Shi Jian Lun He Ren De Zheng Que Si Xiang Shi Cong Na Li Lai De Qian Shuo

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Shi Jian Lun He Ren De Zheng Que Si Xiang Shi Cong Na Li Lai De Qian Shuo

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Author : Zhe Shi
language : zh-CN
Publisher:
Release Date : 1975

Shi Jian Lun He Ren De Zheng Que Si Xiang Shi Cong Na Li Lai De Qian Shuo written by Zhe Shi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with categories.

The Cultural Revolution

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Author : Eugene Wu
language : en
Publisher: Cambridge, Mass. : Harvard-Yenching Library, Harvard University
Release Date : 1998

The Cultural Revolution written by Eugene Wu and has been published by Cambridge, Mass. : Harvard-Yenching Library, Harvard University this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with History categories.

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Author : 江胤禛
language : zh-CN
Publisher:
Release Date : 2018

written by 江胤禛 and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Chinese language materials categories.

Investigating The Effect Of Cause Related Marketing Messages On Buying Decisions A Perspective Of Consumers Heuristics

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Author : Chongxian Lin
language : zh-CN
Publisher:
Release Date : 2010

Investigating The Effect Of Cause Related Marketing Messages On Buying Decisions A Perspective Of Consumers Heuristics written by Chongxian Lin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.

Sui zhu she hui fu li zhi du si chao de xing qi "212B38" qi ye bi xu jian fu qi she hui ze ren de yi shi yi kai shi tai tou "212B38" qi ye zai qi ying yun de guo cheng zhong "212B38" jian fu qi she hui ze ren de shi ming yan ran cheng wei xian jin de qu shi zhi yi "212B38" yin ci shan yin xing xiao (Cause-Related Marketing) yi cheng wei ge qi ye zheng xiang shi yong de xin xing tai zhi xing xiao shou fa "212B38" dan shi zhe xie huo dong shi fou zhen neng you fa ren xing ben shan de yi mian "212B38" jia shang jin nian lai zha pian shi jian ceng chu bu qiong "212B38" xun xi lai yuan de ke xin du cheng liao xiao fei zhe zai zuo jue ce shi de zhong yao yi ju "212B38" zhuan jia de yan lun huo shi she hui da zhong de yu lun shi fou zhen neng cheng wei xiao fei zhe zai zuo jue ce shi de yi zhong jie si shi xian suo. yin ci "212B38" ben yan jiu zhi zai tan tao "212B38" dang xiao fei zhe zai mian lin qi ye tui xing shan yin xing xiao huo dong de qing jing shi "212B38" rou qi huo dong xun xi zhi lai yuan ke xin du "212B38" yi ji xiao fei zhe dui yu zi shen yu qing jing you guan cheng du de bu tong "212B38" suo gan shou dao de ren wu zhong yao xing zhi zhuang kuang xia "212B38" jia shang ge ti ren zhi xu qiu de cheng du bu tong "212B38" ze jiang ru he yin fa qi jie si fan ying "212B38" jin yi bu ying xiang qi gou mai jue ce. ben yan jiu cai yong qing jing (scenario) shi yan fa "212B38" yi 2(ren wu zhong yao xing: gao, di) x 2(lai yuan ke xin du: gao, di) zhi shuang yin zi shou shi zhe jian (between-subject) she ji "212B38" yi xiao fei jie si de guan dian lai yan zheng liang xiang zi bian shu dui xiao fei zhe gou mai jue ce zhi ying xiang "212B38" bing jin yi bu tan jiu shuang yin zi zi bian shu zhi