Social Analytics Unabridged Guide
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Social Analytics Unabridged Guide
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Author : Harold Holman
language : en
Publisher: Tebbo
Release Date : 2012-09-01
Social Analytics Unabridged Guide written by Harold Holman and has been published by Tebbo this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-01 with Reference categories.
Complete, Unabridged Guide to Social Analytics. Get the information you need--fast! This comprehensive guide offers a thorough view of key knowledge and detailed insight. It's all you need. Here's part of the content - you would like to know it all? Delve into this book today!..... : It does not aim to make a diagnosis of the times that can be agreed upon by everyone or anybody but a report that no one wants to protest about. ...Such social analytics include the listening platforms from companies such as General Sentiment, Attensity, Expert System, Astute Social and Telligent Systems that are used by advertising agencies, corporate marketing departments and call centers to scan popular social media networks. At the same time, individuals have also found platforms such as Empire Avenue, PeerIndex, Swaylo and Klout to be a valuable tool for understanding their personal influence in various social media networks. ...A tool titled as Mood of the Nation and developed by researchers at the University of Bristol is an example, where affective norms for the emotions of anger, fear, sadness and joy are extracted based on Twitter content published by users geo-located in the United Kingdom. There is absolutely nothing that isn't thoroughly covered in the book. It is straightforward, and does an excellent job of explaining all about Social Analytics in key topics and material. There is no reason to invest in any other materials to learn about Social Analytics. You'll understand it all. Inside the Guide: Social Analytics, Voice of the customer, Unstructured data, Twitter, Text mining, Telligent Systems, Social CRM, Sentiment analysis, PeerIndex, Lars-Henrik Schmidt, Klout, Attensity
Social Media Analytics Complete Self Assessment Guide
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Author : Gerardus Blokdyk
language : en
Publisher:
Release Date :
Social Media Analytics Complete Self Assessment Guide written by Gerardus Blokdyk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Social Media Analytics
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Author : Matthew Ganis
language : en
Publisher: IBM Press
Release Date : 2015-12-14
Social Media Analytics written by Matthew Ganis and has been published by IBM Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-14 with Business & Economics categories.
Transform Raw Social Media Data into Real Competitive Advantage There’s real competitive advantage buried in today’s deluge of social media data. If you know how to analyze it, you can increase your relevance to customers, establishing yourself as a trusted supplier in a cutthroat environment where consumers rely more than ever on “public opinion” about your products, services, and experiences. Social Media Analytics is the complete insider’s guide for all executives and marketing analysts who want to answer mission-critical questions and maximize the business value of their social media data. Two leaders of IBM’s pioneering Social Media Analysis Initiative offer thorough and practical coverage of the entire process: identifying the right unstructured data, analyzing it, and interpreting and acting on the knowledge you gain. Their expert guidance, practical tools, and detailed examples will help you learn more from all your social media conversations, and avoid pitfalls that can lead to costly mistakes. You’ll learn how to: Focus on the questions that social media data can realistically answer Determine which information is actually useful to you—and which isn’t Cleanse data to find and remove inaccuracies Create data models that accurately represent your data and lead to more useful answers Use historical data to validate hypotheses faster, so you don’t waste time Identify trends and use them to improve predictions Drive value “on-the-fly” from real-time/ near-real-time and ad hoc analyses Analyze text, a.k.a. “data at rest” Recognize subtle interrelationships that impact business performance Improve the accuracy of your sentiment analyses Determine eminence, and distinguish “talkers” from true influencers Optimize decisions about marketing and advertising spend Whether you’re a marketer, analyst, manager, or technologist, you’ll learn how to use social media data to compete more effectively, respond more rapidly, predict more successfully...grow profits, and keep them growing.
Social Media Analytics A Complete Guide 2020 Edition
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Author : Gerardus Blokdyk
language : en
Publisher:
Release Date :
Social Media Analytics A Complete Guide 2020 Edition written by Gerardus Blokdyk and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Digital Data Analysis
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Author :
language : en
Publisher:
Release Date : 2013
Digital Data Analysis written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Social Analytics A Complete Guide 2020 Edition
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Author : Gerardus Blokdyk
language : en
Publisher: 5starcooks
Release Date : 2020-02-20
Social Analytics A Complete Guide 2020 Edition written by Gerardus Blokdyk and has been published by 5starcooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-20 with categories.
How have you defined all Social analytics requirements first? What prevents you from making the changes you know will make you a more effective Social analytics leader? Are you making progress, and are you making progress as Social analytics leaders? Is the measure of success for Social analytics understandable to a variety of people? Are you measuring, monitoring and predicting Social analytics activities to optimize operations and profitability, and enhancing outcomes? This exclusive Social Analytics self-assessment will make you the assured Social Analytics domain specialist by revealing just what you need to know to be fluent and ready for any Social Analytics challenge. How do I reduce the effort in the Social Analytics work to be done to get problems solved? How can I ensure that plans of action include every Social Analytics task and that every Social Analytics outcome is in place? How will I save time investigating strategic and tactical options and ensuring Social Analytics costs are low? How can I deliver tailored Social Analytics advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Social Analytics essentials are covered, from every angle: the Social Analytics self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Social Analytics outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Social Analytics practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Social Analytics are maximized with professional results. Your purchase includes access details to the Social Analytics self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Social Analytics Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Social Analytics Platforms A Complete Guide
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Author : Gerardus Blokdyk
language : en
Publisher: 5starcooks
Release Date : 2018-10-13
Social Analytics Platforms A Complete Guide written by Gerardus Blokdyk and has been published by 5starcooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-13 with categories.
How will variation in the actual durations of each activity be dealt with to ensure that the expected Social Analytics Platforms results are met? How do we maintain Social Analytics Platforms's Integrity? What will drive Social Analytics Platforms change? Has the direction changed at all during the course of Social Analytics Platforms? If so, when did it change and why? Will Social Analytics Platforms deliverables need to be tested and, if so, by whom? This instant Social Analytics Platforms self-assessment will make you the dependable Social Analytics Platforms domain visionary by revealing just what you need to know to be fluent and ready for any Social Analytics Platforms challenge. How do I reduce the effort in the Social Analytics Platforms work to be done to get problems solved? How can I ensure that plans of action include every Social Analytics Platforms task and that every Social Analytics Platforms outcome is in place? How will I save time investigating strategic and tactical options and ensuring Social Analytics Platforms costs are low? How can I deliver tailored Social Analytics Platforms advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Social Analytics Platforms essentials are covered, from every angle: the Social Analytics Platforms self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Social Analytics Platforms outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Social Analytics Platforms practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Social Analytics Platforms are maximized with professional results. Your purchase includes access details to the Social Analytics Platforms self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard, and... - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation ...plus an extra, special, resource that helps you with project managing. INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Analytics To Action
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Author : Tim Cigelske
language : en
Publisher:
Release Date : 2017-02-03
Analytics To Action written by Tim Cigelske and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-03 with categories.
Analytics to Action is a guidebook for creating a social media measurement system. Topics include selecting relevant metrics, identifying target audience, deciding which social networks to engage, optimizing posts for success, creating a management system, and predicting successful content. Technology will change, but your ability to move from analytics to action will endure.
The Sage Handbook Of Social Media Research Methods
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Author : Luke Sloan
language : en
Publisher: SAGE
Release Date : 2017-01-28
The Sage Handbook Of Social Media Research Methods written by Luke Sloan and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-28 with Social Science categories.
The SAGE Handbook of Social Media Research Methods offers a step-by-step guide to overcoming the challenges inherent in research projects that deal with ‘big and broad data’, from the formulation of research questions through to the interpretation of findings. The handbook includes chapters on specific social media platforms such as Twitter, Sina Weibo and Instagram, as well as a series of critical chapters. The holistic approach is organised into the following sections: Conceptualising & Designing Social Media Research Collection & Storage Qualitative Approaches to Social Media Data Quantitative Approaches to Social Media Data Diverse Approaches to Social Media Data Analytical Tools Social Media Platforms This handbook is the single most comprehensive resource for any scholar or graduate student embarking on a social media project.
Social Media Analytics Effective Tools For Building Interpreting And Using Metrics
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Author : Marshall Sponder
language : en
Publisher: McGraw Hill Professional
Release Date : 2011-09-02
Social Media Analytics Effective Tools For Building Interpreting And Using Metrics written by Marshall Sponder and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-02 with Business & Economics categories.
Align Strategy With Metrics Using Social Monitoring Best Practices “Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately.” —Paul Holmes, The Holmes Report “Marshall has provided much-needed discipline to our newest marketing frontier—a territory full of outlaws, medicine men, dot com tumbleweeds, and snake oil.” —Ryan Rasmussen, VP Research, Zócalo Group “Marshall Sponder stands apart from the crowd with this work. His case study approach, borne of real-world experience, provides the expert and the amateur alike with bibliography, tools, links, and examples to shortcut the path to bedrock successes. This is a reference work for anyone who wants to explore the potential of social networks.” —W. Reid Cornwell, Ph.D., Chief Scientist, The Center for Internet Research “Marshall is a solutions design genius of unparalleled knowledge and acumen, and when he applies himself to the business of social media, the result is a timely and important commentary on the state of research capabilities for social media.” —Barry Fleming, Director, Analytics & Insights, WCG, and Principal, DharmaBuilt.com About the Book Practically overnight, social media has become a critical tool for every marketing objective—from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there . . . if you’re applying the right systems and know how to use them. With Social Media Analytics, you’ll learn how to get supremely valuable information from this revolutionary new marketing tool. One of the most respected leaders in his field and a pioneer in Web analytics, Marshall Sponder shows how to: Choose the best social media platforms for your needs Set up the right processes to achieve your goals Extract the hidden meaning from all the data you collect Quantify your results and determine ROI Filled with in-depth case studies from a range of industries, along with detailed reviews of several social-monitoring platforms, Social Media Analytics takes you beyond “up-to-date” and leads you well into the future—and far ahead of your competition. You will learn how to use the most sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and much more. Sponder concludes with an insightful look at where the field will likely be going during the next few years. Whether your social media marketing efforts are directed at B2B, B2C, C2C, nonprofit, corporate, or public sector aims, take them to the next step with the techniques, strategies, and methods in Social Media Analytics—the most in-depth, forward-looking book on the subject.