Social Media Entrepreneur
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The Strategic Digital Media Entrepreneur
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Author : Penelope M. Abernathy
language : en
Publisher: John Wiley & Sons
Release Date : 2018-11-20
The Strategic Digital Media Entrepreneur written by Penelope M. Abernathy and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-20 with Social Science categories.
A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history’s wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today’s brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today’s hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age Define your company’s unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances Understand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. Packed with practical insights and guidance on all aspects of the business of media in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.
Understanding Social Media And Entrepreneurship
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Author : Leon Schjoedt
language : en
Publisher: Springer Nature
Release Date : 2020-06-03
Understanding Social Media And Entrepreneurship written by Leon Schjoedt and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-03 with Business & Economics categories.
Social media offers an opportunity for people to enlarge their exposure to information; information about important changes and trends in technology, markets, government policies, or society in general that can facilitate entrepreneurship, business development, and more. Despite the widespread cultural and social effects of social media in the way people communicate and interact, little research has addressed the role of social media in entrepreneurship. This book fills this gap by exploring the influence and consequences social media has on entrepreneurship at the individual level, group level, venture (firm) level and societal level. Specific social media platforms (e.g., Facebook, Twitter, Instagram, etc.) will be explored as well as topics such as gender, education and socioemotional wealth.
The Social Wave Why Your Business Is Wiping Out With Social Media And How To Fix It
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Author : Starr Hall
language : en
Publisher: Entrepreneur Press
Release Date : 2011-08-30
The Social Wave Why Your Business Is Wiping Out With Social Media And How To Fix It written by Starr Hall and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-30 with Business & Economics categories.
Don't Sink in the Sea of Social Media--Succeed Presenting a big-picture look beyond status updates, daily tweets, and weekly posts, social media strategist Starr Hall empowers you to break out of your social media comfort zone and start making waves. Includes: * Industry specific strategies including top 5 tips for 25 different industries * Social Site Comparison covers: what they are good for, when to use them, when you shouldn't, plus which ones impact SEO * How to steer clear of social moves that could sink you * Wave tips: what to do when your social media isn't working (or when you have a social media wipeout) If you want to learn active, proper social media strategies without the noise, this is the book that filters the best ways to successful metrics. Period. - Charlie Walk, former president of Sony/Epic Starr Hall provides the key insights for understanding the relevance and necessity of this new dynamic of basic existence- social media; like a handbook for the caveman to understand the power of fire. - Wes Stevens, CEO of VOX Inc., a lifestyle and social media agency and production company 'The Social Wave' is brilliant and insightful and gave me even more information on how to connect with the masses. Quite honestly, I love it! - Jill Zarin, The Real Housewives of New York, Entrepreneur, Philanthropist Coached by Starr, learn how to stay on top of the rising swell of social media, ride today's social media wave, and prepare to catch the next big one.
Crushing It With Social Media Marketing
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Author : Donald Reammsei
language : en
Publisher:
Release Date : 2019-12-29
Crushing It With Social Media Marketing written by Donald Reammsei and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-29 with Business & Economics categories.
Entrepreneur Kids All About Social Media
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Author : The Staff of Entrepreneur Media
language : en
Publisher: Entrepreneur Press
Release Date : 2021-10-12
Entrepreneur Kids All About Social Media written by The Staff of Entrepreneur Media and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-12 with Juvenile Nonfiction categories.
Meet Entrepreneur Kids For over 30 years, the business experts at Entrepreneur have brought readers the best in small-business and startup content from finance and management to sales and marketing. Now it’s time to help lead a new generation. Entrepreneur Press is proud to present our new series: Entrepreneur Kids. Today’s kids are tech-smart, media-savvy, and goal-oriented. This is a fun, interactive book filled with quick lessons, tips, stories, and activities to help upper elementary and middle-grade students learn basic concepts of social media safety, use, and design. Whether they want to set up a lemonade stand, develop an app, or start a dog-walking business, Entrepreneur Kids have great ideas—and with proper guidance they can learn how to use the social media they are already familiar with to achieve their business goals safely.