jian dui yu gou mai jue ce shi fou cun zai zhu jiao hu zuo yong. ci wai "212B38" bing zhen dui shou shi zhe ge ren ren zhi xu qiu jin xing heng liang "212B38" cong zhong tan jiu ge ren ren zhi xu qiu cheng du de gao di bu tong "212B38" zai lai yuan ke xin du gao di ji ren wu zhong yao xing gao di de qing xing xia "212B38" shi fou hui shi yong jie si xun xi chu li mo shi lai xing cheng qi gou mai jue ce ; ben yan jiu wei qiu zi liao sou ji zhi bian li "212B38" cai zhun shi yan she ji "212B38" shi yan dui xiang wei nian ling 21~65 sui shang ban zu ji she hui ren shi "212B38" gong ji hui shou 141 fen yang ben "212B38" you xiao yang ben wei 95 fen. zi liao fen xi jie guo xian shi "212B38" bu tong de xun xi lai yuan ke xin du fen bie dui yu xiao fei zhe gou mai jue ce ju you xian zhu zhi ying xiang "212B38" bing qie tong shi hui dui yu xiao fei zhe zai gou mai guo cheng zhong jin xing xun xi chu li shi zhi xiao fei jie si qiang du you xian zhu de ying xiang. ci ji biao shi "212B38" zai jing guo ben yan jiu de shi zheng hou fa xian "212B38" zai shan yin xing xiao huo dong ci yi ti shang "212B38" shou shi zhe pu bian dui ci hui cai qu jian jiang xin li feng xian ji tou ru de fang shi lai chu li xun xi "212B38" dai biao hui jiao wei yi lai lai yuan ke xin du ci jie si shi xian suo lai xing cheng qi gou mai jue ce. gen ju shang shu jie guo "212B38" ben yan jiu sui ti gong xing xiao ren yuan wei lai zai ci yi ti shang xuan ze guang gao ce lue shi "212B38" yi te bie zhu zhong kao liang xun xi yuan ben shen shi fou ju you ke xin du zhi jian yi. With the trend of social welfare system rising, it is necessary that corporate must shoulder the social responsibility; it becomes the mission of the corporate nowadays. Therefore, cause-related marketing has been the newest marketing strategies for the corporate. But whether these marketing activities can really induce consumers' positive attitude or not, so this is the main topic will be discussed in this study. Recently, with the rapidly growths of cheat crimes, the source credibility of message will be inevitablely the most important cues in the consumers' decision making processes, such as the widely wisdom or heuristics notify that "experts can be trusted "and "consensus implies correctness". Therefore, this study proposes a conceptual framework for investigating consumers' buying decision based on cause-related marketing activities, and further explores the issues of how consumers use their heuristics.The experimental scenario will be arranged in this study. These are two factors between-subject design and we include two levels for each factor (source credibility:high, low; task importance: high, low). Furthermore, based on the viewpoints of heuristics we investigate the influences of two independent variables on consumers' buying decisions. Moreover, the interaction effect of two independent variables on buying decisions will be explored and analyzed. Additionally, the construct of need for cognition by individual subjects are measured, in order to explore their moderating effect on buying decisions accompanied by two independent variables, i.e., source credibility and task importance. In this study, we utilize quasi-experimental design for the convenient samples of data collection, and subjects are 21

