Semi Tica Del Discurso Publicitario
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Semi Tica Del Discurso Publicitario
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Author : Sonia Madrid Cánovas
language : es
Publisher: EDITUM
Release Date : 2005
Semi Tica Del Discurso Publicitario written by Sonia Madrid Cánovas and has been published by EDITUM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Language Arts & Disciplines categories.
¿Puede la publicidad ser un objeto de investigación científica entendida como discurso?¿Cuáles son los elementos esenciales del texto publicitario?¿Puede existir el signo publicitario?¿Qué metodología nos permite comprender la actividad discursiva publicitaria?¿Cuáles son las diferencias entre los modelos de análisis?. Son algunas de las preguntas que planteamos en este libro. Porque la publicidad no sólo proyecta interrogantes desde el punto de vista de la conveniencia, la moralidad, la estética, la sociología, o la creatividad. En cuanto constructo signico, semiótico, en cuanto discurso híbrido en el que se imbrican varios sistemas de significación que convergen en un itinerario de sentido, merece un espacio propio de atención que es el que aquí presentamos.
The Semiotics Of Discourse
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Author : Jacques Fontanille
language : en
Publisher: Peter Lang
Release Date : 2006
The Semiotics Of Discourse written by Jacques Fontanille and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Language Arts & Disciplines categories.
Original Scholarly Monograph
Revista Mexicana De Comunicaci N
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Author :
language : es
Publisher:
Release Date : 1993
Revista Mexicana De Comunicaci N written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Communication categories.
The National Union Catalog Pre 1956 Imprints
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Author : Library of Congress
language : en
Publisher:
Release Date : 1974
The National Union Catalog Pre 1956 Imprints written by Library of Congress and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Catalogs, Union categories.
From Poverty To Power
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Author : Duncan Green
language : en
Publisher: Oxfam
Release Date : 2008
From Poverty To Power written by Duncan Green and has been published by Oxfam this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Social Science categories.
Offers a look at the causes and effects of poverty and inequality, as well as the possible solutions. This title features research, human stories, statistics, and compelling arguments. It discusses about the world we live in and how we can make it a better place.
Advancing Multimodal And Critical Discourse Studies
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Author : Sumin Zhao
language : en
Publisher: Routledge
Release Date : 2017-09-08
Advancing Multimodal And Critical Discourse Studies written by Sumin Zhao and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-08 with Language Arts & Disciplines categories.
As a founder and leading figure in multimodality and social semiotics, Theo van Leuween has made significant contributions to a variety of research fields, including discourse analysis, sociolinguistics, communication and media studies, education, and design. In celebration of his illustrious research career, this volume brings together a group of leading and emerging scholars in these fields to review, explore and advance two central research agendas set out by van Leeuwen: the categorisation of the meaning potential of various semiotic resources and the examination of their uses in different forms of communication, and the critical analysis of the interaction between semiotic forms, norms and technology in discursive practices. Through 11 cutting-edge research papers and an experimental visual essay, the book investigates a broad range of semiotic resources including touch, sound, image, texture, and discursive practices such as community currency, fitness regime, film scoring, and commodity upcycling. The book showcases how social semiotics and multimodality can provide insights into the burning issues of the day, such as global neoliberalism, terrorism, consumerism, and immigration.
Speech Acts In Argumentative Discussions
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Author : Frans H. van Eemeren
language : en
Publisher: Walter de Gruyter
Release Date : 2010-11-05
Speech Acts In Argumentative Discussions written by Frans H. van Eemeren and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-05 with Language Arts & Disciplines categories.
Speech Acts In Argumentative Discussions: A Theoretical Model For The Analysis Of Discussions Directed Towards Solving Conflicts Of Opinion (Studies ... In Pragmatics And Discourse Analysis (Pda)).
Multimodal Teaching And Learning
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Author : Gunther Kress
language : en
Publisher: Bloomsbury Publishing
Release Date : 2014-09-11
Multimodal Teaching And Learning written by Gunther Kress and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-11 with Language Arts & Disciplines categories.
This book takes a radically different look at communication, and in doing so presents a series of challenges to accepted views on language, on communication, on teaching and, above all, on learning. Drawing on extensive research in science classrooms, it presents a view of communication in which language is not necessarily communication - image, gesture, speech, writing, models, spatial and bodily codes. The action of students in learning is radically rethought: all participants in communication are seen as active transformers of the meaning resources around them, and this approach opens a new window on the processes of learning.
Introduction To Multimodal Analysis
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Author : Per Ledin
language : en
Publisher: Bloomsbury Publishing
Release Date : 2020-01-09
Introduction To Multimodal Analysis written by Per Ledin and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-09 with Language Arts & Disciplines categories.
Introduction to Multimodal Analysis is a unique and accessible textbook that critically explains this ground-breaking approach to visual analysis. Now thoroughly revised and updated, the second edition reflects the most recent developments in theory and shifts in communication, outlining the tools for analysis and providing a clear model that students can follow. Chapters on colour, typography, framing and composition contain fresh, contemporary examples, ranging from product packaging and website layouts to film adverts and public spaces, showing how design elements make up a visual language that is used to communicate with the viewer. The book also includes two new chapters on texture and diagrams, as well as a helpful image index so students can clearly understand how images and multimodal texts can be analysed from different perspectives. Featuring chapter summaries, student activities and a companion website hosting all images in full colour, this new edition remains an essential guide for students studying multimodality within visual communication in linguistics, media and cultural studies, critical discourse analysis or journalism studies.
The Top 50 Sustainability Books
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Author : Wayne Visser
language : en
Publisher: Routledge
Release Date : 2009
The Top 50 Sustainability Books written by Wayne Visser and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Sustainability categories.
Profiles the best 50 books on sustainability and many of their reflections on the state of the world. This title provides devastating evidence of the problems we face as a global society, yet also inspiring examples of innovative solutions.