Selling Blue Elephants
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Selling Blue Elephants
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Author : Howard R. Moskowitz Ph.D
language : en
Publisher: Pearson Education
Release Date : 2007-04-11
Selling Blue Elephants written by Howard R. Moskowitz Ph.D and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-11 with categories.
Really great products and really huge successes don’t come from focus groups! And if you simply rely on trial and error, or guesswork, you’ll lose far more often than you’ll win. Now, there’s a solution: Rule Developing Experimentation (RDE), the first systematized, disciplined, solution-oriented business process of experimentation. In Selling Blue Elephants, RDE’s creators reveal how to systematically design, test, and modify alternative ideas, packages, products, and services, to discover offerings your customers will be passionate about...even if they can’t articulate the need, much less the solution! Discover the seven easy steps that take you from cluelessness to clarity in just days... sometimes even hours. Watch RDE succeeding in companies ranging from Hewlett-Packard to Campbell’s, MasterCard to Maxwell House... and learn how to get the same outstanding results yourself, one step at a time, every time! Discover “how the world works” in your market Reveal the hidden rules that define your next breakthrough product Create prototypes that answer the right questions, fast Get at the truths your customers don’t know how to tell you Use automated tools to streamline the entire process Streamline your research, and get actionable answers in just days Extend RDE value throughout the enterprise From messaging to corporate communications to investor behavior
Selling Blue Elephants
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Author :
language : en
Publisher:
Release Date : 2007
Selling Blue Elephants written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Marketing categories.
Stealing Your Life Selling Blue Elephants The Ultimate Sales Machine Additional Information
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Author : Frank W. Abagnale
language : en
Publisher:
Release Date : 2007
Stealing Your Life Selling Blue Elephants The Ultimate Sales Machine Additional Information written by Frank W. Abagnale and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
Selling Blue Elephants
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Author : Howard -
language : en
Publisher:
Release Date : 2007
Selling Blue Elephants written by Howard - and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with New products categories.
Really great products and really huge successes don't come from focus groups! And if you simply rely on trial and error, or guesswork, you'll lose far more often than you'll win. Now, there's a solution: Rule Developing Experimentation (RDE), the first systematized, disciplined, solution-oriented business process of experimentation . In Selling Blue Elephants, RDE's creators reveal how to systematically design, test, and modify alternative ideas, packages, products, and services, to discover offerings your customers will be passionate about ... even if they can't articulate the need, much less the solution! Discover the seven easy steps that take you from cluelessness to clarity in just days ... sometimes even hours . Watch RDE succeeding in companies ranging from Hewlett-Packard to Campbell's, MasterCard to Maxwell House ... and learn how to get the same outstanding results yourself, one step at a time, every time! Discover "how the world works" in your market Reveal the hidden rules that define your next breakthrough product Create prototypes that answer the right questions, fast Get at the truths your customers don't know how to tell you Use automated tools to streamline the entire process Streamline your research, and get actionable answers in just days Extend RDE value throughout the enterprise From messaging to corporate communications to investor behavior.
Selling Blue Elephants
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Author : Howard R. Moskowitz
language : nl
Publisher:
Release Date : 2007
Selling Blue Elephants written by Howard R. Moskowitz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
The Blue Elephant
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Author : Jeffrey Quinn
language : en
Publisher:
Release Date : 2012
The Blue Elephant written by Jeffrey Quinn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
Within the pages of The Blue Elephant readers will find talking animals, beautiful African settings, and the engaging story of a father in search of the mysterious blue elephant. Join this new father on his quest to find a remarkable animal that will help him raise beautiful, talented, brave, and strong daughters. With whimsical passages, a bit of magic, and a touching ending the Blue Elephant is an endearing testament to the special bond forged between fathers and daughters.