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Author : 陳莉雯
language : zh-CN
Publisher:
Release Date : 2017

written by 陳莉雯 and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.

Sui zhu yi xue shang zhi jin bu, shi de yuan ben da zi ran fu yu ren lei zhi sheng zhi neng li, zai yi ding cheng du shang ke yi yong ren li lai jie ru kong zhi, you xiao ji de bi yun dao ji ji de sheng yu du ke neng yong ren gong zhi fang shi lai jia yi ti dai . xi yuan 1978 nian 7 yue 26 ri shi jie shang di yi ming shi guan ying er Louis Brown, zai ying guo dan sheng, cong ci sheng ming kai shi you ti nei fa yu yi dao le ti wai zuo ye, rang ren lei de sheng zhi jin ru le yi ge quan xin ling yu, ren lei de shi jie zi ci kai shi mai xiang ren gong sheng zhi zhi dao lu, ren lei zhi fan yan bu zai chun shu tian ze, er man man jin ru ren ze, guo qu de bu yun zai xian dai sheng zhi ke ji zhi xia, zhu jian cheng wei ke yi ke fu de wen ti . tai wan di yi wei shi guan ying er zai 1985 nian dan sheng, mu qian mei nian dan sheng wu qian duo ming shi guan bao bao, ping jun yi bai ge xin sheng er jiu you er dao san ge shi shi guan bao bao, yi ge " shi guan shi dai " yi ran lai lin . dui yu man zu ke wang fan yan hou dai que ku yu wu fa sheng yu zhe, que shi shi yi da fu yin yu li qi, dan yi chong ji ren lei chuan tong sheng ming quan . ren xing zun yan . lun li . dao de . hun yin . xie tong . fa lu deng zhi ji ben jia zhi guan . sheng zhi ji shu yu she hui zhi zhi du hua gai ru he tiao he, nai shi ren lei mian lin zui da de wen ti . dui yu yi xiang zhui qiu bao shou qie wen ding de fa lu, mian dui xian dai sheng zhi ke ji ri xin yue yi zhi ju da chong ji, wo men hen nan zai chuan tong de fa lu zhi xu zhong xun zhao ren gong sheng zhi ji shu de ding wei . yu min guo 96 nian 3 yue 21 ri, ren gong sheng zhi fa gong bu shi xing hou, wo guo zhi ren gong sheng zhi gui fan, you"行" zheng guan zhi jie duan jin ru"了" fa"律" gui fan de jie duan . ren gong sheng zhi fa zi qi li fa guo cheng guan zhi, cun zai xu duo zheng yi zhi wen ti, li ru si hou qu jing shi shi ren gong sheng zhi zhi ke xing xing, zai xian xing ren gong sheng zhi fa bing wei huo de jie jue . ci wai, ren gong sheng zhi fa tiao wen gong you ba zhang si shi tiao, dan jiu ren gong sheng zhi zi nu de fa lu di wei, jin zai gai fa zhi di er shi san tiao zhi er shi wu tiao, er gou cheng min fa qin shu bian zhi te bie fa, wei gai gui ding bing fei shi yong yu suo you jie you ren gong sheng zhi ji shu suo sheng zi nu zhi qin zi guan xi, wu fa wan quan han gai suo you ren gong sheng zhi zi nu tai yang zhi fa lu di wei, gu xi ji jie you ben wen zhi tan tao, jiu pai chu shi yong ren gong sheng zhi ci te bie fa zhi qi ta ge shi ren gong sheng zhi zi nu zheng yi, tou guo xian xing fa gui tuo shi jie shi, yi bao zhang ren gong sheng zhi zi nu zhi fa lu shang li yi . ben wen jiang cong ren gong sheng zhi zhi gai nian yu ren gong sheng zhi fa tan qi, zai jiu ge zhong ren gong sheng zhi ji shu suo sheng zi nu zhi fa lu shang di wei, yi xian xing fa gui tong pan tao lun . yu xian xing ren gong sheng zhi fa xia, bu zu yi han gai sheng zhi ke ji er yan sheng zhi ge shi qin zi guan xi, tou guo hui gui min fa qin shu bian zhi gui ding, tan tao shi fou zu yi chu li qi ta ge shi ren gong sheng zhi zi nu zhi qin zi guan xi . qi zhong, te bie zhen dui si hou qu jing shi shi ren gong sheng zhi wei zhuan zhang tao lun, ran bu lun rong xu yu fou, si hou sheng zhi zi nu zhi li yi cai shi li fa shi huo chu li ge an shi zui zhong yao zhi kao liang shi xiang, bi jing qi ming yun bu ying zai qi ren sheng shang wei kai shi zhi qian ji yi zhu ding, shen zhi cheng wei dai zui gao yang, er qin hai qi ren xing zun yan, gu ben wen shi zhu cong zi nu zui jia li yi zhi guan dian, tan tao si hou qu jing shi shi ren gong sheng zhi zhi rong xu xing ji si hou sheng zhi zi nu zhi shen fen . ji cheng deng fa lu guan xi . zui hou, yu 2012 nian 6 yue 1 ri jia shi shi jian fa zheng shi sheng xiao shi xing hou, xian xing jia shi shi jian fa zhen dui qin zi su song shi jian zhi dian xing lei xing, shi fou you suo ying xiang, zhi de tan jiu . bing tou guo dui yu ren gong sheng zhi zhi shi wu pan jue nei rong yan xi, liao jie xian xing shi wu shang guan yu ren gong sheng zhi zhi an li.

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Author : 陳李銘
language : zh-CN
Publisher:
Release Date : 2017

written by 陳李銘 and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.

