Simply Better
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Simply Better
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Author : Patrick Barwise
language : en
Publisher: Harvard Business Review Press
Release Date : 2004-08-12
Simply Better written by Patrick Barwise and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-08-12 with Business & Economics categories.
Most executives believe that winning and keeping customers requires offering something unique. But as physical products are seen as increasingly hard to differentiate, companies resort to branding, gimmicks, and “thinking outside the box.” Meanwhile, customers are less satisfied than they were a decade ago. Patrick Barwise and Seán Meehan argue that most companies have taken differentiation so far that they’ve left their customers behind. Customers don’t want bells and whistles and don’t care about trivial differences between brands. What they really want are quality products, reliable services, and fair value for money. Yet most companies consistently fail to meet these basic customer needs. Simply Better is a no-nonsense, back-to-basics manifesto for today’s businesses. Barwise and Meehan argue that successful differentiation lies not in unique selling propositions, but in generic category benefits, such as good service, on-time delivery, and quality products, that any company can provide. The key is to deliver these consistently better than competitors. Illustrating this customer-focused differentiation through vivid examples of companies, including Toyota, P&G, Hilti, Tesco, and Ryanair, Simply Better outlines an actionable framework managers can use to: • Understand what customers really value and why they buy the brands they do • Discover basic, unmet needs ripe for reliable solutions • Channel customer dissatisfaction into performance improvements • Balance in-the-box thinking in strategy and innovation with out-of-the-box thinking in advertising and communications • Create a learning culture that continuously responds to changing customer needs While being unique might be exciting and appealing, it doesn’t drive business success. Simply Better shows how meeting and exceeding the most ordinary of customer expectations can lead to extraordinary—and lasting—rewards.
Simply Better
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Author : Bryan Goodwin
language : en
Publisher: ASCD
Release Date : 2011-08-22
Simply Better written by Bryan Goodwin and has been published by ASCD this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-22 with Education categories.
We already know what works in schools; we just need to focus on getting it right. This is the premise of Simply Better: Doing What Matters Most to Change the Odds for Student Success, which offers a practical, research-based framework for improving student achievement. According to author Bryan Goodwin, decades of research have shown time and again that focusing on the following five essential practices can vastly increase students' chances of doing well in school: * Guaranteeing that instruction is challenging, engaging, and intentional * Ensuring curricular pathways to success * Providing whole-child student supports * Creating high-performance school cultures * Developing data-driven, high-reliability district systems Whether at the district-, school-, or classroom-level, educators don't need to reinvent the wheel or pursue the latest trends to ensure that students succeed. This powerful book reveals what research clearly shows works best in schools, and provides a valuable blueprint for turning that knowledge into visible results.
Summary Simply Better
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Author : BusinessNews Publishing,
language : en
Publisher: Primento
Release Date : 2014-10-28
Summary Simply Better written by BusinessNews Publishing, and has been published by Primento this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-28 with Business & Economics categories.
The must-read summary of Patrick Barwise and Sean Meehan's book: "Simply Better: Winning and Keeping Customers by Delivering What Matters Most". This complete summary of the ideas from Patrick Barwise and Sean Meehan's book "Simply Better" highlights how the benefits of differentiation have been overstated. Instead of wanting something unique or even a cutting edge product, most customers simply want a quality product at a fair price which does what it promises consistently well. In their book, the authors encourage you not to obsess over trivial points of difference, gimmicks, branding or outside-the-box thinking and instead do the basics well. This summary offers six rules that you can follow to ensure that you perfect the basics and exceed your customers' expectations to deliver long-term success. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "Simply Better" and discover the key to delivering excellence by perfecting the basics.
Simply Better
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Author : Patrick Barwise
language : en
Publisher: Harvard Business Press
Release Date : 2004
Simply Better written by Patrick Barwise and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
In this radically conservative book, the authors advocate a back-to-basics approach to marketing that replaces the relentless quest for differentiation with a relentless focus on these types of basic customer needs The authors’ research shows that most companies have been ignoring the basics for too long. At the heart of the authors’ approach is a view of why customers buy what they do. Barwise and Meehan argue that marketers must understand what customers want from the entire product or service category. So rather than focus on new luxury attributes for a specific car —marketers need to understand what basic needs customers have for automobiles in general (ie: safety, handling, etc). Once they figure that out—they need to deliver on those basic needs better than everyone else.
