Servicequalit T Als Erfolgsfaktor Im Gesundheitstourismus Deutscher Heilb Der Und Kurorte
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Servicequalit T Als Erfolgsfaktor Im Gesundheitstourismus Deutscher Heilb Der Und Kurorte
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Author : Kerstin Böhm
language : de
Publisher: GRIN Verlag
Release Date : 2007-10-26
Servicequalit T Als Erfolgsfaktor Im Gesundheitstourismus Deutscher Heilb Der Und Kurorte written by Kerstin Böhm and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-26 with Business & Economics categories.
Diplomarbeit aus dem Jahr 2006 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: sehr gut, DIPLOMA Fachhochschule Nordhessen; Abt. Plauen, Sprache: Deutsch, Abstract: Wellness boomt. Immer zahlreicher werden die Akteure und vielfältiger das Angebot. Der Gesundheitstourismus ist ein noch recht junger Markt mit den besten Wachstumsprognosen. Auch die deutschen Heilbäder und Kurorte mischen kräftig mit und möchten vom Megatrend Gesundheit profitieren. Dabei ist es ihnen wichtig, sich durch ihre Erfahrung, Kompetenz und Qualität von der breiten Masse abzuheben. Das Thema Servicequalität gewinnt vor diesem Hintergrund eine herausragende Bedeutung. Doch wie lässt sich Qualität beschreiben, gestalten und messen? Die Autorin Kerstin Böhm gibt einführend einen Überblick über den gesundheitstouristischen Markt und analysiert Trends und Tendenzen. Anschließend beschreibt sie das Angebot der deutschen Heilbäder und Kurorte und seine Besonderheiten. Es wird deutlich, dass die Servicequalität der Schlüsselfaktor für Kundenzufriedenheit und wirtschaftlichen Erfolg ist. Darauf aufbauend stellt sie dar, wie sich Qualität beschreiben lässt und in welchem Spannungsfeld sie sich im Gesundheitstourismus bewegt, an welchen Knackpunkten ein Anbieter seine Qualität beeinflussen und gestalten kann und wie ein möglichst umfassender Nachweis gelingt. Die Arbeit richtet sich an Entscheidungsträger der Tourismusbranche und ihrer Verbände, an Qualitätsverantwortliche und alle Dienstleister, denen Kundenwohl und Servicequalität wirklich am Herzen liegen.
Servicequalit T Im Gesundheitstourismus
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Author : Kerstin Böhm
language : de
Publisher:
Release Date : 2007
Servicequalit T Im Gesundheitstourismus written by Kerstin Böhm and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
Qualit Tsmanagement In Wellnesseinrichtungen
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Author : Albin Krczal
language : de
Publisher: Erich Schmidt Verlag GmbH & Co KG
Release Date : 2010-12-27
Qualit Tsmanagement In Wellnesseinrichtungen written by Albin Krczal and has been published by Erich Schmidt Verlag GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-27 with categories.
Qualität – Ihr klarer Wettbewerbsvorteil Starke Konkurrenz und anspruchsvolle Kunden: Nachweisbar hohe Qualität ist für Wellnesseinrichtungen heute ein zentraler Erfolgsfaktor. Doch wie können Sie in der Praxis die Qualität kontinuierlich verbessern? Wie entwickeln Sie neue hochwertige Dienstleistungen? Und wie können Sie zertifizierte Qualität besser in der Kundenkommunikation einsetzen? Albin Krczal, Eva Krczal, Klaus Weiermair und weitere Experten aus Wissenschaft und Praxis antworten Ihnen fundiert auf zentrale Fragen zum Qualitätsmanagement in der Wellnessbranche. Sie erfahren unter anderem, wie Sie Dienstleistungsqualität messen können,aktuellen Qualitätsstandards gerecht werden,Qualität und Erlebnis in der Produktgestaltung verknüpfen undMarketingkonzepte optimieren.Von der Kundenakquisition über individuelle Betreuung bis zum After-Sales-Marketing: Das Buch enthält konkrete Empfehlungen zur Qualitätssteigerung in allen Teilprozessen!
Tourism Recreation And Climate Change
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Author : C. Michael Hall
language : en
Publisher: Channel View Publications
Release Date : 2005-02-24
Tourism Recreation And Climate Change written by C. Michael Hall and has been published by Channel View Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-02-24 with Business & Economics categories.
Climate change is one of the major issues facing us today and has been described as a threat greater than terrorism. As the world's largest industry tourism both contributes to and will be dramatically affected by climate change. This is the first comprehensive book-level examination of the relationship between tourism and climate change, of interest not only to students of tourism but to policy makers and the industry who will have to respond to the challenges posed.
Tourism And Oil
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Author : Susanne Becken
language : en
Publisher: Channel View Publications
Release Date : 2015
Tourism And Oil written by Susanne Becken and has been published by Channel View Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Business & Economics categories.
This book is the first to examine oil constraints and tourism, and addresses one of the key challenges for the tourism industry in the future. It provides an estimate of how much oil tourism consumes globally and summarises state-of-the-art information on oil resources, oil data and public discourse. The volume also offers an analysis of the economic implications of increasing oil prices for tourism and discusses key dimensions relevant for tourism in a post peak oil world. It will be useful for tourism stakeholders globally, postgraduate students in tourism and resource management, ecological economists and those researching issues of resource efficiency, carrying capacity and global environmental change.
