Semiotika Komunikasi Visual
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Semiotika Komunikasi Visual
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Author : Sumbo Tinarbuko
language : id
Publisher:
Release Date : 2008
Semiotika Komunikasi Visual written by Sumbo Tinarbuko and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
Semiotika Komunikasi Visual
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Author : Sumbo Tinarbuko
language : id
Publisher:
Release Date : 2008
Semiotika Komunikasi Visual written by Sumbo Tinarbuko and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Semiotics categories.
Semiotics in visual communication in Indonesia.
Kajian Semiotika Komunikasi Visual Iklan Djarum Fil Gold 76 Versi Jujur
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Author : Alit Ayu Dewantari
language : id
Publisher: An1mage
Release Date :
Kajian Semiotika Komunikasi Visual Iklan Djarum Fil Gold 76 Versi Jujur written by Alit Ayu Dewantari and has been published by An1mage this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.
Persaingan antara satu perusahaan dengan perusahaan yang lain untuk merebut perhatian para target sasarannya dilakukan melalui berbagai upaya. Salah satu upayanya adalah dengan memberikan informasi melalui media yang saat ini dikenal dengan istilah iklan. Beberapa iklan dibuat dengan konsep yang menyesuaikan situasi, kondisi, maupun isu-isu terhangat yang sedang terjadi. Hal inilah yang turut diusung oleh produk rokok Djarum Fil... Gold 76. Pesta Demokrasi pada 2014, turut dimanfaatkan pula oleh perusahaan rokok tersebut dengan menghadirkan satu iklan yang mengandung komunikasi kritis yang disajikan secara humoris. Karya audio visual memiliki unsur tanda yang berbentuk bahasa verbal dan visual. Selain itu, teks dan penyajian visualnya juga mengandung ikon. Pendekatan semiotik dapat diterapkan untuk menggali makna dan membaca tanda dalam keseluruhan sajian karya audio visual. Teori Peirce diterapkan untuk melihat tanda iklan, teori Barthes untuk melihat kode-kode yang terdapat di dalam iklan, serta teori Saussure untuk melihat makna konotatif dan makna denotatif.
Semiotika Komunikasi Visual
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Author : Sumbo Tinarbuko
language : id
Publisher:
Release Date : 2009
Semiotika Komunikasi Visual written by Sumbo Tinarbuko and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Semiotics categories.
Buku Ajar Semiotika Visual
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Author : Tim Pengajar Mata Kuliah Semiotika Visual Prodi DKV Universitas Nusa Putra
language : id
Publisher: Nusa Putra Press
Release Date : 2021-02-01
Buku Ajar Semiotika Visual written by Tim Pengajar Mata Kuliah Semiotika Visual Prodi DKV Universitas Nusa Putra and has been published by Nusa Putra Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-01 with Literary Criticism categories.
Semiotika Visual merupakan mata kuliah wajib di semua prodi Seni rupa/ Desain di Indonesia. Pada pokoknya, mata kuliah ini membahas tentang pembacaan komunikasi visual melalui tanda.
Semiotika Teori Dan Aplikasi Pada Desain Logo
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Author : Firdaus Azwar Ersyad
language : id
Publisher: CV. Bintang Semesta Media
Release Date : 2023-05-17
Semiotika Teori Dan Aplikasi Pada Desain Logo written by Firdaus Azwar Ersyad and has been published by CV. Bintang Semesta Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-17 with Design categories.
Semiotika merupakan suatu disiplin yang mempelajari segala bentuk komunikasi dengan sarana signs (tanda-tanda) berdasarkan sistem kode. Dalam perspektif semiotika, logo merupakan bentuk komunikasi visual yang menyapa pemirsa. Oleh karena itu, perubahan bentuk logo berdampak pada perilaku konsumen. Di dalam buku ini, penulis mencoba melakukan analisis semiotika Charles Sanders Peirce pada logo PT KAI dengan fokus pada metode segitiga makna Peirce yaitu sign, object and Interpretant. Logo PT Kereta Api Indonesia (Persero) yang paling mutakhir merupakan bentuk strategi komunikasi perusahaan dalam menyampaikan visi misi dan budaya perusahaan kepada masyarakat secara transformatif profesional. Pasca perubahan logo, lonjakan penumpang PT Kereta Api Indonesia terjadi. Dalam perspektif semiotika, hal ini merupakan implikasi dari perubahan logo PT KAI. Buku ini mengajak pembaca menyelami makna dan spirit baru pada logo paling mutakhir PT KAI. Analisis semiotika menyajikan perspektif baru mengenai makna warna, bantuk, dan penggunaan font dalam sebuah logo. Logo bukan hanya tanda stempel tanpa makna. Analisis semiotika mampu memberikan perspektif segar mengenai sebuah logo yang terdiri dari warna, tipografi, dan elemen-elemen lainnya. Buku ini mencoba mengkaji tanda verbal dan visual dengan berfokus pada makna yang terkandung pada elemen-elemen desain dan layout pada logo mutakhir PT Kereta Api Indonesia (Persero).
Semiotika Visual
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Author : Kris Budiman
language : id
Publisher:
Release Date : 2003
Semiotika Visual written by Kris Budiman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Semiotics categories.
Semiotics And Visual Communication
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Author : Evripides Zantides
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2014-04-11
Semiotics And Visual Communication written by Evripides Zantides and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-11 with Literary Criticism categories.
This book is the result of selective research papers that were presented at the First International Conference on Semiotics and Visual Communication at the Cyprus University of Technology in November 2011. The conference was structured around the theme from theory to practice, and brought together researchers and practitioners who study and evaluate the ways that semiotic theories can be analysed, perceived and applied in the context of various forms in visual communication. Within a semiotic framework, the book explores research questions under five main thematic areas: Architectural, Spatial Design-Design for Three-Dimensional Products; Design for Print Applications; Design for Screen-Based Media; Pedagogy of Visual Communication; and Visual Arts. This volume will be an asset for people who have an interest in semiotics, not only from a theoretical and historical perspective, but also from an applied point of view, looking at how semiotic theory can be implemented into educational research, design and visual communication practice. The book provides 25 essential contributions that demonstrate how the concepts and theories of semiotics can be creatively adapted within the interdisciplinary nature of visual communication.
Buku Ajar Semiotika
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Author : Fivin Bagus Septiya Pambudi, S.Pd., M.Pd.
language : id
Publisher: UNISNU PRESS
Release Date : 2023-05-01
Buku Ajar Semiotika written by Fivin Bagus Septiya Pambudi, S.Pd., M.Pd. and has been published by UNISNU PRESS this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-01 with Self-Help categories.
Semiotics And Visual Communication Iii
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Author : Evripides Zantides
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2019-11-12
Semiotics And Visual Communication Iii written by Evripides Zantides and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-12 with Literary Criticism categories.
The chapters in this book consist of selected papers that were presented at the 3rd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in November 2017. They investigate the theme of the third conference, “The Semiotics of Branding”, and look at branding and brand design as endorsing a reputation and inhabiting a status of almost mythical proportion that has triumphed over the past few decades. Emerging from its forerunner (corporate identity) to incorporate advertising, consumer lifestyles and attitudes, image-rights, market-research, customisation, global expansion, sound and semiotics, and “the consumer-as-the-brand”, the word “branding” currently appears to be bigger than its own umbrella definition. From tribal markers, such as totems, scarifications and tattoos, to emblems of power, language, fashion, architectural space, insignias of communal groups, heraldic devices, religious and political symbols, national flags and the like, a form of branding is at work that responds to the need to determine the presence and interaction of specific groups, persons or institutions through shared codes of meaning.