Social Media Journal
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Online Social Networks
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Author : Valerio Arnaboldi
language : en
Publisher: Elsevier
Release Date : 2015-09-25
Online Social Networks written by Valerio Arnaboldi and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-25 with Computers categories.
Online Social Networks: Human Cognitive Constraints in Facebook and Twitter provides new insights into the structural properties of personal online social networks and the mechanisms underpinning human online social behavior. As the availability of digital communication data generated by social media is revolutionizing the field of social networks analysis, the text discusses the use of large- scale datasets to study the structural properties of online ego networks, to compare them with the properties of general human social networks, and to highlight additional properties. Users will find the data collected and conclusions drawn useful during design or research service initiatives that involve online and mobile social network environments. Provides an analysis of the structural properties of ego networks in online social networks Presents quantitative evidence of the Dunbar’s number in online environments Discusses original structural and dynamic properties of human social network through OSN analysis
The Sage Handbook Of Social Media
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Author : Jean Burgess
language : en
Publisher: SAGE
Release Date : 2017-03-30
The Sage Handbook Of Social Media written by Jean Burgess and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-30 with Social Science categories.
The world is in the midst of a social media paradigm. Once viewed as trivial and peripheral, social media platforms like Twitter, Facebook and WeChat have become an important part of the information and communication infrastructure of society. They are bound up with business and politics as well as everyday life, work, and personal relationships. This international Handbook addresses the most significant research themes, methodological approaches and debates in the study of social media. It contains substantial chapters written especially for this book by leading scholars from a range of disciplinary perspectives, covering everything from computational social science to sexual self-expression. Part 1: Histories And Pre-Histories Part 2: Approaches And Methods Part 3: Platforms, Technologies And Business Models Part 4: Cultures And Practices Part 5: Social And Economic Domains
Social Media
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Author : Hana S. Noor Al-Deen
language : en
Publisher: Lexington Books
Release Date : 2012
Social Media written by Hana S. Noor Al-Deen and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Computers categories.
Within the past ten years, social media such as Twitter, Facebook, MySpace, YouTube, Flickr, and others have grown at a tremendous rate, enlisting an astronomical number of users. Social media have inevitably become an integral part of the contemporary classroom, of advertising and public relations industries, of political campaigning, and of numerous other aspects of our daily existence. Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media. Designed as a reader for upper-level undergraduate and graduate level courses, this volume explores the emerging role and impact of social media as they evolve. The contributors examine the implementation and effect of social media in various environments, including educational settings, strategic communication (often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original researchwhile using varied research methodologies for analyzing and presenting information about social media. Social Media: Usage and Impact is a tremendous source for educators, practitioners (such as those in advertising, PR, and media industries), andlibrarians, among others. This collection is an essential resource for any media technology course. With the rapid proliferation and adoption of social media, it is a juggernaut that must be addressed in the higher education curriculum and research.
The Social Media Age
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Author : Zoetanya Sujon
language : en
Publisher: SAGE
Release Date : 2021-04-07
The Social Media Age written by Zoetanya Sujon and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-07 with Language Arts & Disciplines categories.
We are all aware of social media and how it is seamlessly integrated into our private and public lives as everyday users, but this book aims to provide a deeper understanding of social media by asking questions about its place in our society, our culture and our economy.
Digital Marketing Journal
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Author : The Messenger Group
language : en
Publisher:
Release Date : 2019-09-30
Digital Marketing Journal written by The Messenger Group and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-30 with categories.
The Sage Handbook Of Social Media Marketing
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Author : Annmarie Hanlon
language : en
Publisher: SAGE
Release Date : 2022-06-16
The Sage Handbook Of Social Media Marketing written by Annmarie Hanlon and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-16 with Business & Economics categories.
Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media
Social Media For Academics
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Author : Mark Carrigan
language : en
Publisher: SAGE
Release Date : 2019-10-07
Social Media For Academics written by Mark Carrigan and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-07 with Education categories.
Social media has become an inescapable part of academic life. It has the power to transform scholarly communication and offers new opportunities to publish and publicise your work, to network in your discipline and beyond and to engage the public. However, to do so successfully requires a careful understanding of best practice, the risks, rewards and what it can mean to put your professional identity online. Inside you′ll find practical guidance and thoughtful insight on how to approach the opportunities and challenges that social media presents in ways that can be satisfying and sustainable as an academic. The guide has been updated throughout to reflect changes in social media and digital thinking since the last edition, including: The dark side of social media – from Trump to harassment Emerging forms of multimedia engagement – and how to use to your advantage Auditing your online identity – the why and how Taking time out – how to do a social media sabbatical. Visit Mark′s blog for more insights and discussion on social media academic practice.
Social Media
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Author : Ashlee Humphreys
language : en
Publisher: Oxford University Press
Release Date : 2016
Social Media written by Ashlee Humphreys and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Business & Economics categories.
Social Media: Enduring Principles offers a comprehensive overview of topics in social media, from interpersonal communication to the role of social media in culture and society. It covers not only cultural issues like online identity and community, but also tackles more analytical topics like social media measurement, network analysis, and social media economics at an introductory level. Each chapter is based on a set of core social science theories and concepts rather than platform-specific frameworks and findings. Rather than providing the final word or predictions, it aims to open a well-structured, well-grounded conversation about media transition and its effects. Filling the need for a standard academic text in the field, Social Media: Enduring Principles summarizes both foundational and state-of-the-art research and also presents a coherent framework for future research. It draws from longstanding theories in communication, journalism, sociology, and marketing, but also includes a number of contemporary case examples, making it a foundational text in the area.
Social Media And Democracy
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Author : Nathaniel Persily
language : en
Publisher: Cambridge University Press
Release Date : 2020-09-03
Social Media And Democracy written by Nathaniel Persily and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-03 with Business & Economics categories.
A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.
How The World Changed Social Media
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Author : Daniel Miller
language : en
Publisher: UCL Press
Release Date : 2016-02-29
How The World Changed Social Media written by Daniel Miller and has been published by UCL Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-29 with Social Science categories.
How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and explores the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet? Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences