexander Schlevogt and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business enterprises categories.
This work offers a large-scale empirical survey of Chinese organization in mainland China, with a special focus on the previously neglected private enterprises. It combines theory development, such as the "Web-based Chinese Management" model, with practical advice.
The U S China Economic Relationship
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Author : United States. Congress. House. Committee on Ways and Means
language : en
Publisher:
Release Date : 2012
The U S China Economic Relationship written by United States. Congress. House. Committee on Ways and Means and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
The New Silk Road
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Author : John B. Stuttard
language : en
Publisher: John Wiley & Sons
Release Date : 2000-04-18
The New Silk Road written by John B. Stuttard and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-04-18 with Business & Economics categories.
The New Silk Road The first insider's guide to business success in China How is China different from other business environments?. . . What are the pitfalls and the keys to success there?. . . How different is the market place?. . . How do you make a joint venture work?. . . How do you overcome the bureaucratic hurdles to doing business in China?. . . How do you change a traditional Chinese business enterprise?. . . How do you develop good relationships with Chinese partners and government officials?. . . What experience should business managers have before going to work in China?. . . How do I find, train, and motivate local managers?. . . How do I manage the expectations of the head office?. . . . . .You'll find answers to these and other crucial questions about doing business in China in The New Silk Road. Based on interviews with the heads of operations of eleven top global corporations, The New Silk Road provides a fascinating account of how such companies as AIG, ASIMCO, Bayer, Johnson & Johnson, Lucent Technologies, Novartis, PricewaterhouseCoopers, Shell, John Swire & Sons, Unilever, and United Technologies International broke into the China market. In a series of frank narrative accounts, these experts share what they have learned about everything from the nuts-and-bolts of developing a market for their products in China to the subtleties of the Chinese style of negotiating.
China S Economic Challenge
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Author : Neil C. Hughes
language : en
Publisher: M.E. Sharpe
Release Date : 2002
China S Economic Challenge written by Neil C. Hughes and has been published by M.E. Sharpe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Agriculture categories.
The "iron rice bowl" symbolized China's promise for economic security for the Chinese people is being tossed out in the Communist Party's efforts to create a market-oriented economy, but World Bank consultant Hughes argues that China has much farther to go in order to overturn long held cultural values that hold back the economic revolution. He studies the financial, agricultural, and technological sectors of China's economy and assesses the efforts of Chinese policy makers. He also devotes chapters to urban development and the Three Gorges Dam project. Annotation copyrighted by Book News, Inc., Portland, OR