Social Media Im Museum Interaktion Und Kommunikation Mit Einer Digitalen Community
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Social Media Im Museum Interaktion Und Kommunikation Mit Einer Digitalen Community
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Author : Annkatrin Neumann
language : de
Publisher: GRIN Verlag
Release Date : 2023-03-15
Social Media Im Museum Interaktion Und Kommunikation Mit Einer Digitalen Community written by Annkatrin Neumann and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-15 with Business & Economics categories.
Studienarbeit aus dem Jahr 2021 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0, Bayerische Julius-Maximilians-Universität Würzburg, Sprache: Deutsch, Abstract: Soziale Medien sind eine Möglichkeit, die Relevanz zu fördern und in engen Kontakt mit den Besucher:innen zu treten. Wie Museen das gelingen kann und welche Vorteile und Risiken die Nutzung von sozialen Medien mit sich bringt, soll in dieser Arbeit unter Betrachtung folgender Frage erläutert werden: Inwiefern verändert Social Media das Verständnis von Museum, materieller Kultur und Interaktion? Durch die immer schneller fortschreitende Technologisierung und Globalisierung verändern sich unsere Weltbilder andauernd. Auch die große und vielfältige Welt der Museen bleibt davon nicht unberührt. Vor allem im Jahr 2020 wurde deutlich, wie wichtig es heutzutage ist als Institution eine Onlinepräsenz zu haben. Nicht nur für Imagepflege und Werbung ist es von Vorteil auf den sozialen Netzwerken unterwegs zu sein, sondern auch, um die eigene Relevanz in der Bevölkerung zu sichern. Durch die globale Pandemie ist vor allem der Faktor der Relevanz wieder deutlich in den Vordergrund gerückt. Zudem standen die Museen vor der Herausforderung, ihr Publikum trotz Schließung zu erreichen.
Museum Communication And Social Media
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Author : Kirsten Drotner
language : en
Publisher: Routledge
Release Date : 2014-03-14
Museum Communication And Social Media written by Kirsten Drotner and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-14 with Art categories.
Visitor engagement and learning, outreach, and inclusion are concepts that have long dominated professional museum discourses. The recent rapid uptake of various forms of social media in many parts of the world, however, calls for a reformulation of familiar opportunities and obstacles in museum debates and practices. Young people, as both early adopters of digital forms of communication and latecomers to museums, increasingly figure as a key target group for many museums. This volume presents and discusses the most advanced research on the multiple ways in which social media operates to transform museum communications in countries as diverse as Australia, Denmark, Germany, Norway, the UK, and the United States. It examines the socio-cultural contexts, organizational and education consequences, and methodological implications of these transformations.
Kultur In Interaktion
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Author : Christian Holst
language : de
Publisher: Springer-Verlag
Release Date : 2019-09-30
Kultur In Interaktion written by Christian Holst and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-30 with Business & Economics categories.
Dieses Buch zeigt, warum ko-kreative Angebote und Prozesse im Kulturmanagement immer wichtiger werden, wie sie konkret aussehen und gestaltet werden können. Durch die Digitalisierung verschwinden die Grenzen zwischen Sender und Empfänger, zwischen Produzent und Konsument zusehends. Das wirft gerade für den angebotsorientiert denkenden Kultursektor viele Fragen auf: Wie wird diese Entwicklung unser Verständnis von Kultur, das Kulturangebot und die Kulturkommunikation verändern? Welche neuen künstlerischen und kommunikativen Formate und Formen entstehen? Wie können interaktive und ko-kreative Prozesse aus Managementperspektive gesteuert werden? Dieses Werk unternimmt eine erstmalige Annäherung an das Thema aus unterschiedlichen Perspektiven. Neben theoretisch orientierten Beiträgen wird das Potenzial von Co-Creation anhand von zahlreichen Fallbeispielen aufgezeigt. Zielgruppen: Kulturschaffende, Künstler, Kreative, Kulturpolitiker und Kulturwissenschaftler
The Bloomsbury Handbook Of The Anthropology Of Sound
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Author : Holger Schulze
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2020-12-10
The Bloomsbury Handbook Of The Anthropology Of Sound written by Holger Schulze and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-10 with Music categories.
The Bloomsbury Handbook of the Anthropology of Sound presents the key subjects and approaches of anthropological research into sound cultures. What are the common characteristics as well as the inconsistencies of living with and around sound in everyday life? This question drives research in this interdisciplinary area of sound studies: it propels each main chapter of this handbook into a thoroughly different world of listening, experiencing, receiving, sensing, dreaming, naming, desiring, and crafting sound. This handbook is composed of six sections: sonic artifacts; sounds and the body; habitat and sound; sonic desires; sounds and machines; and overarching sensologies. The individual chapters explore exemplary research objects and put them in the context of methodological approaches, historical predecessors, research practices, and contemporary research gaps. This volume offers therefore one of the broadest, most detailed, and instructive overviews on current research in this area of sensory anthropology.
Museum Communication And Social Media
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Author : Kirsten Drotner
language : en
Publisher: Routledge
Release Date : 2014-03-14
Museum Communication And Social Media written by Kirsten Drotner and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-14 with Art categories.
Visitor engagement and learning, outreach, and inclusion are concepts that have long dominated professional museum discourses. The recent rapid uptake of various forms of social media in many parts of the world, however, calls for a reformulation of familiar opportunities and obstacles in museum debates and practices. Young people, as both early adopters of digital forms of communication and latecomers to museums, increasingly figure as a key target group for many museums. This volume presents and discusses the most advanced research on the multiple ways in which social media operates to transform museum communications in countries as diverse as Australia, Denmark, Germany, Norway, the UK, and the United States. It examines the socio-cultural contexts, organizational and education consequences, and methodological implications of these transformations.
