Social Brand Management In A Post Covid 19 Era
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Social Brand Management In A Post Covid 19 Era
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Author : Patrícia Dias
language : en
Publisher: Taylor & Francis
Release Date : 2023-07-07
Social Brand Management In A Post Covid 19 Era written by Patrícia Dias and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-07 with Business & Economics categories.
As activity significantly reduced during mandatory lockdown periods aiming to contain the spread of Covid-19, the relationship between organizations and their stakeholders became almost strictly digital. While some brands already have developed digital channels and made a smooth transition, others struggled to remain connected to their consumers and in the process created a panoply of new digital strategies and practices. This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers. Drawing on empirical data about how consumers are connecting with brands in a Covid-19 recovery period, this book suggests becoming a social brand as a strategy for coping with changes in consumer behaviour. A social brand has two main dimensions: it is sociable (active on social media, humanized, and empathic) and it is socially committed (transparent and sustainable). In this concise book, the authors examine case studies of brands that coped successfully with Covid-19 and positioned themselves strongly in this post-pandemic retake period to suggest good practices. It offers an informed discussion on how brands can adapt to changes in consumer behaviour and build stronger connections with consumers. Social Brand Management in a Post Covid-19 Era provides an accessible yet comprehensive overview of brand management in a post-pandemic environment that will be of interest to marketing and communication academics, researchers, and students.
Reshaping The Business World Post Covid 19
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Author : Arvind K. Birdie
language : en
Publisher: CRC Press
Release Date : 2023-10-06
Reshaping The Business World Post Covid 19 written by Arvind K. Birdie and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-06 with Business & Economics categories.
The COVID-19 pandemic dramatically changed our normal—both in life and in business. The timely volume provides a map of how the world has been significantly changed post-COVID-19 pandemic, not only in terms of work and business life but also linking other areas of personal life as well. It explores the diverse impacts of the pandemic on businesses and workplaces, addressing topics such as changes in organizational structures, operations, and marketing and consumer behavior. Sharing their rich insights and perspectives on today’s business world, the authors also look at how personal psychological well-being, the role of spirituality, employee satisfaction, an organization’s future competitiveness, and quality of life have been affected and changed by the COVID-19 pandemic. Chapters discuss the challenges and complications of flexible and hybrid working styles and digital collaboration platforms such as Microsoft teams. Other topics include changed consumer choices and shopping psychology, internet addiction, mental health challenges, new psychological aspects of the art and culture industry, and more. The authors also share effective strategies for creating work-life balance and improving psychological well-being and for navigating the "new normal." Reshaping the Business World Post-COVID-19: Management Strategies for Sustainable Behavior Change will be valuable for both industry and academia as it covers concepts of business from various perspectives. The book is sure to help managers of all types navigate the new normal.
Managing Sustainable Business Relationships In A Post Covid 19 Era
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Author : Vijay Pereira
language : en
Publisher: Springer Nature
Release Date : 2022-04-08
Managing Sustainable Business Relationships In A Post Covid 19 Era written by Vijay Pereira and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-08 with Business & Economics categories.
This book explores how the Covid-19 pandemic has impacted businesses of all types around the world. It investigates and consolidates the relationships that businesses have with their key stakeholders in order to shed light on the complexity of the challenges and corresponding solutions. The authors identify 12 key stakeholders and, utilizing the stakeholder theory, argue for a Dodecahedron shaped stakeholder model being prevalent wherein each stakeholder group has equal stake in importance and a need for all to cooperate in their relationships. Featuring examples for each type of business relationship (e.g., B2B, consumer, government, stakeholder), this book offers researchers, students, scholars and policy makers a framework for creating resilience in business relationships during current and future crises.
Impacts And Implications For The Sports Industry In The Post Covid 19 Era
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Author : Faganel, Armand
language : en
Publisher: IGI Global
Release Date : 2021-06-25
Impacts And Implications For The Sports Industry In The Post Covid 19 Era written by Faganel, Armand and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-25 with Sports & Recreation categories.
