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Seminar On Marketing To Children And Young Consumers

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Seminar On Marketing To Children And Young Consumers

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Author :
language : en
Publisher:
Release Date : 1984

Seminar On Marketing To Children And Young Consumers written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with categories.

Seminar On Marketing To Children And Young Consumers

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Author :
language : en
Publisher: Esomar
Release Date : 1984

Seminar On Marketing To Children And Young Consumers written by and has been published by Esomar this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.

Seminar On Marketing To Children And Young Consumers Tactics For Today And Strategies For Tomorrow Nuremberg Frg 6th 8th June 1984

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Author : European Society for Opinion and Marketing Research (Amsterdam)
language : en
Publisher:
Release Date : 1984

Seminar On Marketing To Children And Young Consumers Tactics For Today And Strategies For Tomorrow Nuremberg Frg 6th 8th June 1984 written by European Society for Opinion and Marketing Research (Amsterdam) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with categories.

Challenges And Opportunities For Change In Food Marketing To Children And Youth

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Author : Institute of Medicine
language : en
Publisher: National Academies Press
Release Date : 2013-05-14

Challenges And Opportunities For Change In Food Marketing To Children And Youth written by Institute of Medicine and has been published by National Academies Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-14 with Medical categories.

The childhood obesity epidemic is an urgent public health problem. The most recent data available show that nearly 19 percent of boys and about 15 percent of girls aged 2-19 are obese, and almost a third of U.S. children and adolescents are overweight or obese (Ogden et al., 2012). The obesity epidemic will continue to take a substantial toll on the health of Americans. In the midst of this epidemic, children are exposed to an enormous amount of commercial advertising and marketing for food. In 2009, children aged 2-11 saw an average of more than 10 television food ads per day (Powell et al., 2011). Children see and hear advertising and marketing messages for food through many other channels as well, including radio, movies, billboards, and print media. Most notably, many new digital media venues and vehicles for food marketing have emerged in recent years, including Internet-based advergames, couponing on cell phones, and marketing on social networks, and much of this advertising is invisible to parents. The marketing of high-calorie, low-nutrient foods and beverages is linked to overweight and obesity. A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Youth also documents a body of evidence showing an association of television advertising with the adiposity of children and adolescents aged 2-18. The report notes the prevailing pattern that food and beverage products marketed to children and youth are often high in calories, fat, sugar, and sodium; are of low nutritional value; and tend to be from food groups Americans are already overconsuming. Furthermore, marketing messages that promote nutrition, healthful foods, or physical activity are scarce (IOM, 2006). To review progress and explore opportunities for action on food and beverage marketing that targets children and youth, the IOM's Standing Committee on Childhood Obesity Prevention held a workshop in Washington, DC, on November 5, 2012, titled "New Challenges and Opportunities in Food Marketing to Children and Youth."

Children

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Author : Flemming Hansen (Prof.)
language : en
Publisher: CBS Press
Release Date : 2002

Children written by Flemming Hansen (Prof.) and has been published by CBS Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.

Based on papers from the international seminar on Children's Socialization as Consumers and their Perception of Advertising held by the Forum for Advertising Research, Department of Marketing, Copenhagen Business School, June 2001.

Understanding Children As Consumers

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Author : David Marshall
language : en
Publisher: SAGE
Release Date : 2010-04-19

Understanding Children As Consumers written by David Marshall and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-19 with Business & Economics categories.

What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? Whether fashion, toys, food, branding, money - from TV adverts and the supermarket aisle, to the internet and peer trends, there is a growing presence of marketing forces directed at and influencing children and young people. How should these forces be understood, and what means of research or dialogue is required to assess them? With critical insight, the contributors to this collection, take up the evaluation of the child as an active consumer, and offer a valuable rethinking of the discussions and literature on the subject. Features: • 14 original chapters from leading researchers in the field • Each chapter contains vignettes or case examples to reinforce learning • Contains consideration of future research directions in each of the topics that the chapters cover. This book will be relevant reading for postgraduates and advanced undergraduates with an interest in children as consumers, consumer behaviour and on marketing courses in general as well as for researchers working in this field.

Advertising To Children

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Author : Franziska Pfund
language : en
Publisher: GRIN Verlag
Release Date : 2011-03

Advertising To Children written by Franziska Pfund and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03 with Business & Economics categories.

Seminar paper from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3 (A), Stellenbosch Universitiy (Faculty of Industrial Psychology), course: Consumer Psychology, 33 entries in the bibliography, language: English, abstract: The extent of children's understanding of advertising messages and the influence of advertising on children is a topic that still has to be researched. But certain is, that the process of consumer socialization has an enormous influence on children's attitude and perception of advertising. Television advertising is still the most common and most important way of communicating messages to children. It will be discussed, how and when children start being able to distinguish commercials from program and when they can understand the advertising intent. A further crucial point is how and to which extent television advertising does influence children on their brand perceptions. An important part of television advertising targeted to children is about food. The effects on children and some measures as well as how advertisers are convincing children will be discussed. There are numerous alternative marketing activities aimed at children that have a great impact and some of them will be illustrated. Concluding, this paper will give some future directions of research. ...]

Seminar On Marketing To Children And Young Consumers

Seminar On Marketing To Children And Young Consumers

Seminar On Marketing To Children And Young Consumers

Seminar On Marketing To Children And Young Consumers Tactics For Today And Strategies For Tomorrow Nuremberg Frg 6th 8th June 1984

Challenges And Opportunities For Change In Food Marketing To Children And Youth

Children

Understanding Children As Consumers

Advertising To Children

Seminar On Children And Young People

Challenges And Opportunities For Change In Food Marketing To Children And Youth

Advertising Literacy For Young Audiences In The Digital Age

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