Service Quality Service In Cellular Mobile Service An Empirical Study Of Cellular Mobile Service
DOWNLOAD
Download Service Quality Service In Cellular Mobile Service An Empirical Study Of Cellular Mobile Service PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Service Quality Service In Cellular Mobile Service An Empirical Study Of Cellular Mobile Service book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Service Quality Service In Cellular Mobile Service An Empirical Study Of Cellular Mobile Service
DOWNLOAD
Author : Anamika Sharma
language : en
Publisher:
Release Date : 2014
Service Quality Service In Cellular Mobile Service An Empirical Study Of Cellular Mobile Service written by Anamika Sharma and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
The telecom industry of India is witnessing a surge like never before - since August 2009, about 15 million new subscribers are getting added every month. According to TRAI estimates, the number of subscribers will exceed 500 million by December 2009. The number of telecom players per circle is averaging six (earlier it was 4-5 players). A fierce battle is poised to take place between the already established biggies like Airtel and Vodafone and the new and unheard of ones like S-Tel, Swan Telecom and Unitech Wireless. The companies that will stand firm on their feet will be the ones that will be able to distinguish themselves distinctly on the basis of service quality. The telecom players need to understand well, the perceptions of service quality of customers and their aspirations. The battle will get nasty and rewards will be enormous, but the major chunk will be taken up and retained by the companies that understand the dynamics and implications of quality in services to the best and take to the helm. The study is an attempt to identify the factors constituting service quality and their relative importance.
Customers Perception Towards Mobile Services And Their Influencing Factors In The Choice Of Service Providers
DOWNLOAD
Author : Muhammad Sabbir Rahman
language : en
Publisher:
Release Date : 2011
Customers Perception Towards Mobile Services And Their Influencing Factors In The Choice Of Service Providers written by Muhammad Sabbir Rahman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Cell phone services industry categories.
Given the importance of customers' perception in telecommunication business and the recent development of cellular phone business in Malaysia, a critical research agenda have arisen that requires attention of understanding the perception of consumers towards operators and the factors those are influencing in the choice of the providers. The research has set as its objective in the discovery of the influencing factors of customers' perception in their decision-making towards purchasing mobile phone line, to determine services information for formulating customers' perception of the mobile phone operators. To accomplish the objectives this research has explained the related concepts and theories; revealed and synchronized literature on consumer behaviour and developed a research framework grounded on a strong theoretical and literature review background. The empirical study was conducted in major cities in Malaysia where the emergency is required for this type of research to understand the customers' perception of mobile phone operators. The target population of this study were general customers' (N=400) of three main operators in Malaysia form significant cities where hand phone users are proportionately significant compared with other cities in Malaysia. The survey instruments included with demographic survey, and service quality, advertising and promotion, brand image, corporate image, customer satisfaction and service provider's price with seven point rating scale. The proposed research model described the direct relationships of service quality, advertising and promotion, brand image, corporate image, customer satisfaction and service providers' price towards customers' perception. These paths were related to causal processes. Thus structural equation modeling approach is necessary to examine these variables in this research. The data analysis of this study was organized into four stages (Stage I - Descriptive Analysis; Stage II - Exploratory Factor Analysis; Stage III - Confirmatory Factor Analysis; Stage IV - Structural Equation Modeling). Data were coded and analyzed by using the Statistical Packages for Social Sciences (Statistical Package for the social Science Version 15 SPSS Inc., Chicago, IL) and AMOS7(Analysis of Moment Structure Version). The research findings are based on perceptions of customers' about mobile phone operators. The study produced mixed result from the statistical outcomes; some of these results were expected and some, although obvious were interesting. Finally, it is proposed that, brand image is considered to be significant factor that influences customers' perception towards an operator, effect of advertising and promotion on customers' perception towards an operator is significant, there is a positive relationship existed between customer satisfactions toward customers' perception towards mobile phone operators, price or call rate of an operator is considered a substantial factor that influences customers' perception towards an operator, effect of service quality on customers' perception towards an operator is significant. Interestingly the effect of corporate image is not significant with customers' perception towards an operator. The findings of this research are valuable asset for mobile phone operators in Malaysia those who are struggling to implement a successful strategy for retaining consumers. Academicians, practitioners, researchers, policy-makers can also benefit from this research and its findings.
M Commerce
DOWNLOAD
Author : Punita Duhan
language : en
Publisher: CRC Press
Release Date : 2019-03-04
M Commerce written by Punita Duhan and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-04 with Business & Economics categories.
This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are merging, blurring, and influencing each other in new ways. The rapid rise of m-commerce (or mobile commerce) has led to the emergence of new paradigms in the marketplace. The difference between physical and digital retail is diminishing, and a new “phygital retail” phenomenon is on the rise. Marketers need to understand this emerging paradigm and consider the new opportunities and challenges involved. This volume, M-Commerce: Experiencing the Phygital Retail, provides a comprehensive discussion of the contemporary m-commerce concepts along with the emerging paradigms in a pragmatic way. It presents empirical analyses and reviews on the myriad aspects of m-commerce, including both contemporary academic and business research.
Customers Perception Towards Cellular Mobile Telephone Operators
DOWNLOAD
Author : Muhammad Sabir Rahman, Sr.
language : en
Publisher: ORIC Publications
Release Date : 2013-06-17
Customers Perception Towards Cellular Mobile Telephone Operators written by Muhammad Sabir Rahman, Sr. and has been published by ORIC Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Biography & Autobiography categories.
