Skesta I E Sketsa 25 Eksekutif Handal Indonesia
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Skesta I E Sketsa 25 Eksekutif Handal Indonesia
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Author :
language : id
Publisher:
Release Date : 2000
Skesta I E Sketsa 25 Eksekutif Handal Indonesia written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Executives categories.
Who's who of Indonesian executives.
Warta Ekonomi
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Author :
language : id
Publisher:
Release Date : 2000
Warta Ekonomi written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business enterprises categories.
Designing Interiors
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Author : Rosemary Kilmer
language : en
Publisher: John Wiley & Sons
Release Date : 2014-03-11
Designing Interiors written by Rosemary Kilmer and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-11 with Architecture categories.
After its publication in 1992, Designing Interiors became a hugely successful reference tool and designing textbook. In Designing Interiors, Second Edition, updates on trends in sustainability and green design, building codes, universal design, and building information models amplify the already invaluable interior design tricks of trade. Design professors Rosemary and Otie Kilmer provide a fuller design history that incorporates non-Western design and dynamic color illustrations that flesh out technical concepts.
The Indonesian Tragedy
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Author : Brian May
language : en
Publisher: Taylor & Francis
Release Date : 2024-01-01
The Indonesian Tragedy written by Brian May and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-01 with History categories.
First published in 1978, The Indonesian Tragedy is a controversial book that argues that Indonesia’s lack of economic development is due to the blind attempt to force a Western economic model on a population, whose culture and psychology are unsuited to it. The author demonstrates the ‘Indonesian Tragedy’ not so much by argument, as by depicting the country as he experienced it day to day. In developing his conclusion, he draws on history, and the works of sociologists, some of whom he disagrees with. In this way he sheds light on the predicament of Indonesia and helps to illuminate a problem common to much of the Third World. This book will be of interest to students of history, sociology, journalism, and Southeast Asian studies.
Branding
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Author : Robert Jones
language : en
Publisher: Oxford University Press
Release Date : 2017
Branding written by Robert Jones and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Business & Economics categories.
Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.
Are You Brand Dead
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Author : Yulia Saksen
language : en
Publisher:
Release Date : 2017-02-16
Are You Brand Dead written by Yulia Saksen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-16 with Business & Economics categories.
Branding always seems to be shrouded with mystery. What is branding? How do we brand anything? Why can't we just leave it to the marketing guys? Are You Brand Dead? is a light-hearted and essential guide book for brand owners to help them unravel the mystery of branding and build a brand through a tried and proven methodology - the Creativeans BrandBuilder(TM). A brainchild of brand consultants Kimming Yap and Yulia Saksen, and writer Judy Tham, this self-guide is a practical companion for every CEO, entrepreneur, marketer, communication specialist and business student. It ensures that those who want to learn about branding can do so easily, less the industry jargon. The book also features step-by-step instructions on how to build a brand, self-assessments at the end of each chapter, and case studies on successful brands that offer insights on how branding has helped these companies in their respective industries. If you are looking to breathe new life into your brand or desperately seeking help to revive what is almost or already dead, Are You Brand Dead? is the answer to your problem.
Public Policy Analysis
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Author : William N. Dunn
language : en
Publisher: Routledge
Release Date : 2015-07-22
Public Policy Analysis written by William N. Dunn and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-22 with Political Science categories.
Public Policy Analysis, the most widely cited book on the subject, provides readers with a comprehensive methodology of public policy analysis. Starting from the premise that policy analysis is an applied social science discipline designed for solving practical problems facing public and nonprofit organizations, the book bridges the gap between theory and practice. It provides practical skills for conducting policy analysis and communicating findings through memos, position papers, and other forms of structured analytical writing. The book asks readers to critically anazlye the arguments of policy practitioners as well as political scientists, economists, and political philosophers.
Marketing Aesthetics
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Author : Bernd Schmitt
language : en
Publisher: Simon and Schuster
Release Date : 1997-08-30
Marketing Aesthetics written by Bernd Schmitt and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-08-30 with Business & Economics categories.
There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics? Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines for harnessing a company's total aesthetic output -- its "look and feel" -- to provide a vital competitive advantage. Going beyond standard traditional approaches on branding, this fascinating book is the first to combine branding, identity, and image and to show how aesthetics can be managed through logos, brochures, packages, and advertisements, as well as sounds, scents, and lighting, to sell "the memorable experience." The authors explore what makes a corporate or brand identity irresistible, what styles and themes are crucial for different contexts, and what meanings certain visual symbols convey. Any person in any organization in any industry can benefit from employing the tools of "marketing aesthetics." Schmitt and Simonson describe how a firm can use these tools strategically to create a variety of sensory experiences that will (1) ensure customer satisfaction and loyalty; (2) sustain lasting customer impressions about a brand's or organization's special personality; (3) permit premium pricing; (4) provide legal "trade dress" protection from competitive attacks; (5) lower costs and raise productivity; and (6) most importantly, create irresistible appeal. The authors show how to manage identity globally and how to develop aesthetically pleasing retail spaces and environments. They also address the newly emergent topic of how to manage corporate and brand identity on the Internet. Supporting their thesis with numerous real-world success stories such as Absolut Vodka, Nike, the Gap, Cathay Pacific Airlines, Starbucks, the New Beetle Website, and Lego, the authors explain how actual companies have developed, refined, and maintained distinct corporate identities that set them apart from competitors.
Principles Of Marketing European Edition
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Author : Lloyd Harris
language : en
Publisher:
Release Date : 2016-09-21
Principles Of Marketing European Edition written by Lloyd Harris and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-21 with categories.
Principles of Marketing Seventh European Edition Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world. To help bring marketing to life this book is filled with interesting examples and stories about real companies, such as Amazon, Google, Uber, ASOS and Lego and their marketing practices. This is the place to go for the freshest and most authoritative insights into the increasingly fascinating world of marketing. Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Lloyd C. Harris is Head of Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals. Nigel Piercy, was formerly Professor of Marketing & Strategy, and Associate Dean, at Warwick Business School. He is now a consultant and management writer. Recent publications include Marketing Strategy and Competitive Positioning, 6th ed. (with Graham Hooley, Brigitte Nicoulaud and John Rudd) published by Pearson in 2016.
Heirs To World Culture
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Author : M.H.T. Sutedja-LIem
language : en
Publisher: BRILL
Release Date : 2012-01-01
Heirs To World Culture written by M.H.T. Sutedja-LIem and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-01 with History categories.
This volume brings together new scholarship by Indonesian and non-Indonesian scholars on Indonesia’s cultural history from 1950-1965. During the new nation’s first decade and a half, Indonesia’s links with the world and its sense of nationhood were vigorously negotiated on the cultural front. Indonesia used cultural networks of the time, including those of the Cold War, to announce itself on the world stage. International links, post-colonial aspirations and nationalistic fervour interacted to produce a thriving cultural and intellectual life at home. Essays discuss the exchange of artists, intellectuals, writing and ideas between Indonesia and various countries; the development of cultural networks; and ways these networks interacted with and influenced cultural expression and discourse in Indonesia. With contributions by Keith Foulcher, Liesbeth Dolk, Hairus Salim HS, Tony Day, Budiawan, Maya H.T. Liem, Jennifer Lindsay, Els Bogaerts, Melani Budianta, Choirotun Chisaan, I Nyoman Darma Putra, Barbara Hatley, Marije Plomp, Irawati Durban Ardjo, Rhoma Dwi Aria Yuliantri and Michael Bodden.