Servicescapes
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Servicescapes
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Author : John F. Sherry
language : en
Publisher: NTC/Contemporary Publishing Company
Release Date : 1998
Servicescapes written by John F. Sherry and has been published by NTC/Contemporary Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
This book explores a marketing and retailing idea that is as old as commerce itself and yet as new as tomorrow. The marketing leaders of our time explain the evolution of the servicescape as the transformation of the traditional selling environment from space to place, and from place to product. Servicescapes: The Concept of Place in Contemporary Markets analyzes contemporary developments in retail marketing around the world. Based on the experience and insight of the leading retailing and marketing experts of our time, Servicescapes points the way to the new markets and marketing environments of tomorrow. Its ideas will fuel the strategies and tactics of the marketplace in the new millennium.
Servicescapes
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Author : Mary Jo Bitner
language : en
Publisher:
Release Date : 2003
Servicescapes written by Mary Jo Bitner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with categories.
Exploration Of Environmental Dimensions Of Servicescapes
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Author : Sunil Bhardwaj
language : en
Publisher:
Release Date : 2014
Exploration Of Environmental Dimensions Of Servicescapes written by Sunil Bhardwaj and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
The present study discusses a plethora of basic and contemporary studies on servicescapes with an objective of bringing out the latest developments and research gaps in the area. The concept of servicescape has gained much importance in the marketing research literature and consultancy arena in the past two decades. It has been established that working closely on the major dimensions of servicescape such as ambient conditions, space/function characteristics, signs, symbols, and artefacts is the key for a successful servicescape. A large number of studies acknowledge the importance of primary research in the development of servicescape. However, most of the studies tend to analyze the interior aspects of a servicescape and there is a lack of studies which would incorporate external factors like architecture, layout and location of the servicescape. Further, there is need of rigorous methodology to establish interaction between environmental dimensions and final behavioral consequences of the consumers and to establish a proper approach towards selection of specific colors, scents and other visual aids which have a definitive effect on the buying behavior of consumers across the cultures.
Utilizing Gamification In Servicescapes For Improved Consumer Engagement
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Author : Helmefalk, Miralem
language : en
Publisher: IGI Global
Release Date : 2020-01-03
Utilizing Gamification In Servicescapes For Improved Consumer Engagement written by Helmefalk, Miralem and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-03 with Business & Economics categories.
As consumers increase their purchases from online retailers, businesses must find exceedingly innovative ways to increase customer engagement. While online gaming has become increasingly prevalent, motivating customers through the same means has gained greater importance for businesses. Utilizing Gamification in Servicescapes for Improved Consumer Engagement is a pivotal reference source that provides vital research on employing various gamification mechanics to alter and enhance certain behaviors in marketing contexts. While highlighting topics such as online gaming, user engagement, and target marketing, this book is ideally designed for retailers, advertisers, marketers, promotion coordinators, industry professionals, business executives, managers, researchers, academicians, and students seeking current research on bridging servicescapes and marketing literature with gamification.
Crafting The Service Environment
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Author : Jochen Wirtz
language : en
Publisher: Ws Professional
Release Date : 2017
Crafting The Service Environment written by Jochen Wirtz and has been published by Ws Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Business & Economics categories.
Preface -- Introduction -- Service environments - an important element of the service marketing mix -- What is the purpose of service environments? -- The theory behind consumer responses to service environments -- Dimensions of the service environment -- Putting it all together -- Conclusion -- Summary -- Endnotes
Servicescapes
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Author : Jesse Smith
language : en
Publisher:
Release Date : 2019
Servicescapes written by Jesse Smith and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
"Servicescapes: Cruises and the Production of Experience" details the history of an experiential product in the United States in the second half of the twentieth century. It introduces and uses the analytical framework of the servicescape to trace the complex entanglement of infrastructural, environmental, technical, atmospheric, and social elements that together produce a cruise product. These elements include geography and climate; harbor and port development; passenger terminal architecture and construction; ship design and operations; and hospitality management, research, and training. I use this product to argue for greater scholarship on services as an economic category with the history of technology, environmental history, and the history of science. I offer this framework both as a model for capturing the material, discursive, and cultural dimensions of seemingly intangible consumer products, and as a means of understanding the production of serviced individuals in the later decades of the last century.
Hospitality Servicescape Effects On Customer Employee Interactions
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Author : Kostas Kaminakis
language : en
Publisher:
Release Date : 2022
Hospitality Servicescape Effects On Customer Employee Interactions written by Kostas Kaminakis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with categories.
Servicescapes are the manmade environments where hospitality activities, such as dining and lodging, occur. For more than two decades tourism and hospitality research has sought to understand the impact of hospitality servicescapes, primarily on hospitality customers and, to a lesser degree, on hospitality customer-contact em¬ployees. So far no empirical study has investigated, however, how servicescapes affect the interactions of cus¬tomers with employees; there is therefore no empirical evidence that hospitality servicescapes can contribute to mutually satisfying encounters between customers and employees. We explore this question within the context of full-service restaurants by measuring the perceptions and attitudes of both customers and the waiters/wait- resses who served them within the same restaurant servicescape. Results from our multilevel analytical approach demonstrate that servicescapes significantly and systematically affect interactions between restaurant customers and the waiters/waitresses interacted with them. The implications of these findings for theory and practice within tourism and hospitality are discussed.
Hci International 2019 Posters
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Author : Constantine Stephanidis
language : en
Publisher: Springer
Release Date : 2019-07-10
Hci International 2019 Posters written by Constantine Stephanidis and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-10 with Computers categories.
The three-volume set CCIS 1032, CCIS 1033, and CCIS 1034 contains the extended abstracts of the posters presented during the 21st International Conference on Human-Computer Interaction, HCII 2019, which took place in Orlando, Florida, in July 2019.The total of 1274 papers and 209 posters included in the 35 HCII 2019 proceedings volumes was carefully reviewed and selected from 5029 submissions. The 208 papers presented in these three volumes are organized in topical sections as follows: Part I: design, development and evaluation methods and technique; multimodal Interaction; security and trust; accessibility and universal access; design and user experience case studies. Part II:interacting with games; human robot interaction; AI and machine learning in HCI; physiological measuring; object, motion and activity recognition; virtual and augmented reality; intelligent interactive environments. Part III: new trends in social media; HCI in business; learning technologies; HCI in transport and autonomous driving; HCI for health and well-being.
The Red Queen Retail Race
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Author : Richard Cuthbertson
language : en
Publisher: Oxford University Press
Release Date : 2023-06
The Red Queen Retail Race written by Richard Cuthbertson and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06 with categories.
This book considers: how innovation through technological change is transforming the service sector; how changing consumer needs and behaviors are forcing firms to alter operations; how firms need competitive strategies and new modes of implementation to respond to this changing landscape; and how public policy will need to adapt.
Tourism Planning And Destination Marketing
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Author : Mark Anthony Camilleri
language : en
Publisher: Emerald Group Publishing
Release Date : 2024-01-16
Tourism Planning And Destination Marketing written by Mark Anthony Camilleri and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-16 with Travel categories.
Authored by more than 20 leading academics and providing in-depth coverage of a wide array of economic, social, technological and environmental realities in tourism planning and development, this volume is the latest in the field of tourism, theory and practice.