Jin 20 nian lai sui zhu ke ji zi xun chan ye bian hua, ge ren dian nao de gong neng . ji shu . zhou bian de gong neng bu duan di qiang hua, zheng ti cheng ben que bu duan di xia"降" . sheng ji ge ren dian nao zhi chan ye zi dong hua - dian nao zai guo qu ceng jing shi li ji shi chang, ran er ge ren dian nao que wu fa man zu chan ye gu ke te ding gui ge ji yan ke huan jing de yao qiu, yu shi xiang guan dian nao ye zhe she ji chu yi ge ren dian nao wei ji ben jia gou de gong ye dian nao, qie zai kai fang jia gou xia, jia shang gong neng bu duan de sheng ji . yi ji zhou bian sui zhu bu tong de chan ye xu qiu kuo chong, shi de gong ye dian nao chang shang neng can kao ge ren dian nao de yuan shi jia gou"來" kai fa shi yong yu ge zhuan ye"領" yu de dian nao, yin ying bu tong de ke hu yu shi chang ying yong bing ti gong fu he ke hu yu chan ye xu qiu de xi tong jie jue fang an, ge jia gong ye dian nao chang shang jie yi yong " zhuan an " qie " su du " de fang shi ti gong " shao liang duo yang " de chan pin, suo xiang dui ying de kai fa cheng ben . zhi cheng gai shan . zhi zao cheng ben . huan xian cheng ben de zeng jia . dan shi zhe ge guo cheng zhong, shi fou jian shi guo gai chan pin shi fou you fu he gu ke de yu qi? kai fa guo cheng zhong shi fou you lang fei? shi fou zai sheng chan guo cheng zhong you ren he de xu hao? ben yan jiu yi jing shi chan pin guan li wei chu fa dian, xian tan tao xiang guan wen xian, zuo wei yan jiu de li lun ji chu, bing tao yong zai ge an gong si di shi ji an li, cong gai shan qian de jia zhi zhu zhang fen xi yu gai shan hou jian shao bu bi yao de lang fei, ke qing chu liao jie jing shi chan pin guan li dui gong ye dian nao chan ye de zhong yao xing . ben yan jiu jie guo xian shi, dang qi ye zai si kao yong xu jing ying yu hou xu chan pin gui hua, ke jian yi cai jing shi chan pin guan li de fang shi, ti gong bu yi yang de si wei yu jue ce, zhe jiang shi tai wan gong ye dian nao chan ye wei lai ke jia qiang zhuo mo de si lu, ye ti gong ji hou jin zuo can kao, qi wang ci yan jiu dui xue shu yan jiu zhe huo gong ye dian nao chan ye you shi zhi de bang zhu.

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Author : 甘智仁
language : zh-CN
Publisher:
Release Date : 2017

written by 甘智仁 and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.