Social Selling Mastery For Entrepreneurs
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Author : Chris J Reed
language : en
Publisher: Evolve Global Publishing
Release Date : 2018-08-23
Social Selling Mastery For Entrepreneurs written by Chris J Reed and has been published by Evolve Global Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-23 with Business & Economics categories.
From the three-time #1 bestselling author Chris J. Reed, “the only CEO with a Mohawk!” comes his latest book, Social Selling Mastery for Entrepreneurs. Whether you have heard the phrase “social selling” but don’t know what it entails, or you have been trying to socially sell for years, this book will give you worthwhile insights, actionable advice, and secrets of the trade that Chris has learned in his ongoing career as a global social selling guru. You see, Chris himself used social selling to create Black Marketing, the world’s most recommended LinkedIn marketing agency, and Chris continues to rely on social selling for his business to thrive. Chris is the world’s most recommended LinkedIn marketing masterclass instructor, entrepreneur and founder with 650 LinkedIn recommendations, triple LinkedIn marketing bestselling author, and the only entrepreneur or LinkedIn speaker on the site who is an Official LinkedIn Power Profile seven years running. CEOs, entrepreneurs, and business leaders seek Chris out to gain support with their personal branding, social media presence, employer branding and social selling. In sharing his lessons learned and social selling dos and don'ts, Social Selling Mastery for Entrepreneurs offers an invaluable learning opportunity not to be passed up! In Social Selling Mastery for Entrepreneurs, Chris explains how you, as a business owner and entrepreneur, a CEO, a CMO, or a sales or marketing professional can master social selling. Chris also lays out how LinkedIn, the only business-focused global social media platform, offers an ideal platform for social selling. With LinkedIn's range of tools at your disposal for building your brand, releasing content, and connecting you with its 600 million-plus business professional users, Chris teaches you how to harness all LinkedIn offers so that you can build your own social selling machine and keep it going at high speed for years to come. In Social Selling Mastery for Entrepreneurs, you'll get a highly developed rendering of social selling, complete with anecdotes from Chris's career so that readers who aren’t familiar with the concept can get on board fast. He then highlights the roles of social research, personal branding, and content marketing, showing how they work interdependently in social selling. Additionally, Chris presents various content marketing strategies, as well as the nuances of content marketing you must consider to get the engagement you are aiming for. He presents a convincing case to get you writing and videoing yourself and putting that content out there because it’s the people who show themselves to be thought leaders and experts that enjoy the greatest success in social selling.
Ultimate Guide To Social Media Marketing
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Author : Eric Butow
language : en
Publisher: Ultimate
Release Date : 2020-08-18
Ultimate Guide To Social Media Marketing written by Eric Butow and has been published by Ultimate this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-18 with Business & Economics categories.
When it comes to drafting a book on social media that goes into detail on specific social platforms for business users, we run the very real risk of being out of date almost as soon as it hits the shelves. The technical aspects and features of each platform simply change too rapidly to be of lasting value. Instead, this book takes readers through a 360-degree perspective of social media marketing, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current social media networks from the large ones like Facebook and LinkedIn to emerging platforms like Snapchat and TikTok.
The E Factor
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Author : Adrie Reinders
language : en
Publisher: BenBella Books
Release Date : 2012-11-06
The E Factor written by Adrie Reinders and has been published by BenBella Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-06 with Business & Economics categories.
As an entrepreneur, you're not afraid to bend the rules and think outside the box. You're not burdened with linear thinking, and thinking differently and trying new approaches enable you to solve problems. As serial entrepreneurs and cofounders of the largest social network for entrepreneurs in the world, EFactor.com, Adrie Reinders and Marion Freijsen know about the challenges facing new entrepreneurs in the current business environment. Their site—with a community of one million-plus and growing rapidly—is a virtual marketplace for entrepreneurs to make business connections, negotiate deals, exchange information, and advertise their products and services. In The E-Factor, Reinders and Freijsen educate entrepreneurs on the pitfalls that take down most entrepreneurs before they get started, such as restricted resources, skills gaps, and financial limitations, and show you how to overcome these obstacles. Discover how best to secure funding for your fledgling startup and how to use new forms of social media work to your advantage. Along the way, read a wide array of case studies of successes and learn lessons from others' failures, including those from small business owners and burgeoning entrepreneurs, all the way up to multinational corporations, global brand leaders, and the founders themselves. The E-Factor shows you how to gain leverage and evaluate and reassess goals, products, and company structure to meet needs in a competitive environment. Combine the best traditional entrepreneurial thinking with new tools, ideas, and channels now at your disposal.
Social Media Marketing Power Mindset
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Author : Rory Ames-Hyatt
language : en
Publisher: Rory Ames-Hyatt
Release Date : 2019-04-01
Social Media Marketing Power Mindset written by Rory Ames-Hyatt and has been published by Rory Ames-Hyatt this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-01 with Business & Economics categories.
Do You Want More Sales? Do You Want More Website Traffic? Do You Want To Build Your Own Personal Influencer Brand? Of course you do! Whether you're an established entrepreneur, a business start-up, or an aspiring online influencer, social media marketing can help you achieve incredible results! Yet if you want to grow your business or brand, there are so many different (and confusing!) social platforms and ad products to choose from; whether they be Facebook Lead Ads, to Instagram Stories, to YouTube TrueView Videos. But if you want to build a social media marketing plan that is both cost-effective and profitable, then you need to realize that online marketing is more than simply picking the right ad product or platform… social media marketing is all about having a multi-platform mindset. By leveraging the attention-grabbing power of Facebook, YouTube, Instagram and LinkedIn collectively, you can create your own incredible marketing engine — one that can grow your follower count, generate sales, capture clients, and drive traffic towards your ecommerce store or website. You see, it is easy to get confused when you first decide to tackle online digital marketing. And even with all the time in the world, you won't be able to grow your brand on every single media platform out there. But if you streamline your attention towards a few key platforms — taking the time to fully utilize just a couple of key advertising products — you could get some amazing results. This is where Social Media Marketing Power Mindset comes in! You see, almost anyone with a Facebook account could run a Facebook ad. But what does it take to run a successful Facebook Advertising campaign? Instagram Story Ads, on the other hand, are one of the most effective branding tools available to entrepreneurs and influencer's alike. And yet so few people even realize just how to take advantage of these incredibly low-cost, high-converting adverts. Well, in Social Media Marketing Power Mindset, you are going to learn how to use these marketing tools and products — plus so much more — to full effect. Broken down into a series of information-packed mindset-building snippets and sound-bites, Social Media Marketing Power Mindset is a book designed to help you change your mentality from that of an Ordinary Social Media User into a Smart Social Media Master. Inside This Book: - Why Social Media Marketing Is So Effective At Capturing Peoples Attention… … and how you can use the psychology of social media for your own personal brand. - Learn How To Avoid These Common Digital Advertising Mistakes… … helping you to keep your advertising spend low, and profits high. - Find Out How To Turn Instagram 'Likes' Into 'Leads'… … and make your profile feed your own personal cash-cow. - Discover How You Can Use LinkedIn's Organic Reach To Generate A Flood Of Free Traffic… … without needing to spend a single advertising dollar. - And So Much More!
Social Media For Small Business
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Author : Franziska Iseli
language : en
Publisher: John Wiley & Sons
Release Date : 2021-03-23
Social Media For Small Business written by Franziska Iseli and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-23 with Business & Economics categories.
Discover how social media can transform your business and help you attract more customers Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business. The book provides you with: Effective marketing strategies to get more out of your social media efforts. Systems to bring structure into your entire marketing approach. Tools to make your brand irresistible across your customer touchpoints. Case studies to highlight the application of the book’s principles to the real-world Practical strategies you can put in place immediately to see a rapid return on investment Perfect for busy business owners, business managers and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand.