Semiotic Analysis Of Media Content
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Semiotic Analysis Of Media Content
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Author : Francis Arackal Thummy
language : en
Publisher: GRIN Verlag
Release Date : 2019-05-09
Semiotic Analysis Of Media Content written by Francis Arackal Thummy and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-09 with Literary Criticism categories.
Academic Paper from the year 2017 in the subject German Studies - Linguistics, grade: NA, , course: Semiotic Analysis, Film Appreciation, Media, language: English, abstract: The science of symbols, called semiotics or semiology, helps us understand our world that is full of signs and symbols. One of the areas where semiotics proves to be useful is in the field of the media. It enables us to see how media content is produced by the sender and consumed and interpreted by the audience. This paper takes a special look at the semiotic understanding of media and explains how semiotics is used in making media content, especially advertising and films. The content of an advertisement gives rise to many meanings and interpretations. Some writers use the term media ‘text’ instead of media ‘content’. A text can be understood in a variety of ways. Thus media content or text in principle is polysemic, having multiple potential meanings for its audience. Further, media content can be differentiated according to its degree of openness. Semiotic method as applied to media content sheds light on the hidden or underlying meanings. Considered in this way, the primary objective of media semiotics is to study how the mass media create or recycle signs for their own ends.
Analysing Media Texts Volume 4
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Author : Gillespie, Marie
language : en
Publisher: McGraw-Hill Education (UK)
Release Date : 2006-05-01
Analysing Media Texts Volume 4 written by Gillespie, Marie and has been published by McGraw-Hill Education (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-05-01 with Social Science categories.
Provides an introduction to analysing media texts. This book with its award winning DVD, helps students learn how to do semiotic, genre and narrative analysis, content and discourse analysis, and engage with debates about the politics of representation.
Semiotics Of The Media
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Author : Winfried Nöth
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2016-12-19
Semiotics Of The Media written by Winfried Nöth and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-19 with Language Arts & Disciplines categories.
Understanding Media Semiotics
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Author : Marcel Danesi
language : en
Publisher: Bloomsbury Publishing
Release Date : 2018-11-15
Understanding Media Semiotics written by Marcel Danesi and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-15 with Language Arts & Disciplines categories.
Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.
Media Semiotics
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Author : Jonathan Bignell
language : en
Publisher: Manchester University Press
Release Date : 1997
Media Semiotics written by Jonathan Bignell and has been published by Manchester University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Mass media categories.
Using examples such as the Wonderbra advertisements and the film Waterworld, Bignell presents an investigation of the critical approach to contemporary media studies and discusses the challenges posed by post-structuralist theory and postmodernism.
Media Analysis Techniques
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Author : Arthur Asa Berger
language : en
Publisher: SAGE
Release Date : 2005
Media Analysis Techniques written by Arthur Asa Berger and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Education categories.
Providing concise explanations of four perspectives on media analysis - semiological, psychoanalytical, sociological and Marxist - and demonstrating their application, this second edition will help students to understand crucial concepts.
Media Studies
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Author : Pieter Jacobus Fourie
language : en
Publisher: Juta and Company Ltd
Release Date : 2007
Media Studies written by Pieter Jacobus Fourie and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Addressing both theory and method, this reference teaches the two interconnected areas of media content and audience response. Introducing the main paradigms and research techniques in these fields, the discussion deals with wide range of topics. In regards to content studies, students are introduced to semiotics, textual analysis, narrative, argument, and film theory; for audience studies, they are introduced to questionaires, field research, quanitative analysis, and psychological studies.
Analysing Media Texts
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Author : Andrew Burn
language : en
Publisher: Bloomsbury Publishing
Release Date : 2003-12-01
Analysing Media Texts written by Andrew Burn and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-12-01 with Education categories.
Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.
Using Semiotics In Marketing
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Author : Rachel Lawes
language : en
Publisher: Kogan Page Publishers
Release Date : 2020-03-03
Using Semiotics In Marketing written by Rachel Lawes and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-03 with Business & Economics categories.
In what can seem a complex, abstract field, this book is an invaluably clear, practical resource on how to seize the tremendous opportunity that semiotics offers to better understand your consumers. Semiotics is big business. It is most famous for its unique ability to decode visual images and is the only market research method which provides a systematic, reliable and culturally sensitive method for interpreting what visual images mean. Semiotics sheds new light on consumers and the world they live in, stimulates creativity and innovation, guides brand strategy, and finds solutions to a plethora of marketing problems. Using Semiotics in Marketing will help marketers looking to launch new brands, reposition existing brands, or rejuvenate established ones. Written by one of the original founders of commercial semiotics, Using Semiotics in Marketing outlines precisely what semiotics is and why it matters, before moving on to demonstrate how to run a successful commercial semiotics project. Packed with fascinating case studies proving how visual imagery is interpreted differently across cultural, racial and social demographics, it provides essential insights into understanding consumers. This results in better ads, websites, packaging and social media content - ultimately driving brand growth and profits.
Media Semiotics
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Author : Jonathan Bignell
language : en
Publisher: Manchester University Press
Release Date : 2002-07-05
Media Semiotics written by Jonathan Bignell and has been published by Manchester University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-07-05 with Literary Criticism categories.
Using examples such as the Wonderbra advertisements and the film Waterworld, Bignell presents an investigation of the critical approach to contemporary media studies and discusses the challenges posed by post-structuralist theory and postmodernism.