Wo guo de huan ping zai jing guo zhong ke san qi yu mei li wan du jia cun an zhi hou, chan sheng le guan jian xing de pan jue, da po le jing ji fa zhan you xian yu huan jing bao hu de zhuang kuang . dan huan ping zhi du que luo ru yi ge bei ge jie pi ping de kun jing zhi zhong . sui ran zai zhi xing huan ping shen cha shi, ke yi ming xian de zhi, zhi du sui ran you wen ti, dan shi geng da bu fen de wen ti ze zai yu kai fa dan wei de tai du . dan zhui gen jiu di, zui shou zheng yi de wen ti he xin, yi ran shi wo guo huan ping fa di 14 tiao zhi gui ding . ben wen de yan jiu mu di zai tan tao fou jue quan zhi du dui yu wo guo huan ping ying xiang ping gu fa de ying xiang . ben wen zheng li mei guo huan ping zhi du ji wo guo huan ping zhi du de cheng xu zi xun, cong zhi du mian lai jin xing fen xi bi jiao, zai fou jue quan zhi du zhi xia, ke yi fa xian wo guo huan ping zhi du xiang dui jiao qiang diao huan jing bao hu de zhong yao xing . wo guo huan ping zhi du ji yu huan ping zhu guan ji guan yong you ru ci ju da zhi jue ding quan li, dan que li zu yu yuan shu yu kai fa xing wei xu ke cheng xu zhong de nei bu cheng xu zhi shang, zhe ji shi zheng yi wen ti de lai yuan . zai he fa kai fa xu ke zhi zheng yi zhong, kai fa xing wei xu ke de fan wei jin xian yu zhuan song kai fa dan wei huan jing ying xiang shuo ming shu zhi huan ping zhu guan ji guan zhi ji guan, ben wen ren wei gui fan zhi fan wei guo yu xing shi, ke neng hui chan sheng fa lu lou dong, qie you jia kong huan ping fa di 14 tiao gui fan zhi yu, ying cai shi zhi ren ding kai fa xing wei suo xu de ge zhong kai fa xing wei xu ke jie shi yong huan ping fa di 14 tiao zhi gui fan, jiao neng fu he huan ping fa zhi li fa mu di . zai huan ping shen cha jie lun zhi zheng yi zhong, ben wen ren wei huan ping shen cha jie lun ji wei xing zheng chu fen, ze dang fa yuan pan jue che xiao huan ping shen cha jie lun shi, di 14 tiao tiao wen zhong de " qian " zi, ying jie wei tong guo huan ping shen cha jie lun wei he fa kai fa xing wei xu ke zhi xian jue yao jian . zai xin lai li yi bao hu zhi zheng yi zhong, ben wen ren wei li fa zhe yi zai zhi ding di 14 tiao gui ding shi, kao liang xin lai li yi zhi bao hu, hou xu wu xu zai jin xing pan duan, wei zai gong yi yu si yi jin xing quan heng shi, dang si ren qi ye fu you gong yi xing zhi ren wu shi, hou xu ying gai ru he quan heng ze shi wei lai xiu fa de zhong yao ke ti . shang shu jie wei zhi du mian zhi wen ti, xi yin fou jue quan zhi du yan sheng er lai . dan chu ci zhi wai, zai shi wu mian, huan ping shen cha hui yi shang mu di shi ye zhu guan ji guan di jian jie jin zhen dui zheng ce jin xing shuo ming, hao bu kao lu huan jing bao hu mian xiang, er hou xu kai fa xing wei de jue ce que you huan bao ji guan lai jue ding . zhe zhong guai yi xian xiang, zao cheng huan ping shen cha jie lun sui ran yong you fou jue kai fa xing wei zhi quan li, dan que wu fa zi you yun yong, wan quan shi qu huan ping fa di 14 tiao li fa zhi yi zhi . chu ci zhi wai, qi ye wei le gui bi huan ping cheng xu, ye cai xing fen ge kai fa fan wei, fen jie duan shi gong deng fang shi, tao bi shi shi huan ping . zhong zhong wen ti zhi xia, huan ping fa you ru yi bu bei er bu yong de fa lu, yin ci ben wen jian yi ke yi si"索" hui gui mei guo huan jing ying xiang ping gu zhi du she ji de yuan xing, jiang fou jue quan zhi de she ji shan chu, rang huan jing ying xiang ping gu bu yao cheng wei"利" yi chong tu de zhu zhan chang, zhu guan ji guan ke yi dan ren yi qi zhuan ye ti gong yi jian de jue se, cheng wei mu di shi ye zhu guan ji guan de zheng ce na cai yi jian zhi zi xun zhe, chu shi jue ce zhe neng gou duo mian xiang kao liang zheng ce fan wei, yi ke shi zhi du zheng chang yun zuo.

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Author : 詹勳琪
language : zh-CN
Publisher:
Release Date : 2017

written by 詹勳琪 and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.

