Snapchat As An Innovative Service
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Snapchat As An Innovative Service
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Author : Benyi Heider
language : en
Publisher: GRIN Verlag
Release Date : 2017-03-31
Snapchat As An Innovative Service written by Benyi Heider and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-31 with Business & Economics categories.
Seminar paper from the year 2017 in the subject Business economics - Company formation, Business Plans, grade: 1.0, Bocconi University, course: Innovation in Services, language: English, abstract: Throughout the paper theoretical frameworks discussed during the course "Innovation in Services" at Bocconi University will be applied to describe and analyse the development of Snapchat as an innovative service. In the following the characteristics of Snapchat, its innovative features and evolution are introduced. The paper includes an analysis of the sectoral competitive environment, the demand and how it has influenced diffusion of innovation as well as prospects. The company Snapchat Inc. was founded by Evan Spiegel and co-founders Robert Murphy and Reggie Brown in September 2011. Today, it delivers the most popular app among teenagers in the United States, and was valued by investors at $18 billion. In 2016, Snapchat Inc. changed its name to Snap Inc.. The evolution of Snapchat has gone from an instant photo messaging app to becoming a brand network, a marketing platform, as well as live stream media. In short, the platform has morphed into combining the best of social networks, magazines and television in an omni-entertainment app.
Digital Innovation Strategy
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Author : Aija Leiponen
language : en
Publisher: Cambridge University Press
Release Date : 2023-12-21
Digital Innovation Strategy written by Aija Leiponen and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-21 with Business & Economics categories.
Based on applied economics and from the perspective of an innovator seeking to develop a new digital business, this textbook is aimed at MBA and advanced undergraduate audiences interested in innovation strategy and competition in digital industries. Step-by-step, the book guides innovators through a dynamic market analysis and business model design, leading to an assessment of the future evolution of the market and the broader innovation ecosystem, and what the innovator can do to position the innovation for continued success. Each chapter defines and provides references for key concepts that can be further explored through suggested readings and study questions. Real-world case studies further facilitate forming a comprehensive view on how to resolve strategic challenges of digital innovation. The topics covered in this text are essential for a broad range of managers, consultants, entrepreneurs, technologists, and analysts to understand in depth.
Business Model Innovation
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Author : Allan Afuah
language : en
Publisher: Routledge
Release Date : 2018-10-03
Business Model Innovation written by Allan Afuah and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-03 with Business & Economics categories.
Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy. Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.
Research Anthology On Collaboration Digital Services And Resource Management For The Sustainability Of Libraries
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2021-01-15
Research Anthology On Collaboration Digital Services And Resource Management For The Sustainability Of Libraries written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-15 with Language Arts & Disciplines categories.
Faced with increased budget cuts, libraries must continue to advance their services through new technologies and practices in order to keep pace with the rapid changes society is currently facing. The once traditional in-person services offered can no longer be the only option, and to keep themselves afloat, libraries must offer more in terms of digital services. The convenience of offering mobile and digital services brings a new wave of accessibility to libraries and a new question on just how much libraries will need to change to meet the newfound needs of its patrons. Beyond offering these digital services, libraries are incorporating other types of technology in multifaceted ways such as utilizing artificial intelligence practices, social media, and big data management. Moreover, libraries are increasingly looking for ways to partner and collaborate with the community, faculty, students, and other libraries in order to keep abreast of the best practices and needs of their users. The Research Anthology on Collaboration, Digital Services, and Resource Management for the Sustainability of Libraries explores emerging strategies and technologies that are redefining the role of the library within communities and academia. This reference book covers extensive ground on all the ways libraries have shifted to manage their resources, digitalize their services, and market themselves within the new technological revolution. These continued shifts for libraries come with benefits, challenges, and future projections that are critical for discussion as libraries continue to strive to remain updated and relevant in times of change. This book is ideal for librarians, archivists, collection managers, IT specialists, electronic resource librarians, practitioners, stakeholders, researchers, academicians, and students who are interested in the current state of libraries and how they are transforming to fit modern needs.
Strategic Management And Innovative Applications Of E Government
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Author : Molnar, Andreea
language : en
Publisher: IGI Global
Release Date : 2018-07-27
Strategic Management And Innovative Applications Of E Government written by Molnar, Andreea and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-27 with Political Science categories.
Effective administration of government and governmental organizations is a crucial part of achieving success in those organizations. With the widespread knowledge and use of e-government, the intent and evaluation of its services continue to focus on meeting the needs and satisfaction of its citizens. Strategic Management and Innovative Applications of E-Government is a pivotal reference source that provides organizational and managerial directions, applications, and theoretical and philosophical discussions on current issues relating to the practice of electronic government. While highlighting topics such as citizen trust in government and smart government, this publication explores electronic government technology adoption, as well as the methods of government social media practices. This book is a vital reference source for policy makers, IT specialists, government professionals, academicians, researchers, and graduate-level students seeking current research on e-government applications.
Innovation Social Networks And Service Ecosystems
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Author : Jennifer D. Chandler
language : en
Publisher: Springer Nature
Release Date : 2020-09-30
Innovation Social Networks And Service Ecosystems written by Jennifer D. Chandler and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-30 with Business & Economics categories.
This book examines the ways in which value is created in the digital economy from a social networks and service ecosystems perspective. Focusing on innovation, this project explores analytics, Big Data, and privacy with respect to service management and value creation. It debunks these technology-centric buzzwords by relating cross-disciplinary research topics from seminal sociology, business, management, marketing, information systems, organizational, and technology theory under the common theme of plasticity, which is the ability of a system to take and retain form. A keen understanding of plasticity is the route to success in the digital economy. This book, aimed at academics, graduate students and practitioners in fields related to innovation, service research, and strategic management, offers a holistic perspective on innovation that is informed by scholarly research from multiple disciplines.