Object Biographies
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Author : Menil Collection (Houston, Tex.)
language : en
Publisher: Menil Foundation
Release Date : 2021
Object Biographies written by Menil Collection (Houston, Tex.) and has been published by Menil Foundation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Art, Ancient categories.
A revealing look at ancient art in the Menil Collection that addresses the problem of objects lacking archaeological context This innovative anthology discusses a diversity of ancient Mediterranean objects--a Mesopotamian votive figure, a Egyptian relief from the New Kingdom, and a Greek Geometric fawn among them--in the Menil Collection and three other US museums. It offers new models for understanding works from antiquity that lack archaeological context. Essays by 13 authors written with the layperson in mind employ a creative mixture of iconography, technical studies, and modern provenance research to gain insight into the meaning of the objects themselves and what they can teach us more broadly aboutarchaeology, art history, and collecting practices. They take on complex issues of cultural heritage, legality, and taste to bring to life works that are often consigned to either the imperial past or a conceptual limbo. Essays on related groups or single objects introduce fresh frameworks to engage with the multilayered history these objects represent. The eight object biographies on ancient artifacts in the Menil are the first in-depth studies published on the collection. Essays by seven university professors probe works in their areas of expertise, while those by seven curators lay bare one object biography; frame provenance studies at the San Antonio Museum of Art, Getty Museum, and Museum of Fine Arts, Boston; and survey war's effect on ancient works. The editors' introduction and an epilogue responding to the other 13 texts review theoretical and practical issues in the study of artifacts lacking archaeological findspots (provenience). Recommended for programs and libraries in museum studies, archaeology, and art history; art and heritage law programs; and readers fascinated by cold-case detective work on the material culture of the ancient Mediterranean. Distributed for the Menil Collection
The New Digital Storytelling
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Author : Bryan Alexander
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2011-04-07
The New Digital Storytelling written by Bryan Alexander and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-07 with Language Arts & Disciplines categories.
This book surveys the many ways of telling stories with digital technology, including blogging, gaming, social media, podcasts, and Web video. Digital storytelling uses new media tools and platforms to tell stories. The second wave of digital storytelling started in the 1990s with the rise of popular video production, then progressed in the new century to encompass newer, social media technologies. The New Digital Storytelling: Creating Narratives with New Media is the first book that gathers these new, old, and emergent practices in one place, and provides a historical context for these methods. Author Bryan Alexander explains the modern expression of the ancient art of storytelling, weaving images, text, audio, video, and music together. Alexander draws upon the latest technologies, insights from the latest scholarship, and his own extensive experience to describe the narrative creation process with personal video, blogs, podcasts, digital imagery, multimedia games, social media, and augmented reality—all platforms that offer new pathways for creativity, interactivity, and self-expression.
The World Made Meme
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Author : Ryan M. Milner
language : en
Publisher: MIT Press
Release Date : 2018-04-13
The World Made Meme written by Ryan M. Milner and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-13 with Computers categories.
How memetic media—aggregate texts that are collectively created, circulated, and transformed—become a part of public conversations that shape broader cultural debates. Internet memes—digital snippets that can make a joke, make a point, or make a connection—are now a lingua franca of online life. They are collectively created, circulated, and transformed by countless users across vast networks. Most of us have seen the cat playing the piano, Kanye interrupting, Kanye interrupting the cat playing the piano. In The World Made Meme, Ryan Milner argues that memes, and the memetic process, are shaping public conversation. It's hard to imagine a major pop cultural or political moment that doesn't generate a constellation of memetic texts. Memetic media, Milner writes, offer participation by reappropriation, balancing the familiar and the foreign as new iterations intertwine with established ideas. New commentary is crafted by the mediated circulation and transformation of old ideas. Through memetic media, small strands weave together big conversations. Milner considers the formal and social dimensions of memetic media, and outlines five basic logics that structure them: multimodality, reappropriation, resonance, collectivism, and spread. He examines how memetic media both empower and exclude during public conversations, exploring the potential for public voice despite everyday antagonisms. Milner argues that memetic media enable the participation of many voices even in the midst of persistent inequality. This new kind of participatory conversation, he contends, complicates the traditional culture industries. When age-old gatekeepers intertwine with new ways of sharing information, the relationship between collective participation and individual expression becomes ambivalent. For better or worse—and Milner offers examples of both—memetic media have changed the nature of public conversations.
Storytelling
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Author : Klaus Fog
language : en
Publisher: Springer Science & Business Media
Release Date : 2006-03-20
Storytelling written by Klaus Fog and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-20 with Business & Economics categories.
Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.
Communicative Figurations
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Author : Andreas Hepp
language : en
Publisher: Springer
Release Date : 2017-11-27
Communicative Figurations written by Andreas Hepp and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-27 with Language Arts & Disciplines categories.
This open access volume assesses the influence of our changing media environment. Today, there is not one single medium that is the driving force of change. With the spread of various technical communication media such as mobile phones and internet platforms, we are confronted with a media manifold of deep mediatization. But how can we investigate its transformative capability? This book answers this question by taking a non-media-centric perspective, researching the various figurations of collectivities and organizations humans are involved in. The first part of the book outlines a fundamental understanding of the changing media environment of deep mediatization and its transformative capacity. The second part focuses on collectivities and movements: communities in the city, critical social movements, maker, online gaming groups and networked groups of young people. The third part moves institutions and organizations into the foreground, discussing the transformation of journalism, religion, politics, and education, whilst the fourth and final part is dedicated to methodologies and perspectives.