The Sage Handbook Of Social Marketing
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The Sage Handbook Of Social Marketing
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Author : Gerard Hastings
language : en
Publisher: SAGE
Release Date : 2011-11-15
The Sage Handbook Of Social Marketing written by Gerard Hastings and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-15 with Business & Economics categories.
For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.
The Sage Handbook Of Social Media Marketing
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Author : Annmarie Hanlon
language : en
Publisher: SAGE
Release Date : 2022-06-16
The Sage Handbook Of Social Media Marketing written by Annmarie Hanlon and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-16 with Business & Economics categories.
Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media
The Sage Handbook Of Social Media
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Author : Jean Burgess
language : en
Publisher: SAGE
Release Date : 2017-03-30
The Sage Handbook Of Social Media written by Jean Burgess and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-30 with Social Science categories.
The world is in the midst of a social media paradigm. Once viewed as trivial and peripheral, social media platforms like Twitter, Facebook and WeChat have become an important part of the information and communication infrastructure of society. They are bound up with business and politics as well as everyday life, work, and personal relationships. This international Handbook addresses the most significant research themes, methodological approaches and debates in the study of social media. It contains substantial chapters written especially for this book by leading scholars from a range of disciplinary perspectives, covering everything from computational social science to sexual self-expression. Part 1: Histories And Pre-Histories Part 2: Approaches And Methods Part 3: Platforms, Technologies And Business Models Part 4: Cultures And Practices Part 5: Social And Economic Domains
The Sage Handbook Of Digital Marketing
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Author : Annmarie Hanlon
language : en
Publisher: SAGE
Release Date : 2022-06-10
The Sage Handbook Of Digital Marketing written by Annmarie Hanlon and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-10 with Business & Economics categories.
This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics.
The Sage Handbook Of Social Media Marketing
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Author : Annmarie Hanlon
language : en
Publisher:
Release Date : 2022
The Sage Handbook Of Social Media Marketing written by Annmarie Hanlon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Social media categories.
Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing; Part 2: Methodologies and Theories in Social Media; Part 3: Channels and Platforms in Social Media; Part 4: Tools, Tactics, and Techniques in Social Media Marketing; Part 5: Management and Metrics in Social Media; and Part 6: Ethical Issues in Social Media.
The Sage Handbook Of Social Media Research Methods
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Author : Luke Sloan
language : en
Publisher: SAGE
Release Date : 2017-01-26
The Sage Handbook Of Social Media Research Methods written by Luke Sloan and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-26 with Computers categories.
With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this handbook is the ultimate resource for those looking to tackle the challenges that come with doing research in this sphere.
The Sage Handbook Of Marketing Ethics
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Author : Lynne Eagle
language : en
Publisher: SAGE
Release Date : 2020-10-05
The Sage Handbook Of Marketing Ethics written by Lynne Eagle and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-05 with Business & Economics categories.
This new handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions.
The Sage Handbook Of Marketing Theory
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Author : Pauline Maclaran
language : en
Publisher: SAGE
Release Date : 2009-12-04
The Sage Handbook Of Marketing Theory written by Pauline Maclaran and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-04 with Business & Economics categories.
Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.
The Sage Handbook Of Advertising
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Author : Gerard J Tellis
language : en
Publisher: SAGE
Release Date : 2007-10-24
The Sage Handbook Of Advertising written by Gerard J Tellis and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-24 with Business & Economics categories.
′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners′ - Hamish Pringle, Director General, IPA ′Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us′ - Philip Kotler, Kellogg School of Management ′When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do′ - Sir Martin Sorrell, CEO, WPP ′This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment′ - Lord (Maurice) Saatchi, Chairman, M&C Saatchi ′This magnificent volume captures all we need to know about how advertising works and its context′ - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.
Social Marketing Casebook
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Author : Jeff French
language : en
Publisher: SAGE
Release Date : 2011-10-03
Social Marketing Casebook written by Jeff French and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-03 with Business & Economics categories.
Social Marketing Casebook brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world. Each case study is explored from the scoping and research stage right through to evaluation, providing the reader with a complete overview of the most important building blocks in social marketing and how these can be applied to the real world, including: - Insights from the key people involved in social marketing and the identification of the common themes associated with successful social marketing strategies. - An international range of cases from the health, environmental and civic sectors, from national and governmental programmes to local, small-budget interventions; - Comprehensive coverage of the whole process, from strategy, and implementation, through to the challenges and lessons learned; and - Academic exercises, discussion questions and references to reinforce student learning. This book demystifies social marketing for undergraduate and postgraduate marketing and health studies students, as well as practitioners in government, public institutions, NGOs and private organisations looking to develop more effective social change programmes.