Surviving As A Software As A Service Saas Startup
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Author : Nick Birch
language : en
Publisher: GRIN Verlag
Release Date : 2015-01-23
Surviving As A Software As A Service Saas Startup written by Nick Birch and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-23 with Computers categories.
Thesis (M.A.) from the year 2015 in the subject Computer Science - Software, grade: 1.6, Central Queensland University, course: Arts Administration Research, language: English, abstract: Software as a Service (SaaS) is changing the way businesses operate. It’s not just a trend: it’s a proven way for small business owners to save time and money. We owe it all to the cloud for ushering SaaS into the business world. When examining the basics of running a business, a single subscription to a SaaS app could take the place of an entire department. Small businesses and start ups can have email, file storage, expenses, purchasing, human resources, collaboration and task management at a lower cost for IT and software. With access to services and software that was once only available to huge companies because of the high cost of infrastructures and maintenance, software services allow a business to cut costs and focus on their product and services instead of setting up elaborate software or delegating between departments. As a startup in the SaaS space, it is a long and perilous journey just to survive, let alone be notably successful. As the marketplaces have become quickly crowded, just finding a niche deems very difficult, let alone actively dominating one. The big players easily establish themselves, offering freemium cloud storage and software build upon already successfully proven programs. Microsoft now offers its Office suite in the cloud and Google has its slew of online business tools, all as various and competitively priced monthly subscriptions. Other startups moved in quickly at the outset, snatching up software real estate and thriving: Basecamp for project management, Freshbooks for accounting, Salesforce for customer relationship management, Pinterest for project and interest discovery, Snapchat for innovative mobile conversation, the list goes on (Vidra, 2014). So what exactly does it take to survive as a SaaS startup in today’s information age? Technological innovation, design, strong business models and customer attraction and retention all seem to be at the forefront of SaaS culture, although the difference between short and long-term success may be more elusive than any particular set of recipes for permanence.
Tourism And Intercultural Communication And Innovations
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Author : Stoyan Marinov
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2019-04-25
Tourism And Intercultural Communication And Innovations written by Stoyan Marinov and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-25 with Business & Economics categories.
This volume presents the results of Bulgarian and international tourism research, and brings together selected papers from the international conference “Tourism and Innovations” held in Varna, Bulgaria, in 2018. It contains theoretical and empirical approaches towards various aspects of tourism concerning both innovations in tourism development and in foreign languages education. As a whole, the book presents innovative solutions and processes in tourism, including management and staff training, provoked by today’s opportunities and challenges for future tourism development. The first part is dedicated to issues in tourism innovation, ranging from those provoked from the changing global environment and tourism demand, through to social innovations concerning tourism products and human resources management. The second section of the book deals with traditions and innovations in foreign language education oriented to managers, operational staff and decision-makers in tourism.
Fostering Innovation In Venture Capital And Startup Ecosystems
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Author : Sharma, Renuka
language : en
Publisher: IGI Global
Release Date : 2024-03-11
Fostering Innovation In Venture Capital And Startup Ecosystems written by Sharma, Renuka and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-11 with Business & Economics categories.
The disruptive potential of technologies such as Artificial Intelligence (AI), blockchain, the Internet of Things (IoT), and biotechnology catalysts redefine traditional business models and serve as instrumental forces in attracting venture capital investments. The lower barriers to entry, facilitated by these disruptive technologies, empower entrepreneurs to bring their ideas to market, creating a more accessible landscape for funding and innovation. Fostering Innovation in Venture Capital and Startup Ecosystems explores this transformative intersection, where emerging technologies catalyze change, fuel innovation, and redefine the dynamics of financial investments and entrepreneurial endeavors. Moreover, the book delves into how embracing AI, IoT, blockchain, and augmented reality/virtual reality can expedite innovation, enhance efficiency, and scale businesses. Through a multidisciplinary lens, readers understand how these technologies influence established markets, drive economic growth, and create job opportunities. This book is ideal for venture capitalists, angel investors, entrepreneurs, startup founders, and policymakers.
Financing Entrepreneurship And Innovation In Emerging Markets
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Author : Lourdes Casanova
language : en
Publisher: Academic Press
Release Date : 2017-11-17
Financing Entrepreneurship And Innovation In Emerging Markets written by Lourdes Casanova and has been published by Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-17 with Business & Economics categories.
Financing Entrepreneurship and Innovation in Emerging Markets offers an original perspective on the links between macro data on innovation, data on micro-entrepreneurial processes and venture capital supply. The authors synthesize two disparate fields of research and thinking—innovation and entrepreneurship and economics—to illuminate how domestic companies compete and the business environment in which entrepreneurial firms operate. Its broad scope and firm linkages between processes at different levels leapfrogs research topics. For those investigating entrepreneurship and innovation in the early stages of economic development, this book demonstrates how micro and macro foundations of productivity, and hence economic growth and development, are inextricably intertwined. Combines macro and micro perspectives on innovation processes Reveals how economic growth and development are inextricably intertwined Uses case studies to portray the entrepreneurial firm and its role in accelerating the speed of innovation and dissemination of new technologies Identifies common flaws undermining public venture programs, including poor design, a lack of understanding for the entrepreneurial process and implementation problems