Ren shen zhi xiang guan quan li, yi ban lai shuo xi zhi sheng ming quan . shen ti quan ji jian kang quan, dang ren shen shou dao qin hai shi, qi sun hai pei chang zhi ji suan, wang wang dou shi xiang dang ju zheng yi qie fan za de yi ti . ren chang yan " sheng ming wu jia " ji " jian kang wu fa yong jin qian mai hui ", geng shi tu xian zai kao liang ren shen sun hai pei chang fang shi shi zhi kun nan . ben wen yu yan jiu zhong guo da lu jiu xiang guan ren shen sun hai pei chang wen ti zhi mu di, xi dui qi ye er yan ke yi xian xing ping gu fu lu tou zi xiang guan de fa lu feng xian";" dui ge ren er yan ruo bu xing yu zhong guo da lu fa sheng qin hai ren shen quan li huo zao shou qin hai ren shen quan li shi, ke jie ci liao jie xiang guan fa lu de suo pei ji chu ji ji suan fang shi";" dui tai wan fa lu zhi du yan jiu er yan, yi ke tou guo dui zhong guo da lu ren shen qin quan sun hai pei chang zhi du zhi fen xi, zuo wei jiang lai ruo xiu fa xu yao shi zhi can kao . ben wen shou xian sou ji zhong guo da lu dui yu ren shen qin quan sun hai pei chang zhi xiang guan fa lu zhi du . li fa yan ge . shu ji . qi kan lun wen deng wen xian zi liao hou, jiang xiang guan gai nian ji nei rong zhong dian gui na, bing dui ren shen sun hai pei chang zhi du zhi fa zhan li cheng yu yu ren shen sun hai pei chang zhi fan wei yu pei chang fang fa jia yi zheng li fen xi . zai zhe, jiang zhong guo da lu yu tai wan xian xing dui xiang guan sheng ming . jian kang . shen ti xiang guan fa lu gui ding yu shi wu jian jie zhi nei rong jin xing bi jiao, yan jiu qi yi tong, bing ping xi qi fa zhi zhi you lie de shi . zui hou, gui na zheng li qian shu ge yan jiu fang fa suo de zhi zhi jie lun, bing dui yu wan shan zhong guo da lu ren shen sun hai pei chang zhi du yi ji tai wan di qu ren shen sun hai pei chang gui ding xiu fa zhi can kao ti chu jian yi . ben wen yan jiu fa xian, zhong guo da lu ren shen qin quan sun hai pei chang fa lu zhi du ke yi shuo shi yi duan cong wu dao you de guo cheng . zui chu zhi you zui gao ren min fa yuan gong bu de jiao wei xuan shi xing de fa lu yi jian, qi hou man man ming wen hua bing bu chong le you guan ren shen qin quan sun hai pei chang zhi nei rong ";" zhi dao min fa tong ze tong guo hou, cai you le ju ti jiu ren shen qin quan sun hai pei chang qing qiu quan zhi cheng wen fa lu, qi hou you guan ren shen sun hai pei chang zhi fa lu yu si fa jie shi, ru yu hou chun sun ban de peng bo fa zhan, tian bu le yuan ben zhi du gui fan zhi bu zu, dan yin wei ge xiang guan fa lu zhi zhi ding yu si fa ji guan zhi jie shi ge zi wei zheng, shi de qi ren shen sun hai pei chang zhi du chan sheng le zhi du bu xie diao . fan wei bu tong yi . biao zhun bu he li ji shi xian dai wan shan deng zhi du zhi que xian . zui hou ben wen dui zhong guo da lu zhi du wan shan zhi jian yi wei".." " shu li duo yuan zhi du, tong yi fa lu yong yu " ." tong yi ren shen sun hai pei chang fan wei yu xiang mu " ." zhi ding he li yi zhi dan ke you cha bie zhi pei chang biao zhun " ji " jian li fan zui bei hai ren bu chang jin zhi du " ";" dui tai wan di qu xiu fa zhi jian yi wei : " zhi ren si wang sun hai pei chang zhi jian tao " ." ming wen gui ding ren shen sun hai pei chang xiang mu ji biao zhun " ji " jiang ren shen sun hai pei chang qing qiu quan lie wei you xian zhai quan "

Glossary Of Chinese Medicine E Book

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Author : Li Tian
language : en
Publisher: Elsevier Health Sciences
Release Date : 2016-07-02

Glossary Of Chinese Medicine E Book written by Li Tian and has been published by Elsevier Health Sciences this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-02 with Medical categories.

Anyone who learns the skills of acupuncture or who extends his knowledge of TCM is inevitably confronted with terms which hitherto had always meant something different to him or her. Take the use of the word "wind", for example, to refer to a pathogenic factor contributing to illnesses - rather than its sense as a climatic factor. This difficulty is compounded by the fact that, in most books, these terms are not used in a clear and uniform way. One of the many examples is the Chinese term "xu" which is translated as "insufficiency" but also as "deficiency" or "severity" and is often not even used consistently within one and the same publication. This glossary presents all the Chinese terms (in Chinese characters and in Pinyin script) that are relevant to TCM and provides their English translations. It also provides an explanation of how, for example, the location or the function of an acupuncture point can be concluded from its name. - Teaches the reader to correctly pronounce important terms from TCM, which are increasingly used in pinyin transcription- The significance of TCM concepts provide explanations for the function of points and medications- Written by leading experts in the field- Attractive design throughout

Peoples Republic Of China

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Author : United States. Central Intelligence Agency
language : en
Publisher:
Release Date : 1975

Peoples Republic Of China written by United States. Central Intelligence Agency and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with China categories.