The sports industry had impressive global growth over the years, with factors from the introduction of e-sports and new streaming and viewing methods to sponsorships and digital media contributing to its rise. However, the COVID-19 pandemic brought upon a rapid change in this sector. Sports' seasons ended abruptly, people’s escape from reality suddenly vanished, their spending attitudes changed, live games and commercial flights were suspended, hotels were impossible to book, and consumers practically turned into prisoners within their own homes. No live sports matches were to follow on any media either, so specialized sports channels were forced to play old recordings rather than broadcasting new events. Even athletes themselves struggle to stay relevant and thus, try to utilize creative methods to enhance their brand value in these difficult times. With most of the sports leagues shut down during the pandemic, with a few exceptions which performed in empty venues, the restrictions diminished the sports experience compared to the pre-COVID-19 era and the impacts were widespread. Impacts and Implications for the Sports Industry in the Post-COVID-19 Era explores the changes that have been and will continue to be created by the unexpected disruptions that occurred as a result of the pandemic within the sports industry, fans consumption, and recreational habits. The chapters explore the status of sports after the pandemic, paths to recovery, and the future of sports, along with the many impacts and issues that have arisen due to changes in the industry necessitated by COVID-19. Covering important topics such as mental health, impacts on athletes and coaches, the market value for professional sports, consumer behavior during COVID-19, and the changes in marketing, tourism, and business, this book is ideally intended for sports managers, marketers, broadcasting agencies, media specialists, brand managers, fitness professionals, practitioners, stakeholders, researchers, academicians, and students interested in the impacts on the sports industry and the outlook for sports in the post-COVID-19 era.
Digital Economy Post Covid 19 Era
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Author : Prashant Mishra
language : en
Publisher: Springer Nature
Release Date : 2023-12-03
Digital Economy Post Covid 19 Era written by Prashant Mishra and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-03 with Business & Economics categories.
This book presents the future directions of the digital economy post Covid-19 era. The chapters of this book cover contemporary topics on digital economy and digital initiatives undertaken by various organizations. Overall, the book shares insights on how organizations can adapt and transform their processes, structure, and strategies to remain relevant and competitive in the new business and economic environment. These insights also emerge from multidisciplinary discussions in various management domains, such as, consumer behaviour and marketing, economics, finance and accounting, entrepreneurship and small business management, environmental, social and governance compliance, future of work, human resource management, leadership, inclusive workforce, information systems and decision sciences, international business and strategy, and operations and supply chain management.
The New Normal
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Author : H Chaturvedi
language : en
Publisher: Bloomsbury Publishing
Release Date : 2021-03-10
The New Normal written by H Chaturvedi and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-10 with Business & Economics categories.
When the COVID-19 pandemic hit, the world was caught unprepared. We had faced several disruptions including pandemic but not at this level. It brought everything to a grinding halt as nationwide lockdowns were imposed to stop the spread of infection. Businesses struggled, and then rose to the occasion to manage their work by redefining their business structure, work culture and strategies. This book has a collection of articles that are not just opinions and projections about future but phenomenon-based articles explored through theoretical lens and are not just limited to business and economy but ecological changes as well. The authors who have shared their knowledge and research hail from Bangladesh, New Zealand, Pakistan, Sri Lanka, UK, USA and Vietnam beside India. The diverse background of authors that include University Vice Chancellors, Directors, Distinguished Professors, and Senior Executives from the industry brings their unique perspective and insights in the articles. The 27 articles in this book are divided in 5 sections namely Higher Education Rebuilding Itself, Surviving the Crisis, Evolving Business Models and Organizational Strategies, Way Forward for the Economy, Impact on the Ecosystem and Society. Each article demystifies the multidimensional impact that the pandemic has had on the professional and personal spheres of the human lives. We hope that it will serve as true companion of a researcher.
Global Perspectives On Change Management And Leadership In The Post Covid 19 Era
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Author : Al-Aali, Ebtihaj
language : en
Publisher: IGI Global
Release Date : 2021-04-02
Global Perspectives On Change Management And Leadership In The Post Covid 19 Era written by Al-Aali, Ebtihaj and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-02 with Business & Economics categories.