The Leadership Engine
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Author : Noel M. Tichy
language : en
Publisher: Pritchett & Hull Associates, Incorporated
Release Date : 1998
The Leadership Engine written by Noel M. Tichy and has been published by Pritchett & Hull Associates, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
"This rapid-read handbook articulates the key concepts of the best-selling hardcover, The Leadership Engine: Building Leaders at Every Level, by Noel Tichy and Eli Cohen. Voted "one of the best business books of the year in 1997" by both BusinessWeek and Library Journal, it argues for making leadership development an embedded process in the way your organization operates."--Amazon
Data Mining Your Website
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Author : Jesus Mena
language : en
Publisher: Digital Press
Release Date : 1999-07-15
Data Mining Your Website written by Jesus Mena and has been published by Digital Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-07-15 with Business & Economics categories.
Turn Web data into knowledge about your customers. This exciting book will help companies create, capture, enhance, and analyze one of their most valuable new sources of marketing information-usage and transactional data from a website. A company's website is a primary point of contact with its customers and a medium in which visitor's actions are messages about who they are and what they want. Data Mining Your Website will teach you the tools, techniques, and technologies you'll need to profile current and potential customers and predict on-line interests and behavior. You'll learn how to extract from the huge pools of information your website generates, insights into on-line buying patterns, and how to apply this knowledge to design a website that better attracts, engages, and retains on-line customers. Data Mining Your Website explains how data mining is a foundation for the new field of web-based, interactive retailing, marketing, and advertising. This innovative book will help web developers and marketers, webmasters, and data management professionals harness powerful new tools and processes. The first book to apply data mining specifically to e-commerce Learn effective methods for gathering, managing, and mining Web customer information Use data mining to profile customers and create personalized e-commerce programs
Erlebnisinszenierung Im Tourismus
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Author : Klaus Weiermair
language : de
Publisher: Erich Schmidt Verlag GmbH & Co KG
Release Date : 2006-09-07
Erlebnisinszenierung Im Tourismus written by Klaus Weiermair and has been published by Erich Schmidt Verlag GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-09-07 with Tourism categories.
Das von Klaus Weiermair und Alexandra Brunner-Sperdin herausgegebene Buch zeigt fundiert und anwendungsnah wie touristische Produkte und Dienstleistungen optimal in Szene gesetzt und erfolgreich emotionalisiert werden können, welche Marketinginstrumente zur Umsetzung anzuwenden sind und wie Qualitätserfahrung, Erlebnisorientierung und -wahrnehmung als zutiefst individuelle Phänomene Ihrer Kunden zu berücksichtigen sind. Die Herausgeber versammeln zahlreiche wertvolle Erfahrungen touristischer Unternehmer aus unterschiedlichen Bereichen. Das Buch liefert einen guten Überblick, wie durch Erlebnisinszenierung dauerhafte Wettbewerbsvorteile erzielt werden. Durch die Bündelung des entscheidenden Know-hows wird das Werk schnell zum wichtigsten Ratgeber für erfolgreiche touristische Erlebnisangebote.
Tourism And Crisis
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Author : Gustav Visser
language : en
Publisher: Routledge
Release Date : 2013-02-15
Tourism And Crisis written by Gustav Visser and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-15 with Business & Economics categories.
The new millennium has been characterised by several crises ranging from dramatic acts of terror to natural disasters, as well as the most significant economic recession since the late 1920s. However, despite such challenges the global tourism system has in the main retained its past vitality although in some cases in a different form. The book investigates different kinds of "crisis" and unpacks understandings of crisis in relation to various components in the contemporary tourism system. The aim of this book therefore is to critically analyse the relationship between tourism and crises. The volume focuses on the roles and potential of tourism for development and relations between tourism, environment and broad global process of change at different levels of analysis, highlighting different types of "crisis". In particular it questions the general conviction that tourism-led development is a sustainable and necessarily solid platform from which to develop local, national and regional economies from a range of perspectives. Written by leading academics in the field this book offers valuable insight into tourism’s relationship with socio – cultural, environment, economic and political crisis as well as the challenges facing future tourism development.
Experience Marketing
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Author : Bernd Schmitt
language : en
Publisher: Now Publishers Inc
Release Date : 2011
Experience Marketing written by Bernd Schmitt and has been published by Now Publishers Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
Experience Marketing examines a new and exciting concept that is of interest to academics and marketing practitioners who have come to realize that understanding how consumers experience brands, and how to provide appealing brand experiences for them, is critical for differentiating their offerings in a competitive marketplace. Understanding consumer experiences is a core task for consumer research, but consumer and marketing research on experience is still emerging. Experience Marketing reviews and discusses experience research conducted in various disciplines and in sub-disciplines of marketing. The author begins with an exploration of the experience concept itself. What do we mean by "experience"? What are consumer experiences? How are they different from other established constructs in our field? Next, this monograph reviews the key concepts of experience marketing and provides empirical research findings that shed light on consumer insights on experiences. It also examines the strategic management and marketing literature on customer experience and the practical frameworks for managing experiences. Finally, it explores an exciting emerging area of research-the interface of consumer experience and happiness.