Brands And Branding
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Author : Rita Clifton
language : en
Publisher: John Wiley & Sons
Release Date : 2009-04-01
Brands And Branding written by Rita Clifton and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-01 with Business & Economics categories.
With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
Rationality Virtue And Liberation
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Author : Stephen Petro
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-11-19
Rationality Virtue And Liberation written by Stephen Petro and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-19 with Philosophy categories.
This book explores the overlooked but vital theoretical relationships between R. M. Hare, Alan Gewirth, and Jürgen Habermas. The author claims their accounts of value, while failing to address classic virtue-theoretical critiques, bear the seeds of a resolution to the ultimate question “What is most valuable?” These dialectical approaches, as claimed, justify a reinterpretation of value and value judgment according to the Carnapian conception of an empirical-linguistic framework or grammar. Through a further synthesis with the work of Philippa Foot and Thomas Magnell, the author shows that “value” would be literally meaningless without four fundamental phenomena which constitute such a framework: Logical Judgment, Conceptual Synthesis, Conceptual Abstraction, and Freedom. As part of the 'grammar of goodness,' the excellence of these phenomena, in a highly concrete way, constitute the essence of the greatest good, as this book explains.
Aquinas On Theology And God S Existence
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Author : Michael Augros
language : en
Publisher: BoD – Books on Demand
Release Date : 2022-02-17
Aquinas On Theology And God S Existence written by Michael Augros and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-17 with Philosophy categories.
Intended for advanced undergraduates, graduate students, and teachers, this new translation and exposition of the first two Questions of the Summa theologiae explains the text in unprecedented detail. The famous “Five Ways” of Aquinas receive ample consideration. The arguments are placed in their larger context in Thomistic philosophy and traced back to first principles, which in turn are illustrated by examples and defended from common objections. All technical terms occurring in the text are defined or explained in both the commentary and the glossary. Throughout, attention is paid to the rationale behind the order in which Aquinas proceeds. 574 pages; includes three appendices, an index of primary sources useful to know in reading the first two Questions, and exhaustive glossary. Michael Augros earned his Ph.D. in philosophy from Boston College in 1995. He has taught at Thomas Aquinas college for many years at its California campus, and now teaches at its New England campus. He is the author of two popular books on the philosophy of Aquinas, Who Designed the Designer? and The Immortal in You, both from Ignatius Press.
Morality Mortality
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Author : F. M. Kamm
language : en
Publisher: Oxford University Press
Release Date : 1998-05-07
Morality Mortality written by F. M. Kamm and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-05-07 with Philosophy categories.
Why is death bad for us, even on the assumption that it involves the absence of experience? Is it worse for us than prenatal nonexistence? Kamm begins by considering these questions, critically examining some answers other philosophers have given. She explores in detail suggestions based on our greater concern over the loss of future versus past goods and those based on the insult to persons which death involves. In the second part, Kamm deals with the question, "Whom should we save from death if we cannot save everyone?" She considers whether and when the numbers of lives we can save matter in our choice, and whether the extra good we achieve if we save some lives rather than others should play a role in deciding whom to save. Issues such as fairness, solidarity, the role of random decision procedures, and the relation between subjective and objective points of view are discussed, with an eye to properly incorporating these into a nonconsequentialist ethical theory. In conclusion, the book examines specifically what differences between persons are relevant to the distribution of any scarce resource, discussing for example, the distribution (and acquisition) of bodily organs for transplantation. Kamm provides criticism of some current procedures for distribution and acquisition of a scarce resource and makes suggestions for alternatives.
Physical Safety
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Author : Scientific Council for Government Policy
language : en
Publisher: Amsterdam University Press
Release Date : 2013-08-01
Physical Safety written by Scientific Council for Government Policy and has been published by Amsterdam University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-01 with Political Science categories.
Ensuring the population's physical safety is one of the core tasks of any government. In general, a government is typically held accountable for safe handling of hazardous substances, food safety, flood protection, controlling and preventing infectious diseases, as well as managing risks engendered by new technologies. In 2011, the Dutch Ministry of the Interior asked the Scientific Council for Government Policy to investigate the development of a generic risk policy in relation to physical safety. This work contains the Council's survey and recommendations for good governance in the area of general public safety.
Simply Better
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Author : Bryan Goodwin
language : en
Publisher: ASCD
Release Date : 2011
Simply Better written by Bryan Goodwin and has been published by ASCD this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Education categories.
This book offers a practical framework for improving student achievement centered on the five essential practices that decades of research have shown work best in schools.