The Sage Handbook Of Social Media
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The Sage Handbook Of Social Media
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Author : Jean Burgess
language : en
Publisher: SAGE
Release Date : 2017-03-30
The Sage Handbook Of Social Media written by Jean Burgess and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-30 with Social Science categories.
The world is in the midst of a social media paradigm. Once viewed as trivial and peripheral, social media platforms like Twitter, Facebook and WeChat have become an important part of the information and communication infrastructure of society. They are bound up with business and politics as well as everyday life, work, and personal relationships. This international Handbook addresses the most significant research themes, methodological approaches and debates in the study of social media. It contains substantial chapters written especially for this book by leading scholars from a range of disciplinary perspectives, covering everything from computational social science to sexual self-expression. Part 1: Histories And Pre-Histories Part 2: Approaches And Methods Part 3: Platforms, Technologies And Business Models Part 4: Cultures And Practices Part 5: Social And Economic Domains
The Sage Handbook Of Social Media Marketing
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Author : Annmarie Hanlon
language : en
Publisher: SAGE
Release Date : 2022-06-16
The Sage Handbook Of Social Media Marketing written by Annmarie Hanlon and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-16 with Business & Economics categories.
Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media
The Sage Handbook Of Social Media Research Methods
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Author : Luke Sloan
language : en
Publisher: SAGE
Release Date : 2017-01-26
The Sage Handbook Of Social Media Research Methods written by Luke Sloan and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-26 with Computers categories.
With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this handbook is the ultimate resource for those looking to tackle the challenges that come with doing research in this sphere.
The Sage Handbook Of Social Media Research Methods
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Author : Luke Sloan
language : en
Publisher:
Release Date : 2016
The Sage Handbook Of Social Media Research Methods written by Luke Sloan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Electronic books categories.
The SAGE Handbook of Social Media Research Methods offers a step-by-step guide to overcoming the challenges inherent in research projects that deal with the 'big and broad data', from the formulation of research questions through to the interpretation of findings.
The Sage Handbook Of Social Network Analysis
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Author : John Scott
language : en
Publisher: SAGE
Release Date : 2011-05-18
The Sage Handbook Of Social Network Analysis written by John Scott and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-18 with Social Science categories.
This sparkling Handbook offers an unrivalled resource for those engaged in the cutting edge field of social network analysis. Systematically, it introduces readers to the key concepts, substantive topics, central methods and prime debates. Among the specific areas covered are: Network theory Interdisciplinary applications Online networks Corporate networks Lobbying networks Deviant networks Measuring devices Key Methodologies Software applications. The result is a peerless resource for teachers and students which offers a critical survey of the origins, basic issues and major debates. The Handbook provides a one-stop guide that will be used by readers for decades to come.
The Sage Handbook Of Social Media Marketing
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Author : Annmarie Hanlon
language : en
Publisher:
Release Date : 2022
The Sage Handbook Of Social Media Marketing written by Annmarie Hanlon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Social media categories.
Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing; Part 2: Methodologies and Theories in Social Media; Part 3: Channels and Platforms in Social Media; Part 4: Tools, Tactics, and Techniques in Social Media Marketing; Part 5: Management and Metrics in Social Media; and Part 6: Ethical Issues in Social Media.
The Sage Handbook Of Social Media Research Methods
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Author : Luke Sloan
language : en
Publisher:
Release Date : 2016
The Sage Handbook Of Social Media Research Methods written by Luke Sloan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with PSYCHOLOGY categories.
With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this handbook is the ultimate resource for those looking to tackle the challenges that come with doing research in this sphere.
Studying Mobile Media
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Author : Larissa Hjorth
language : en
Publisher: Routledge
Release Date : 2012-04-23
Studying Mobile Media written by Larissa Hjorth and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-23 with Language Arts & Disciplines categories.
The iPhone represents an important moment in both the short history of mobile media and the long history of cultural technologies. Like the Walkman of the 1980s, it marks a juncture in which notions about identity, individualism, lifestyle and sociality require rearticulation. this book explores not only the iPhone’s particular characteristics, uses and "affects," but also how the "iPhone moment" functions as a barometer for broader patterns of change. In the iPhone moment, this study considers the convergent trajectories in the evolution of digital and mobile culture, and their implications for future scholarship. Through the lens of the iPhone—as a symbol, culture and a set of material practices around contemporary convergent mobile media—the essays collected here explore the most productive theoretical and methodological approaches for grasping media practice, consumer culture and networked communication in the twenty-first century.
The Sage Handbook Of Social Marketing
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Author : Gerard Hastings
language : en
Publisher: SAGE
Release Date : 2011-11-15
The Sage Handbook Of Social Marketing written by Gerard Hastings and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-15 with Business & Economics categories.
For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.
The Sage Handbook Of Social Research Methods
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Author : Pertti Alasuutari
language : en
Publisher: SAGE
Release Date : 2008-02-25
The Sage Handbook Of Social Research Methods written by Pertti Alasuutari and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-02-25 with Social Science categories.
The SAGE Handbook of Social Research Methods is a must for every social-science researcher. It charts the new and evolving terrain of social research methodology, covering qualitative, quantitative and mixed methods in one volume. The Handbook includes chapters on each phase of the research process: research design, methods of data collection, and the processes of analyzing and interpreting data. The volume maintains that there is much more to research than learning skills and techniques; methodology involves the fit between theory, research questions research design and analysis. The book also includes several chapters that describe historical and current directions in social research, debating crucial subjects such as qualitative versus quantitative paradigms, how to judge the credibility of types of research, and the increasingly topical issue of research ethics. The Handbook serves as an invaluable resource for approaching research with an open mind. This volume maps the field of social research methods using an approach that will prove valuable for both students and researchers.