Selling Blue Elephants
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Author : Howard Moskowitz
language : de
Publisher: FinanzBuch Verlag
Release Date : 2007
Selling Blue Elephants written by Howard Moskowitz and has been published by FinanzBuch Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
Ein neues Kürzel wird mit diesem Buch auf den Markt geworfen: RDE. Es steht für "Rule Developing Experimentation", und was man damit alles erreichen kann, klingt verblüffend: weniger Unsicherheit bezüglich des künftigen Käuferverhaltens sowie innovative Produkte fast ohne Floprisiko. Die Sache ist keineswegs Hexerei, vielmehr geht es ganz schnöde mit statistisch basierten Neukombinationen bekannter Elemente zur Sache - sei es für ein Produkt, eine Botschaft oder sogar einen US-Präsidenten. Da die Autoren gleichzeitig Erfinder und Verkäufer dieser Methode sind, darf man kritische Töne kaum erwarten. Hier und da fällt beim Lesen auf, dass es sich bei der angeblichen Geheimwaffe RDE letztlich nur um Verbraucherbefragungen oder -tests handelt, wenn sie vielleicht auch etwas ausgeklügelter sind als herkömmliche. Erhellend sind auf jeden Fall die vielen konkreten Beispiele sowie Bilder und Grafiken, die den Text auflockern. getAbstract hält dieses Buch für eine Bereicherung aller Marketing-, Marktforschungs-, Produktentwicklungs- oder Werbebibliotheken.
The Little Blue Elephant
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Author : Shivi Darubra
language : en
Publisher: Xlibris Corporation
Release Date : 2016-08-15
The Little Blue Elephant written by Shivi Darubra and has been published by Xlibris Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-15 with Health & Fitness categories.
Why am I so blue? is the ongoing question that Ellie and her two friends Roo and Leo face in this heartwarming and easy-to-read, fun book. When Ellie sees her two friends Roo and Leo having a bad day, she learns how to be a true friend and support them through their problems. She soon notices that with a little laughter, love, and support, she is able to teach herself and others the true meaning of friendship and confidence.
My Elephant Is Blue
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Author : Melinda Szymanik
language : en
Publisher: Presbyterian Publishing Corp
Release Date : 2023-04-11
My Elephant Is Blue written by Melinda Szymanik and has been published by Presbyterian Publishing Corp this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-11 with Juvenile Fiction categories.
What will help when the blues leave you feeling as though you’re crushed beneath an elephant? Will a smile do the trick? A gentle nudge? Chocolate? A walk? Can anyone—or anything—make the elephant go away? Warm, empathetic, hopeful, and often funny, My Elephant Is Blue is an inviting exploration of the experience of living under the weight of sadness. A reading guide with discussion questions based on the book, activities to help children explore its themes, and a list of resources for more information will be available April 2023 at flyawaybooks.com/resources.
Competing In A Flat World
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Author : Victor K. Fung
language : en
Publisher: Pearson Prentice Hall
Release Date : 2007-09-12
Competing In A Flat World written by Victor K. Fung and has been published by Pearson Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-12 with Business & Economics categories.
“This is essential reading for anyone seeking to compete–and succeed–in the fl at world.” –John Hagel, Chairman of Deloitte Center of Innovation “Competing in a Flat World provides an extraordinary glimpse into a new kind of organizational architecture, one built around the notion of orchestrating resources you don’t control and doing so in a way that builds both trust and agility. This architecture may well turn out to be the dominant model of the firm for the 21st century. This book is a must read for anyone who wants to compete in a flat world. Every chapter details new and powerful ideas.” –John Seely Brown, Former Chief Scientist of Xerox Corporation and coauthor of The Only Sustainable Edge “We are led by unstoppable economic forces to connect our resources to form smart networks, either wired or unwired. The authors bring forward the notion of ‘network orchestration,’ an almost one-size-fits-all strategy for organizations to survive and excel in an ever-flattening world.” –John Chen, Sybase Chairman, CEO and President In the “flat world,” everything changes...above all, what it takes to run a winning company. Success is less about what the company can do itself and more about what it can connect to. Find out how it’s done, from the company that pioneered “flat world” success, Li & Fung, which produces more than $8 billion in garments and other goods for the world’s top brands and retailers–without owning a single factory. Victor and William Fung and Jerry Wind, author of the best-selling The Power of Impossible Thinking, reveal how they’ve replaced “old-fashioned” infrastructure and huge employee bases with a fluid, ever-changing network that can design, manufacture, and deliver almost anything, anywhere. The key to success in this world is a set of principles for “network orchestration,” described for the first time in this book. They examine how these principles can be applied in manufacturing, services and other industries. They show how to build and orchestrate your own world-class global network. * Compete “network vs. network”–and win! * Create a “big-small” company that combines scale and agility * Forge loose-tight relationships with suppliers * Balance control with empowerment, stability with renewal * Manage the “bumps” in the flat world–from politics to terrorism Visit the authors' website: www.competinginaflatworld.net