The COVID-19 pandemic is the largest global health crisis that we have faced since World War II. The greatest challenge for organizations was to establish a clear vision for a quick change that needs to be shared with employees in a way that is both understandable and inspiring. The year 2020 is a time of global change where leaders need to fulfill the change management role with decisions made efficiently and sustainably. To understand the impact of the pandemic on organizations, researchers will need to trace leadership development and change management in the Post-COVID-19 Era. These studies will help to present the different types of leadership roles, policies, and strategies for business transformation in the time of crisis. Global Perspectives on Change Management and Leadership in the Post-COVID-19 Era highlights the global perspectives of COVID-19’s impact on change management and leadership and presents the lessons learned and opportunities afforded to promote new strategies and develop better practices within the field. The chapters report on case studies and real-life challenges faced by organizations in countries across the globe. This book covers important topics such as business sustainability, newfound challenges in the workplace, adaptive performance, success factors within organizations, corporate governance, and more. This is a valuable reference work for managers, executives, practitioners, researchers, students, academicians, stakeholders, business leaders, and anyone interested in leadership styles and the management of change during and after the COVID-19 pandemic.
Future Advancements For Csr And The Sustainable Development Goals In A Post Covid 19 World
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Author : Pérez, Andrea
language : en
Publisher: IGI Global
Release Date : 2021-09-17
Future Advancements For Csr And The Sustainable Development Goals In A Post Covid 19 World written by Pérez, Andrea and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-17 with Business & Economics categories.
The COVID-19 global pandemic has had a profound impact on the global business community. Amidst the ongoing crisis, countries around the world are opening up again to a business world in which both consumer behaviors and company practices have started to change. Numerous companies are using corporate social responsibility to demonstrate their commitment to fighting against COVID-19 and alleviating the negative consequences of the pandemic for their stakeholders; due to this, corporate social responsibility is expected to become a core issue for managers and researchers in the post-pandemic era. Future Advancements for CSR and the Sustainable Development Goals in a Post-COVID-19 World discusses the challenges and opportunities of corporate social responsibility and studies the reactions to the COVID-19 global pandemic that may lead to changes in corporate social responsibility, corporate approaches to sustainable development goals, and stakeholders' reactions to the post-COVID-19 era. This book addresses the opportunities for businesses to shift towards more genuine and authentic corporate social responsibility that contributes to addressing urgent social and environmental challenges. Covering topics from social entrepreneurship typologies to sustainability leaders, this book is ideal for managers, executives, entrepreneurs, business professionals and practitioners, policymakers, academicians, researchers, and students.
The Role Of Brands In An Era Of Over Information
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Author : Correia, Ricardo Fontes
language : en
Publisher: IGI Global
Release Date : 2023-08-14
The Role Of Brands In An Era Of Over Information written by Correia, Ricardo Fontes and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-14 with Computers categories.
Led by social networks and user-generated content, the number of posts available in the market is impossible to be rationally processed by customers. The micro-segmentation goes along with this trend, and there are multiple categories of the same core product available for the consumers in the market. What is the role of the brands in this context? In a way, they serve as a mental shortcut that consumers use to help “rationalize” decisions that would be impossible to make by analyzing all the options available. Brands also try to find more distinctive signals to stand out and differentiate from others. Signals like more green, ecologic, or inclusive brands are now part of the claims of the brands. Do they really help consumers to make better decisions? Or are they ignored by the customers as they become the rule instead of the exception? The Role of Brands in an Era of Over-Information provides knowledge to better understand the digital branding process and its implications in choosing products, services, or organizations. The book also contributes to the development and consolidation of recent concepts linked with branding and over-information, providing practical cases where these concepts show their relevance. Covering key topics such as marketing, new media, sustainability, and internet branding, this premier reference source is ideal for marketers, influencers, business owners, policymakers, managers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.
The Future Of Service Post Covid 19 Pandemic Volume 2
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Author : Jungwoo Lee
language : en
Publisher: Springer Nature
Release Date : 2021-02-10
The Future Of Service Post Covid 19 Pandemic Volume 2 written by Jungwoo Lee and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-10 with Business & Economics categories.
This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing. This book serves as a useful resource for business practitioners and academics in the areas of service management and marketing responses during a pandemic. Each chapter deals with specific current issues within these industries due to COVID-19 and issues that will come up post-pandemic. As COVID-19 is expected to change the service practice and promote the utilization of novel methods, such as untact marketing, untact service, telecommuting, alternative work arrangements, job crafting, and new work skills, a range of examples and cases are provided to elaborate on applying these emerging new concepts within the service sector.