The research findings are based on perceptions of customers' about mobile phone operators. The study produced mixed result from the statistical outcomes; some of these results were expected and some, although obvious were interesting. Finally, it is proposed that, brand image is considered to be significant factor that influences customers' perception towards an operator, effect of advertising and promotion on customers' perception towards an operator is significant, there is a positive relationship existed between customer satisfactions toward customers' perception towards mobile phone operators, price or call rate of an operator is considered a substantial factor that influences customers' perception towards an operator, effect of service quality on customers' perception towards an operator is significant. Interestingly the effect of corporate image is not significant with customers' perception towards an operator. The findings of this research are valuable asset for mobile phone operators in Malaysia those who are struggling to implement a successful strategy for retaining consumers. Academicians, practitioners, researchers, policy-makers can also benefit from this research and its findings.
End To End Quality Of Service Over Cellular Networks
DOWNLOAD
Author : Gerardo Gomez
language : en
Publisher: John Wiley & Sons
Release Date : 2005-10-31
End To End Quality Of Service Over Cellular Networks written by Gerardo Gomez and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-10-31 with Technology & Engineering categories.
This comprehensive resource contains a detailed methodology for assessing, analyzing and optimizing End-to-End Service Performance under different cellular technologies (GPRS, EDGE, WCDMA and CDMA2000). It includes guidelines for analyzing numerous different services, including FTP, WEB streaming and POC, including examples of analysis and troubleshooting from a user point-of-view. Focuses on the end-user perspective, with a detailed analysis of the main sources of service performance degradation and a comprehensive description of mobile data services Includes a detailed presentation of generic key performance indicators (KPIs) which can be re-defined to comply with each particular network Provides service performance benchmarking for different technologies from real networks Explores a new approach to service management known as customer experience management, including the reasons why it is overcoming traditional service management and its impact on revenues and customer satisfaction Illustrates all points throughout using real world examples gleaned from cutting-edge research This book draws together findings from authoritative sources that will appeal to cellular network operators and vendors. The theory-based, practical approach will be of interest to postgraduate students and telecommunication and consulting companies working in the field of cellular technologies.
Impact Of Mobile Services On Business Development And E Commerce
DOWNLOAD
Author : Liébana, Francisco
language : en
Publisher: IGI Global
Release Date : 2019-09-27
Impact Of Mobile Services On Business Development And E Commerce written by Liébana, Francisco and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-27 with Business & Economics categories.
Mobile devices have become an essential item in the daily lives of many people. As with any innovation, mobile services present both opportunities and challenges to current business models. The development of mobile communication coupled with evolving mobile services have completely changed the business landscape and have transformed consumer behavior. It is important to understand the impact that these services have on users’ lives, business, and society. Impact of Mobile Services on Business Development and E-Commerce is a collection of innovative research that focuses on the importance of mobile services in business development and discusses the provision of decentralized services, mobile commerce and marketing, and new models for the delivery of mobile services such as business-to-consumer and peer-to-peer. While highlighting topics including global market, consumer behavior, and customer satisfaction, this book is ideally designed for business managers, executives, marketers, entrepreneurs, financial advisors, consumer behavior analysts, computer engineers, software developers, IT specialists, students, researchers, and business professionals.
Customer Satisfaction On Mobile Phone Services
DOWNLOAD
Author : Dr. Sakru Ketavath
language : en
Publisher: Lulu.com
Release Date :
Customer Satisfaction On Mobile Phone Services written by Dr. Sakru Ketavath and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Quality Factors Influencing User Satisfaction Of Mobile Communication Services In Kuwait
DOWNLOAD
Author : Tami H.M. Alzabi
language : en
Publisher:
Release Date : 2016
Quality Factors Influencing User Satisfaction Of Mobile Communication Services In Kuwait written by Tami H.M. Alzabi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
Managing Quality
DOWNLOAD
Author : David A. Garvin
language : en
Publisher: Simon and Schuster
Release Date : 1988
Managing Quality written by David A. Garvin and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Air conditioning categories.
Case study research conducted in 1981 in nine US companies and seven Japanese companies.
Managing Mobile Services
DOWNLOAD
Author : Ulla Koivukoski
language : en
Publisher: John Wiley & Sons
Release Date : 2005-03-11
Managing Mobile Services written by Ulla Koivukoski and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-03-11 with Technology & Engineering categories.
New, attractive services for communications systems are versatile and promise to make the next generation of communications a success. Yet, as the systems grow more complex and diverse, so do the challenges of managing them. Service management derives from technologies used in fixed telephony systems and has evolved towards supporting packet-based services in an increasingly open environment. It is common belief that 3G (and later 4G) services will change the way we communicate and interrelate. The user will be put at centre stage and systems will be able to handle intelligent user profiles, proactive service selection, context-aware service provisioning and ubiquitous computing. Managing, charging for, and controlling these services render traditional business models inadequate and demand new solutions. Managing Mobile Services Covers challenges, solutions and technologies for implementing IP-based services in a mobile environment, with special attention to security, flexibility and charging. Discusses business models, service management architectures and standardization efforts. Considers requirements and characteristics of services, and service modelling. Includes two case studies illustrating the challenges, technologies and solutions involved with real-world service management. This book gives telecommunications/data engineers, operators and service providers as well as students and academics an in-depth understanding of the issues involved in implementing and managing new value-added services.
